All posts by Miley Dowling

DevelopmentInsightsProducts

The Constant Evolution of Voice Search

Technology is all around us, and there is no escaping it. The best thing is that it is continually evolving as technological breakthroughs are seen almost on a daily basis. One of the technologies which are getting better every day and making our lives easier is voice search.

When Did It All Begin?

More than half a century ago, IBM introduced IBM Shoebox which was the first speech recognition tool. The father of voice recognition devices was able to recognize 16 words and the digits from 0 to 9.

Mostly implemented by mobile device manufacturers, today’s voice technology gives users the ability to do online searches, find information about products, ask questions, ask for directions or for the weather forecast, and many other things just by talking to a device.

How Does Voice Search Work?

First of all, it processes and transcribes the human speech into text before analyzing it in order to detect questions and commands. After that, it connects to external data sources such as search engines to find the relevant information and translates that information into a digestible format to fulfill the user’s intent.

What Are The Best Voice Search Engines?

There is a continuous battle between big players to make the best voice search engine. This is good news as voice search assistants are becoming more and more sophisticated, thus making our lives easier. Let’s take a look at the top brands manufacturing these devices.

  • Google’s Google Assistant is powered by AI and is primarily available on mobile and smart home devices. It was launched in 2016, and the thing which makes it different from its predecessors is that it can engage in two-way conversations.

  • Microsoft’s Cortana was released in April 2014. Available in multiple languages, it has the ability to set reminders, recognizes a natural voice, and answer questions by using the information found on Bing.

  • Amazon’s Echo has many capabilities, such as voice interaction, music playback, creating to-do lists, and streaming podcasts, to name just a few. The best thing about it is that it can be extended by installing other functions which are developed by third-party vendors.

  • Samsung’s Bixby is a voice-powered digital assistant introduced in 2017. It is a major reboot for S Voice. Aside from being used on smartphones and other mobile devices, Bixby is included in Samsung’s Family Hub 2.0 refrigerators, which are the first non-mobile products to include a virtual assistant.

  • Apple’s Siri is part of its iOS, watchOS, macOS, HomePod, and tvOS operating systems. It works by using voice queries and a natural-language user interface to do actions such as answering questions, checking for information, navigating, and many other things.

What Lies Ahead?

As of January this year, around 1 billion voice searches were made per month, and in the next couple of years, 50% of searches will be made using the voice-enabled technology.

It is also predicted that in the years that follow the voice recognition market is going to experience huge growth, with an estimated $601 million in 2019 only.

Conclusion

We can definitely say that the future of voice-enabled technology is bright. The constant need for improvement is the driving force that makes companies produce the best voice assistants out there. Both the companies and their customers bear the fruit from it.

Products

The Positive Aspects of Highly Associated With USB C

Right now, you might have noticed something odd about the latest tablets, phones, and laptops at the company. The familiar form of rectangular USB A ports are long gone and replaced by some smaller oblong connectors. This is the era of USB C. Even though iPads and iPhones have stuck with the proprietary lightning connection, USB C seems to be a major portion of phones, laptops, and notebooks today. Even the latest MacBook Pro is known to have this port.

More about USB C

USB C is a new form of connector, designed for delivering data and even power from and to computer devices. This plug is designed in a symmetrical manner so that you can it, either way, to eliminate frustrations of earlier USB ports, and working at par with Apple’s connecting ports. This service alone is a major success among the lot, but now it can be integrated with USB power delivery and even USB c thunderbolt hub, for enhancing the value and power usability of this service even more.

Focusing on the features

Most of these USB C ports will have USB 3.1 data transferring standard. Then you have the second generation protocol of the USB 3.1 which can deliver data speed theoretically by up to 10 GBPS. It is twice faster than USB 3.0 and first-generation USB 3.1.

  • Then you have so many desktops and laptops, which have been supporting this USB C specification with the Thunderbolt 3 from Intel and its data transferring technology.
  • USB C Port is well-equipped with Thunderbolt 3 for pushing data speed to the theoretical limit of around 40 GBPS.
  • To be sure how enhanced this service is, it is around four times faster than the USB 3.1 and can also be around 3000 times faster than original USB 1 specs of 12MBPS.

Increased capabilities by your side

Other than the increasing data transfer speed, there is the ability to push video over the same connection. The Alternate mode of USB C for video enables the adapters to actually output video from same USB C port to the HDMI, VGA, Display Port and other types of video connectors on YV, displays, and projectors.

  • Another interesting point about this form of USB C port is that it helps in supporting the USB PD specifications. The USB 2.0 port can always deliver around 2.5 watts of power, which is enough to charge a phone.
  • Then you have the USB 3.1 which ups the figure by around 15 watts. But with the introduction of USB PD, you can deliver a power of 100 watts! It is 6 times more than what USB 3.1 used to offer you with. It can further open up the potential for the laptop based projectors, depending on the USB C port.

You will only come to learn more about the USB C port once you start working on it. Once you have done that, there is no looking back for the next response. The more you come to check out the port, the less you will get towards other deals at all.

About the author

Trudy is a Business Tech Analyst. He is very responsible for his job. He loves to share his knowledge and experience with his friends and colleagues.

DevelopmentInsightsProducts

Ways To Prevent Mold Formation In HVAC Unit

If you fail to prevent maintain your HVAC unit, chances are high that it will grow mold. The simple fungus might get pumped right into the air that you along with our loved ones breathe. Chances are high that you might be the unwanted victim of respiratory problems and allergic reactions. So, it is time to learn how you can actually prevent molds from growing on the first place. If you have already been a victim of such an issue, you should contact the experienced cleaners for the best mold cleanup services. By following simple and easy steps on a daily basis or often times, you can prevent the formation of mold. This is a great way to gain some answer.

Make sure to clean your system whenever you get time:

The first step in this regard is to check on the cleanliness of the current HVAC system. Look for any of the areas which are damp or leaking. And then you have to confirm it by placing the right air fitters in those areas. The experts from reputed centers are here to help you with the cleaning of the air duct in case you are completely unsure of where you might want to begin with the unit. To prevent the formation of mold in air ducts, you have to keep a note of this point for sure.

Get yourself the best humidifiers as available online:

The addition of some terms like humidifiers, standalone heaters in homes and fans can help in regulating humidity in the air. It can further help in cutting back on the mold growth to a great extent. You have to buy the best humidifier, which will match your requirements well. Purchasing the best one can cut back down on how much you might have to spend on the cleanup services otherwise.

Keep the windows and doors closed:

Whenever the weather remains warm or damp, avoid opening doors and windows all the way around. Giving chance to the outside elements to enter your place can increase the level of moisture inside your house and that will affect the HVAC system to a great way. Shutting down the doors and windows will help in minimizing the air duct cleaning ordeal and will also help the system to remain clean and free from molds, if not more. As the products are not getting way too exposed to elements, so things are designed to act in your favor for sure.

For the concluding note:

Once you have learned the easiest ways to keep the molds from forming, you should start working on it now. To be on the safer side, keep the numbers of the experts handy. These professionals are licensed and they have a certificate to prove their worth. They know what they are doing and always ready to help you in the best manner possible. Once you have contacted the team for help, there is no need to look for any other secondary service. If the mold infestation is way too much for you to handle, then let the experts be your guide for the day.

DevelopmentSaaS

3 Ways Mobile Apps Are Revolutionizing Entertainment Industry

In last five years, Mobile apps have dominated the world with its powerful solutions and superior services. From live cricket scores, food and online shopping to games and health management, there is rarely something where mobile apps would not help. Prevalence of mobile app technology has swept through the smallest corner of our life, creating digital solutions even in the entertainment and media industry.

With consumers expecting easy-to-use and seamless apps, entertainment domain is also experiencing an unforeseen transformation. It is evident that by now different entertainment segments relies on the mobile app revolution mainly due its convenience and usability. So how exactly mobile apps are revolutionizing entertainment industry?

 

Discussed here are 3 primary ways mobile apps have significantly changed entertainment space.

Updates and trends

Social media has developed a virtual hub of realities that eloquently displays the expressions of global communities. In the absence of social media platforms, it was quite a challenge to monitor and discover the latest hot trends in the relevant market. With a powerful disruption of social media, human society realized the importance of digital technology and began to share their mind with the world, which in turn resulted in honest valuable trends.

Social apps have a dedicated, most updated space for suggesting trending topics. Entertainment apps keep popular movies, music, shows and games embedded in a trending section for users to view what is making a rage. Due to such instant updates and recommendations, entertainment is accessible and available anywhere for anyone. This is why entertainment app development companies are working passionately to optimize user experience within apps.

Information-driven engagement

Mobile users are predisposed to interacting with social media platforms for a daily dose of news, updates, life hacks, and tips and more. It is not a surprise that people quickly check the homepage wall of Twitter, Facebook, and Instagram as they are the best reliable source of authentic information. Entertainment apps integrate social posts to enable users to share useful media information on the platform.

Apart from these, video content leader Youtube also facilitates a unique, highly engaging and visual platform for exploring creativity, information, and entertainment. It has innovative features with individual channels, vlogs and more. Engagement is the crucial essence of entertainment mobile apps that allows users to interact with their favorite artists and idols and know more about them. Businesses can thus interact with their customers and address their requirements with more confidence.

The scalable capabilities of platforms

Entertainment app platforms are equipped with the superior capability to suit business needs and user perspective. Today’s apps are integrated with movies, music, live streaming experience as well as gaming to deliver exceptional user experience. Scalable platforms complete with all the vital features also create a potential opportunity for artists to bring their talent in public and reach the audience.

Application development is less complicated with many readymade platforms introduced now and then. Due to many incredible features in place, users have a lot to gain by leveraging the scalable app platforms focused on enabling users to share their content online on any platform to exhibit their flair. These entertainment applications set a comprehensive flow of content including articles, videos, blogs, and other rich media, which further enhances app’s usability for entertainment purpose.

 

 

Most popular Entertainment apps

NETFLIX

NetFlix has risen to be one of the most sought-after entertainment platforms for a viewer who rely majorly on their mobile devices for distraction and amusement. It is enriched with unlimited fun movies, dramas, and comedies and also connects with TV. It has quickly changed the satellite TV market, is the world’s 10th largest company.

SPOTIFY

Spotify is another phenomenon in the world of music services and allows users to browse through songs and listen to their favorite music from favorite artist legally and save them offline. The app is highly successful with more than 24 million existing users.

Future promises

Like all other industries, Mobility is something that has swept deep through media and entertainment, bringing a new shape and dimension to its sphere. Technology translates into opportunities, especially for businesses that look to capitalize greatly on digital solutions to develop consistent growth potential. By integrating IoT and Wearable technology, entertainment mobile apps are likely to experience a much brighter future. Businesses should adopt more capable technologies such as VR and AR to make entertainment more engaging and influential.

Conclusion

Mobility has become the need for any business to reach expected growth target in the relevant market. Entertainment and media market has transformed its structure in the last couple of years by shifting to digitalization and enhanced user engagement based on the precise understanding of user behavior. We hope entertainment mobile apps will continue to amaze and fascinate more users in the coming days.


Author:
Helena Spaculus
https://www.spaculus.org
info@spaculus.org

Martech

How to Create the Right Customer Engagement Strategy

Every manager, entrepreneur or business owner is aware of the importance of winning over their target audience. Naturally, no prospect can be made unless there is a great product or service at a price the customers are ready to pay, but even that is no longer enough. To achieve all goals, a business has to engage customers and provide amazing service and support in return.

Unfortunately, this is easier said than done. To engage someone, you need to know them relatively well, i.e. you should be able to identify their needs. If they feel you’re catering to their needs, they’ll be more likely to form a long-term and loyal relationship with you and your company. So, how is that achieved best?

Communication is the key

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Engagement is based on communication. Luckily, social media platforms make it quite easy to establish and maintain such contacts with all your existing and prospective customers. This is also the preferred channel of communication, especially among younger generations. The key is to be consistent in this communication so that your audience doesn’t feel neglected or abandoned.

Take their needs into account

Although your ultimate goal is to sell your offer to customers, you have to understand that this communication is not a one-way street. If you respond to comment put forward by your customers, you’re showing that you’re listening to what they have to say. Also, every comment they make is invaluable feedback about how you’re doing. What’s more, you should encourage them to express their opinion by asking for it!

Quality of the content

There can be little or no customer engagement is there is no quality content offered by a company. It has to be informative, succinct and, above all, relevant. If you manage to provide such content on a regular basis, your customers will be much more likely to respond to it and your audience can only grow. Don’t underestimate the power of images and videos either. If you think this is all too much for you, you might want to consider hiring professionals, such as these experts in SEO from New York, who can help you with your digital presence.

Be flexible and available

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Modern people are not ready to wait long for a response. They even expect you to be available almost at any time and on any day. Since having someone always ready to answer any queries is quite expensive for most companies, many of them are using a chatbot feature. This is software that mimics human behavior and conversation. They have come a long way since they were first introduced to the world of marketing and customer care and they can now lead simultaneous conversations with many users.

Create brand loyalty

It’s a well-known fact that it’s much more time- and money-consuming to attract a new customer than keep an existing one. You want people to love your brand and come back to purchase from you again and again. Their satisfaction inevitably transfers into a positive word-of-mouth, which we all know is the best and cheapest form of advertising. In order to have a clear picture of how loyal your customers are, you should look into their engagement, among other features. The more engaged they are, the more likely it is they’ll be loyal to your brand.

Rewards pay off

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In this highly competitive world, it’s often not enough to simply provide great service and support, but your customers also expect to be rewarded for their loyalty. Whether you do it by acknowledging their loyalty or offering discounts and exclusive offers is up to you to decide. Just make sure they see you’ve noticed and appreciated their engagement.

Creating the right engagement strategy is not an easy task. It involves making the right calls and being consistent and persistent. However, it is absolutely necessary for every business if it’s to rise above the rest and grow. So, instead of deciding whether you need to get your customer engaged, you should be asking how to engage them.

DevelopmentInsightsProducts

Increasing Sales of Online Fashion Store with Instagram Marketing

Acceptance of online fashion stores is increasing these days. With the advent of time, people are getting comfortable as well as accustomed to online shopping. As a result, they want more convenience in online based shopping. It is a difficult thing to shop for fashion items, especially clothing items online. With the advent of many well-developed e-commerce websites for fashion clothing items as well as accessories, it has become simpler for the buyers to find products as per their preferences or choices. Along with adopting some essential changes to the e-commerce website for selling fashion items, businesses have to focus on business promotion or marketing to gain more traffic as well as visibility.

For online marketing of fashion e-commerce store, different social media platforms can be used. Instead of conventional marketing, social media marketing works well for the online fashion stores. Now, different social media platforms are there. There are Facebook, Twitter, and Instagram. These are the major platforms.

Along with them, a lot of other social media platforms available. Using Instagram has certain benefits in the process of social media marketing. It can increase sales and give better profitability to your business. Here is a guide for you in this matter.

A Perfectly Created Instagram Account

It is to be noted that Instagram marketing would be successful once the foundation is strong. This is simply comparable to a building structure. If the foundation is not strong, building structure would not be strong. So, the foundation has to be strong enough. To work on the foundation, different strategies and expertise are required. To make the foundation strong, different techniques should be adopted. To create an Instagram account, you need to follow the basic procedure of signing up. Once you register with your account, you need to follow some simple measures.

Here are the things that you need to ensure when you are creating an Instagram account. Make sure that you are following the steps as mentioned below with perfection.

  • Profile information: The profile should be stuffed with all the necessary as well as crucial information. It is important to understand all the things that are required for showcasing information on your profile. Right from the bio section to the contact section, all section should be stuffed with genuine and useful information.
  • Display Photo: A business profile on Instagram is not complete without a good display photograph. You need to make your profile photograph complete with the right selection of the display picture. Make sure that business profile picture for your Instagram account should come with business logo or emblem. It helps in creating brand awareness.
  • Verified Profile: You need to verify your business profile through proper documents. Not verifying profile would not stop the copyright violation issues.

Once all these things are done, you are ready for an Instagram marketing job. Now, this job has to be conducted with perfection. The first step is planning. You need to chalk out the blueprint for the Instagram marketing campaign. Once the blueprint has been created, you need to go for the process of business marketing to enhance traffic for your website and eventually enhance your profitability. In order to learn more in this matter and to get brilliant social media marketing services, you can get in touch with Gramista.

Sharing Fashion Related Photographs and Contents on Instagram

Content is the king in the field of business marketing. You need good content to make the process of Instagram marketing seamless. You have to work on your content with more dedication. The aim should be developing seamless as well as lucid contents. When it comes to Instagram marketing, visual contents are used more than text-based contents. For visual content, you need to be unique just like the text-based contents. Basically, using photographs from other without permission may drag you into trouble. Using copyright protected photographs is a serious offense.

So, it is important to create or craft contents with perfection. Now, when it comes to promoting fashion related website, you need to focus on the fashion domain. You need to focus on sharing contents that are related to the fashion industry. Popularly, businesses share photographs or their products on the Instagram account. Make sure that the products are showcased in a creative style. If they are not shown in creative style, they will not draw the much-required attention. It is also a good idea to go for a professional photo shoot with models for various fashionable garments and fashion accessories. Combination of all these things will help your business immensely.

Share Fashion Tips

The basic aim of Instagram marketing should be sharing such posts that can draw engagement. You have to engage the fans or followers on your social media activities or posts. Sharing the fashion tips is helpful in this regard. Your followers would love to get some unique and advanced fashion tips. They would love to get some great tips regarding usage of various fashionable accessories. Many businesses sell innovative fashion items, and people do not know how to use them properly. Videos can be created to show people how these accessories can be used to appear more fashionable. Overall, different techniques and methods can be tried to create awareness and share useful tips among the followers. If followers start getting something worthy from your regular Instagram posts, they shall keep in touch with you and encourage others to follow you. This is a common way of driving more revenue.

Celebrating Festivals with Discounts

Every buyer loves discounts and freebies. So, it is a great thing for the buyers, if they are offered freebies, especially during the festive seasons. To announce various discounts and freebies, you can use Instagram profile of your fashion e-commerce store. You need to create posters or interesting text contents to promote various offers and other related things. In this way, you can gain more potential buyers for your store, and that would eventually result in high revenue earning.

Author Bio

Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings. To know about Instagram marketing, you can follow his articles and visit Gramista.

DevelopmentInsights

How Technology is Changing HR in Startups and Big Organisations

Companies spend a lot of money managing human resources. HR is big business whether you’re a small business, startup or a giant multinational. If you don’t get your HR right, you won’t have the right people working for you and you’ll end up failing.

When it comes to HR spending, it’s obvious that the way businesses spend is changing. Nowadays, the startup, as well as the big company, is looking for technology – it can help companies save money. HR investment is particularly flowing towards human resource management systems, especially if the technology is also utilizing things like cloud computing and artificial intelligence.

With investments clearly considering technology in HR to be such a beneficial force, what is the actual consequence for HR? How is technology changing HR in startups and big organizations alike?

Providing opportunities to outsource HR

One of the major ways technology is transforming HR is by making it another aspect the company can outsource. Outsourced HR has not been possible previously in a way that would have made it effective and beneficial. However, both startups and larger companies can now easily let third parties run the HR system.

Technology can deal with most HR needs efficiently these days. Automated learning, artificial intelligence, and cloud-based platforms mean you don’t need a whole department to look after payroll, onboarding or even recruitment. Instead, the modern human resource management system just requires a few HR professionals to manage even large employee portfolios. Automation will provide companies with an easier and more cost-effective way of running HR.

This doesn’t mean internal HR departments would come obsolete. It just means that organizations don’t have to build gigantic departments any longer and waste resources on professionals whose services they might not require on a regular basis. Instead, departments can become more productive and scalable, allowing companies to focus on the most crucial matters and to help the HR workforce they have to become more professional.

Improving HR’s understanding of employee wellness

Having an organization full of happy and healthy employees will mean the organization has a motivated and productive workforce. In the modern world, employee wellness and wellbeing are the most important things HR has to cover and technology is improving their understanding of these issues.

Due to cloud-based technology and increasing focus on behalf of the human resource management systems to cover issues of wellbeing, employees and employers are better able to take charge of their health. The focus is flowing towards simply steps like allowing people to manage their healthcare insurance choices through these apps to promoting healthier choices.

There is even emphasis on monitoring employee wellness with the help of wearables. By integrating some of these technologies with the HR’s human resource management system, companies are able to better assess how employees are doing, what kind of help they might need and how to support a more productive workforce.

Training the next generation of workers

Technology is having a huge impact on society and it’s changing many professions on the go. It’s only natural for HR to adopt a technology, as this can ensure the workplace as a whole is taking on this digital revolution.

Many employees are entering workplaces that do not look anything like they did a few decades ago. However, for many millennials, technology might not have been part of training and certain digital aspects of the workplace are not something many of know prior to just trying them out.

HR’s role has always been to ensure the workforce is up to the task and it has the right tools to operate with. In the modern world, this means helping employees embrace and use technology. The cool thing about this digital revolution is not that HR has to help educate employees but also the way they can train. This is because of the way human resource management systems have adopted cloud-based training as part of their appeal. HR doesn’t have to do traditional classroom and course-driven approach to developing talent. Instead, everything can happen according to the employee’s abilities and time. You can provide more personalized talent with modern technology, ensuring employees only learn what they need and do so at a time that allows them to be effective and productive.

HR success comes with the right technology-adaptation

HR is the key to business success and startups and big organizations alike need it to thrive. However, HR doesn’t just stay the same and technology can play a big role in shaping how HR works at any given organization. By staying on top of changes in technology, companies can also ensure their HR departments are effective and pushing them toward success.

Products

9 Exciting new features of Microsoft Office 2019 for the students

Microsoft office 2019 has added unique features ideal for students. The new Microsoft Office is specifically designed to save on time.

One-time Purchase

One of the exciting features recently added is the one-time purchase. You won’t need to update your software every time after expiry. It works well with Windows 10 operating system. You only pay discounted rates only when purchasing and no additional expenses are incurred once the purchase is done.

Favorable and unlimited learning for students

It is also dynamic software ideal for students in their educational journey. In advanced learning institutions, the availability of projectors to aid in learning is made possible especially with the advanced Microsoft Office PowerPoint. As a student, you are able to learn visually as the PowerPoint feature are advanced to make sophisticated and high-quality slide videos. You are at an advantage as the presentations made from this Morph and Zoom are advanced compared to the older versions.

Easy Data Manipulations and simplified mathematical calculations

Data entry, calculation and chart designing is now an easy task for you. You do not have to worry about spending a lot of time manually jotting formulas and mathematical interpretations. Microsoft Excel is now a walk in the park as such issues are no longer a bother to you. Time is saved through manipulating data in the Microsoft 2019 specifically the Microsoft Excel. Power Query and Power Pivot are implemented in the advanced software. You can now publish your charts and 2D to Microsoft business analytics service extracted from Excel.

Advanced drawing and design of models

Engineering students are also able to make maximum use of this user-friendly software. The Microsoft Office is downloadable compatible with any smart technology device. Drawing of plans and diagrams are enhanced by the Microsoft Office 2019. Your designs will have a three-dimensional overview and enhance your creativity even further. Students are able to create models in addition to accentuating the beauty of the models through the dynamic conversion of ink-to-text features. The One-Note has this major boost and is responsible for student-friendly features.

Effective-virtual distance learning

The first people to access more features of Microsoft Office 2019 are institutions that pay for licenses in large numbers then followed by a regular consumer and the last batch are the business people. Through proper utilization with these unique softwares, students are able to meet and interact with other students virtually. You can learn even when you are not within the classroom. Students also interact with their lectures conveniently.

Proper organization of emails

Students receive numerous emails for educational purposes. It may be tedious to go through every email if you need to locate the assignment given virtually. The additions on the Microsoft 2019 have made it possible to go through your email messages with ease. Travel packages, focused inbox, updated contact cards and office 365 groups are additional add-ins on the software.

Advanced security of your files

It is also security conscious and cost reduction on the purchase of software updates. The introduction of click-to-run features is advanced to amazing levels from the original Microsoft Office 2013 version.

Students get a free Office 365

Students are also able to get a free subscription to Office 365. In normal cases, Office 365 is subscription-based and you can pay for the services or updates monthly. Although students are favored because all the institution needs to do is input a valid school email for activation. The students and the teachers can get the dynamic virtual software to enhance their learning abilities in the classroom and school at large. All the advanced Office 365 plus the Microsoft teams are included in the subscription. Students are able to experience mobility and flexibility in their learning. The organization and access of documents are made easy thus saving on time.

Easy Access to your documents

Accessing, editing and saving of Microsoft files from your Mac are made easier and efficient. You are able to access your lecture notes and edit anytime possible. You are able to edit documents comfortably and with ease through another add-in feature Open Office which is compatible with Microsoft Office 2019. This makes working on your project seamless as the virtual software is compatible and can be downloaded to your Mac.

The Information Technology levels are moved to greater heights as education is also affected positively by utilization of Microsoft 2019 which is anticipated in the mid-year of 2018. To peak your Information Technology and education levels to greater heights, the download of Office student Mac will by far affect your learning skills positively.

DevelopmentInsights

Improving Your Customers User Experience: Micro-Interactions

One of the most important statistics in the world of marketing is the fact that a present-day internet user has a shorter attention span than a goldfish. That being said, you need to understand how to make them engage with your brand and your website without distracting them from your main objective, making a purchase, subscribing or further exploring your domain. Making your audience phase through pages and pages can be quite lucrative for your overall rank, yet, it really doesn’t do much to boost the overall user experience, especially if your loading time isn’t that impressive. Fortunately, with micro-interactions, you can do just that. Here are a few tips and suggestions.

1. Highly intuitive

The first massive advantage of the improved customer user experience through micro-interactions lies in the fact that they are incredibly easy to use. Think about the ‘like’ feature on Facebook. This universal symbol is more than a clear indicator of what the actual function does, yet, this is not your only option for micro-transaction implementation. In a lot of cases, the micro-interaction has a confirm button, which allows you to reverse the action before others are able to see it. Without this finality, your audience might be more content with playing around with your website, seeing as how they are confident that their interactions stay private until they deem otherwise.

More importantly, you need to understand that it is not a job of a micro-interaction to change the way your audience’s brain works, it’s only there to capitalize on this symbolism and association patterns. As we said, thumb up and heart were always positive symbols while the ‘x’ symbol, a broken heart, a minus or a thumb down always indicated something negative. Emoticons can also be quite efficient, seeing as how they have a simple graphic way of displaying approval and disapproval. Overall, you should study these behavioral patterns if you’re to connect with your audience.

2. Sense of control

As soon as they enter your website, your audience is in your domain, which is what robs them of some of their control. Sure, they’re there by their own will and they can shuffle through your offers, however, in order to make them really feel welcome, you have to show them that they are the ones whose actions matter the most. Any form of interactions can get you a part of the way but according to the guys from the digital agency from Melbourne, you can make all of these micro-interactions into a breadcrumb trail towards your CTA (call-to-action) button. After all, it’s much easier to make your audience interact with the most important element of your page if you’ve already persuaded them to do so several times over in the previous two minutes.

3. No need for the loading screen

The greatest advantage of micro-interactions is that they don’t require you to reload the page. Think about the Instagram ‘like’ button which immediately shows a red heart symbol (as opposed to the empty heart icon) when you click on it. Sure, interacting with your website in a different way would also be a probability, yet a loading screen can be a potential deterrent. By relying on micro-interactions, your pushing the biggest obstacle out of the way.

4. Keeping your users entertained

Depending on the content of your landing page or your platform, you might have a hard time keeping your users entertained. This is where micro-interactions come in, seeing as how they give your audience something to do every step of the way. By evoking emotions or using interesting animations, you can take this one step further.

5. Avoids unnecessary confusion

While this may not seem like that great of a deal, avoiding unnecessary confusion definitely improves your user experience. For starters, whether or not you’ve clicked a certain button shouldn’t be a concern with micro-interactions. On the other hand, if they’re poorly integrated or non-responsive, this could turn into an even greater problem.

Fortunately, most micro-interactions respond instantaneously, leaving your audience without a shred of doubt in their mind on whether or not the website received your order. Delayed reactions are even worse, especially when clicking twice on the same button has the potential to undo your first action. Overall, micro-interactions can be much more efficient at avoiding unnecessary confusion.

6. More reliable feedback

Due to the fact that micro-interactions make people more eager to interact with your website, you also get a more reliable feedback and an easier access to all sorts of user-related information. Most people automatically assume that we’re talking about the way in which your audience responds to your content but this is just the tip of the iceberg.

Sure, micro-interactions are great, however, each intractable element you add to your page requires some additional resources. In this way, you get to see first-hand, which of these buttons are audience-favorites and which, they could easily live without. In other words, you’re using micro-transactions in order to alter your own micro-transaction strategy.

7. More efficient instructions

Finally, learning of the example is probably the most efficient didactic method, yet, a lot of people are still quite reluctant to do so. Fortunately, with the help of micro-interactions, your users can get an emulation of using your app or platform in a safe, learning-friendly environment. Sometimes, simply highlighting or flashing a button that your audience should click next can help make this learning process more seamless. Moreover, this can help gamify the entire experience of using the app, which is definitely a trend that goes ever in your favor.

In conclusion

The best thing is the fact that these seven aspects aren’t the only ways in which micro-interactions stand to improve the overall user experience. Sure, no matter how ingenious, these features don’t have the power to make or break your brand, yet, they do act as powerful enhancers. In other words, they can make all your efforts better and more relatable, which is what your web design efforts and your digital marketing campaign are supposed to be all about.

DevelopmentInsights

10 Traits to Look for When Hiring A Right-Hand Person for Your Business

Many of the world’s biggest companies were founded not by one entrepreneur, but by two or more partners who shared the same vision: Warner Brothers, Hewlett Packard, McDonald’s, Apple, Google, Ben & Jerry just to name a few. Of course, all of them had to overcome rough patches along the way, these examples show that two heads are better than one and that a business can accomplish great things if it’s ran by partners who complete each other.

If you’re an entrepreneur with a big dream, you shouldn’t feel at a disadvantage because you didn’t happen to meet your business partner in childhood and you didn’t go to college together. In many ways, hiring a right hand to help you run things in your organization is better, because you can look for traits that indicate they are the best possible match:

Experienced

It’s not impossible to succeed in the business world without prior experience, but the few success stories we can give as an example are actually quite scarce. In most cases, lack of experience leads to costly mistakes and you might not get a second chance to apply what you’ve learned from them. An experienced business partner can help you avoid them by providing valuable know-how, advising you on fiscal matters and providing market insight.

Supportive

Business partners should have each other’s backs. The right hand you are looking for has to believe in your talent and support you along the way because this is the key to achieving success. According to psychologist Sherrie Campbell, a partnership based on support increases trust boosts motivation and helps you stay positive in spite of setbacks.

Patient

In business, success rarely comes easy. It might take years of trial and error until you manage to develop that brilliant product or until you find your first customers. The person you choose as your right hand has to be patient and stand by your side for as long as you need. There is nothing wrong with wanting to work quickly, but this shouldn’t come at the cost of compromised production or rash decisions.

Dedicated

No matter how many qualifications a person has, they won’t help you if they don’t believe in your goal and aren’t dedicated to seeing it become a reality. Look for commitment in your business partners and you won’t regret it.

Visionary

The world’s greatest inventions were created by people who were visionaries and had the courage to think outside the box. Find yourself a business partner who isn’t afraid to think upside down and challenge the status quo.

Hard-worker

Success often comes at the cost of countless sleepless nights, never-ending brainstorming sessions and hours of pitching over the phone. Your partner has to be willing to do all this and work harder than every other employee when the situation calls for it.

Communicative

The way you communicate with your business partner is essential. Not only do you have to be open to each other’s ideas, but also accept positive and constructive feedback. Without communication, you won’t know what’s wrong and you will not make the most out of your collaboration.

Kind

In the business world, the power of kindness is underrated. Contrary to how popular media pictures executives, you don’t have to be ruthless and cynical to succeed. A partner who cares about the needs of employees as much as for the needs of the business is really valuable, so score that during the interviews as well.

Proactive

Proactivity is the trait of people who anticipate change before it happens and know how to react to it. Proactive people are those who have initiative, adapt in challenging situations and have a results-oriented attitude. Instead of having a passive mindset, where they wait for things to happen and then sit back as idle observers, proactive people try to anticipate and prevent problems and when they occur, they actively try to solve them.

Integrity  

And last, but definitely not least, your right hand should act with integrity in all business matters. Associating yourself with someone who acts by unorthodox practices and is willing to cut corners for the sake of profit is very dangerous and could put your business at risk.

No matter what you are looking for in a right-hand person for your business, remember that the two of you should be compatible. Finding the Steve Wozniak to your Steve Jobs might take a while, but you should never rush your decision and you should only go with someone you can trust.

About the author

Brandon Stapper is the Chief Executive Officer of Nonstop Signs & Graphics. a Los Angeles Signage Company.  At 20 years old, with no formal education and only a few hundred dollars, Stapper turned a $400 custom decal machine in a garage into a printing powerhouse. Nonstop Signs & Graphics has made the Forbes Fastest Growing Companies Award 4 years in a row and services 10,000 clients yearly.