All posts by Miley Dowling

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Organizations Failing to Embrace Automation for SOX Compliance

Organizations are required to comply with an ever-increasing number of regulations. In the US, one of the most widely-reaching is the Sarbanes-Oxley (SOX) Act, which applies to all public companies within the US.

The purpose of SOX is to ensure that investors in these public companies are protected against fraudulent activity. In order to achieve SOX compliance, an organization is required to maintain complete and transparent records of all of their financial dealings. The intention of the SOX Act is to ensure that scandals like Enron never happen again, where the company destroyed documents to prevent evidence from falling into the hands of the US Security and Exchanges Commission.

Under SOX, an organization is prohibited from destroying certain types of documents and required to retain them for a certain number of years. Each year, the organization’s CEO and CFO are required to provide a report on the company’s current financial status, and the penalties for inaccurate reporting are steep. As a result, an organization needs a high level of visibility into its financial data in order to generate correct reports for SOX.

Most Organizations Don’t Automate SOX Compliance

All public US companies are required to comply with SOX. However, the law does not specify how they have to perform the data collection and processing necessary to generate their reports. As a result, many organizations are taking a manual approach to data collection and report generation for SOX compliance. According to a recent survey, 47% of organizations are failing to take advantage of the numerous next-generation technologies that can help them to achieve and demonstrate compliance.

In the case of the SOX regulation, the main requirement is that an organization retains certain records for 5 years and ensures that they are not tampered with. Since this data collection and retention is often performed manually, organizations are missing the opportunity to decrease the overhead associated with maintaining compliance and are more likely to make reporting mistakes due to human error.

Benefits of Compliance Automation

The nearly half of organizations that are not taking advantage of opportunities to automate part or all of their SOX compliance activities are missing out on the wide range of benefits of automation. By moving work from manual processes to automated ones, an organization can decrease overhead and better manage their compliance.

  • Increased Data Visibility

The SOX regulation requires an organization to have a high level of visibility into certain types of data in order to provide a certification that all of this data is correct. Manually trying to monitor and manage all of the potential stores of this data throughout the enterprise puts the organization’s compliance at risk since a simple oversight can result in important data being missed. With automated data collection and monitoring, an organization can be confident that they have full visibility into relevant sensitive data without requiring periodic searches through all of an organization’s network for hidden data repositories. This increased visibility is also valuable for ensuring that all sensitive or valuable data is properly secured.

  • Lower Compliance Overhead and Costs

When organizations fail to embrace automation for regulatory compliance, this doesn’t remove their responsibility to maintain and demonstrate compliance. Instead, these organizations are forced to manually manage all compliance-related activities. For regulations in general and SOX in particular, compliance reports and the data that they require are fairly standardized. Paying employees to collect this data is much more expensive and time-consuming than automating data collection and just having a human check over the final numbers before sending off the report.

  • Increased Productivity

The activities associated with regulatory compliance don’t earn the organization any money. The closest they come is to remove the need to pay fines for non-compliance. By freeing up human employees to perform core job roles, strategic automation of compliance activities can improve the productivity of the business and decreases the probability of human error in compliance reporting.

  • Scalable Compliance

SOX is only one among many regulations that organizations must comply with. As the number of compliance regulations grows, attempting to manually maintain and demonstrate regulatory compliance quickly becomes unsustainable. Many of these new regulations are focused on sensitive data, either retaining it, as in the case of SOX, or protecting it, for GDPR and other data protection regulations. As a result, the same types of data are likely to be needed in multiple different compliance reports, and automating these data collection processes can allow an organization to maintain compliance with a growing number of new regulations and standards without needing significant growth in employee headcount.

Getting Started Automating Compliance

Almost half of the organizations are failing to take advantage of automation for SOX compliance. Like with many other regulations, SOX is focused on how an organization manages certain types of sensitive information. Compliance reporting requires an organization to gather a large amount of information about this data, and this process can be easily automated, providing a range of benefits to an organization.

One major way that an organization can lighten their compliance burden through automation is by adopting a solution that automatically identifies repositories of sensitive or protected data and provides centralized visibility, access monitoring, and vulnerability testing for them. With this type of solution in place, an organization can achieve the visibility needed for SOX compliance with much fewer manual processes, ensure that the data is properly protected, and lay the groundwork for compliance with other data protection regulations.

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How Technology And Computers Support Children With Learning Difficulties

Unlike the past, computers have become extremely common with schools up and down the country. And, despite the expensive price accompanying the device, it has become a rare occurrence seeing a school that doesn’t have an array of computers.

These devices offer a huge amount of benefits to the students, however. From easily accessible information sources, online lessons and virtual courses, these pieces of tech provide skills not only in the classroom but beyond too.

However, these devices can provide more. They have the ability to give specialist schools the chance to teach those with more specific needs and allow them to learn just like everyone else. Therefore, they can then build a successful education for themselves regardless of their learning difficulties.

So, in this article we will be discussing the real benefits technology has on those that may find traditional education a little harder than others. And how these devices and workstations offer more to some, then just the ability to find information quickly.

Typing Instead Of Writing

Some disabilities make the simplest of tasks, like writing, extremely difficult or even impossible. From being able to spell, learn new words, and form grammatically correct sentences, this is something that everyone needs in order to be able to progress into the working world.

Because of this, technology has provided the chance for those who struggle, to learn exactly like others. The ease of being able to type instead of hand-write will still allow the child to learn everything to do with words and sentences, just without the case of having to hand-write.

From this, there are even alternative keyboards that have a programmed, special overlay that can customize the way in which the board functions and looks. These types of customizations offer features that can reduce the number of input choices given, and can even group keys into categories by color or location on the board.

Reading Skills

There is an extensive range of assistive technology that aids those who struggle with being able to read. The platforms involved offering audio and e-books that allow users to listen to texts in a variety of different formats.

Or for example, a hard copy of a book can be scanned and displayed as a digital version, with the option of audio to read the words aloud to the child. This way they can take part in-class reading sessions (even if apps such as ‘Audible’ don’t have it in-store) without the trouble of not having the book in front of them, or not being able to follow along with reading.

Those who find reading challenging have the ability to learn and listen to books just like the rest of their classmates, and will then be able to progress further into taking tests and reaching class targets.

Spoken Language

Some children may face the difficulty of processing and remembering spoken language, without the help of technology. Such devices can be used in various settings, all working in the same way, to help the child remember what they hear.

There is a whole range of speech recognition software available that allows speech to become a digitally generated format. In doing this, the child will be able to follow along with conversations and lessons, with less struggle. However, speech recognition software will require the user to have rather comprehendible reading skills, in order to keep up with the talking.

Therefore, in a case where this can be used, the help the child needs will have to be monitored, in order to find if this is a good fit.

Concept Mapping

Some individuals may face trouble when it comes to planning or integrating ideas into a piece of writing. Therefore, a platform called concept mapping has been created in order to allow those struggling, to have a place where they can visually represent their ideas or concepts instead of writing them.

The graphically represented ideas have the ability to show links in ideas, through simply drawing some arrows, color co-ordination or even the use of icons. Then, these ideas can be moved to replan the piece of ‘writing’, (just as the other children would when planning to write a piece of content).

The software allows the child to plan for almost any task that would be asked of them in a  traditional English lesson. From poetry, resume writing, and even computer programming, concept mapping doesn’t stop anyone from creating work just like the rest of the class.

Summary

In schools, technology and computers can provide for even better lessons, teaching the children the skills and software that will aid them as they progress into further education.

However, apart from prooving to be a good source of learning, technology can help the children even more. Because of this, those with learning difficulties and disabilities have the chance to attend class with their friends, and keep up with daily tasks, just with the added aspect of technology walking them through it.

From speech recognition to aiding in writing, computers have a huge amount of intellect to allow these children to gain a respectful education and help them progress through the school years until the next step. Deciding on a workplace – if this is necessary.

Without this software, children up and down the country will still be gaining a less effective education, due to the school system not being able to apply their learning formats to their specific needs.

But this is a problem of the past. With computers being available in almost every classroom, there is no say as to how far a child can go within the education system, even those that may need a little extra aid than the others.

Martech

Luggage Accessories 101: What Makes a Backpack Trolley Great

A growing buying power allows more and more people to travel the world. Wonderful as traveling sounds, it can become tiring and frustrating if you don’t have a full-featured backpack trolley. It is particularly true when you have so much stuff to take with you. So, more of us worry about choosing a backpack trolley with durable luggage accessories. What should backpack trolley manufacturers pay attention to? Here are four top luggage accessories that make a great backpack trolley so great.

Trolley Handle

A trolley handle is one of the most essential parts of a backpack trolley. When we choose a backpack trolley, the first thing we should do is checking whether the trolley handle is stout enough in case it breaks up when we put something too heavy on it. A qualified backpack trolley must be equipped with a stout handle. Besides, the trolley handle must be easy to pull as well. This will ensure that you will not be too tired on your next trip because of your heavy luggage. Among all the well-known luggage accessories manufacturers, Sunsen is said to be the most trustworthy one. Founded in 2009, Sunsen has produced luggage accessories for more than ten years and cooperated with many luggage megabrands like Crowns. Sunsen’s telescopic pull handle features anodized coating, which protects it from corrosion. It is qualified enough because it is produced under stringent quality control standards. Its fashionable design and light body make it a perfect choice for your backpack trolley.

                         

Wheels

Put a backpack trolley under the microscope. You will realize that its wheels are the easiest part to be worn out among all the luggage accessories. This is why you should only buy high-quality and abrasion-resistant wheels. Besides, good wheels should not make loud noises when they are running on the ground. They should also be flexible to turn to any direction at ease. Last but not least, their appropriate size is a plus. If your backpack trolley is equipped with big wheels, it will undoubtedly save you a lot of efforts during your next trip. It should be noted that big wheels are more corrosion-proof, which means they can support a long-time journey. The backpack trolley wheel produced by Sunsen is fashionable, qualified, easy to fit, light, and silent. All these characteristics make it a fantastic choice for your backpack trolley.

                      

Materials

When it comes to the materials used, backpack trolleys can usually be divided into hard boxes and soft ones. Each of them has its own advantages. The advantages of hard boxes are their resistance to high temperatures, abrasions, impacts, water, and compressions. Their hard materials can protect their contents from extrusions and bumps. Their disadvantage is that their internal capacity is relatively fixed. Soft boxes, on the contrary, ensure a flexible use of space. Most of them are lightweight and made of resistant materials. So you can choose a suitable one according to your needs and expected use. 

All in all, a backpack trolley plays an essential role in the journey. Be careful when choosing your next one. If you’re struggling to find an appropriate backpack trolley, the one equipped with the Sunsen luggage accessories will definitively be a  good choice.

If you want to discover more about Sunsen, please click here https://en.sun-sen.com/.

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Ultimate SEO Guide for your e-Commerce website

Ranking high than your competitors is one of the most important aspects of running a website. But to do this, you need to know the dos and don’ts of SEO. There are a few tricks to help you with your SEO. In this article, I am outlining five of the most effective SEO Services that are guaranteed to give you heavy web traffic. Sit back and read for more information. If you want to expand your reach or you are just getting started, these tips will help you get your rank on the first page of Google.

Research

When you want to implement your SEO, you need to research keywords and your competitors. Understanding these two will put you steps ahead in your business. You can’t just bury your head in the sand like an ostrich pretending that everything is okay while your competitor is using all the best-targeted keywords to get him or her sufficient traffic, while at the same time spying on you. You need to understand who you are up against to know how well to tackle them. When you don’t target the right keywords, you will end up with low traffic and few conversions which is not healthy for your business. Spy on your competitors and find out what keywords are working for them so you can also target them in your SEO.

Determine Your Website Speed

When you have done extensive research and you are satisfied that you have the right figures, the next important thing that you need to focus on is your website speed. Visitors are always conscious about your website speed and will not hesitate to leave if your pages are not loading fast enough. So what is the appropriate speed? Research has revealed that 40% of visitors are likely to abandon a website that takes more than 3 seconds to load. Therefore, you need to make sure that your website takes less than 3 seconds to load or risk losing your visitors to your clients.

On-Page Optimization

Just like off-page search engine optimization (that is, link building) is essential, on-page optimization also plays a crucial role if you want to rank better on SERP. On-page SEO is all about all the actions that you take within your website to help your site achieve a higher ranking. When implementing your on-page SEO there are various things you need to look out for. They include:

  • Usability
  • Keyword Optimization
  • Social Media Integration
  • Internal Linking
  • Rich Snippets
  • Site Structure
  • Mobile Version of Website
  • Customer Reviews

Internal Linking

Another thing you need to focus on when implementing your SEO strategy is internal linking. This refers to linking your web pages to other pages within your website. It helps to establish your anchor text, which can help you with ranking for your top keywords. However, you should keep a watch not to overdo it and use it sparingly. It will look suspicious to Google if you pack all of your pages with internal links. Google smart algorithm will pick this up, and you may end up getting penalized. Instead, try placing internal links to appear natural.

Usability

This entails making tour visitors happy so that he or she may like the experience and come back again. This also makes them stay on your website longer, and this improves on the dwell time and the overall domain authority. When your visitor spends a lot of their time on your website it means that they are liking the reception they are getting from it. Google picks this up a trust signal and will use it to rank your website. To help achieve a more exceptional user experience, you should use a web design that allows your visitors access to the information they are looking for fast and efficiently. Don’t make them think because they are not there to believe but look for information. Your web pages should be easy to navigate by placing items in a well-arranged manner visible to your visitors.

Conclusion

The main reason why you need the Best ecommerce Services to optimize your site for search engines is to increase sales. Doing it right will increase get your quality traffic, which will lead to more conversions and repeat visitors. Before you go on with your implementation, you need to understand that it is not a one-time thing and you need to revisit your strategy since ranking factors keep changing by the day.

About the author

Naman Modi is a Professional Blogger, SEO Expert & Guest blogger at NamanModi.com, He is an Award Winning Freelancer & Web Entrepreneur helping new entrepreneurs launch their first successful online business.

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Check Out These Tips Before Opening Your Franchise Store

Many of us dream of opening a company and being our boss. For some, this is a big dream that can be finally achieved. For others, starting their business is just a new form of employment. There is a business model that helps to combine both needs. Setting up a franchise store is easier than opening a regular store. At the same time, you can enjoy better business opportunities and higher revenue than with a more traditional company. The wide variety of franchise companies that currently operate all over the world can give you so many options to choose from. From upscale and international fast-food chains to experienced and convenient franchise brands that do not require a high initial investment like XIMIVOGUE, the choice is all yours.  

Where to Start

Choose the industry:

Before opening a franchise business, you should first think of what sector in which you would like to invest. There are franchise companies for all products and services. From hairdressers to dentists, from real estate companies to property management … You can find many brands within each sector and industry. The franchisor will give you some guidelines on how to operate your store, but there is no guarantee that it will work as well as you want it to be. That is why it’s essential to choose the industries and sectors with the highest chances of success. Take, for example, consumer goods, especially convenient ones. This type of products will always be a best-seller. We all love cheap but high-quality beauty, tech, and household products. That’s one of the secrets behind XIMIVOGUE’s success.

Meet the franchisor:

You don’t want to buy a house you have never seen before. The same is true if you’re going to open your franchise store. Talk to the franchisor and get all the details you need. While there are many franchise companies out there, not all of them are equally profitable and trustworthy. We also suggest you dig deeper into the current situation of the franchise companies you plan to choose. It would be better for you to choose one brand with lower product prices, better advertising, and a proven business model. This gives you a higher guarantee of success.

Make your own numbers:

Although the franchisor will provide you with a business plan, this should be used mainly as a reference. We are usually dealing with very general ideas at this stage. It would be better if you could make your own accounts as well. In this way, you can be sure you will achieve better results each month and every quarter.

Which Franchise Company to Choose

While there are indeed many franchise companies to choose from, not all of them are made equal. If you are interested in opening a highly profitable franchise store, there is one brand you should rely on – XIMIVOGUE.

Also known as XIMISO, this franchise brand and its franchisees have opened more than 1500 stores all over the world in over 80 countries. On average, each day, two XIMIVOGUE franchise stores are opened every day, with a turnover of more than 10 billion RMB in 2018. They can provide you with all the products most customers love. You can also rely on their 24/7 customer service team with senior supervisors ready to help you at any time.

With a small investment, you can have yourself a XIMIVOGUE franchise store! What are you waiting for? Start being your boss now! For more info, please visit https://www.ximiso.com/

Products

The Ultimate Guide for Buying the Best Gaming Headset

If you are like one of us and you love playing video games, owning a gaming headset is crucial for not seeing a “game over” appearing on your screen within five minutes into the game. That’s the one accessory that can help you bring your gaming experience to a whole new level.

One of the things that you need to consider about gaming headsets is that you have a wide range of options available on the market. So, the choice on what model to choose is mainly a matter of personal preferences and budget.

When you are looking for what is the best gaming headset, there are a couple of aspects that you need to take into account to ensure that you’re buying the right one for you. Let’s take a look at the different elements that you need to take into consideration for not regretting your choice even before unboxing your new gaming headset:

#1: Compatibility

Compatibility is one of the top factors you should focus on. While there are many gaming headphones that you can use for all gaming platforms, some models can only be used for console gaming or PC gaming. So, make sure that you check the compatibility of the headphones before you buy them. There’s no point in spending money to get a product you will never have the chance to use.

#2: Comfort

No matter if you are a casual or an avid gamer, you just can’t overlook comfort. After all, you want to ensure that you have a great time while you are playing your favorite games and not think about how much your ears are hurting.

When you are searching for a good gaming headset, you should make sure that the headband is adjustable and the earcups are made of comfortable cushions. In addition to this, the lighter the headset, the better for you.

#3: Durability

The reality is that no matter how high or how low your budget is, you don’t want to keep buying a new gaming headset every couple of months. So, you need to ensure that the gaming headset that you pick is made of only the best materials. By doing so, you can rest assured that it won’t break so easily. Both the environment and your bank account will be thankful.

#4: Audio

No matter if you are using a gaming headset to play your favorite games or to listen to your favorite tunes, you want to hear the clearest audio.

There is nothing worse than buying a pair of gaming headphones and then only later discover that they don’t deliver high-quality audio. Besides the factors we have already mentioned, remember to also have a look at these:

bass: if you love first person shooter games, you should ensure that the gaming headset you use can offer you a powerful bass.

surround sound: while this is not actually necessary, when you are an avid gamer this will add a lot more realism to your games.

noise cancelling gaming headphones: these are the perfect headphones when you don’t want to be bothered by all the noises around you. Noise-cancelling gaming headphones can be either active or passive, depending on how much ambient noise will leak in.

Conclusion

You could definitively just wear a low-end pair of earphones or music headphones for your gaming sessions. But we believe us when we say that playing while wearing gaming headphones is a zillion times better. It’s like comparing Hotel Mario with Mario Carts. Or like the difference between your ID photo and your selfies on Instagram.

There’s no way they can be considered the same. In particular, if you want to get a pair of gaming headset that it’s really worth your money, we can recommend you get the SOMiC G951S Purple Gaming Headset. They have built-in 40mm high-fidelity speakers to produce a rich bass effect and an excellent 4D gaming experience. If you have read our article to this point, you might be wondering about the compatibility and the comfort of this model.

The SOMiC G951S are compatible with Xbox One, Nintendo Switch, PlayStation 4, computer, laptop, iPad, iPhone, and many more devices. They are equipped with large and lightweight earmuffs for outstanding passive noise-reduction. With the SOMiC G951S, you can count on more comfort and less interference.

DevelopmentInsightsMartechProductsSaaS

How to Optimize a Mobile App Performance in 6 Simple Steps

The mobile app market is growing at an incessant pace and considering the billions of smartphone owners around the globe, it only makes sense to put your brand on mobile app stores on the Internet.

It’s true that thousands of mobile apps are released every month but only a few become the glitters in the world of apps. Most of the apps launched in the market fail to keep the users engaged and lose their customer base quickly.

This makes it very important to make the mobile app with the customer in mind. It can only be done if you follow the right steps when you are optimizing the mobile app.

In this blog post, we are going to discuss how you can optimize a mobile app and prepare it for the future challenges it will face from the competition.

So, without any further ado, let’s dive into the content!

Below is a List of Six Easy Steps to Optimize a Mobile App

1. Create an Appealing UI

The user should be mesmerized by the level of simplicity and efficiency provided by the open right from the word go. The moment a user opens the app, he or she should be able to do what he wants to do on the app.

This can be done by designing the app for memorable user interaction. App abandonment can be curbed by making the app easy to use. But, the experience is not just dependent on how well-designed your app looks. The ability to load quickly and zero UI delays can really take your app performance to a whole new level.

The best way to optimize the user interface of an app is to optimize by first determining and then keeping the target audience in mind.

2. Ensuring Apps Performance on Different Devices

One of the most important app performance optimizations you can execute is making your mobile app ready to be run on different mobile devices.

Most of the apps today are designed to cope with different network speeds but fail at optimizing with the mobile devices they are being run on. Apps performance on different devices should be tracked since the modern mobile market is actively teaming up with smartphone brands.

You can take the example of an on-demand food delivery app. If you are building an app for food ordering and delivering, make sure you build it for all platforms. This will enable you to reach a wider audience. You can cater to the requirements of both users; Android and iOS. In addition, you can also enhance the probability of getting expected results in terms of revenue.

We highly recommend you to test the app’s performance on different devices and networks to check the functionality of the OS. The fact that your app will be used on different devices having different operating systems makes it even more important to keep the developers on the edge.

3. Know Which KPIs to Track

Most of the advertisers in the market are focused on the Click-Through Rates produced by the app. But, the time has really changed and the mobile app landscape has drastically evolved.

In order to gauge the performance of the app you’ve developed, you need to know how much value the app is able to provide the users once they have installed it onto their phones. And secondly, the problems your app helps the users with.

According to Digital Authority, you need to create a high-converting mobile app that can only be accomplished if you are able to measure its effectiveness. We highly recommend you to track metrics like customer engagement, consumer insights, and success of customer loyalty.

4. Tune the In-App Activity with Business Goals

What’s the first step in creating a highly effective and well-performing marketing strategy? It’s recognizing the business goals and aligning them in the right order. When you have clearly defined goals in front of you, it will be easier for you to analyze the performance metrics and make useful amendments.

There are various marketing tactics that can be implemented to align the marketing strategy with the goals the success of which can only be realized by optimizing the post-installation activity as per your target audience.

Let’s say you own a restaurant and you want people to order food through the app you have developed exclusively for your brand. To create a high-converting mobile app, you will have lure in the potential customers using hefty discounts and offers and then track the success of the in-app activity to make sure they achieve the business goals.

5. Optimize App Sales Funnel

To know how well your marketing strategy is performing for your mobile app, you need to dive into the statistics produced by analytics.

One way to get a huge amount of data in order to create a solid analytics report is by optimizing the apps post-install events. This can help you analyze the sources that are performing and also the sources that are underperforming.

Mobile analytics solutions available on the Internet can help you track the number of events in the sales funnel like Number of Installs, Conversions Rates, Number of Loyal Users, Average Session, and more.

6. Execute Deep Linking

This is quite similar to how we optimize a website using linkability to improve its online reach; mobile apps also require it for achieving high levels of conversion.

It’s just that the mobile mediums do not use backlinking, but rely on what we call deep links. This is necessary for making the mobile app ready for user acquisition and retention.

Deep linking allows a potential customer to open the mobile app using a standard website. Implementing Deep Linking is a complex affair and you will need a technical person to help you with this.

Over to You

The tips shared above can really help you optimize your mobile app if you follow the instructions properly. You will be able to glean the information about your app and the audience if you optimize the app well.

Overall, optimizing mobile apps is a complex process and it has to be done right from the beginning. Improper execution of optimization strategies can make room for negative results.

Not sure where to start with your mobile app efforts? Check out this list of top companies you could approach to get a mobile app designed. 

We hope this piece of content brought great value to you and your business. Good luck with your App project.

DevelopmentInsightsProductsSEO

How to Do Online Marketing for an Adult Webcam Website?

Adult webcam- a business idea to stream live erotica and make money charging percentage cuts from the models. Sounds cool and kind of profitable business niche to make loads of money. 

However, if you have been in the adult industry for a while, you know it is easier to know how to start a webcam company, but it’s not that easy to market one. Running a webcam-modeling site is cutthroat commerce and it’s even trickier than many mainstream business activities. It indeed is a money-making machine if done right, but when everyone is trying his or her best to make the most out of it, it’s difficult to beat the heat and take your webcam site to great heights. 

How to do marketing for a webcam website?

 

The secret lies in the differences between the businesses that use cutting-edge adult cam software, have thousands of models on-board, and yet don’t have a clarity of their marketing approaches and those businesses who choose the right adult cam script in inclination to marketing prospects that bring revenue. In short, businesses who are making profits understand how to do marketing for a webcam website while focusing on the prominent areas rather than re-inventing the wheel. 

Choosing a wrong adult webcam script is just one of the examples. Businesses make loads of mistakes in the early phases that later reflect on their marketing feasibilities, and then on their revenue streams, which shrink due to inevitable limitations in the possible marketing opportunities. The first step in your quest for marketing would be ensuring your website is capable of handling cutting-edge marketing practices.

Admit it! Marketing an Adult Business is challenging than a Non-NSFW business

Online Marketing is a great way to reach the target audience and promote your services. From social media, email, push notifications, search Ads, and banners Ads to video Ads, every business knows how to use these channels for online marketing.

However, online marketing of an adult webcam business is a different resolution. Guides that explain how to start a webcam studio differ from the ones that talk about marketing the same, especially in the mainstream media. For starters, mainstream social media, Google Ads, Bing Ads, YouTube, and many more just don’t allow NSFW promotions. Almost no popular marketing channel is adult-friendly. They would ban you for promoting your webcam business there. 

All the same, this doesn’t mean you cannot leverage mainstream marketing channels at all. Let’s admit it; though there are N numbers of adult-friendly channels, we still need mainstream channels to grow an adult business to its fullest. Let me tell you that there are ways to promote adult businesses on mainstream channels if you can be a little careful and harness certain tailored strategies.

Social Media Marketing for Adult webcam platforms

We can classify online marketing of adult businesses through social media into three major categories. Be advised that you should not rely on a similar kind of strategy for platforms but tailor your ways as per the native features and rules on these platforms:

  • Adult-friendly 
  • Partially Adult-friendly 
  • Not so Adult -friendly 

I don’t recommend adult-friendly platforms to promote your business. I know it’s conflicting, but there is a big reason for it. All adult-friendly social media platforms are stand-alone adult businesses. They are more like competitors to you, and most importantly, they are premium. Take OnlyFans for example. This particular platform has models of its own and it almost does a similar kind of business like yours. That’s why it’s difficult to get a chance to promote your business there. However, if you still think you can tweak some ways into it, you should do it.

Your best bet is relying on mainstream social media platforms, which I have classified into partial and not-so-friendly categories. Platforms like Facebook and Instagram are ‘not-so-friendly’. Whereas, Twitter Snapchat, Tumblr, Pinterest, and YouTube are partially friendly, as they allow NSFW with some regulations. You can use both kinds of platforms by simply following their Terms of Service. You can practice creative ways to communicate your messages without using nudity or links to explicit content. The only tip to follow is marking your posts as 18+ or NSWF as per given features on respective platforms. It will ensure your posts reach only to the adult audience.

Reddit Marketing for Adult Webcam business

Reddit is a social media platform but very different from those explained above. It’s well regulated, highly moderated, and house to a massive population of serious people who follow the subreddits as per their interests. Before you know how to leverage Reddit, you should know how not to use Reddit. Know that committing the following mistakes will get you banned:

  • Self-promotion or posting direct links to your videos. 
  • Driving traffic to your webcam site from Reddit directly. 
  • Indulging into direct transactions and selling on Reddit. 
  • Violating particular rules of specific subreddits. 
  • Posting watermarked content. 

Apart from a Reddit profile on your brand’s name, also ask your models to create their individual profiles. Ask them to join your brand’s subreddit and use the following strategies to promote:

Reddit allows NSFW content with certain limitations. One of them is posting NSFW stuff only on NSFW marked subreddits. So, even though Reddit is adult-friendly, you might be banned for going NSFW on non-NSFW subreddits. Hence, the first thing to do would be marking your own and your models’ subreddits as NSFW. 

Besides, Reddit functions on “Karma”, which you can only accrue by involving in the day-to-day activities on Reddit. Make some posts; up-votes on them would help increase your overall karma. You need not necessarily participate in only NSFW subreddits to get good karma. Interact with posts made by other Redditors; up-vote, down-vote, comment, just do what a typical Redditor does. This is all about mixing up with the platform and not standing out as a shameless promoter. 

Once you blend and have some decent karma, you may now start with in-direct promotions. Use Reddit to push traffic towards your social media profiles. However, be careful of the rules and regulations of the platform and subreddits. Ask your models to ask their fans to upload their photos with a link to models’ social media profiles. In short, it would be easier for models to drive traffic to your platform via their social media profiles. 

Press Release and Adult SEO 

I have included press releases and adult SEO in the same category as they behave nearly the same. Both boost brand awareness and extend links to relevant sources for driving traffic. While a well-written press release will spread your words and links across multiple sites on the internet, you can rely on adult SEO to improve your rankings on the search engine. 

Adult SEO is the same as regular SEO, except you should approach other adult websites for the link-backs. Apart from this, make sure your adult webcam script is SEO friendly and offers all ways to optimize for the search engines: Meta-tags, Descriptions, CMS, SEO friendly URLs, and many more.

If you haven’t started with your webcam site yet, and still looking for the answers on how to start a webcam business, I suggest considering SEO friendly features as the top-most priority. Whether you have just started, thinking about starting or already acquired some good market share, you need SEO at every point in time. Without SEO, you cannot expect your online marketing to be of any assistance in revenue generation. Here are some tips you may apply to rank well on search engines:

  • Mention keywords.
  • Link to internal and external pages.
  • Optimize your adult cam script for faster loading.
  • Use images with proper keywords in the description and caption.
  • Update Webpage content regularly and practice content marketing.
  • Leverage services from an adult SEO company for better assistance. 

Post and promote on Adult Tube sites

Adult tube sites get massive traffic because of the free content they offer. You can tap on the tube sites like Xvideos, Pornhub, Youporn, xHamster to drive traffic to your site. Not just traffic but you can also make additional money by simply uploading some of your content. Just like YouTube, adult tube sites also share ad-revenue with the uploaders.

Create channels on popular tube sites, put your brand logo as channel logo, upload a channel banner image promoting your brand, and start uploading watermarked videos with links to your site in the description. This way, people viewing your videos will not only know about your brand but will also visit your site to watch videos like those. 

To Sum it all

These marketing channels are fundamental and one must leverage essentially them for online marketing. Overlooking the strategies around these channels will not only drive away a plethora of traffic but will also give your rivals a better stand over your business. These are non-negotiable ways to online marketing of your webcam site. Apart from this, you can also use several other channels and strategies to support your fundamental marketing campaigns. To name a few, you can rely on model affiliate programs, paid Ads on tube sites, email marketing, influencer marketing with adult stars, etc.

DevelopmentInsightsMartech

How Video-on-demand Industry Will Be Like in the Next 5 Years?

Do you remember when was the last time you tuned in to your cable TV to watch a random series? If you don’t remember, do not worry, you are not alone. Soon the number of people owning a TV subscription will rapidly decline, thanks to video-on-demand. 

Currently, over 70% of the young population watches TV shows and movies on the Internet. This clearly shows how important it has become for viewers to have control of what they watch when they watch, and how they watch it. This is the evolution of TV and the current scenario as we head into 2020. The Internet and modern technology have opened the door to video-on-demand. 

However, have you ever wondered how the video-on-demand business will look like in the next 5 years? Let’s look into some future predictions on how video-on-demand business will look like in the future. 

The era of game streaming

The majority of Internet users worldwide are familiar with Netflix and its video streaming offerings. In fact, it is obvious that Netflix is a current synonym for video-on-demand in general. That is the case of entertainment. When it comes to online video games, this type of entertainment has only started to evolve towards subscription-based services. 

However, the industry holds huge potential for a “Netflix for video games”. With the online gaming industry growing more rapidly than other tech sectors, it is clear that big changes are going to be brought by the shift of gaming to the cloud. If you are thinking about how to start a streaming service like Netflix, focus on the gaming industry as the era of online gaming is already here. 

The new cinema

Video-on-demand platforms are dramatically changing how we consume entertainment? It gives us enormous choices, the ability to watch movies at the comfort of our home, gives us the pleasure of binge-watching, and what not. VOD services like Netflix are giving us many options to explore like some great originals and exclusive series. If you want to build your own Netflix, ensure that you offer a new viewing experience for your audience by offering unique content that is worth spending time for. 

However, going to the movie theatre to watch a film along with friends and family is a personalized experience greater than the film itself. Nevertheless, what will happen if video-on-demand services offer the same experience right in the comfort of your own homes? That is what the next point is all about- Co-viewing? 

Co-viewing for all

The future of on-demand video will be co-viewing where people will be watching, TV series, movies, and sports events remotely with their bunch of favorite people. The initiatives for the same have already begun. For example, a low-cost streaming platform Philo facilitates co-viewing to allow viewers to watch movies and shows together in real-time. 

Philo offers this feature through synchronization technology where users can share links to invite their friends to watch shows with them. Nevertheless, it is not the very first initiative. YouTube has already launched its own experimental co-viewing app called Uptime. Facebook is also working on the same feature to bring in co-viewing for all. If you are looking for different ways on how to start your own streaming service, co-watching is one of the excellent features to add to your service. 

Immersive branded experiences

Screen-based interactions are changing into connected experiences in our everyday lives. YouTube has already started offering immersive branded experiences in-display ads. Augmented reality is a powerful tool for brands to narrate richer and engaging stories about their products to customers. YouTube has introduced AR beauty try that allows users to virtually try on makeup while watching YouTubers for product reviews, tips, and more.

All credit goes to AR technology and machine learning developments; it provides virtual product samples that suit all types of skin tones. The feature is made available through Famebit; Google’s own branded content platform. MAC Cosmetics is the first brand to collaborate with FameBit’s beauty to try on campaign initiative. 

With that said, 360-degree experiences to display ads will rule the industry in the next 5 years. The display format Swirl that allows zooming in, rotating, playing an animation, etc. will become a standard format in the coming days. 

Accurate analysis

The major benefit of video-on-demand services is that it offers real-time data on who watches the content, how they watch it, their feedback and a lot more. In the next 5 years, the accuracy of analytics will be more precise. Businesses will gain better insights about identifying their niche audience, their behavior, preferences, mobile viewing, viewing trends, etc. with powerful analytical tools and features. The right analysis of user data also makes it possible to optimize ads in a way ultimately to win them over as customers. 

Video-on-demand services will continue to rise

Fast forward to the next 5 years, you will see more video-on-demand services launching in the market. In short, there will be more rivals to services like Netflix and YouTube. As you might already know, Disney and Apple are all set to launch their video-on-demand platforms to grow equivalent to Netflix. With more corporates focusing on how to start a business like Netflix, the competition will be fierce in the next few years. The challenge is not just for existing video-on-demand platforms, but from traditional cable TV networks as well, to survive in this changing landscape of modern technology. 

Wrapping up

The digital space is undergoing a revolutionary transformation and so is the entertainment space. The video-on-demand industry is still in its evolution phase and has a long way to go. In the next 5 years, we will see the VOD platform adopting future technologies like AR and VR reshaping the entertainment industry. 

With the rise of VOD services, the viewing patterns and expectations of viewers have changed and it will continue to change in the next 5 years as well. Though the VOD trend has increased cord-cutting, businesses have to offer more in terms of service and values to establish themselves in the market. With competition becoming fiercer as years pass by, there will be a lot more coming in terms of user experience. 

Let’s tune in for the upcoming changes that make it easier to satiate our entertainment requirements online.

DevelopmentInsightsMartechSEO

What is Big Data and Why it is Important?

While there are many things important to businesses, few are more important than data. Data can help businesses make a ton of important business decisions. These can ultimately save the company a lot of time, money and hard work. This data includes everything from personal information, customer behavior, gender, age, and many others.

As you could imagine, there is a ton of data out there and the industry is only going to get larger and more important. In fact, experts believe that by 2025, there will be 463 exabytes of data created each and every day. For reference, that is 463 billion gigabytes of data, created daily. This shows just how much the data space is evolving and how important it has become.

One area of the data space that has been getting a lot of buzzes recently is big data. Unfortunately, the term “big data” can be a tad confusing at times. Thankfully, we’re here to help.

What is Big Data?

Big data is a definition that is hard to pin down. Several experts and publications have a different idea of what big data actually means. Generally, big data is a term for incredibly large, varied and complex sets of data.

Also, many follow the “3Vs” model for big data, which was defined by Gartner. It says that big data is data that is high in volume, velocity, and variety. In order to analyze these incredibly large sets of data and get useful information, it often requires robust, innovative and potentially expensive methods of information processing.

In the past, managing a few pieces of data was easy as most companies didn’t use robust data analytics and only tracked or held certain types of information. But in the modern-day, this has changed in a big way. Companies need advanced methods to analyze this data and extract helpful information from it.

Why is it Important?

So why is big data important? Well, in simple terms, big data helps companies gain a competitive advantage and make better decisions. The more stats, analytics, and data you have to help with business-related choices, the better those choices will likely turn out for you. Big data can help businesses choose which marketing strategy to use, which product to promote, how to improve their customer service and literally hundreds of other things.

Using and analyzing big data can also help make customers happier, deliver higher profits and generally have a more efficient company. Without big data and the method and processes to analyze it, businesses simply wouldn’t have as much at their disposal to help them make good decisions.

If you continue reading below, you will notice several high-quality resources focused on helping you learn more about big data. These resources will help teach you all you need to know about big data and the value it can bring to your company. Each resource provides a wealth of helpful information so be sure to check them all out!

Read more resources on big data: