Month: November 2018

DevelopmentInsightsSaaS

SEO Basics Small Businesses Should Know

The market nowadays is highly competitive and crowded with various businesses. Small businesses that are new to the market will have difficult times competing against other companies that have already built their presence on the market and are favoring good incomes. However, just because something is difficult, it doesn’t mean that it’s impossible. There’s always a way for small businesses to outrun even the more-developed competitors. A good example of this is search engine optimization (SEO). SEO allows companies to establish their online presence, visibility, and awareness, among other things.

Simply put, SEO helps your website become more visible and accessible on search engines, such as Google. The main reason SEO is important is that, as mentioned before, the online market is highly competitive and overcrowded, which means that your business needs to find a way to stand out and cut through all that noise. Moreover, aside from being a cost-effective marketing strategy, SEO provides many more benefits to businesses. However, it takes a bit of time before the results kick in. That being said, here are a few SEO basics small businesses should know.

The importance of keywords

Every small business must know how important keywords in SEO are. Keywords are the core of every SEO effort. They are words or phrases that match the content on your website and individual pages to that of user intent on search queries. Ranking for the right keywords will bring you closer to your target audience. For instance, if you own a small business that focuses on dog food, you’d want to rank for keywords that have “dog” or “food” in them.

You must also consider long-tail keywords most commonly used by your audience when searching for dog food online, such as “the best dog food” or “affordable dog snacks”.  A comprehensive and detailed keyword research is simply a must for your SEO strategy. That includes conducting a competitive analysis to determine which keywords your main competitors are ranking for as well. The more you understand which keywords to opt for, the more successful your strategy will be.

Local SEO

Many small businesses are mainly competing on their local market before they grow enough to tackle the global one. That’s where local SEO is crucial. Local SEO strategy slightly differs from a regular one, as its primary focus is on your local market. You must adapt content, keywords, your business information, and other factors to match the needs of local customers. For example, you must update your business information, such as location, phone number, address, work hours, etc. on Google My Business listings feature.

It’s also important to sync that information with other local business listings. For instance, if your small business is in Hong Kong, you must ensure your local SEO strategy is optimized for local customers and that you have your business information on every local business listing. However, Hong Kong is a big and busy place, so you might consider opting for SEO services in Hong Kong to help you with creating a local strategy. Once you’ve established a good presence on the local market, you can aim for expanding your dealings to an international or country-wide scale.

Content is king

Yet another SEO basic every small business must know about is content. Content is king and there’s no doubt about it. The main reason content is considered as the most important factor in SEO is that it delivers value to your customers or target audience through information, entertainment, and education. Content is crucial for SEO both on your website and outside of it. Website content helps you provide relevant information to visitors while helping you include keywords your rank for into it, in order to boost rankings for your pages and your website in general.

Moreover, content is vital for your off-page SEO activities, such as guest posting and link building, as it helps build authority, credibility, and exposure. What’s more, content is the number one ranking factor alongside backlinks, according to Google. In short, there’s no SEO without good-quality content. However, not just any content will do. In fact, when developing content for either your website or off-page activities, you must ensure that it’s top quality and highly relevant to your target audience.

Website performance

Every business these days needs a website, small business included. Without a website, you simply don’t exist in the online world and you certainly won’t need SEO. Most of your SEO efforts are regarding your website. However, all of that is in vain if your website isn’t performing well. In other words, you can simply say that website performance is a ranking factor as far as search engines are concerned. But what is that? Simply put, customer satisfaction on your website is a ranking signal and there are plenty of performance factors that influence customer satisfaction in the first place.

For example, website speed is a factor for both SEO and customer satisfaction. Sluggish websites won’t rank well on search engines because most consumers aren’t patent enough to wait for your pages to load. In addition, mobile friendliness is also an important factor. If your website isn’t responsive or mobile-friendly, you won’t have good rankings. Other factors include navigation, security, user-friendliness and so on. Therefore, if you want your SEO strategy to succeed, you must ensure your website is performing well, to begin with.

Every small business must know about basic rules regarding SEO. If you don’t understand how it works or you don’t understand its purpose, then you won’t be able to utilize the full potential of SEO.

DevelopmentProductsSaaS

Domestic Chip Industry Adds New Crisis, Two Big Sound Module Manufacturers Fight Inside

As we all know, for the whole Asian semiconductor industry, China has been subordinate to South Korea and in a weak position, and often subject to the United States squeezing. However, the Chinese rise and the country’s strategic objectives make the domestic semiconductor industry has been rapid development after the efforts of several years.

In recent years, the development of smartphones has been calculated by leaps and bounds. Its screen fingerprint technology has received a lot of favor, so far the most popular principle of photoelectric fingerprint technology is to illuminate the finger texture in the form of light, and through the OLED screen panel reflects back to the sensor, and eventually form a fingerprint image and complete identification and authentication. Although there is no advanced high-pass ultrasonic technology, the cost is low and can be widely applied.

The fight inside has been a disaster, GOODIX and SILEAD come to blows

Two of China’s largest fingerprint chip manufacturers, GOODIX Technology and SILEAD Technology, fought a big patent lawsuit on both sides, which had been involved into a total of three A-share listed companies, and the row between them could not be undone. On September 29, Shanghai SILEAD Microelectronics Technology Co., Ltd. announced that GOODIX Technology had formally declared to the Shenzhen Intermediate Court that SILEAD and Shenzhen Tripod Infinite Technology Co., Ltd. had invaded their three patents, demanding a total compensation of 210 million yuan, and immediately suspended the sale of their products.

Influenced by this incident, the holding company behind SILEAD has now stopped falling, and the share price of GOODIX Technologies has plummeted by 5.26%, which can be said to have a huge impact on both sides. In response to this matter, some netizens said: “regardless of the final outcome of the lawsuit, this situation will certainly cause great losses to the domestic voice IC industry, it is really not appropriate.¡± However, there are netizens who believe that there will be progress only if there is a competition, and the dispute over patent infringement on both sides will help to establish a legitimate professional order, and will not present a mixed phenomenon.

According to statistics, since 2017, the global shipments of fingerprint recordable sound module for toys have been gathered in the hands of FPC, GOODIX Technology and SILEAD. The former belongs to Swedish companies, while the latter two belong to domestic enterprises. Among them, GOODIX Technology takes second place with 34.5% and SILEAD takes third place with 6.50%. Therefore, the infighting between GOODIX and SILEAD is likely to allow the FPC to seize the opportunity once again, continue to expand the leading advantages and open the distance between them. And it is believed that it is really what the Chinese are certainly reluctant to see.

It is understood that GOODIX Technology pointed out that SILEAD and Tripod Chip sold a capacitor fingerprint chip made by the former and sold by the latter without authorization. The chip is involved in the scale of three patents aggressed against GOODIX, thus GOODIX raised a lawsuit and demanded compensation and suspension of sale.

China’s  USB Push Button Sound Module road is not only about technology and talent. We should also calm down and lengthen the timeline, pay attention to the changes of the times, and keep pace with the times and help each other. Thus, we can create unique advantages and occupy a niche in the chip industry.

InsightsProducts

Why Should Every Blog Start With a Coming Soon Page?

Should you create a coming soon page before you start your blog? Our answer is a definitive Yes.

Why do I need it?

There are several mammoth reasons to start off with a perfect Coming Soon page. This may sound intimidating right now, as it is an extra step to take before you launch and start earning money that you probably haven’t considered yet. However, once the benefits of having it are there in the back of your mind, we are sure you won’t be able to resist the temptation.

Imagine this: you have spent hours and countless nerves figuring out the best possible website for your blog. You have picked the theme, set up all the widgets you would like to have, or you have spent quite a bit on your developer to do that for you. Your initial blog post is perfect, though you wish you had the time to remove those three words from paragraph or two.

The launch date is today, and you are thrilled. Yet, you are the only one (or maybe the developer, too) that gets to enjoy the hard work, simply because no one else knows about your blog but you!

The perfect website has no initial momentum, and no matter how many times you click “refresh” on your statistics page, the number of views is still one – you. This can get quite depressing, and you may feel as if both you and your website are circling around in the endless black hole of the internet. You sigh, as you realize the tremendous work ahead of actually promoting it and getting visitors to your website.

This is where everyone who has used the Coming Soon page gets to say “I told you so”. This tremendous work could have been done beforehand, or even better, it would have happened on its own. Let us prevent the terrible scenario before it happens to you.

Guests are coming – clean it up!

What is worse than a non-existent website? A website that is a total mess. No one wants to see that.

However, the ugly truth is, you cannot create something without getting your hands dirty. To get the perfect website, it will be in the ugly duckling phase for quite some time. The bigger of a perfectionist you are, the longer the perfect website is going to take.

You don’t want your customers to see the work in progress, because you know no one wants to part with their money. For that reason, the website should look flawless, not scammy.

You want to look credible, professional and like someone who knows what they are doing, so that they will put their trust – and money – in your hands.

You need a Coming Soon page. While the whole website can take several weeks to set up, with a free Coming Soon plugin for WordPress, you can set up an immaculate Coming Soon page in a matter of minutes. Even though it takes just a couple of minutes, it will not look hastily done – it is a single page after all, with just enough information on it.

Hide the work in progress and have your customers wait for your website with an awesome first impression. If you have a Coming Soon page, you don’t have to worry about losing your credibility over a bunch of typos, disproportional images, or a non-working map.

Get them to talk to you

Get the people that are interested in what you do or offer behind and cheering for the website before it is even a website.

You might have a number of social media followers, but what do you do with them? They are no good just on Instagram (or Facebook, if they are old school). Give them a link they can work with – the link to your “in progress” website currently in the Coming Soon status.

Make sure to add the “Subscribe” button, or some other Call to Action form of your choosing.

You need them to give you their email. Once you have the emails of your interested social media followers, it is extremely easy to get them excited about your launch date, blog posts, product or services. At that point, all you need is a great newsletter and you won’t have to install additional plugins for the job.

If this is set and done before the launch, your website will not be a part of the black hole, but rather a rabbit hole for your potential customer to get lost in.

There is another side to this. You could be getting some traffic on your Coming Soon, but without actual content on it, it seems that these people won’t get back once the content is there? Make sure to use social media icons, and divert your potential clients to places that are less in progress, such as your Facebook page.

Reserve your spot at Google Search results

You don’t want your customer to go to the competition just because you haven’t launched yet? We don’t want that to happen, either.

The Coming Soon page can help you get organic traffic, even before you have something concrete to say. You know your keywords and what your customers search for. Even if you don’t, the plugin that you can use to create the page can give you a helping hand with your SEO.

So, why don’t you get a stronghold on that and make sure that you are the solution that they will see first?

Once they land on your page, you want to keep them there, or at least get their email address. You can do this by making sure that your Coming Soon page is impeccable.

Put up a theme that looks beautiful and relates to what you do to get the most out of the first impression. It will help with minimizing the chance of them hitting the “back” button. Use the theme to add the most descriptive and informative elevator pitch you’ve got. You want them to know what you do and why you should be the one to help them.

This should be enough for them to take the bait, and leave you with their email address so that you can start the conversation!

SaaSStartups

How Do I Know I am Hiring the Best iOS Developers?

The market for smartphones is increasing constantly and usage of mobile applications has increased a lot. Apple has been known for their innovative features and every year they introduce some innovation that amazes the world. As a business owner, you have two options for developing a mobile app. The first one is developing a mobile application with your in-house team and the second option is to hire an app developer from an eminent mobile app development company. The in-house developer is not affordable for small to medium size companies, as once application is built, there are no further tasks for mobile app development. That will lead you to the second option which is hiring a mobile app development company. So as a business person, you might have decided to build an iOS application for your business but you don’t have an idea how to hire an iOS developer that provides you with the best iOS application for your business without ruining your project, money, and time. Before choosing any app development company, you need to ensure a few things that give you a better idea about the company and their development team’s skills. Here we are trying to provide you with a few key factors you should consider before hiring an app development company.
 

Past Projects

This is the key aspect that needs to look. You can request the iPhone developer to display some of their past work for your acknowledgment. Please ensure that all those links are live and available to download. It will be an advantage if a developer has developed something similar to your application.

Past clients’ details

This is another key factor to identify best iOS developer for your job. You can talk with their past clients and understand what are the pros and cons of app development company. Moreover, if you get a chance to speak with the client of the same industry then it will boost your confidence while hiring iOS app developers. You can ask their past clients about how company handle timeline, manage the project and resources, communication skills and many more. Through all these questions, you can set your mindset and able to deal with work was chosen development company.

Proficiency

This is an important factor as every application has unique features. Before hiring, you should ensure that they have the expertise for the features that you are looking for your application and able to give details what is the procedure they will follow to complete the required functionality in your application.

Experience

Another important factor that you need to check before hiring app developers. Experienced developers can provide you with the best quality code and error-free application for your business. The bug-free application will help you increase your user experience.

App Support

This is another most important factor that should not be ignored. Every application requires some support after completion of the development and that should be properly managed by mobile app Development Company as it will allow you to improve your application once it launches and live on the app store to download.

Other development services

Application development is not enough for any client and every client expect more than that like quality assurance, business analysis, launch application, post-development support etc. So based on their different services, you can choose the best development company for your application.

Good Communication

Communication is another important factor while choosing an iOS developer. The developer should be a good communicator and able to communicate easily as communication gap will surely affect your project. You should ensure that iOS developer asks all the requirement related questions at the initial stage of the project so your project can work smoothly. The developer should also be able to suggest good ideas for your business so you can generate better revenue and having a few USP features in your business application.

Updated With the latest trend

The iOS developer should be updated with the latest trends in iOS. iOS developer should able to code in Swift language rather than Objective-C. The main reason for Swift development is that you get an idea about the developer and their approach towards new technology. Swift programming language is quite clean and time-effective compare to Objective-C. Another advantage of Swift is it’s cost-effective as well as more productive.

Monetize App

Most of the business applications are developed to engage with consumers as well as generate revenue for the business. You should also need to understand their strategy for generating revenue from your application. There are many monetize technique like in-app purchase, pay per download or display ads. App development company should able to give you the best advice to generate revenue from available option.

Summary:

Based on the above details you can identify the good iOS developer with the following qualities:

  • Have the quality of works done
  • Keen to learn new technologies and a good approach to develop new skills.
  • Understand your business and help to find the best way to make your application popular into the market.
  • Work with you as your technology partner, not as just developer.
Insights

Bring Your Startup Back on Track – Get a Debt Consolidation Loan

One of the most important things in managing a startup is to arrange for funds. You may get brilliant ideas in your mind for starting with the business, but giving the necessary support to the ideas to materialize needs money. Hence you need money to start things, and that is why you would need a startup loan.

What is a startup loan?

A startup loan is a great way to get your business funded. Many banks, organizations, investors, private lenders, online banks and such places offer loans for startups. The loan amount may be small or big. The motto of the loan is to fund the startup at the inception or to fund it at a later stage for development. You can get this kind of a business loan easily by applying to the right place at the right time. For this, your credit score must be healthy to prove your creditworthiness. If you are taking a loan for the first time, then also you can get the business loan at a little higher interest.

How to take a startup loan and how to prepare?

To get a startup loan, you will have to prepare a file that represents your business plans. Your entire plan for the business, detailed case study, market research, projections for the coming years, backup plans for crises management, and all such things with total calculations must be made clear in the file so that you can impress the lender. You can apply to traditional banks, and may also apply to private lenders and online banks through online loan agencies and loan comparison sites.

Things to consider while taking a startup loan

You can take one or more loans as needed for growing your startup from time to time. And this is pretty natural too. Entrepreneurs do take loans and raise funds from the market. And you can do so also. Just you have to be careful that you clear off the loan on due time without lingering on with late payments, and non-payments. To ensure the loan EMIs stay comfortable with the revenue generation of your startup, so that you may comfortably pay the EMIs, you should check that you get the loans at the lowest possible rate and longest possible tenure. A low rate and long tenure combination make a loan comfortable to bear and payback in most cases.

What if you are unable to pay the loan back?

You may discover or realize late that you are unable to pay back the loan. This may happen for a number of reasons. Your business may not do well, the entire business may fall sick or close, or you may mismanage the multiple loan accounts. Anything that results in delayed payments of the installments, or total non-payments, or skipped EMI payments; all results in two things, and that is the charge of penalties for the delays together with impact in the credit score.

The reputation of the business, its credit history all goes down with time, and you lose your creditworthiness in the market due to non-payment of loans. These things can get too worse to bring collection and recovery calls to you, disrupt your mental peace and wellbeing, get you legal notices and make the business even sicker under heavy debt. You may lose your staffs and workers owing to non-payment of salaries and bad reputation, and many more damages may come to the startup. Hence, failing to pay the dues on time can be fatal for the business and its reputation.

How may you get into trouble for multiple business loans?

Getting under the heavy pressure of the multiple debts in business is quite common among entrepreneurs. And may cope up well with the situation while many fail. Failure to manage finances and debts is one big reason for many startups to fail. And that is why if you are suspecting any such scenario in the near future, you must act now, and get help now before it’s too late and your credit score and reputation gets ruined.

Once your credit score is affected, your good healthy resort to take a debt consolidation loan to manage all the dues may not work, and you may never be able to consolidate your dues in a sorted way. Then you may have to look for other solutions like debt settlement or even bankruptcy in severe cases. And naturally, such solutions are not great for your reputation or business health. Hence, a timely analysis of the situation to take the right step for getting out of multiple business debts is the best thing to do.

Solution to get out of multiple debts

The best solution to get out of multiple debts while you still have a sound credit score is to get a debt consolidation loan. A debt consolidation loan helps you get a loan amount as much big, which will help you pay off all existing dues in the market with the full and final settlement. This helps you get sorted and get rid of all dues which you were unable to manage. You get in return one single loan for a big lump sum amount which is still manageable to pay, because it’s tenure to pay back, and rate of interest are both favorable. Paying back a debt consolidation loan is easy for the lower rate of interest than what you earlier paid. Also, the long-term helps divide the loan amount into smaller manageable EMIs. Hence you can manage such a loan much better without taking any burden. More ideas about debt consolidation can debt relief programs can be obtained from important resources like nationaldebtreliefprograms.com.

Finally

Debt consolidation is a smart step in multiple bad credit management in an early situation when things are not gone too wrong that you are denied a consolidation loan. If your credit score goes too bad, then you may be denied the approval. Otherwise, you can get the loan and sort out things much easily, and bring back your business on track.