Month: September 2018

InsightsProducts

Facebook Advertising 101: How to Create Stellar Ads That Work

Image via Pixino

It’s no secret that Facebook is the premier online advertising tool for businesses. Rightfully so, Facebook’s advertising platform makes it simple for marketers to conduct granular searches for an ideal target audience. With this useful function, the task of creating beautiful ads is entirely left up to your prerogative and ability.

Frankly, advertising on Facebook isn’t as convenient as it may initially seem. There is a wide range of obstacles modern advertisers face, even on Facebook’s advanced platform. One of the primary issues advertisers face is building ads that actually work. Now, how is the word “work” defined in this context?

You guessed it. I am simply referring to the complexity of encouraging people to view, engage, and click on your ads. Otherwise, what’s the point of creating business ads in the first place?

So, how can you develop outstanding ads that capture the attention of your target audience? What are some creative and innovative ways you can design your ads to achieve optimal results? Overall, how can you get the most return for your advertising investment?

Read on to learn how you can create stellar ads that will actually work for your business.

Coordinate Your Ads with Your Campaign’s Landing Page

When you are creating your Facebook ads, it’s essential to coordinate your ads to the content of your campaign’s landing page for two primary reasons.

First, you’ll receive a substantially higher Ad Relevance rating, giving you the incentive to pay less per click. Facebook Ads are starting to become more competitive, and its CPC rates are steadily rising as a result.

Next, align your ads with your landing pages can boost your conversion rate. When interested buyers click on one of your ads to make a purchase, they expect to receive exactly what they were promised in the ad. If this happens, your brand and your website can gain credibility with your customers who will likely do business with you again.

With the number of online scams spreading throughout the internet, trust is a determining factor to influence prospective customers to provide you with their payment information. Besides, the alignment of your ads and landing pages can effectively decrease your shopping cart drop-off rates.

Constantly Conduct Rigorous Experiments

Needless to say, all businesses are different. Each business has their own target audience, voice, and messages that they want to convey. Hence, you will only waste your time if you rely on industry research and experiments conducted by other businesses that attempt to inform you of how you should run your ad campaigns.

Try conducting your own experiments to generate marketing data you can use to analyze the advertising techniques that work for your business and the ones that don’t. One popular method of accomplishing this is to simply split test your ads.

You can begin by taking your best ad, making copies of it, and changing the headlines of each ad. When you’re finished, you’ll now have multiple ads to experiment with. During your experiment, record important data and metrics such as likes, shares, views, and comments to determine which ad receives the best response.

Once your first experiment is finished, move on to another element such as descriptions and images. Make sure you are testing one element at a time to gain the information you need to construct the perfect ad.

Invest in Video Ads

If you are creating fruitless ads that aren’t performing well on Facebook, it may be time to implement an innovative strategy to boost your ROI and conversion rates.

Investing in video ads is a perfect method of capturing the attention of your audience, and this option gives you the best opportunity to present a timely message in a creative fashion. Facebook allows businesses to create stunning video ads with their custom software, but it can initially be difficult brainstorming quality video ideas that will make your audience bow down and worship your products or services.

If you are struggling with the concept of producing the perfect video ad, take a look at Nike’s video ads for inspiration.

Nike Facebook Ad Video Embed Code

Nike’s video ads carry a motivational tone that successfully inspires their customers to purchase their products. Although Nike has a variety of celebrities at their disposal to market their products in these ads, you can craft an exceptional video and by just following this simple marketing principle: keep all of your ads relevant to your niche.

If you are running a barista, it doesn’t make much sense to create a video ad that’s full of promotions and no substance. What do individuals in your niche crave? For a barista, this obviously would be coffee.

Therefore, if you are promoting a free tasting event at your local barista, create a video ad that displays people drinking and enjoying your coffee and include a call to action at the end of the video. If a single picture is worth a thousand words, then a video should give you unlimited potential to spread your message to your audience.

Nike does this by displaying their products and allowing viewers to make their own decision about continuing with a purchase at the end of the video. Overall, investing in video ads are extremely efficacious for reaching your target audience. Nonetheless, be mindful that your video ads should tell your story and subtly promote your products or services.

Use Facebook Targeting to Your Ad Copy’s Advantage

When it comes to advertising your products or services online, it can be tempting to write your ad copy like you’re giving a speech on a stage. Though, if you want to be effective, create well-written ads that are personable. This means writing ads copy as if you’re selling to one person, and one person only.

This single individual is the person that you’ll have to convince to purchase your goods. Just as if you were a salesperson, you need to prioritize this person’s needs. Of course, your content has to be universal if it’s displayed on your website. However, Facebook gives advertisers the ability to narrow down granular audiences.

For example, if you are selling sportswear but want to create a message just for women, you can target your ads to women who are under 35 that live in the United States and are interested in exercising and fitness. Once you have your specific target audience, you can develop an ad that speaks directly to them.

Ensure That Your Ad Copy Matches Your Visuals

Most smaller business, usually in the B2B section, typically don’t have access to a ton of visuals for their social media networks. Consequently, when it’s time to create an ad, these businesses often scramble to find a last-minute image to accompany their campaign.

This can lead to creating an ad that mismatched. If your ad copy doesn’t align with your image, your audience will have no idea of what you’re advertising and your ad will be wasted.

Starbucks regularly posts captivating visuals that complement their ads. In their signature #StarbucksDate campaign ad, the copy mentioned that anyone who attended the event will receive a French press Caffe Verona with a delicious chocolate brownie. Do you know what images the company used in this ad?

You’re correct. The ad contained images of the French press Caffe Verona with the delicious chocolate brownie. By including a perfect visual in this ad campaign, Starbucks reminded its audience of what they would obtain if they attended their event, resulting in an outstanding ad.

Keep Your Call to Action Very Clear

The most effective Facebook ads have a clear and concise objective. Are you trying to obtain a lead, sell a product, or increase your brand awareness? Without this, your audience will see your ad, but they won’t know what to do or how to engage it.

Society6 sells and advertises custom cell phone cases, and their ads show the perfect example of how a call to action should be displayed.

This ad is much more than a beautiful depiction of quality iPhone cases; the ad contains a simple call to action that’s succinct and easily accessible to Facebook users. Once the image catches the eye of a prospective user, the only thing they will have to do is click “shop now” and they can move forward with their purchase.

Focus on the Offer, Not the Copy

Let’s begin this section by observing a quote left to us by the late Gary Halbert, one of the most brilliant advertisers of the 20th century.

“Strong copy will not overcome a weak offer but…in many cases, a strong offer will succeed in spite of weak copy written by marketing morons.”

In the broadest sense, Halbert communicated that a good offer will succeed on its own. This isn’t to say that excellent copy isn’t integral to an ad’s success, but the offer should always be attractive to be truly effective.

Let’s take a look at some examples.

Offer #1

Offer #2

Both of these offers are great, but there is only one offer that truly stands out. Which is it? You would be correct at selecting the second offer, and here’s why.

Although the first offer promises 50% off a women hoodie, the second offer will obviously elicit a more emotional response from its audience. Hence, it’s a very bankable offer. If you’re a dog lover, you will likely purchase the shirt just to feed the shelter dogs without realizing you just bought a shirt.

This isn’t to say that you should begin your own dog shelter, but you’ll only maximize your ad’s potential if you can sweeten up your offer. The best method of doing so is to sell an item without your audience realizing you are.

The fundamental lesson in all of this is to create compelling ads that don’t directly sell your products. Allow your offer to speak for itself, you’ll successfully entice your audience to transform themselves into valuable leads for your business.

About the author: 

Rolando Herrera

VP of Marketing for Insignia SEO (Co-Founder)

Business Website: https://insigniaseo.com/

Personal Website: http://rolandolherrera.com/

I’m a marketing executive and entrepreneur that enjoys helping people and businesses grow their concepts. I’ve worked in corporate for Disney, Boston Market, and many others and helped them deliver their brands to consumers. I’m currently a co-founder of a marketing agency, Insignia SEO, with business in over 50 cities in the US. My expertise is in Digital Marketing strategies that use Organic Marketing, Content Marketing, Paid Search Advertising, and Social Media as the delivery of information to the consumer. I have over 10 years of experience in the Tech and Digital Marketing space and I’m passionate about the fruition of a concept in the marketplace.

InsightsStartups

Indispensable Things You Must Consider When Hiring Mobile Application Development Company

The business is depending on mobile as mobile application market has grown significantly and playing important role in any business. Technology has growing day by day and small to large business is required to having their mobile applications. Therefore, it is unacceptable to make mistakes while hiring an app developer. You should be sure and careful before hire any app developer as it will make and break situation for you.

We are showing some common mistakes that you should avoid while hiring a mobile app developer for your mobile application.

Confirm the credibility of mobile app developer

This is the most important step before hiring an app developer or mobile app development company. You should ensure their skill sets; their portfolios, their past clients and much other required stuff. Also, try to connect with their past clients and discuss their experience with them, so you get a better idea before hiring any app developer.

Schedule an interview with the developer

This is another important fact irrespective to the company you should take interview of the mobile app developer who will engage in your project. You can better understand the developer’s skills, thoughts and whether s/he enables to understand your requirement or not.

Source: Pixabay

Don’t choose price instead of skills

We agree that budget main constraint of any project while hiring app developers for small and medium size company but that doesn’t mean you should give priority to price over technical skills. You should ensure you hire best app developers who have the right skill for your project and quite affordable, as well.

Don’t be in a hurry to go live

Developing a mobile application is not an easy process. It is a teamwork of all the stakeholders, designers, developers and QA team. None of the developers can able to create an application in no time, so beware from app developers who are promising to complete your application in a few days.

Expert in niche

You should hire an app developer who has worked previously in your industry, as it will give you confidence that they will complete your project successfully. Less knowledge of your niche will give you bad results and you have pitiable mobile application.

Source: Pixabay

Not owning your intellectual property

While you hire mobile app development company or hire an app developer, you should do contract with them for rights of your ownership of source code as well as other properties those are used in your application. It will be useful if you want to upgrade or any changes with other company.

Don’t continue with the unfinished team

You should be in daily communication with the development team and check the daily progress. At a certain level, you might feel that they are behind from the actual time & products are also not up to the mark and will not be able to achieve the deadline. At that time, you should move away from them and hire professional app developers that can fulfill your requirements and complete your project on time.

Conclusion:

We have tried to cover a few common mistakes business owners should avoid while hiring app developer. The world is full of competition and if you desire to stay ahead of your competitors then you should hire app developers who are professional and dedicated to their work. Theunpluggedweb is one of the best mobile app development company in the USA with the team of dedicated developers who are always keen to provide an innovative application for your business. We have expertise in iOS, Android, iPad, and many other technologies.

InsightsMartech

Four Tips to Increase Your Followers on Instragam

Who else thinks that since Mark Zuckerberg purchased Instagram, the photo-sharing app has transitioned from being an ordinary fun app? In fact, the number of active users monthly has been over 600 million with over 90 million photos shared and over 1.6 billion likes between them according to this infographic, now that’s amazing.

However, since Instagram has changed a lot since its conception and release, it has also become more difficult to get followers now than ever before. Now, to get Instagram followers some fresh strategies and methods of approach are required. These methods have been used repeatedly by Instagram professionals and celebrities and have been proven to work effectively. In this article, we would be explaining five of them.

Here are four important ways to increase your followers on Instagram:

1. Have a complete Instagram profile

Nowadays, to get many Instagram followers, you must pay attention to what your Instagram page looks like. This includes having a picture, name, short bio and URL on your bio. This is very important if you want to get Instagram followers as it is the first chance you have to create that first impression and compel people to hit the “follow” button when they land on your page.

Your Instagram profile is now like your homepage, and it has become increasingly important to modify it and arrange it in the best way suitable as customers now look to Instagram to find new business.

2. Follow suggested users

One of the key methods of getting more followers is by actually following more people. One of the ways to do this is by going to the “Explore” section and start following some suggested users. About one-third of the people you follow will follow back if they like your Instagram profile. However, do not overdo this step as you don’t want to have more people you’re following than people following you.

3. Create awesome visual content

Getting people to view your page is half the job most of the time. When you get them to your page, the quality of your profile and more importantly, content will propel them to hit the follow button without thinking twice. To achieve this, ensure that your pictures are clear enough with good back up captions relating to those pictures. Videos are also important to pass clear messages.

You should also check this list of tools for stunning Instagram stories.

4. Use Hashtags

Ensure you use hashtags that are related to your posts. For example, use hashtags like #WhiteHouse #DonaldTrump if you take a picture with the President in the White House. You can also use hashtags that are not totally related to your post to expose you to a wider audience.

Getting many Instagram followers in this day is the start of something big and important in your business and brand, so be sure to take the measures listed above accurately to achieve this step.

ProductsStartups

Online Videos; Why Are They So Successful?

If you’re a regular Internet user, you’ve probably seen more than one online video and more than two in the last few weeks. Don’t you find it much more comfortable to see the information you were looking for in a video, with images and a voice that explains it to you?

Online videos have become one of the most used tools by app development companies. It facilitates the promotion of their offers and services and reaches different sectors of the population. Although different individuals have different interests, they share a common interest: the use of the Internet.

We all know that the internet is available to any person, regardless of his/her location.

Advantages of online videos

However, online videos have many other advantages. Keep reading, and I’ll tell you the most relevant ones:

Low production cost

The ease offered by technological advances to be able to record on portable media such as mobile phones has made it possible for online videos to be possible not only for big companies with large capital. Online videos can be used by small businesses and even local businesses. It is not necessary to make online videos that rival the Hollywood blockbusters. However, you should not publish videos that offer a bad image of your business.

If you are a large company that has television ads, you always have the option of linking your online video with the advertising spot, creating synergies. Also, since the Internet allows you to measure the interaction of online video with the user, this will allow you to improve the effectiveness of television advertisements.

Do online videos impact on a company’s image?

It refers to catching the attention of the receiver. Online videos are important given its high attractiveness, which also allows certain brands or products to be remembered more easily.

Another important aspect of online videos is that it improves the differentiation of your business against competitors. It allows you to connect with the receiver through the images and emotions that you can awaken in him. All this translates into an increase in user confidence. It is necessary to note the need for creativity as a decisive factor for a video to trend or not. If you are successful, it is likely that your online video will be shared by the different social networks (the famous and sought after viral effect). This will increase your visibility and boost your sales increase.

Improve the permanence time of your web page

What is that? So simple: it refers to the time in which a user is on certain pages. Statistics have shown that users spend more time on websites that have online and explanatory videos than on those that does not.

It also improves SEO

It is also important to note how online videos improve the SEO positioning of your website. It is known that Google loves videos. So, if you add some videos to your website, you will improve your ranking position on Google search.

Do not let them copy you

A common and quite penalized practice by Google is the copying of content from other websites. However, copying an online advertising video is much more difficult. Therefore, in addition to enjoying greater security that you will not be plagiarized, you make sure that this one will be unique.

Do you want to make online videos to boost your business?

It is important to make online videos that will promote the image of your company. You should meet with top web development companies to hire WordPress developers to help you create websites where you can easily use online videos.

Do you want to make online videos?

Follow these steps when creating your website.

The first step is planning.

It is essential to determine, before its development, what are the objectives you want to achieve with your online video. You also have to know your target audience and be able to direct your video towards them.

The second step focuses on the recording of the online video itself.

It is important to clarify the importance of short videos, which provide more advantages than long videos. This is due to several reasons. In the first place, users do not usually watch long videos. It is also easier and faster for companies to create several short videos than a long one. Finally, the editing phase of these online videos is much simpler. It is also necessary to take into an account that there are many users who watch videos on portable platforms, whose reproduction is faster if those videos are short.

The next step is the editing of your online video.

A good tip is to insert the link to your web page in the video. In this way, if the user is interested, he can access your website to get more information. Another important thing is to include the logo or title that identifies and shows what the video is about. This will make it easier for the user to know what they are going to see. And, finally, you cannot stop making “a call to action” by encouraging the recipient to use or buy what offers.

Now that you have your online video upload it to YouTube.

Do not worry if you have no idea how to do it; it’s the easiest thing to do. First, you have to create a YouTube channel for free. Then you only have to upload the video by adding the relevant information. I recommend that you do not forget this last one since fields like the title or the description make it easier for the user to know what they are seeing.

Approve!

If you want to increase the visibility of your online video, you only have to upload it to other social platforms, such as Twitter or Facebook. This will multiply the number of visits and the possibilities of sale.

Do you want to know the success of your online video? Well, go to the number of reproductions and statistics that the video shows you and thus measure your results.

 

 

Author Bio:

 Kenneth Evans is a Content Marketing Strategist for Top App Development Companies, a research platform for top app development companies in USA, UK, India, UAE, Australia and around the world. He has been contributing to various blogging platforms and Forums.

Martech

The Importance of Marketing in Dental Industry

In the previous decades, dentists relied on the word of the mouth, if you pardon the pun, and community reputation to build their practices and business. However, today dental health practitioners need to adopt digital marketing in building their new image. By the year 2021, the total global revenue for the dental industry is projected to reach $36.8 billion, with strong indicators that the driving force behind such a revenue surge is going to be the shift towards digital marketing. If you’re not really sure about how to market your dental business, let’s take a look at the most promising trends.

The current situation

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According to the American Dental Association (ADA) reports, in 2016 there were more than 196,000 licensed dental practitioners in the country, including those in special fields like orthodontists and oral surgeons. The Australian Dental Workforce In Numbers Report published by the Australian Dental Industry Association (ADIA) shows that the number of dentists in Australia grows by 2% annually, increasing to 16,781 in the twelve months to December 2016. Such figures have prompted dentists, like many other businesses, to look for new ways to differentiate their practices from the clinics down the road.

High population mobility

According to the U.S. Census Bureau data, about 12% of people move to a new location every year. To take Australia for comparison, the data from the Australian Bureau of Statistics (ABS) shows that 350,000 people have moved between states and territories in 2015. When it comes to overseas migration, Australia is the only country that received more historic migration from the US than the US received from it. The ABS data shows, however, that Americans in Australia aren’t overwhelmingly retirees, but largely people in pursuit of work and schooling, motivated by the stout economic growth and shared language. So why are these migrations important for the dental industry?

Marketing based on location

Because with each person or family moving to a new community, there’s the issue of finding a new dental provider. The increase in mobile usage has driven more marketing strategies to optimize local marketing approaches. Optimizing your local SEO is an important move for staying ahead of the competition. One way of doing it is utilizing local keywords in your SEO strategy, or for example, if the client is browsing for the best Chatswood orthodontist, they can use a simple Google search or a specialized service finding social media.

Smart content leads to value

One of the ways that the digital world is changing the dental industry is, by the way, people value and choose a dentist. While in the past it used to be the respect and authority that win the industry and community, today it’s no longer the case. So, when you’re marketing your dental business, you need to appeal to a new mindset, which is more interested in what value you can add to their lives than 20 years of great service and experience that stand behind you. In 2018 and onwards, the dental industry is expected to make a strong turn towards providing value-based content, focused primarily on the customer, rather than on your dental business. A website that provides valuable information to the clients on their landing page is going to get a much higher response than content that only highlights your experience and success in helping clients with gum problems.

Optimize for mobile

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Mobile optimization today is no longer an option, it’s a necessity. Since more people use mobile devices than desktop and laptop computers for their daily searches, your site and SEO need to be optimized to reach them. This means replacing boxy lengths of text with a captivating homepage and an easy contact icon. Mobile users also love videos, so if you have one, your page is guaranteed to see a surge in visits. Finally, include the same-day appointment option and the appointment schedule calendar on your landing page.
These simple digital marketing strategies will ensure that years of your dental practitioner experience find their way to the new clients, who are always looking for the best value for their money but much quicker to make an appointment if your local SEO is done right.