Month: March 2019

MartechProducts

The Best Vlogging Cameras

Vlogging is getting bigger year after year. In fact, it has launched a lucrative career path for many people. If you plan to get into vlogging, whether as a profession or as a hobby, you need to invest in the right camera. We suggest that you try a video camera rental first to get a feel for the camera and test it out before buying. Plus, it is also an economically-sound alternative since renting is cheaper. If you are looking for an interchangeable lens camera like a DSLR or a mirrorless camera, then you should look for both the camera parts: the camera body and the lens.

Before we start, if you are looking for the best place to rent a camera that can be used for vlogging, one that you should check out is BorrowLenses.

Canon PowerShot G7 X Mark II

In a list that has been compiled by TechRadar, this model emerged on top. This is no longer surprising given its impressive technical specifications, like 20.1-megapixel resolution and 1080 60p video shooting capability. It also comes with a 3-inch tilt angle touchscreen, which will make it easy to see yourself when recording a vlog. This tilting screen is actually a must for vlogging cameras.

Fujifilm X-A5

One thing that we loved the most in this camera is the compact and lightweight body, making it ideal for vlogging. It also has a Smart Selfie Mode, allowing you to easily take better shots of yourself. Despite being small, it is packed with powerful features. The LCD screen can flip at up to 180 degrees. There are also top-notch video features, such as 4K resolution and slow-motion playback.

Sony Cyber-Shot RX100-IV

According to The Wirecutter, one of the best things about this vlogging camera is its ability to shoot 4K videos. It also has image stabilization, which will prevent the shots from being shaky. Plus, there is face recognition, allowing it to automatically focus on your face when taking a vlog. The LCD screen can also be flipped at 180 degrees. Lastly, there is Wi-Fi connectivity, allowing you to easily transfer files on your smartphones.

GoPro 7 Hero Black

This does not have a tilting screen, but it is a favorite amongst vloggers because it is compact. It comes with a 2-inch touchscreen. This action camera will be the perfect option for those who vlog about their adventures, especially their vacations. The camera is also known for its silky-smooth stabilization, providing an assurance that the video will be seamless and clear. Its rugged construction and waterproof body also make it great for adventurous vloggers.

DJI Osmo Pocket

This has just been recently introduced, but it has quickly captivated the attention of the vlogging community because it is compact and lightweight. It has 12-megapixel resolution and a 1-inch touchscreen. At its size, it is impressive how it is capable of shooting 4k videos at up to 60 frames per second. It has an innovative feature that allows it to deliver excellent stabilization.

So, if you are into vlogging, we suggest that you take a look at the cameras that have been mentioned above. They will make it possible to take exceptional videos of yourself like a pro!

SaaS

How Law Practice Software Improves the Lives of Lawyers

Being a lawyer is not an easy profession. It is a demanding job that requires expertise and patience. Among others, one of the best ways to make it easier is through the use of a law practice software, such as what Rocket Matter can provide. How exactly can this benefit your job? Read on and find some compelling reasons to integrate it into your practice.

Improve Billing Management

With a law practice software, you will also essentially have legal billing software. The latter can be beneficial in terms of tracking billables. To add, you can also easily manage your invoices. You can have the latter customized based on the needs of individual clients. This will also allow you to send them in a timely manner, allowing your customers to pay on schedule. It can be effective in the elimination of all your billing headaches.

Get Rid of Repetitive Work

With the use of a top-notch law practice management software, it will be easy to streamline your work and get rid of repetitive tasks. It can help you to manage your workflows and provide an excellent platform for scheduling. You can also integrate it with other applications. This is one of the best ways for lawyers to become more productive. You no longer need to handle administrative tasks.

Take it to the Cloud

The cloud can offer numerous benefits for lawyers, and one of the best ways to take advantage of it is through the use of law practice management software. It allows storage of data without the need for physical space. The best thing is that it improves flexibility. You do not need to be in the office to access important documents relevant to the case you are working on. Even when on vacation and with the use of your mobile phone, you can view files that you need to review. There is no need to worry about security as it typically comes with state-of-the-art technologies to prevent unauthorized access.

Track Your Activities

Time management issues can make lawyers inefficient in their jobs. This is where law practice management software can be beneficial. It makes it easy to stay on top of your schedule and track your activities. Aside from the calendar feature, it also allows lawyers to create milestones. Once you complete a milestone, a new one will be automatically triggered. It lets you prioritize the more important tasks.

Collaborate with Others

Another good thing about using law practice software is the fact that it can improve collaboration with other lawyers, paralegals, clients, and anyone involved in the case. Some of the features that will make this possible include internal messaging, file sharing, and video conferencing. Because of creating a more collaborative environment, this can significantly improve efficiency.

Indeed, the right, law practice software can propel your legal career and take you to greater heights. It can improve billing management, get rid of repetitiveness, and enhance collaboration, among others.

DevelopmentInsightsMartech

Web Development Best Practices to Set Yourself Up for Success

Website development is one of the most successful businesses in the digital era. The age of information in the new millennium has helped countless businesses take over a significant portion of the market. From brands like Nike to Apple, Amazon to Netflix all of them has utilized the power of creativity in design for their company. Look at these larger than life companies initiate a sense of optimism and awaken hope for a web development firm that everything will go as planned without any glitches.

While a positive mindset may help you achieve your goals, it is often not enough to help you succeed. In particular cases like the web developing industry, the market is too saturated for its own good. Competition is ideal for any industry, but a plethora of options even in the rarest of niches sets the present companies in the market for disaster.

Web development and design is the field of creativity, innovation, and for people who strive to achieve complex goals. Finding success in any field is possible by following the right steps and remaining motivated on the path. So if you are in the web industry and are aiming to succeed, here is a list of the top practices that will help you out.

Creating a plan of action

This may seem like common sense, but quite often, ambitious web designers fail to look at the bigger picture before starting the work of coding and creating. Constant rewriting of the website code is a waste of time and energy that can be easily avoided by having a prior plan in place. It is suggested that you must understand your priorities. A keen understanding of purpose is necessary to find success.

Prioritizing the user experience

As a professional creating custom web design, you must be aware of crucial user experience is to any site. Smooth navigation, throughout the design, and creative elements, make any website look genuine and often attract a higher rate of return on investments. Three-fourths of your project is the research and design while only a quarter equals programming.

The user experience needs to have a balance of blatant promotions and subtle clues. Since the customer today defines the market, it is compulsory of the web designer to understand the target audience to the nth degree. Any negligence in the research can lead to significant loss of time, energy and resources.

Be smart with the code. Instead of overwriting in an effort look clever, we suggest web developers to spend their time writing a simple, yet powerful code that works well for the audience and the company. In other words, your job as a web designer is to prioritize the customer through the lens of the client. Each line of your code must have a definite cause to be written. Unnecessary coding is an invitation to devastation. Hence we would reiterate the importance of brevity in the code for the umpteenth time.

Remember that progress is a process

The ideas always considered shippable are quite often the ones that lead to break downs. Letting a huge feature hold you back is like dreaming of an Apple watch before the development of the first computer. The use of Lean, Agile, Scrum and XP is a safe bet.

Since development is not an event but a process, there’s no harm in continuous trial and error. Incremental changes throughout the project would reduce the chances of major pitfalls. Hence we suggest our readers be practical and score singles, instead of wasting precious moments to hit the grand-slam of a home run!

Write to the present

It is only natural to try to predict the future trends of your market to succeed in the critical competition. However, that does not mean that the developer over engineers for an undetermined future trend. Disregarding the trends of today in favor of a futuristic possibility is like closing the bakery at lunchtime while hoping to make sales in the snow!

Depending too much on a hypothetical situation may leave a negative impact on your user interface which will inevitably worsen the user experience? Create backends that you can either fall back on or give yourself enough space to improve with the trends of the time. Leave sufficient flexibility in your web design so that you don’t necessarily have to do a complete overhaul; which is not only expensive but also tedious. We suggest our readers test the code that they create.

We believe that testing is a crucial element in the process of serious web development. Writing overcomplicated or illegible code is an error no professional should do. It is your responsibility as a creator to ensure that your code is updated and has undergone severe tests.

To conclude this article, remember to continue practicing and growing. The more you exercise your skills the likely you are to get better and improve your own mistakes. Your experience in the field of coding and creating will get you the insight no one shares. Keep reading, keep learning!

About the Author

Alma Causey is a Freelance writer by day and sports fan by night. She writes about tech education and health-related issues. Live simply, give generously, watch football and a technology lover.

DevelopmentInsightsMartech

How to Create Kickass Interactive Content

Before you rush into seeing the infographic, consider this. Interactive content is reported to have 2 times more conversion than passive content. Moreover, 88% of marketers feel that interactive content helps them stand out from their competitors. With such overwhelming support in its favor, it’s only fair that we hand out tips on how to create it. Here is an infographic by Outgrow to help you learn more:

Now that you know how to create it, let’s talk about your option. And let’s face it, you have many. What are the types of interactive content you can create? We have listed most of them here for you.

1. Interactive Quizzes- Graded and Outcome

Interactive quizzes can be of two types- Graded or Outcome. The graded quiz is like a surprise test.  Only much more fun.
The lead/user attempts the quiz and is marked on the basis of answers that you have marked as correct. Here is an example:
Suppose you are a digital marketing agency that provides social media marketing solutions. You can create an effortless graded quiz like this one. Moreover, you can boost your lead generation by upselling and providing a free FB marketing ebook to people in exchange for contact information.

On the other hand, Outcome Quiz is meant to give personalized results. to the potential lead according to the answers they have input. Much like personality quizzes!

2. Interactive Calculators

Calculators can be best used to collect the email addresses of the middle of the funnel and the bottom of the funnel leads. They provide value to the lead/user determined by determining the quantitative value of a question they might have. How much will your legal fees be? How much should you spend on paid advertising? All you need is an interactive calculator!

3. Survey/Polls

According to some sources, the average response rate for the survey is 24.8% Add the magic of interactivity in it, and the percentage increases exponentially. You can use polls like this to build buyer personas, provide better customer experience, or just to have fun!

4. E-commerce Recommendation

Here’s how this works.

Potential leads can enter inputs according to their needs and personality. Each question is mapped to a certain response. The quiz provides the product results for those users accordingly. Here’s an example.

5. Chatbot

A chatbot is a tool that allows the company to conduct conversations with a user without the need for human personnel. Basically, it handles all the grunt work so the employees can use their time for more productive purposes. Here’s an example.

There is abundant potential in using interactive content. We hope that through this article we have prepared you to tap into it.

So, what are you waiting for?

Interact away!

Development

Five Ways AP Automation Solutions Resolve Common Problems Faced By the C-Suite

Each day the C-suite seeks innovative ways to resolve common obstacles. Modern management teams are learning how to stay ahead of the curve through the smart use of human resources and technology. Discover five ways AP automation solutions can resolve some of the common problems faced by the C-suite in a continually evolving international marketplace.

1.Reduce Errors Associated with Manual Processing

For generations, the AP team processed invoices manually. This tedious process was time-consuming and required ongoing attention to detail. To err is human, even for the best team members, and inevitable mistakes occurred. Unfortunately, errors can cost the organization money and put a strain on relationships with key vendors.

Adopting AP automation solutions reduces or eliminates the errors associated with manual processing. Achieving the highest level of accuracy helps companies save money and maintain strong vendor relationships that can lead to additional money-saving opportunities, such as discounts for loyalty and early payment. And the AP team has emerged from the back office to become strategic partners with the C-suite, looking for opportunities to reduce operating costs.

2. Access to the Latest Financial Data

With manual accounts payable processing comes uncertainty about the latest financial data. It can take hours or days to process invoices, prepare financial reports, and share them with the C-suite. In the meantime, the management team is depending on outdated data to make crucial business decisions.

The days of invoices and updates sitting on a desk for approval and review are over. Data on new invoices, payments, cash flow, and more are all updated in real-time with the use of cloud-based AP automation solutions. The C-suite has instant access to the latest financial data to make educated choices based on current facts rather than speculation.

3. Collaboration in Real-Time – Anytime and Anywhere

With invoice approvals in mind, the process of paying vendors often takes days when the work is performed manually. The passing of paperwork between the financial team members can lead to errors, such as overlooking the payment to an important vendor. A ripple effect may occur, such as an interruption of essential supply deliveries that halts production and impacts profits.

The days of waiting for invoice approvals are over for companies with AP automation solutions. Invoices can be shared and approved in seconds rather than days to avoid late payments that lead to costly fees and vendor dissatisfaction. And the C-suite can collaborate with the financial team in real-time, anytime and anywhere, to make well-informed decisions on-the-spot.

4. Discover and Create Money-Saving Opportunities

Manual processing takes longer than automated processes. Robust AP automation solutions now handle routine tasks once performed by humans. The AP team no longer spends all its time on mundane projects and enjoys a better quality of work focused on thoughtful processes to create money-saving opportunities for the company.

The AP team is using the extra time to find ways to reduce costs, such as making early payment arrangements with vendors. The efficiency of using AP automation ensure timely invoice payments, which opens the door to asking for loyalty discounts from vendors.

5. Improve Working Capital and Boost the Bottom Line

As a strategic partner, the AP department is supporting activities to free up cash and improve working capital by examining processes such as contractual reviews, invoicing, sourcing, master data, accounting and reporting, and procurement. Ways to optimize working capital include negotiating volumes or early payment discounts and negotiating longer payment terms.

Data is synchronized between the AP automation solution, ERP, and the procurement system for true automation. Accuracy is improved to eliminate the mistakes associated with the inaccurate entry of data, such as payment errors. Eliminating account delinquencies prevents fees, fines, and regulatory penalties to help companies build a trustworthy reputation and boost the bottom line.

AP automation solutions are no longer a luxury, but a necessity. Companies that fail to make the transition from manual processes to automation will soon be left behind. When the C-suite calculates the potential ROI for investing in AP automation solutions, the decision is clear – automation improves operations, eliminates errors, and helps companies be more competitive and profitable.

DevelopmentInsightsMartech

What’s the Status of Women in Tech in 2019?

It’s no secret the tech field is dominated by men. Even though women now make up roughly 46 percent of the workforce, they only hold 24 percent of computer science jobs and about 11 percent of executive-level jobs in Silicon Valley. Of the women who do make it into Silicon Valley, they make 61 percent less than their male counterparts. That evens out to an average of over $16,000 less per year.

There is no direct reason for the gender discrepancy; however, speculation largely lends itself to the rise of the “male tech geniuses” like Bill Gates and Steve Jobs whose overpowering success overshadowed females in the field. Additionally, women are viewed as too emotional and face the problem of pregnancy bias that men do not.

When a man fails or makes a mistake at work, they are allowed the opportunity to explain themselves and fix their mistake. The same can not be said for women. When high-powered women make a mistake, they are met with a much higher level of scrutiny. Their failings are seen as a reason they shouldn’t lead rather than a simple misstep.

How do women actually stack up?

Although women are not as prevalent as men in the tech industry, that’s not due to lack of skill. On the contrary, female-powered companies have historically performed 3 times better and generated 12 percent higher revenue than those led by men.

Furthermore, in a GitHub study, code written by women was actually accepted 4 percent more often than code written by men. The catch? The coder’s genders were not disclosed prior to the acceptance of their code. Women in the study were in fact, better coders, but only when the judges were unaware they were women.

What is the effect on women?

The turnover rate is more than twice as high for women as it is for men. 41 percent of Women in tech are leaving their jobs as opposed to 17 percent of men. Of those women, 56 percent leave in the middle of their careers; 24 percent of whom leave the tech field completely, 20 percent leave the workforce altogether.

Why? Most often it’s because 30 percent of women over 35 still hold junior level positions while they see their male colleagues moving up around them. Rather than stay in unfulfilling jobs they will never advance in, women choose to leave in search of fulfillment elsewhere.

What are companies doing for women in tech?

Diversity initiatives

Many companies are dedicating time and money to work on diversity initiatives. Though only the companies who are truly diverse tend to be the ones who report, they’ve proven organizations with a more diverse workforce perform better. But that’s not all. High-diversity businesses also have more satisfied workers and a leg up on the competition.

Pinterest has one of the most diverse executive teams at the moment; however that number is only about 8 percent. Google also has higher numbers than the national average with a 30 percent female workforce but that number is still much lower than men. Tech companies are putting in the effort to catch up, but still, have a long way to go in diversifying their teams.

Reducing pregnancy bias

Pregnancy, maternity leave, and motherhood seem to be the largest biases against females in the workforce, especially in the tech industry. The United States is one of the only countries that does not require paid parental leave for businesses. As a result, many women are forced to choose between their careers and their children and leave the workforce. Some companies though, are making a point of actively combatting that.

For example, Netflix provides unlimited paid parental leave for a year following childbirth or adoption. Tech giants Google and YouTube give new mothers 18 weeks of paid leave while also give families $500 to invest in the stock market for their children.

Women still only account for about a quarter of the workforce in the tech field and are often overlooked. However, they have proven to be just as successful as, if not more successful than, their male counterparts. Though the tech industry has a long way to go before bridging the gender gap, they are slowly adapting practices to get there.

 

A big thanks to Amanda Peterson, to writing and submitting this piece to us.

InsightsProductsSaaS

Which Microsoft Azure Services Should You Pick for Your Next Application?

Microsoft Azure, which started its journey as Windows Azure in 2008, is now a digital force to reckon in the cloud computing space. It is one among the enterprise-grade cloud computing platforms that offer the trinity of cloud services – Software as a Service (SaaS), Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) under one roof. Each service has several offerings within it making Azure a vast sea of cloud-based services.

Image Credit: Microsoft Azure

Microsoft Azure also supports a number of third-party systems, programming languages, and frameworks under its ambit of offerings. Additionally, there are 600+ Azure services covering mobile, storage, data management, messaging, CDN, media services, computing and much more. Even the Internet of Things and Machine Learning are available under the Microsoft Azure platform.

In other words, it is a one-stop-shop for digital enterprises that want agility, flexibility, and quick scalability. But, the sheer range of services offered by Microsoft Azure makes it difficult to pick the right service for a business. Also, Microsoft being a continuous innovator keeps changing and updating its Azure offerings on a regular basis. So, a choice made based on last month’s study may not prove to be the right one today.

Although it is challenging, it is not impossible to pick the right Microsoft Azure service. Like any decision-making related to IT, the right Azure service can also be selected for your business by seeking answers to a few specific questions.

How much control do you need?

Each Azure service offers a slightly different degree of control over infrastructure, application calling, load balances and so on.

Image Credit: Microsoft Azure

IaaS (infrastructure-as-a-service) offers Azure Container Services and Azure Virtual Machines. They provide maximum control but also require you to take care of the updates and infrastructure maintenance. Even ensuring security for the applications would fall on your shoulders. IaaS would prove to be a good choice if you want to run development and test modules, need high-power computing or run isolated applications.

PaaS (platform-as-a-service) gives you control over the applications, all the data and how it will run. But, you will have no control over the operating system nor do you have the responsibility of controlling it.

The last one, software as a service offers very little control over the infrastructure. But, you will be able to derive maximum business value out of the system using applications built and maintained by someone else.

Where do you want to run your application?

Azure offers an elaborate cloud setup that can accommodate all your application requirements. But, there could be instances when you have to strike a balance of utilizing Azure Cloud as well as public cloud facilities.

If you want the application to run purely on Azure, then you have to opt for services like Azure Stack, Azure Public Cloud, or on-premises.

The extent of application usage

The extent of your application usage is another decisive factor in your choice of Azure service. Your application could be running round the clock (like a website) or could be a serverless application that runs on request. The infrastructure requirements for both scenarios are different.

In the always-on mode, you need to pick the classic model which has to be maintained and paid on a monthly basis. It will prove to be a good fit for applications that need to be up and running round the clock, like an online store or a customer service portal, etc. where customers are expected to check in at any time.

But, if your application is used rarely or during specific times which can be predicted, as a background application, then the serverless model is recommended. It is also charged on a monthly basis, so you won’t have to pay much to use the resources on a random basis.

Match your service functionalities to the app requirements

Apart from the control and usage, you also have to consider the functionalities each service offers to make the right choice. For instance, IaaS offers functionalities like VM ScaleSet, Virtual Machines, and Container Service. Platform as a Service offers App Service, Cloud Service, and Service Fabric. App Service will fit better for CMS like WordPress, Umbraco, Joomla, Drupal, and the likes. If running microservices is your requirement, Service Fabric which offers round the clock availability, containers, multi-cloud support, and scalability should be your choice.

The Final Choice

Making the right choice from the vast spectrum of Azure services is not an easy task. You will have to figure out all your requirements elaborately and in fine detail to find the right fit. In fact, there are several other types of requirement categories that you can explore like, analytics using Azure, securing applications using Azure, running applications using Azure and so on.

What we have explained above should help you get around making a fine choice of Azure services. 

Author Bio

Digital Marketing Manager with 7 years of experience. Passionate about the latest trends in Digital Marketing, Technology, Cloud Computing, Healthcare Development, and App Development.

InsightsProductsSaaS

Applying Automation Testing on Real Devices Vs. Emulators

There are a few differences between automated testing on real devices versus emulators. Majority of the companies consult automation testing companies for this purpose. Let’s do a comparison to evaluate the best way for your company to take with respect to your test automation practices.

Keeping this scenario in mind, we are presenting you the list of pro and cons of automated testing on real devices and emulators.

Benefits of Real Devices

  1. Testing actual world situations (network, location and weather etc.) are very simple and offer a deeper understanding of app functioning in various situations.
  2. Picture brightness in various lighting scenarios, screen resolution etc. can be very easily tested.
  3. Interoperability testing is much simpler with a real device.
  4. Device performance is quicker than conforming virtual frameworks. This means that assessing app performance will produce more accurate outcomes.

Drawbacks of Real Devices

  1. Conducting automated tests on actual devices is a relatively expensive affair, which would hinder projects that are restricted by time and budget
  2. Because of the wide range of platforms and devices, it is difficult to efficiently carry out testing in a limited time period
  3. In the app development phase for unit testing, actual devices are very difficult to link to the Integrated Development Environment (IDE) in comparison with emulators, which would stifle the project.

Benefits of Emulators

  1. In the circumstances with extreme deadline pressure, attaining access to actual devices might be difficult. Therefore, emulators serve as a realistic alternative for testing in such scenarios.
  2. Budget constraints can influence the team’s decision to capitalize on actual devices. Virtual environments help to save time and money by permitting testers to continue with their tasks without spending on devices that may not be completely suitable for the specific tests they want to implement.
  3. Emulators are easily downloadable and open source.
  4. Web app testing can be done conveniently with the emulators.

Drawbacks of Emulators

  1. For protracted periods of evaluation, emulators are not suitable because protracted usage can be evaluated best on an actual device.
  2. The costs perhaps increase when your team notices that their emulator may be unsuited with certain app elements or apps. In such scenarios, they might require to invest in software patches to enable testing to continue.
  3. Perhaps the emulators support just a restricted number of mobile operating systems. This could render them useless in many scenarios.

After summarizing the pros and cons of everything, let us have a quick overview of some testing tools for the Android platform. This is the most famous mobile operating system these days and has an obvious option to consider.

MonkeyRunner: A famous tool where tests are developed in Python, MonkeyRunner can perform tests on both emulators and real devices. However, an important constraint in this tool is that you are required to write scripts for every device. Moreover, the test requires to be changed every time there’s a modification to the UI of the program being tested.

Ranorex: Can offer wide-ranging reports and pictures. However, the element search facility is a little inactive.

Robotium: Robotium is known as “Selenium for Android” which is a free UI testing tool. Nevertheless, you are required to allocate time with program source code to run your test automation suite. This is not completely suitable for interacting with system software.

Appium Automation framework: Utilizes the WebDriver interface to perform tests, and supports numerous programming languages and mobile web browser testing. Nevertheless, its reporting facility is not appropriately implemented.

In the light of the above discussion, QA teams are required to measure their own project necessities and decide what amalgamation of real devices and emulators would best suit their requirements for a given app, and what sacrifices they would be willing to make when selecting a test automation tool.

Author Bio

Ray Parker is a senior marketing consultant with a knack for writing about the latest news in tech, quality assurance, software development, and travel. With a decade of experience working in the tech industry, ray now dabbles out of his New York office.

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The Secret Ingredient In The Online Dating Market With A Tinder Clone App

Modern technology is bringing a record change in the relationship between man and machine which is also impacting our interpersonal relationships. Sending hand-written letters to friends or loved ones has almost gained vintage status. The main reason behind this is the abundance of electronic tools redefining our communication modes.

A similar change can also be seen in our dating life as people are seeking out partners in the virtual space. This is leading to rhetoric popularity of dating apps. If you are thinking of devising a dating app, then you can walk in the footsteps of Tinder – the pioneer of such services.

Tinder gained an edge over its competitor apps with the revolutionary left swipe for dislike and right swipe for like. People previously felt shy while venturing into the world of online dating. The gaming spirit of Tinder is gaining an edge over this stigma. Keeping such a thing in mind, we have come up with a dossier containing the main causes of its success and things you need to keep in mind while building a similar app.

Stand Out Features of Tinder

  • You can log onto Tinder either through your phone number or Facebook ID. The basic information gathered from Facebook buffers its users from having to undergo a time-taking form-filling process while creating a profile.
  • Users can add a display picture and some brief information after their profile gets auto-filled. Usually, the Tinder profiles contain information pertaining to age, location, mutual interest, and mutual Facebook friends.
  • Proximity has an important role to play in applications like Tinder. People have an affinity of connecting with others living in nearby localities. This makes geolocation an extremely critical functionality in a tinder clone script.
  • Swipe is a unique value proposition of Tinder making the date fixation process an extremely entertaining affair.
  • Users of Tinder can adjust their discovery settings in accordance with gender, age, and distance. However, the search radius of a user stays limited to 10 miles while using the free version.
  • App developers cannot coerce users to interact with fellow users unless they share mutual likes. Thus, users can begin chatting with each other only after the match is made. Once the private chat window is opened, users can share messages, GIFs and even emoji to vouch for their feeling.
  • Tinder keeps on notifying its users about new app updates and matches which might suit their preference. This helps in maintaining user engagement and ensuring frequent returns.
  • The Snapchat and Instagram profiles of Tinder users can be integrated with their Snapchat and Instagram account for generating more interactions and conversations.

You can stand out in the online dating market by adding in a few more special features in your open source tinder clone like the following:

Implementation of advanced artificial intelligence algorithms which help in understanding the individual preferences of users for better results.

  • Spam messages can bring down the reputation of an application. Your dating app clone can have a spam detector in place for sending notifications to users whenever the same message is forwarded to multiple users simultaneously.
  • You can add to the credibility of your app by generating a risk score while signing up. Artificial intelligence helps in delivering a risk score by conducting ID verification. This feature brings down all chances of catfishing to create a safe online dating environment.

Apparently, most of these tinder clone script apps are available for free. In spite of that, there is a big opportunity for monetizing the same:

Freemium – This provides limited access to app users. They have to shell out an extra amount for availing the premium options like sensing GIFs or custom emoji’s in messages. OkCupid is an open source tinder clone which offers its users with paid boosts. This leads to more matches and higher profile matches.

Paid Subscriptions – This highly popular monetization method comes with a time ceiling which could be monthly, quarterly and even yearly. However, it is advisable to adopt a subscription strategy once the app has gained sufficient recognition. Tinder, for example, has launched two highly popular Tinder Gold and Tinder Plus schemes. These plans allow its users to rewind their actions for changing accidental swipes. Some other paid Tinder features are Super likes, unlimited swipes, smart photos, location change, boost, and others.

Advertisements – If your app has a large number of non-paying users, then in-app advertising can serve as a lucrative money-making option. Native advertising can be of great help in such scenarios as it adheres to the app functionality. Such apps shouldn’t meddle with the seamless experience of users as doing otherwise can lead to mass uninstallations.

Gifts – Users can even buy chocolate, teddies and greeting cards as a token of affection for their beloved. This can boost up the revenue meter during special occasions like Valentine’s Day and Women’s Day.

Conclusion

Clone scripts of Tinder have ushered in a revolution in the field of online dating. Users are notified instantly on creating an account in the application. They can even alter the visibility of their profiles from the clone app in accordance with their personal preference. Locational parameter helps in conducting efficient matchmaking. Just a swipe is enough for scanning through the profile of potential dates. There is also a rewind option helping users to alter their last swipe changes. Users can either reject a chat request or engage in a conversation with potential dates.

One of the biggest roadblocks faced by an app owner while marketing his dating app is the lack of adequate trust. Women especially doubt the online dating portal which leads to a problem with user acquisition. But once you get over the same, you can easily climb up the ladder of popularity.

About the author

Hemendra Singh

My name is Hemendra Singh. I am Managing Director and co-founder of The NineHertz, a Mobile App Development Company. I am having a keen interest in the latest trends and technologies that are emerging in different domains. Being an entrepreneur in the field of IT sector, it becomes my responsibility to aid my audience with the knowledge of latest trends in the market.

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Benefits of Using IoT In The Fleet Management System

Fleet management as the term says, adequate management of the company’s vehicle fleet. It helps the fleet owners to properly manage weight monitoring, fleet location tracking, etc. Every transportation business must have an appropriate fleet management system. Proper management of fleet is a daunting task but IoT in transportation helps business owners to easily manage the truck/fleets without any hassle. Here in this post, I will tell you the important advantages of using IoT in the fleet management system.

Let’s check the advantages of using IoT in the fleet management system

#1 Provides real-time road climate data to fleet managers A large number of injuries to fleet drivers take place because of hazardous road climatic conditions that arise time and again. At some cases, the worst road climatic condition also leads to the death of fleet drivers. Irrespective of the fact that fleet managers evaluate climatic predictions to regulate when and how extreme climate will have an effect on operations of the fleet, but wrong climatic forecasts and wrong road climate data are highly injurious to operations. Here, the Internet of things technology comes into the picture. Sensors embedded devices are attached to the axle of the truck or fleet. Real-time road climate data is given to fleet managers with the help of these sensors. In case of bad climatic conditions of the road, fleet managers can immediately contact the drivers to go at slow speed or divert trucks to another route that does not have the worst climate conditions. #2 Helps to know traffic conditions on the road IoT Smart transportation is also useful for fleet managers to contact their drivers whenever there is traffic in a particular area. This helps drivers in saving much of their time for reaching a client’s place faster because fleet managers will help drivers to select the route with less traffic. Internet of things in fleet management can also easily control the movement of traffic as to how fast or slowly traffic is moving. Sensors attached to truck’s axle continuously provides real-time data about road traffic and accordingly fleet owners can help keep their drivers safe by helping them move through clear roads without traffic. This also decreases much of the accidents happening because of traffic conditions. Fleet owners also receive the current traffic data of roads for decreasing unwanted accidents of fleet drivers well in advance. #3 Tracking the real-time location of the fleet Another important advantage of using IoT in fleet management system is to track the exact real-time location of the truck quickly. This feature is best because sometimes the truck driver takes the truck for his personal use to another area and as a result, the truck does not reach on time at client’s place and fleet managers pay for the mistakes of fleet drivers. In such cases, IoT plays a vital role. Fleet owners can easily trace the location of the fleet in the blink of an eye through geo-fencing the area in which your fleet business is operating. #4 Fuel management is carried out effectively One of the best advantages of using IoT fleet management is adequate management of fuel. Therefore, IoT helps fleet managers by keeping a track of fuel utilization in their fleets. Irregularity in fuel consumption of trucks can be easily monitored by fleet owners and accordingly they can take necessary measures to decrease unnecessary fuel consumption to a lot of extents. Moreover, during fuel theft cases, the fleet manager immediately gets alert. As fuel theft is on the rise, it’s going to be a must-have feature for all small, medium, and large fleet operators. Fuel monitoring doesn’t always come cheap so it’s best to run a comparison before committing to a single provider. Such comparison sites, much like iCompario, https://www.icompario.com/, can compare fuel cards and telematics systems to help tackle fuel theft. #5 Smart reporting of fleets IoT in fleet management system has an important role to play regarding fleet reports efficiently. Reports are received in real-time to fleet owners about operating of fleets and clearing all deliveries on regular basis. Efficient reporting enables fleet owners to make the right business decisions to enhance revenue from their fleets. #6 Improving fleet maintenance IoT in fleet management system also enhances the overall condition of fleets to improve their functioning. IoT fleet management system has the potential to gather data from different fleets and later on, this particular data can be put to use for precise and complete maintenance plans of fleets. Also, IoT enabled sensors can effectively monitor wear out of truck parts (example: tires) and fleet owners get a notification on the web or mobile app. For instance, when the tire pressure goes below the dangerous point, fleet managers immediately receive an alert about the problem on the web or mobile app of IoT fleet management. Moreover, fleet owners can also contact their drivers quickly to fix the problem before it worsens.

Smart fleet management into action

Introducing problem To know the true potential of the smart fleet management system, let’s take an example of weight monitoring of truck. What happens in the traditional fleet management system? In this case, fleet managers are not able to get a real-time weight of the truck and it further leads to fines being charged from truck drivers for over-weight of the truck. What happens in a smart fleet management system? In case of a smart fleet management system, IoT devices in transportation enable fleet managers to receive a real-time weight of the truck so that whenever truck has over-weight then fleet owners can immediately contact the truck drivers to unload some goods. In this way, unwanted fine charging can be reduced to a lot of extents. Closing Thoughts In a nutshell, it can be concluded that fleet management has wide-array of advantages for the transportation industry and it further leads to increased profitability of the business. If you are looking forward to getting IoT end-to-end solution for transportation business, then feel free to contact us and we will assist you further.