All posts by Miley Dowling

Martech

5 Advanced Methods to Promote Your Startup in 2019 (+ Bonus Tip)

So you’re starting up your business! Congratulations. While you must be thrilled at what lies ahead for your business, you also are probably a little nervous. I know that there is a lot to think about, but don’t forget the most important part of owning a business: marketing and promotion.

While this might not be on the top of your list, you need to make promoting your business a priority. The best thing you can do to promote your business is by creating engagement as well as trust. Here are five advanced methods to promote your new startup.

1. Create A Website That Sparks Conversation

The most successful businesses have websites that are filled with landing pages. Don’t just create one landing page for your website, create many.

Each landing page is a source to create new conversions and leads, so create as many as your site allows you to without looking spammy.

Here are more reasons to create (many) landing pages on your business’s website:

  • Landing pages help organize a website.
  • Landing pages spark conversation.
  • Landing pages create an increase in leads.
  • Landing pages allow more variety in your website which will lead to more conversions. This can also lead to longer time on site, which helps SEO in several ways.

Overall, creating more landing pages will lead to more conversions as well as a higher rank in Google.

2. Create Valuable Content With An Authoritative Voice

The only reason anyone goes on Google is to search for something. Maybe they want a recipe, or perhaps a personal chef. If your business has a website (which it should), you need a blog that publishes regular content that is valuable to its readers. It needs to have some relativity to your business and needs to have an authoritative voice.

If your blog posts are written by experts who have an authoritative voice and lots of valuable insights to share that are backed by statistics, your content will surely rank higher on Google. Not only will you have valuable content, but your trust score will also go up as people trust experts in their field to provide accurate information.

When reading an informative piece of content, you can always tell if the writer has confidence in their writing or not.  You can take an educated guess on if they actually know what they are writing about and if they took their time writing the article for their readers.

Look at it this way:

When you see a piece of content that is generic, short, and quickly thrown together are you going to waste your time and finish reading it? Probably not. When you have generic content, website visitors will leave your site quickly, which means that bounce rate will skyrocket and your website won’t rank well. Make sure all of your content is valuable and well-written.

One more tip when creating content:

It’s incredibly important to select the right keywords! Certain keywords are very hard to rank for, especially when you are a startup business just making your way into the online world. Find keywords that are easier to rank for but still relevant to your business.

3. Always Question Your Promotional Ideas

The best marketers go against the grain and come up with fresh, new ideas. Before doing what everyone else does, make sure that your idea right for your business. Don’t be afraid to take (small) risks and be different from everyone else.

For Example:

If every commercial during the Super Bowl was the same, would people look forward to the Super Bowl commercials? Probably not. Get (a little) risky and you have a bigger chance of getting noticed. Come up with new, fresh ideas to get people to come to your website and stay on there.

4. Develop Genuine Relationships With your Customers and Potential Clients

Trust score, personal touch, and user reviews will still be important in 2019. In fact, being personable will be more important than ever in the business world as people are having a harder time trusting businesses, especially when purchasing online.

If potential customers have “trust issues” when they visit your website, or if you aren’t getting personal enough with your current customers, your business could tank fast.

To measure your website’s “trust flow”, you can use Monitor Link’s  Free Backlink Checker tool

Some ways to earn a higher trust score:

  • Gain backlinks from websites with a high trust score.
  • Make yourself available to your customers by phone, email and social media. Add a chat feature if you can to your website.
  • Don’t hesitate to make customer service your #1 priority. Do not use chatbots to answer questions.
  • Ask your customers for reviews, testimonials, and suggestions.
  • Make sure your emails are professional.
  • Most importantly, be yourself.

5. Choose The Right Social Media Networks and Define When The Best Time To Post Is

Social media is important and will always be important. However, social media trends are constantly changing. This section will help you choose the right social media platforms and advise you on how to use social media to your business’s advantage.

Depending on your business, here are the (popular) social networking sites that you should consider marketing your brand on:

  • Facebook
  • Twitter
  • Instagram
  • Youtube
  • Pinterest
  • LinkedIn

Other Sites You Should Consider Branding On:

  • Google+
  • Google My Business
  • TripAdvisor
  • SnapChat
  • Facebook Messenger
  • Yelp

Once you choose which of these websites you would like to create a business page/listing on, the next step is to start creating excellent content to gain new followers. Most of these websites also offer ads for your business to purchase to help build a social media following.

Here are some more ideas to build/maintain great social media profiles:

  • Offer a free trial/service/small product in an ad.
  • Post at the best time of the day for that social media site. You can find the best times to post on social media listed by website on Hubspot.
  • Use the correct hashtags to gain followers. You can even use one’s for various days of the week such as #ThursdayThoughts.
  • Pick a branded website hashtag.
  • Hold a contest to get brand awareness. Make sure they have to participate somehow much as follow your page in order to be entered in.
  • Reach out to influencers and like and share their content often. The more you do this, the more likely that eventually, they will return the favor.
  • Get a persona! Share pictures of your office, even your pet! The more personal you get, the more people will trust you and “like” your business.
  • Link to your social media accounts everywhere such as your website and newsletters.
  • Connect with similar businesses and cross-promote each other’s content and products.
  • Use humor and share fun games! Ask riddles, share jokes and create fun content like books and crossword puzzles.

Bonus Tip: Don’t Leave any Rock Unturned

No businesses can survive without customers.  You probably have all sorts of processes in place to ensure a customer emails are all address in a timely manure but missed phone calls typically don’t have any procedures in place.

The Bottom Line: Startups cannot afford to miss any customer. Cross-checking who called from an unknown number is a daily routine for most startup owners.

Summary

Now I want to turn it over to you: Which of these steps from today’s guide are you going to experiment with first?

Are you going to develop a relationship with your customer or connect with fellow business owners on social media?

Leave a comment below and let us know if you have any advanced startup tips you want to share!

Martech

Basic Tips to Hire Mobile App Developers to Create App for Your Business

Mobile app industry is becoming competitive day-by-day. Every new day a new app is being developed and launched. In fact, mobile apps have become a necessary part of every conceivable business. Be it a salon chain or a local coffee shop, today every brand and business has its own app to let their customer book an appointment or order a latte.

Reason? – Well, right now, mobile apps are the easiest way to attract & engage customers, new as well as old ones. Plus, mobile app offers such a platform where you can manage a variety of your business processes at your fingertips. For example, you can earn extra revenue through in-app advertising, offer promos & discounts to attract a whole new audience, and more.

In short, creating a mobile app for your business, no matter small or big can be definitely beneficial. And since you’re reading this article, I’m assuming you already made the decision to make an app for your business.

So, in this article, I’ll be sharing the basic tips on how to hire mobile app developers and create an app for your business.

Basic Tips to Hire App Developers

First of all, there’s no shortage of mobile app developers for hire around the globe. But, finding the right ones will still seem like finding a needle in a haystack. And let’s be honest! – You just cannot allow any random stranger to develop your business app.

So, before you start your quest, you must keep in mind the following tips.

1 – Know The Basics

First of all, check which platforms are there and decide on which platform you would like to make an app for your business? Find out how much will it cost to develop an app (even approximately) and who would be the users of your mobile app?

Knowing these things beforehand will definitely help you have a clear vision and goal for your mobile app.

2 – Experience Matters the Most!

You wouldn’t want a doctor, fresh out of college and with no experience, to perform your knee surgery. Similarly, you also don’t want to hire a mobile app developer with no experience to work on your critical app project.

Experience matters a lot in this arena, especially if you want to develop an app for iPhone. And if you’re targeting the iOS platform, you need to hire iOS app developer who has at least 4-6 years of experience. Though he or she doesn’t need to be the top-level expert, they must have worked on a couple of projects. 

3 – Check What Their Past Clients Have to Say

Whether you hire a freelancer or an agency, you must seek feedback on their work from their previous clients. While you won’t be able to connect with every client personally, but you can still peep into their websites for client testimonials or better yet, get on the B2B review platforms for details.

Clutch & GoodFirms, for example, are the best market research and review platforms available today. And the process that they follow makes sure that no fake review is given and a transparent profile is shown to the buyers.

4 – Discuss & Decide about the Engagement Model and Payment Method Beforehand

Do not hire mobile app developers either freelancers or from an app development agency that does not have a proper engagement model. After all, you want to know why are you being charged a certain amount of money and not just how much.

Therefore, prefer to hire an app developer or a company that has multiple engagement models that allows you to either pay in monthly installments or pay per milestone completion.

5 – Lastly, Make Sure Your App is Delivered After Relevant Testing

You don’t want to spend hundreds or thousands of dollars on creating and launching an app that is buggy, right?

So, cross verify that your hired developer or agency have fixed all the bugs before final delivery. And if they don’t provide proper mobile app testing services, simply move out!

Also, in case the bugs are discovered only after the launch either by you or your users, have the developer fix it immediately. In fact, it’s best to prefer a developer or a team who provide post-launch support for a considerable amount of time.

Conclusion

There is no clear evaluation process for hiring mobile app developers. And whether to hire a freelance app developer or a mobile app development company completely depends on your preferences, budget, complexity, and urgency.

But before you choose, make sure to agree on a clear set of payment terms and communication tools you’ll use to interact on daily basis. And remember, hiring in-house mobile app developer(s) is a costly affair, and opting for an outsourcing agency will be definitely more reliable.

Lastly, if you feel that your app idea must be confidential, don’t hesitate to ask to sign an NDA contract. Don’t let anything slip. Good luck!

Author

Shahid Mansuri Co-founded Peerbits, one of the leading Software development company in USA, in 2011 which provides Blockchain app development services. His visionary leadership and flamboyant management style have yield fruitful results for the company. He believes in sharing his strong knowledge base with concentration on entrepreneurship and business.

Web: https://www.peerbits.com
Twitter: https://twitter.com/shahidmansuri
LinkedIn: https://www.linkedin.com/in/mansurishahid

DevelopmentMartechProducts

Hi-Tech is Making its Way into High-End Rentals

The concept of IoT is no longer foreign to the most of us. While homeowners have had the liberty to experiment with house automation, latest gadgets, and voice-activated devices, renters have been more restricted when it came to their living space. But leave it to investors and developers to come up with intelligent ideas that cater to the increasingly bold housing needs of a new generation of smart renters. While some smart home technologies were in development even before Bill Gates published The Road Ahead in 1995, The Internet of Things has enabled many aspects of the smart home to become reality.

Shifting focus to automation and a new generation of renters

Hi-tech rentals have now become reality due to increasing demand in home automation from a fresh demographic entering the real estate market. With 20-somethings looking for apartments for rent, the spotlight is no longer on classic amenities like indoor swimming pools and gyms. The housing industry is rapidly catching up with the new wave of smart amenities that any tech-savvy young renter finds appealing when looking for their first home.

It comes as no surprise that developers now focus on innovations designed to rethink residential amenities that match the lifestyle of potential renters in the current market.

Mobile apps at the front and center of the IoT landscape

IoT has come a long way from long tangled wires and hard code. The increasing use of mobile apps has drastically changed the entire connectivity experience in a relatively short time span. Millennial-geared apartment technology is slowly becoming the norm when incorporating smart home systems to rentals. Cities like New York, San Francisco or Portland are already offering smart alternatives to those looking for a rental in an app-controlled apartment building.

A good example is Portland’s IOTAS, which is based on an adaptive system that allows the app to better understand your habits and create patterns based on your personal preferences. Through the app, renters have the possibility of controlling lights, outlets, switches and motion sensors around the house. Other app-based technologies like Dwelo allow renters to adjust their thermostat, close or open doors, turn lights on or off and operate appliances throughout the house. It’s a matter of selecting the right mobile app that suits each renter’s daily needs.

Voice-activated devices experience surge in user popularity

Voice-activated features are becoming the standard for the rentals of tomorrow, especially in urban hubs. This trend can be attributed to the popularity of devices like Amazon’s Alexa, particularly among the younger demographic. Virtual assistant-type devices are in high demand and are already featured in recently-built luxury apartments. For example, 120 luxury units in Jackson Park come with voice automation for lights and switches, a smart thermostat that can be adjusted through voice command, and smart appliances and entertainment systems controlled through Amazon’s Echo Show. All this smart comfort comes at a price – the monthly rent for one of the 1,871 apartments that showcase such features goes up to $10,000.

At the core of all this drive for innovation lies a new type of renter for whom convenience goes hand in hand with aesthetics and efficiency. Technological developments are moving at such a rapid pace that it’s essential for the real estate industry to keep up. As they evolve, smart apartments incorporate everything new and dynamic that the housing sector has to offer, while also proving to be cost-efficient. And we are here to witness it.

DevelopmentMartech

How Your Business Can Introduce A Multi-Cloud Strategy

As we head towards 2019, most businesses will continue to use the multi-cloud strategy approach and will harness the exceptional benefits of available cloud service providers to drive their business forward. With this trend only set to grow, this will be a decision that many IT decision makers will be looking to take. However, businesses need to understand what these clouds can do for them as this will allow you to better manage your strategy effectively to use each cloud’s amazing benefits. Here, we are taking you through how your business can introduce a multi-cloud strategy and its benefits.

Business Benefits To A Multi-Cloud Strategy

There are lots of amazing benefits to be had from implementing a multi-cloud strategy with the main one being that you will no longer be constrained by just one framework across your whole business. When you invest in multi-cloud strategies, every department will have the ability and flexibility to choose the service that is going to work best for them and what exactly they need. This also means that your business does not have to worry about being locked in with just one single vendor, as this can potentially leave your business at risk of being exposed to lots of different problems such as changes in their service or price hikes. When you invest in lots of different multi-cloud providers the business will the choice about where they are going to run cloud workloads, and this will give them the tools they need to try and minimize extra costs.

What’s more, using this type of strategy also means that you can get added geographical flexibility when handling data. When using all the leading cloud providers, they will have data centers across the world and many will require data for specific workloads is stored in specific national boundaries. Using the multi-cloud system, you will be able to meet these requirements but still, use the global cloud platform.

However, you do need to ensure that these are effectively managed and that you are minimizing any risk of widespread data loss. If this were to happen, you would need to implement disaster recovery as a service, which is also commonly known as DRaaS. DRaaS allows you to recover your data with minimum downtime and data loss. It will reproduce and recuperate virtual machines to the cloud and it does this by failing over from your data center to UKCloud’s trusted, value for money and well-connected cloud.

Security

GDPR is now in effect and data security is not more important than ever before unless you want to face a very hefty fine! New technology including machine learning and serverless computers are becoming more and more popular due to the extra security benefits that they bring to the cloud. We predict that there will be a continued big rise in serverless computers as they allow cloud instances to be scaled and patched instantly. This can then massively reduce your cyber risk. Using a multi-cloud system means that it is easier to prevent big scale data loss if you are hacked, as your information will be spread out across multiple clouds and platforms. However, you do need to make sure that these clouds are all being effectively managed.

The multi-cloud sector is making advancements rapidly and so this is something that you should definitely consider for your business as it quickly becomes the new normal. Adopt a multi-cloud strategy today to get all of the amazing benefits for your business that it has to offer.

Insights

Top Tips to Consider When Relocating Your IT Department’s Equipment

When preparing to relocate your office space, to say there is a lot to consider, organize, pack, and be on top of is an understatement. Rather than packing up your clothing, furniture, and personal items as you would when moving houses, in an office move, you are dealing with items that can be expensive, breakable or easily damaged, and contain sensitive customer and company data that can’t get lost, stolen, or ruined.

The IT department can be a very tricky area to just pick up and move and it does require some consideration and a plan. With that in mind, we’ve gone ahead and put together the top tips to consider as you work to relocate your IT department.

Don’t Even Mess with It Yourself

Possibly the best tip to offer is not to mess with relocating the IT department at all. Instead, leave it to an IT relocation specialist, which is a company that does it all for you. They will have the knowledge and skills necessary to move all the equipment in a safe and efficient manner, they can pack it in the right storage containers or vessels, they can provide full documentation of all the items being moved and track information on the assets, they can provide custom flight cases to keep equipment safe, and they may even offer transportation in a GPS tracked moving vehicle.

A professional service is ideal for companies that have a lot of IT equipment that is expensive and contains sensitive data.

Make a List of All Your Equipment

If you plan on tackling it yourself, or even if you are hiring a professional, it’s a good idea to also make a list of all your IT equipment. This should be a comprehensive list that includes all items both big and small. What this list does is help you track items as they arrive at the destination.

Are You Getting Rid of Anything

Now is also the time to look closely at your equipment and decide if it’s time to get rid of and retire anything. There is no point bringing it along with you if you don’t plan on using it in the new place. There’s a good chance you may have some out-of-date pieces that really aren’t necessary any longer.

Create a Plan for the New Space

Before the move actually takes place, you will also want to create a floor plan for the new space as far as the IT equipment goes. This will provide you with a guideline so you can place items in their proper spot. What this means is that you can get organized and set-up a whole lot faster in the new space.

As you draw up the plan, you’ll need to think about things such as where the power ports are, the phone lines, the internet lines, where people will be sitting, where the copy machine and printer will be, and so on. If you are using a professional moving service, you can then share this floorplan with them.

These tips will help to ensure that moving the IT department goes as smoothly as possible.

Insights

You still have the power to excite customers and claim the profits: try experiential marketing

Customers have always wanted to spend money and buy new things. There have been no exceptions to that. However, the current retail landscape is different from what it was five years ago. Modern customers are not ready to spend their hard-earned money on just about anything. They want to invest in experiences and make memories. They are no longer satisfied with the look-and-shop experience most e-commerce companies are offering. They want something more tangible. That is why the old brands are reinventing themselves in new ways that appeal to the customer groups, old and new. Several new companies are starting out with event-based activations and experiential marketing campaigns

How is the market going through a massive change?

A fresh study from the Harris Group shows that over 72% of the millennials would rather spend money on experiences than on material buys. It has managed to jolt the traditional retailers, who were relying on the conventional show-and-tell marketing format until about now. That trend shows how much the expectations of the potential customer is changing with time. At the same time, top experiential marketing agencies have created new opportunities for the emergence of new market leaders. It is the beginning of a massive shift in the market, and that is precisely what maximum marketers of tomorrow were awaiting.

Retailers are finally ready to take advantage of the changing preferences and trends of the market. In fact, there is a record shift towards experiential marketing and event-based brand activation ideas in the last couple of months. Brands want to make more connections, boost sales and engage their customers in building a loyal consumer base. Research shows that positive emotions are the glue that holds a customer base together.

What is so special about engagement marketing?

Experiential marketing can be a campaign, strategy or event that engages the customers with the promise of a unique experience. Whether you’re top experiential marketing agency suggests a live band performance, an exclusive talk show with a celebrity or a brand activation campaign with the presence of social media influencers, it is the exceptional experience that will help your brand stand out. It can include anything and everything from free classes to free food! One thing is common between old-school marketing and new-age experiential marketing – the customers love free stuff. So, when organizing an experiential marketing event, do not skimp on the goodies for your customers even when you are providing stellar experiences.

Who should be investing in experiential marketing?

Experiential marketing is not just for those businesses that involve customer interactions on a daily basis for generating revenues. Cafes, restaurants, fast food chains, and health food outlets do benefit tremendously from event-based activation and marketing stunts, but product-based retail services including cosmetics, skincare, hair care, clothing, fitness accessories, and travel accessories also enjoy a positive boost from event-based strategizing of marketing and promotions. As a result, almost all brands are making plans to incorporate experiential marketing in their strategy in the oncoming days. In short, all businesses have the potential to benefit from a well-crafted on-ground marketing strategy. 

It gets the customers talking among themselves

Another important aspect of experiential is word-of-mouth marketing. Consumers talk to each other through various web forums, e-commerce discussion forums and they follow the reviews and ratings on e-commerce sites. About 73% of the consumers share pictures of their new products while writing reviews and 49% are likely to share the videos of the events during the activation. It is easy to become the talk of the town when you have celebrities and influencers endorsing your products during the launch. It is imperative to craft a memorable experience, so your target audience has good content to share. Without enough content generation, even the best social media marketing strategies and SEO agencies will not be able to take you far.

It facilitates communication between brands and customers

Real-life, offline events help these companies establish real relationships with their potential buyers. With experiential marketing, it is not always about pushing sales or driving the customers to the POS. It is about providing something tangible to the consumers. Your consumers are right now yearning for something more than product quality and at-home delivery. You need to conduct extensive market research to find out exactly what your customers want. It can be an exclusive behind-the-scenes experience of your kitchen, a free sample of your new coffee drink, a photo shoot with their favorite influencers or an Instagrammable event! The possibilities of experiential or event-based marketing are endless, and it is time you tapped into this infinite potential.

Experiential marketing creates an engagement loop for the customer community, where the online customers interact with the offline ones. There is a thorough blending of the review channels, and the reach of a brand multiplies from breaking the silos of digital, land-based and online marketing down.

DevelopmentInsightsMartech

Update Your Dealership Website For Holiday Sales

The holiday season is upon us once again and that means a huge boost to sales in every industry. Of course, the auto industry is no different. Whether it’s for a gift, due to sales promotions, or because of a big yearly bonus, people seem to welcome any excuse to purchase a new vehicle at the end of the year.

Every dealership manager knows that this is the time of year to ready their location for what could be their busiest selling season – usually that week between Christmas and the New Year. It takes weeks of planning to deliver successful holiday promotions aimed at driving up foot traffic to gain an advantage over the competition, but one massive part of today’s market that’s easily overlooked is a dealership’s website.

Passive Versus Interactive Online Presence

A website can be much more than an advertisement meant to lure customers to the door. If all you’re offering is a selection of photos or digital flyers meant to entice customers to keep on clicking – or leave home and physically travel to your dealership – then your strategy may be holding you back. Why should your website just sit there waiting for clicks when you could employ a technology that allows your sales team to interact with new customers?

24-hour Live Chat Services

The simple addition of new dealer chat software can open up a satisfying range of experiences for anyone browsing your website. Within seconds of finding your site, a small window will appear in the lower corner of the screen, immediately connecting that potential customer with a live operator.

Better Customer Service

In today’s world of automated customer service, it’s nearly impossible to avoid annoying chatbots and connect with an actual person in real conversation. Live operators on dealer chat software can give your customers the rare satisfaction of feeling respected and assisted online. They’ll also have access to your dealership’s local inventory while allowing your sales team to jump into chats to provide enticing incentives and further information about individual vehicles.
The major benefit of this personal interaction is that it allows operators to help customers find exactly what they’re looking for, at a price range that’s tailored to suit their budget. This may not result in instant sales online, but it will allow you to generate excellent leads for your in-house sales team.

Customer Information

With the ability to track analytics on your website, operators can keep a personal profile on any customer that registers. You’ll get well-informed documentation on every potential buyer based on information gathered by live operators and data collected from their browsing habits. This dual strategy allows you to make informed suggestions for your clients and increase the potential of leads.
If you’re holding out on updating your dealership’s website with more interactive technology, you’re giving the competition an enormous advantage on the online market. All it takes are a few clicks for online customers to find a competitor with more attractive online services and you’ve lost them for good. Instead, update your website with the latest features to increase your holiday sales and jump to the top of online automotive sales.

DevelopmentInsightsSaaS

Top 5 Amazing IDEs for .NET Developers

Great variety of wide-known companies works with .NET. Among them are Dell, Accenture, HCL, Epic Systems. What is .NET and why is it so beneficial to create a product on this platform? Efficient and successful software development framework .NET is a platform for easy desktop and web application engineering. This free platform used for many various types of application providing environment for programming connected to most software development phases.

.NET goes well with business, as it involves a great range of tools like web-based services, desktop software, and cloud infrastructure support. The .NET can be divided into three branches: .NET Framework, .NET Core, and Xamarin. The whole group of these implementations is called .NET development platform. The .NET can work with C#, VB.NET, C++, F# programming languages and ASP.NET tool, which is among of the best web development tools for building web pages and websites with HTML, CSS, JavaScript and server scripting. 20 years have gone from the time the very first .NET was launched and this platform keeps gaining its popularity with companies’ to hire .NET developers for in-house or outsource work – find more information.

.NET Implementation

Fast forward and we’ve got three types of .NET implementation. Each of them has its features and kinds of products that can be created on these platforms.

The .NET Framework is the origin embodiment of the platform with three main app models – Windows Forms, WPF and ASP.NET Forms.

.NET Core was presented in 2016. This cross-platform is a rebuild of .NET Framework. Products from this platform can be used on both Linux and OS X, so they are not tied only to the Windows family. ASP.NET Core and Universal Windows Platform are also included in .NET Core.

Xamarin is the third implementation for mobile applications and Mac products development. From the very beginning, this platform was designed independently from Microsoft, but in 2016 the company made it a fully open source branch.

For simple and complex data, the structure of the .NET platform has a huge collection of class libraries. Hundreds of written codes by other developers are there, altogether with specific libraries for security, encryption, and database access.

IDE’s for .NET Development

IDE is an Integrated Development Environment that helps to facilitate the development of an application. There are some very useful and popular tools for .NET developers to advise:

Visual Studio is integrated with .NET including the specifics of language environments, from its earlier versions (VS 6.0). It is one of the most commonly used development environment as it provides single IDE for all .NET applications. Editing, compiling, debugging are available for a multiple-document interface. You can make your design up-to-date by placing the controls in the layout the display of the application. Visual Studio .NET supports Intellisense and code refactoring. Plug-in architecture helps to add tools for domain languages.

Visual Studio (for Mac) is newly created .NET IDE for Mac. It was launched as Xamarin Studio with a lot of additions. It is planned that the IDE will have precisely the same centerpiece code of editor like Windows VS has. Text editors will be easier to work with – for instance HTML, CSS or Razor. Unique Mac user interface and user experience altogether with Mac icons of Visual Studio native app will impress you. You can develop there with Xamarin and cloud development with .NET Core and ASP.NET Core.

SharpDevelop is an Integrated Development Environment (IDE) for .NET Framework applications. The IDE supports the creation of applications written in C#, Visual Basic.NET, and IronPython. It is in free access and provides code completion, code generation, project templates, and a form designer. It can be also compatible with Visual Studio Express if to use the same solution file format.

.NET Reflector is the class browser that explores and analyzes bugs through your application to see where the problem is – whether it is your own code, aside libraries, or components used by your application. With the help of this IDE, you can look inside the assemblies of any third-party platform to see the way they working.

Quest Comparison Suite for SQL Server Increases productivity and reduces costs protecting your data. You may simplify performance management and centralize administration. The IDE helps you to manage single/multiple database platforms.

Learning the .NET Framework

Microsoft gains a lot of credits for is how to learn .NET in an easy way for programmers as Microsoft Developer Network site has many resources for developers with documentation in details and sample code on different languages for using. It can be videos on Pluralsight for learning both the language and the web/mobile and Windows application code. Get acquainted with C# Yellow Book. This is a must-read for a solid base in programming. But practice goes at once, so the best way to get started is to take a project and start building.

The typical setup for a .NET application uses Visual Studio as the IDE. Editing, compiling, debugging are open for use in this IDE. Visual Studio for Mac is in process of development, but it’s already available with a variety of peculiar features of the iOS system. SharpDevelop creates applications in C#, Visual Basic.NET, and IronPython languages. It is in free access and provides code completion, code generation, project templates, and a form designer. A web developer can facilitate the process of programming and check on any bugs their application to see where the problem is. The last but not least IDE for .NET developers in this top 5 is Quest Comparison Suite for SQL Server. Controlling productivity and evaluating of data protection is available with this platform. Microsoft provides the variety of useful IDE’s for a developer that mean even bigger possibilities for getting involved in .NET development.

SaaS

Know how much you should spend on a mobile app like Uber

So, planning out to start an online taxi and car-sharing business, or you already have one and looking out for a mobile app for the advancement?

Regardless to say, Uber will be the first name that would come in your mind for the references to research about the procedures and would want to know about it.

Along with the process, you would be more keen to know how much would it cost you to develop a mobile app like Uber, am I right or am I right?

Well, today I will be discussing in this complete article about the process and cost of development of a mobile app that functions like the one for Uber does.

However, before we start discussing the cost, let me focus on whether or not you want to build an app highly functioning like Uber. Here we go!

Uber – Mobile Application

While thinking about mobile applications for taxis or car hires, what makes Uber the first one to come to our minds?

Well, it can be its brilliant services, the vast variety of features or the functionalities of the mobile application itself.

Uber, along with the services on the road, provides the best user experience on the app comprising of the highly efficient app functionalities.

It uses high-end functionalities like GPS tracking, Payment gateways, and Fare calculator which may not be functioning well with a weak or bug-full app backend.

Further, it is available on both the major platforms – Android and iOS.

The APIs related to the functionalities and their integrations is a different process in both the platforms.

Also, they come up with superb updates enhancing the riding experience and app’s user experience much better every time.

The app comes with a robust backend as the scaling, and the features of the application do not make it a heavy load on the user’s Smartphone.

Thus, when you are planning to create an app like Uber you need to justify with your app features and its robustness and yes, the service of course.

Then, how much does it take to create an app like Uber?

Here we come to the title topic what I started writing this article for.

The complete Interface of Uber, if considering the car sharing one only, includes a minimum of two platforms:

  • The driver’s app
  • The passenger’s app

Let us review the list of features each app may require.

Features for a Driver’s App include

  • Registration
  • Booking
  • Notifications
  • Map Navigation
  • Fare Calculator
  • Reporting
  • Messaging
  • Support & Contact Center

Also, to manage the complete schedule and circulation of the drivers from a center point, an admin panel will be required too.

Features for a Passenger’s App include

  • Sign up / Login
  • Booking Interface
  • Tracking
  • Fare Calculator
  • Payment options
  • Push Notifications
  • Messaging
  • Reviews & Ratings
  • Booking History

Looking at the list of features mentioned above, we can understand that a solid base of developers and technologies is sure to be required.

Uber, being thoughtful to this requirement, has disclosed its API to the public and the developers on its website to help them tailor-make their taxi hiring mobile app.

However, while considering its development, a company should be thoughtful enough not to consider hiring an offshore mobile app development company just by cherry picking the lowest cost one.

One thing you need to tie the knot in your head that developing a taxi hailing mobile app is not a one time task and it is never finishing the development.

Its development and maintenance will be termed as an on-going project only since the day you start planning and preparing it.

Thus, be prepared that you are going to get a dent, wait, not a dent but a bottomless pit on your bank balance while developing a correctly functioning taxi app.

Now when you know that you can’t outsource the project, you need to find and hire the best mobile app developers, both for iOS and Android and give them the in-house job roles on a full-time salary.

The complete development of an efficiently functioning taxi app may take up to 4500 to 5000 hours. You can count up to 12 months to launch it to the public with complete functions to use.

The Cost of Development

The cost of developing the complete app is broken into the phases of development each thing.

For iOS –

  • Backend Development – $5,000 – $6,000
  • App Development – $12,000 – $14,500
  • Frontend Development – $9,500 – $11,000
  • Testing – $6,500 – $8,000

The total of above development elements sums up to $33,000 to $39,500 for developing a basic taxi app for iOS.

For Android –

  • Backend Development – $5,000 – $6,000
  • App Development – $13,000 – $15,500
  • Frontend Development – $12,000 – $14,500
  • Testing – $8,000 – $10,000

The total of above development elements sums up to $38,000 to $46,000 for developing a basic taxi app for Android.

Total cost for both platforms

The total cost for developing a basic taxi app functioning on iOS as well as an Android platform will sum up to $71,000 to $85,500.

This is an estimate of a basic taxi app development, but as and when your business grows you would need to add up more features in the app and maintain it from time to time to keep it bug-free.

Its maintenance has its own cost. It would help if you instructed your team of developers to keep a timely check on all the features.

This particular category of application requires high maintenance of bug testing as it deals with the personal details of the users.

Further, if you are planning to outsource the project because of lack of skilled people in your locality or because you can’t keep a check on this aspect and want an experienced brain to look after the complete management or whatever the reason may be, you can count the cost adding up a few more thousands.

Talking about Uber

When we are looking at the development cost of a taxi app and referring to Uber, we need to see how much did the peer pay.

Back in 2016, the company had over 1200 engineers on the desks working over the app which probably would have touched the count of 1800 to 2000 by now and each costing the company around $270K to $350K a year on an average.

Moreover, looking at the services and the functionalities encompassed in the application, we can nod to yes that the investment of such a tremendous amount of development is making an asset to all, not the company alone.

Uber takes utmost care of all the features of the app such as the Geo-location feature, Payment Gateways, and others.

It keeps on working towards more and more integrations to various platforms such as combining to social media and maps which ease the lives of people on the go.

So, how much to spend on such an app?

Well, concluding this piece, we see about here that the referring platform is the one that has drawn the eyes towards itself for years now and to develop a same kind of app is a shoulder bending task.

Further, if you are looking forward to it as one of your business goals, you must give your hundred percent to its development and well-functioning.

The features in tech are never-ending, and if you want to walk head to head in the competition, you need to be up on your toes to stay updated about the tech and use it to make users’ lives better.

The above written are just the basic numbers as I mentioned earlier in the paragraph, but when you want to excel, you must try to invest as much as you can.

Also, the development of the app is not the only thing you need to do to make millions out of it.

You need to invest in the marketing of the app and your services related to that.

For marketing, you must consider hiring an excellent digital marketing specialist with great market experience and knowledge of the trends.

 

Author bio:

Manan Ghadawala is the founder of 21Twelve Interactive which is one of the best mobile app development company in India and the USA. He is an idealistic leader with a lively management style and thrives raising the company’s growth with his talents. He is an astounding business professional with astonishing knowledge and applies artful tactics to reach those imaginary skies for his clients. Follow him on @twitter
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SEO Basics Small Businesses Should Know

The market nowadays is highly competitive and crowded with various businesses. Small businesses that are new to the market will have difficult times competing against other companies that have already built their presence on the market and are favoring good incomes. However, just because something is difficult, it doesn’t mean that it’s impossible. There’s always a way for small businesses to outrun even the more-developed competitors. A good example of this is search engine optimization (SEO). SEO allows companies to establish their online presence, visibility, and awareness, among other things.

Simply put, SEO helps your website become more visible and accessible on search engines, such as Google. The main reason SEO is important is that, as mentioned before, the online market is highly competitive and overcrowded, which means that your business needs to find a way to stand out and cut through all that noise. Moreover, aside from being a cost-effective marketing strategy, SEO provides many more benefits to businesses. However, it takes a bit of time before the results kick in. That being said, here are a few SEO basics small businesses should know.

The importance of keywords

Every small business must know how important keywords in SEO are. Keywords are the core of every SEO effort. They are words or phrases that match the content on your website and individual pages to that of user intent on search queries. Ranking for the right keywords will bring you closer to your target audience. For instance, if you own a small business that focuses on dog food, you’d want to rank for keywords that have “dog” or “food” in them.

You must also consider long-tail keywords most commonly used by your audience when searching for dog food online, such as “the best dog food” or “affordable dog snacks”.  A comprehensive and detailed keyword research is simply a must for your SEO strategy. That includes conducting a competitive analysis to determine which keywords your main competitors are ranking for as well. The more you understand which keywords to opt for, the more successful your strategy will be.

Local SEO

Many small businesses are mainly competing on their local market before they grow enough to tackle the global one. That’s where local SEO is crucial. Local SEO strategy slightly differs from a regular one, as its primary focus is on your local market. You must adapt content, keywords, your business information, and other factors to match the needs of local customers. For example, you must update your business information, such as location, phone number, address, work hours, etc. on Google My Business listings feature.

It’s also important to sync that information with other local business listings. For instance, if your small business is in Hong Kong, you must ensure your local SEO strategy is optimized for local customers and that you have your business information on every local business listing. However, Hong Kong is a big and busy place, so you might consider opting for SEO services in Hong Kong to help you with creating a local strategy. Once you’ve established a good presence on the local market, you can aim for expanding your dealings to an international or country-wide scale.

Content is king

Yet another SEO basic every small business must know about is content. Content is king and there’s no doubt about it. The main reason content is considered as the most important factor in SEO is that it delivers value to your customers or target audience through information, entertainment, and education. Content is crucial for SEO both on your website and outside of it. Website content helps you provide relevant information to visitors while helping you include keywords your rank for into it, in order to boost rankings for your pages and your website in general.

Moreover, content is vital for your off-page SEO activities, such as guest posting and link building, as it helps build authority, credibility, and exposure. What’s more, content is the number one ranking factor alongside backlinks, according to Google. In short, there’s no SEO without good-quality content. However, not just any content will do. In fact, when developing content for either your website or off-page activities, you must ensure that it’s top quality and highly relevant to your target audience.

Website performance

Every business these days needs a website, small business included. Without a website, you simply don’t exist in the online world and you certainly won’t need SEO. Most of your SEO efforts are regarding your website. However, all of that is in vain if your website isn’t performing well. In other words, you can simply say that website performance is a ranking factor as far as search engines are concerned. But what is that? Simply put, customer satisfaction on your website is a ranking signal and there are plenty of performance factors that influence customer satisfaction in the first place.

For example, website speed is a factor for both SEO and customer satisfaction. Sluggish websites won’t rank well on search engines because most consumers aren’t patent enough to wait for your pages to load. In addition, mobile friendliness is also an important factor. If your website isn’t responsive or mobile-friendly, you won’t have good rankings. Other factors include navigation, security, user-friendliness and so on. Therefore, if you want your SEO strategy to succeed, you must ensure your website is performing well, to begin with.

Every small business must know about basic rules regarding SEO. If you don’t understand how it works or you don’t understand its purpose, then you won’t be able to utilize the full potential of SEO.