It will be fair enough to say that there is hardly anything called a ‘new’ trend in web designing. It is merely the development and modifications of the existing patterns merely with the intent to make it more readable, appealing and conversational. In fact, it is the keystone that the designers focus on to make a long-running conversation more meaningful in web publishing. With all available tools for web designing, this facet has become more prominent in 2018 and will surely stay for many years to come.
The story and messages conveyed through websites these days literally takes you as close as it can. Any abstract or unreal issue or any complex topic is turned into smart content by designing a series of easily understandable paragraphs and implementing useful elements. The volume of the content or the number of components incorporated is not overwhelming anymore in websites these days.
Use of CMS
To make a website easy to understand and to absorb, the use of CMS in web design is crucial. All that is required for it is summarized as under:
- You will need a little ingenuity
- Deliver all the important aspects of the story in visuals
- Use background images and videos more
- Pay careful attention to the consistency of the stories while designing and developing and of course
- Make the design and content model different from any standard design or blog posts.
If you want to engage long form in web design, you will have more diverse approaches irrespective of the fact that it is a broken grid or a standard column.
Content Hubs or Webooks
You can make cool web designs just like Tayloright choosing between webooks and content hub. Today demands to create beautiful and appealing content-focused websites, a trend that started in early 2017 and increased in 2018. You can expect to see more of these shorts in the future.
You will notice that several leading brands have ditched the traditional gated PDF approach and have taken on to webook distribution. This enables the users to embrace the potential of a website by publishing long-form contents that are also called “webooks.”
The CSS Grid
There has been a lot of change in the layout system and the first real layout is the CSS grid for any website. The purpose of this design is to organize contents in columns and rows and eventually give the developers absolute control of the screen.
Even the web flow will support CSS grid and help in managing the most common challenge in web design that involves diversity and inclusion of ideas as well as identities. It can be said as an appendage to this point that even the political climate plays a significant role in the inclusion and diversity in web design.
Gender Dropdowns Concerns
The web designers are also concerned about the gender dropdowns and its design choices and inclusion and options and even consider whether to include it at all in web design. Data validations and mechanics play a crucial role in the dynamics of computer interactions with a website. Since the wording of error message is very powerful, a filter in the advertising tools may have racist effects downright. It is important to uphold the existing relations and this is the primary thing that is considered by the web designers when it is upended. Therefore, the designers need to be diverse and inclusive in their design solutions like Tayloright.
Benefits of Virtuous Conversations
Gender bias has marginalizing and contradictory ways but it is required to make conversations mostly virtuous. This has specific benefits such as:
- It provides proper feedback
- It eliminates double standards
- It offers an ideal and usable experience.
In other words, inclusion must be to the fullest to make sure it provides an optimal experience to the users.
Video as Publishing Medium
The video seems to be the swivel of modern web design that has brought in a polar difference in its effects, appeal and effectiveness. Publishers are clamouring for videos included in the design du jour and this switchover has provided better results. Now you can see it anywhere whether it is a news site or any other. Watching a video rather than reading the short form stories is more effective.
However, this popular trend is barely a neutral development as the outlook may not be suitable for the sites with this switch. Regardless, there is a positive note in such a switch. Video Cost Per Impressions is much better than display CPMs.
Blending Text and Video
The designers however never deviate from the inclusion of text in a website even if it has videos to explain things. The blend of the two rightly made enhances the strength of text. It makes the site a more creative and informational medium. Other features and benefits include:
- It is comparatively easy and quick to produce
- It is a cheap alternative inclusion
- It is the primary format of almost all communications still.
Therefore, however ‘visuals first’ platform it may be, the text still plays and always will play a significant supporting role. Thus, texts are hard to go to the dinosaur way even though an image may be “worth a thousand words.” Pictures can never answer who, when, what, why, where, and how meaningfully with reference to the context.
Web Design Systematized
It can be said that web design is more systemized and has undoubtedly earned its place at the table. Conversations now are not restricted to simple assertions of values but it involves a more mature analysis. This has forced in more systematic web design to ensure that it is cohesive and scalable. It must provide the desired output of a brand across different and varied applications and environments.
The principle of design focuses on brand aesthetics translation, the functionality of modular components and to meet the unique need of the UI. The systemized language must simplify decision making. Therefore, the debate between content-first or design-first has resulted in more system oriented designs in modern times that is here to stay.
Maria Jones is a digital art fellow and multidisciplinary artist who is into design and development for the last ten years. She now specializes in the responsive design and used to write blogs and Tayloright about evolving graphics and web design concepts.