All posts by altitude


How SEO Audit Improves the Visibility of Your Website Online?

A successful business in today’s world is the one that is always accessible to users on the internet. If your business website doesn’t show up on the search results page (SERP), it is an indication that you are losing out on many opportunities to improve the business.

But why is the website not visible on the search engines? How is it that your SEO efforts are not delivering results? To know the answer, you will need to carry out an SEO audit of the website. Contact the leading SEO company in India to run a thorough SEO audit and identify the weak points.

The SEO company will help you make the necessary changes to revamp the website and implement different SEO tactics to boost its performance. SEO audits should be a regular part of the long-term plan for digital marketing. Getting periodic reports will keep you updated and help in making better marketing decisions. The following are some significant reasons to perform an SEO audit for your business website.

  • Changing Search Engine Algorithms

Search engines regularly tweak the algorithms that analyze a website and rank it. Google is known for constantly updating algorithms to improve user experience. If you still follow outdated SEO strategies, your website will not be visible on the SERPs. You might even end up being penalized or blacklisted for following black hat SEO strategies.

A professional SEO company in India will help you understand the website’s current status and the changes you need to make to increase your online presence and reach more users.

  • Getting Insights from Website Traffic

Getting more traffic is not enough if it doesn’t convert into sales. SEO audit analyzes the website traffic to gain useful insights about the visitors, demographics, preferences, purchase history and more.

These insights help you understand if your SEO efforts are bringing the right kind of traffic or if you should change the strategies to be visible to your target audiences. SEO experts use tools, such as Google Analytics, Google Search Console, etc., to derive meaningful insights from website data.

  • Optimizing the Website for Mobile Phones

How many of you are aware that Google is now indexing your website’s mobile version before crawling the desktop version? Apart from this, the percentage of mobile searches has also gone up recently.

Your website has to be optimized for mobile phones if you want to become more visible to users. Simultaneously, the best digital marketing services focus on improving the website loading speed so that users won’t get bored with waiting for your website to load.

  • Tracking Your Competitors

Are you aware that you can track the performance of your competitors’ websites using SEO audits? Instead, we recommend you do it to know how the competitor has a better rank and online presence compared to your website.

If your competitor is not ranking well for specific keywords, it’s time to make the most of the situation and get your website to rank for those keywords. Running an SEO audit of your competitor’s site will give you a bigger picture.

  • Broken Links and Page Not Found Errors

If anything annoys users, it’s the “page not found” error that shows up when they open a link from the search results page. That’s the last thing you would want for your website. SEO audit will help detect such broken links and page-loading errors.

Experts from the top SEO company in India will then work on technical SEO to fix the issues and make your website ready for the digital marketing game plan.

  • Monitoring Keyword Rankings

Knowing the overall performance of the website is crucial. You should know how the website ranks for the primary keywords you’ve selected. Periodic SEO audits will make it possible to track the progress of the website over time.

You can also see which relevant keywords your website is ranking higher for and further increase the visibility. The aim is to increase your online presence and get closer to the audience. This will improve brand awareness and brand recognition.

Few Online SEO Audit Tools:

The following are some crucial Online SEO Audit Tools to help you out:

  • Article Rewriter
  • Backlink Tracker
  • Plagiarism Checker
  • Keyword Density Tracker


While there are free and paid online tools to perform the SEO audit and automatically generate reports, the top SEO agencies offer the best digital marketing services.

When you hire an SEO agency, experts will manage your website with years of experience in the field. They know which SEO tool is more suitable to carry out the audit of the website.

Experts have the knowledge and expertise to provide customized SEO strategies for the business. You will see guaranteed results when you take the assistance of the best SEO agency in the market.


The Importance Of Digital Marketing For A Small Business

In the past few decades, small entrepreneurs never got a chance to compete in the market. From budget limitations to the lack of resources – big businesses always had a monopoly. After all, the only way to grab audiences’ attention was by spending heaps of money on television commercials and billboards. Unsurprisingly, this wasn’t possible for small businesses, but things are changing in the 21st century – all thanks to technological advancements.

The emergence of digital media and smartphones is changing how people engage, interact, and shop. Social media forums are letting brands build business profiles, while search engines open doors to a whole new online advertisement world. Earlier, online marketing was a different way to promote products, but now it has become inevitable for businesses.

Digital marketing lays a foundation on which entrepreneurs build their presence. It establishes their position in communities and niches, creating brand awareness amongst audiences without costing a fortune. In short, it is an opportunity for small businesses to become a part of the industry and win their market share by breaking monopolies.

However, now digital marketing is beyond running ads or having a website. It is more about leveraging tech-savvy tools and analytics to conduct market research and gain an edge over competitors. And your failure to acknowledge its significance can drive you out of the competition. Let us look at the importance of digital marketing and why your small business needs it to grow and thrive.


These days, it is quite impossible to attract customers by sending out pamphlets and business cards. Since people have a strong presence on online platforms, they expect the same from every small brick and mortar business. Therefore, focus on building brand recognition by exhibiting your presence across multiple marketing channels. Are you clueless about it? Have a look at this marketing guide and learn the ropes.

Firstly, create business profiles on the search engine, social media, and other digital tools. Use the power of content marketing to spread your brand message across. Consistent branding across multiple networks reflects a positive brand image. Remember, customers have a plethora of options in the online world. If they didn’t find your brand, it would take them two minutes to find a substitute and switch. Hence, utilize social media – Facebook, Instagram, etc. to build brand recognition amongst audiences.


When it comes to running a billboard campaign, brands have some target audience in mind. Unfortunately, you don’t have any control over whether that target audience would see the advertisement or not. Amongst the million benefits of digital marketing, targeting the right audience is likely to be the best one. It lets you break clusters into small and focused groups while allowing you to engage with them.

You can run a survey, start a conversation under the comment section, and offer customers solutions. For running advertisements, select demographics – age, gender, location, religion, and interests to connect with potential customers. If you have a women’s apparel brand, the target audience will be mostly women aging 18 to 45 years or above active online shoppers. It helps you reach out to people who have a keen interest in your product offerings, boosting sales and profits.


Every marketing campaign requires initial investment to get the traffic flowing, but surprisingly, this is not how digital marketing works. It doesn’t cost a dime to create a business profile on any social forum, nor you have to spend any money on forming community groups. Only social campaigns, advertisements, and sponsored posts cost you a few bucks. You can choose a daily budget, which can be as low as $1, and schedule the ad.

Similarly, if you see the ad doing well instead of renegotiating the deal, you can keep the ad running by increasing your budget. All these marketing campaigns provide instant results. From the number of people who clicked on your ad to possible conversions – you can analyze data and make informed decisions. The significance of digital marketing to small business becomes more prominent when you recognize how simple it is to grow business online.


Believe it or not, audiences turn to brands that offer discounts, initiate trends, and provide reliable customer service. Therefore, if you want to win an edge, adopt a different perspective towards your competitors. Instead of seeing them as someone you want to beat, look up to them as a learning opportunity. Are they using content marketing? What is their mode of communication with clients?

With the help of digital marketing, you can find answers to all these questions. Feel free to surf through their website, blogs, and social media pages to track their performance. It will make you apprehend how actively they respond to changing tastes while fostering interactions with customers. Remember, the aim is not to copy your competitors but to learn from their mistakes.


With utmost reliance on the digital world, customers need support at every step of their buying journey. Alongside providing contact details or email address, use savvy tools to provide real-time customer service. You can hire customer support representatives to assist your social media followers. They would collect responses, answer queries, and take feedback from customers. After all, customer satisfaction is a critical point in establishing an outright market presence.

Moreover, you can also leverage artificial intelligence (AI) or machine learning to streamline customer support. It uses human intelligence to provide human-like responses for answering customer queries. It means bots will be catering to queries and helping people make purchase decisions. Although you can integrate AI with social profiles, consider adding live chat options on your website. It will help visitors find products while instantly getting answers to their questions, boosting sales.


Unlike conventional practices, digital marketing offers two-way communication. Brands get to promote, and customers respond with comments and feedback. As a result, the online audience has a lot of power in their hands. In addition to promotions, small businesses have to focus on building relationships with clients. If you are wondering how? Have a look below.

i. Initiate conversations on social platforms. You can start a Q&A session through live video to learn more about your potential customers.

ii. If you are bringing a new product, use online polls to get an idea about what customers want.

iii. Run surveys to get honest feedback and reviews of your customers.

Iv. Create online quizzes to learn more about visitors.

Unsurprisingly, customers appreciate the attention and prompt replies. They are more willing to trust a business when they get honest answers to their questions. Thus, interact and engage with them on a personal level to establish brand loyalty.


Earlier marketing was more about trial and error. Marketers were devising campaigns by following their gut and instinct, but everything has a reason in this digital era. Customers are feeding businesses information round the clock by signing up for newsletters and filling questionnaires. As a result, they await brands to treat them as individuals. Fortunately, digital marketing lets businesses segment markets and offers a personalized experience to customers.

In addition to generating leads, you can use this as your unique selling proposition. If you use email marketing, personalize emails by adding the first name of every customer. Likewise, recognize customers on individual levels – understand their preference, check their purchase history, and customize ads for them. For instance, if a visitor has abandoned his cart, send an ‘email’ with a special discount offer, or remind them of their cart. You can also send SMS, but 72% of consumers prefer that businesses use emails to communicate.


Every business wishes to expand globally, but would that be possible with a store in one corner of the city. Your offerings and services should be for the people of that region and the people around the world. It can put your business on a global forum where people from all around the world can shop from your brand. After all, Google, Facebook, Twitter, Amazon are all international forums accessible by everyone.

If expansion is on your bucket list, devise a digital globalization strategy. Before stepping overseas, concentrate on local expansion by making your products and services available nationwide. Similarly, use social media to set demographics of another country and start promoting. Join hands with a reputable logistics company and cherish your versatile customer base.


Digital marketing offers a higher return on investment (ROI) than any other type of marketing. It is an ideal opportunity for small businesses to make the most out of a limited marketing budget. Let us unwind the returns of every campaign one by one.

i. Email marketing offers the peak ROI since it works like a conversion machine. Build an email list with quality subscribers and deliver high-quality content.

ii. Content marketing generates three times more leads than television commercials or any other traditional marketing campaign. Alongside website traffic, it brings buyers to your website.

iii. Social media establishes brand image and turns leads into potential customers.

While operating a small business, you have to ensure budget-friendliness. Learn how to stretch every dollar as you grow your brand because each cent counts. Understand the costs and see whether it would provide you with a sufficient ROI.


As a small business holder, you would have multiple questions regarding the benefits of digital marketing. From increasing customer outreach, developing brand image, improving customer service to saving money – digital marketing provides a pathway to success. Hence, look for smaller ways to jump into it. Create a social media account, list your business on Google, develop a web page, and see its impact on your business. With all these overwhelming benefits, what is stopping you from marketing your business online?


Danish Mehmood is a senior SEO strategist at a web development and digital marketing agency based in Orlando, FL. He is passionate about digital marketing and loves to analyze the SEO industry in his spare time and stay in touch with the latest happenings. Connect with him at @InboundDM on Twitter and on LinkedIn


6 Best Customer Support Products for Better Customer Retention

Building brand loyalty and retaining customers is one of the most important factors for the long-term success of your business.

If you feel like you’re constantly trying to keep up with your customers, we’ve compiled a list of 6 tools that will help you retain your existing customers so you can focus your time and effort on expanding your business.

The Benefits of Customer Retention

If you’ve been running a successful business for any length of time, chances are you already have a number of returning customers.

Customer retention includes all the tools and techniques you can use to make sure customers like these keep doing business with your company in the long run.

Like with many other aspects of business, the 80/20 rule also holds here. This means that 80% of your profits will come from 20% of your best clients, so focusing on customer retention should be one of your top priorities.

Another thing to consider is that keeping your current customer base can cost up to 5 times less than trying to find new customers. An investment in customer retention will not only bring more profits but also let you stretch your budget further.

Top 6 Tools for Customer Retention

Now that we know how important customer retention can be, we will go over some of the tools that can help make the whole process easy to set up and use. These tools will cover different approaches and techniques you can use to build customer loyalty.


Document360 gives you a full suite of tools needed to build and maintain a knowledge base.

This resource can be invaluable to your customers, offering answers to any questions they might have about your product. At the same time, it saves you the time and resources you would spend on customer support calls.

On top of that, strong customer support is one of the best ways to build brand loyalty. It lets your customers know you’re there for them and are ready to help with any problem they might have.

Document360 also has a handy internal knowledge base, covering all the features they offer and showing you how to make the best use of their tools.

Key Features

  • Product documentation – Tools that will help you create, preview, and publish your knowledge base articles.
  • Category manager – Lets you create categories and subcategories, use them to arrange articles, and manage user access.
  • Editor – Lets you manage article content and insert additional elements, such as images, code blocks, and tables.
  • Branding – Allows you to customize the look and feel of your knowledge base and bring it in line with the rest of your brand identity.
  • Security – Lets you backup and export your articles and determine the level of access for your team members.


  • Startup ($49 per project, per month) – Offers a limited range of tools and storage for smaller teams.
  • Business ($149 per project, per month) – Full range of tools with expanded storage.


Upsend is less focused on specific customer retention techniques, instead offering a multi-faceted approach with a range of tools that help you engage with your customers.

These tools range from automated marketing campaigns to live chat and even guided tours of your products and services. Upsend is great if you want one tool that will help you cover all the bases in an easy-to-use way.

Key Features

  • Customer data hub – Lets you capture and manage customer information, sort customers by categories, and validate customer emails for use in marketing campaigns.
  • Customer support – Allows you to set up a live chat with your customers, which you can also automate using chatbots. It also lets you integrate outside elements in your chat, such as pictures and videos, shared files, and articles in your knowledge base.
  • Marketing automation – Lets you create and use templates for email campaigns. These can then be additionally personalized using the information from your customer data hub. You can also set up automated email campaigns and instantly send the to customer categories you already set up.
  • Knowledge base – Allows you to set up a knowledge base for your products and sort articles by categories.
  • Product tour – You can onboard new customers quickly and easily through interactive product tours.


  • Free – Only supports one team member, but offers live chat and a team inbox.
  • Grow ($39) – Supports up to 3 team members with limited features.
  • Pro ($99) – Unlimited team members, full set of features.


Crisp focuses on direct communication with your customers. It combines live chat, CRM, email campaigns, and knowledge bases to help you set up a comprehensive customer support and marketing system.

Communication is key when it comes to customer retention. The more you engage with your customers, the more they will keep your brand at the forefront of their minds.

Key Features

  • Live chat – Provides a live chat service with an integrated inbox and lets you set up a video chat with customers.
  • Chatbot – Integrates with the live chat feature to make sure you provide customer support 24/7.
  • CRM – Helps you capture new leads and keep track of existing ones with ease.
  • Shared inbox – Keeps all incoming messages in one place, while letting you set up automated replies.
  • Integration – Lets you connect Crisp with tried-party apps like Slack, WordPress, Mailchimp, Shopify, and many others.
  • Campaigns – Allows you to create automated marketing campaigns using email or in-app messages.
  • Knowledge base – Create and manage help articles.
  • Status page – Lets you alert your customers about changes to your products and technical issues through live chat or in-app messages.


  • Free – Two live chat seats and team inbox.
  • Pro ($25 per website, per month) – Four chat seats and a limited set of features.
  • Unlimited ($95 per website, per month) – Unlimited chat seats with a full range of features.


Similarly to Crisp, lemtalk tries to help you make customer support easy and convenient. However, lemtalk focuses on integrating customer support features, like live chat and email, with your company’s Slack.

Key Features

  • Slack integration – Provides quick integration and expands the list of commands you can use in Slack.
  • Slack live chat – Integrate live chat with your company’s Slack workplace.
  • Emails in Slack – Integrate support emails into your company’s Slack workplace.
  • SMS in Slack – Receive and answer text messages directly from your company’s Slack workplace.
  • Facebook integration – Integrates your company’s Facebook inbox with your Slack workplace.
  • FAQ – Lets you set up an FAQ page for your customers, with any support tickets going directly to your company’s Slack.
  • Multilingual live chat – Allows you to set up live chat in over 150 languages.


  • Startup ($48 per month) – Allows 1 widget, chat language, and rule for automation and includes lemtalk branding.
  • Super Hero ($96 per month) – Unlimited number of live chats, knowledge base articles, and automation rules, multilingual live chat and knowledge base, no lemtalk branding.
  • Agency ($249 per month) – Full set of tools with unlimited access, supports up to 5 Slack teams.


Loyalty programs are an often overlooked aspect of customer retention. This has a lot to do with how they are perceived since they’re often associated with brick-and-mortar businesses.

Loyalty programs can be a great tool in your arsenal even if your business is fully online. They encourage customer engagement with a system of rewards. This is a small investment on your end that can have a great impact on your bottom line.

Woobox focuses on helping you set up loyalty programs and contests on your website, such as giveaways, polls, coupons, and more.

Key Features

  • Templates – Use pre-generated campaigns and landing pages as a base for your contests and giveaways.
  • Customization – Change the design of available templates to bring them in line with your company’s brand image.
  • Participant management – Helps you easily approve and manage participant entries and pick winners.
  • Integration – Allows you to customize your campaigns for mobile devices and integrate them with social media profiles.


  • Free – Unlimited campaigns with 100 participants per month. Allows Facebook integration.
  • Basic ($37 per month) – Unlimited campaigns with 1,000 participants per month with access to all types of campaigns and full customization.
  • Standard ($32 per month, billed annually) – Unlimited campaigns and participants, all types of campaigns, and full customization.
  • Advanced ($99 per month, billed annually) – Unlimited access with up to 5 team members, custom HTML & CSS for your campaigns.
  • Power ($249 per month, billed annually) – Unlimited access with no limit for team members, custom HTML, CSS & JS for your campaigns.


When all is said and done, you will still need to know how satisfied your customers are with your brand. After all, this is what determines your brand reputation and drives customer loyalty.

This is where Qualaroo steps in. It helps you set up surveys for your visitors directly on your website and analyze the results to get an accurate picture of your customers’ likes and dislikes.

Key Features

  • Survey templates – Lets you save time by choosing from a library of pre-generated surveys.
  • AI sentiment analysis – Allows you to automatically mine customer feedback and set up actions based on the sentiment score.
  • Mobile integration – Lets you integrate surveys with the mobile version of your website.
  • Nudge for prototypes – Allows you to set up surveys for design prototypes of your web pages.
  • Exit intent surveys – Set up surveys that will trigger with completed purchases or if a customer is about to leave your website.
  • Questions branching – Set up dynamic surveys where the questions change based on previous answers.
  • NPS – Include questions that determine your Net Promoter Score.
  • A/B testing – Integrates surveys with A/B testing on your website.


  • Startup ($199 per month) – Full survey functionality with up to 500k Nudge views on one domain, logo & color customization, and Google Analytics support.
  • Growth ($499 per month) – Full survey functionality with up to 1 million Nudge views on three domains, full customization, and advanced audience segmentation.
  • Turbo Growth (starting at $2,250 per month, billed annually) – Full suite of tools and customization with up to 2 million Nudge views on 20 domains.

Final Thoughts

Tracking down new leads and attracting new customers can prove to be much more expensive and time-consuming than building brand loyalty with the customers you already have.

The 6 tools we listed above will help you with this process, tackling and automating different aspects of customer retention. This will not only free up your time and let you focus on the big-picture business decisions, but will also drive up customer satisfaction, and, finally, profit.


VR Escape room game- designing, types of games and the multiplayer mode all explained

Virtual reality has been a synonym that has been used for a long time concerning many technologies across various sectors. We have been waiting for the technology to arrive for some years now. One of the areas that have considerably shown improvement is the dawn of the virtual reality in gaming.

Nowadays the gamers can experience a more advanced form of gaming which is not bound to a screen anymore. Yes, obviously if you like to play mystery-solving and puzzle-solving games like an escape room game then its quite sure that the virtual reality escape room game is going to surprise you.

VR headset

What can you expect in a VR escape room?

A VR escape room game is one in which you will be enjoying the dual benefits of playing an escape room game in a virtual reality background. It is needless to mention that if you have not played the game yet then the VR escape room game deserves a chance.

A VR escape room game provides the right mix of entertainment for gamers. Once you enter the game room and the mission starts you will be immersed in the virtual surroundings of the game scenario.

Considered to be one of the best games the escape room or the puzzle room Sydney will test your patience and problem-solving skills to the fullest. It is a game that provides the gamer with a perfect blend of excitement, suspense, and even horror sometimes. You have got the option to choose from a wide variety of game genres. 

How is an escape room game designed?

It is designed in such a way so that you can have the virtual 3D experience in a room. Now the players in a puzzle room Sydney will be wearing 3D headsets. This is what makes them transcend into a virtual world. The actions of the players are controlled by movements.

So this is not like your ordinary video game where you have press buttons. The action of gameplay is very fluid with 360-degree controls provided to the player.

With the advancements in technology now various types of effects such as smoke can be recreated in a room to provide a more realistic experience. In all the escape room provides you with a new form of gaming experience that very few people have experienced about. So it is worth to give it a try.

Types of a game that you can play in an escape room

There are various types of game genres present in an escape room game. One of the rooms is the scary room which is for those who want to experience the thrill and suspensive experience of trapped in a scary room. There are different gaming scenarios available to you and you can choose any one of them.

If you don’t like to have a killer frightening experience then you should stay from it. On the other hand, you will also be able to play other types of escape room games which are based on action, war, crime, etc.

Will you be able to play in a team with your friends?

Yes, the puzzle room Sydney game offers you a chance to play with your friends in the team mode. Now you will be able to divide the set of objectives to be completed in parts to your teammates. And there is one added advantage. Playing with your friends in a 3D virtual escape room is a whole new form of excitement.

As a team member, you have to take part in completing the objectives that have been assigned to you. This way you will learn about how to contribute to the success of your team. An escape room game in the virtual mode is anything like a real-world that is packed full of action.

If you have been waiting to experience 3D virtual gaming then the puzzle room Sydney is the best place to experience it. There are many other franchises in other countries too. Some of the best know franchises are Fox in a Box and Entermission VR Sydney.

Since you are a fan of playing games virtual gaming is going to provide you with the thrill and the excitement that you have never experienced before.


Everything you need to know about Full-stack development

A site is created starting with it’s design and then working on the codes. The development is divided into three parts, FrontEnd Development, Backend Development, and Full Stack Development.

Here, Front End stands for the visible parts of a website or app while back end represents the hidden databases and infrastructure. Hence full stack development provided clients with a one-stop solution for creating websites and providing easier coordination and efficiency.

What is Full Stack Development?

Full-stack developers use languages like Ruby or PHP or Python, more than one usually if experienced and come with other skills like project management, visual design, web design, or user experience skills to complete the package and provide the best for any project. Appointing a full stack developer

  • Makes it easier as they can decide on whichever tool to use for development irrespective of the fact that it is front end or back end. 
  • Can always review the entire project unlike separate frontend and backend
  • Projects are more budget-friendly and cost-effective
  • Delivery of the project can be taken care of easily
  • Wapping up and troubleshooting ideas are more sophisticated

Why choose a Full-Stack Developer?

Looking at the industry and client demands, it is advised to contact a full stack development company rather than an advisor or two separate developers for back end and front end. Why so? take note of the points below:

  • Project will be handled with better expertise in the hands of someone who observes and control the project 100%
  • A full stack developer will be able to provide solutions to issues without depending on anyone else, and with lesser people to consult with, the solutions will be delivered faster
  • Someone who handles both the ends of the project will be having immense knowledge of the subject as opposed to someone with only knowledge of the infrastructure or the codes, thus being more versatile.
  • On interacting and explaining the designs and the idea in your mind, the full stack developers will be able to provide more practical solutions. 
  • Eliminating aspects that can affect the project will increase the chances of efficient project delivery by 50-70%.

Project progress based on full-stack development:

Hiring a full stack developer cuts out many steps and processes, including working personnel which would have been involved otherwise. The working of a full stack developer can be described in a few factors like:

1.    Front end development ( Using CSS, SPA, and JS)

2.    Back end development ( Using Python, NODE JS, PHP, GO)

3.    Databases ( Using MYSQL, SQLITE, Postgres, MongoDB)

4.    Developer Operations( Using CI, CD, AWS)

5.    Mobile app development (Using Hybrid Apps, IOS, Android)


Choosing The Right Data Catalog – 14 Tips For Businesses

When you are selecting a data catalog, this decision is similar (and equally complicated) to the purchase of any other tangible or intangible element. It is obvious that any data catalog would help you understand and analyze previous data sets. However, the ease of getting to the final outcome (the quality) of the data catalog marks the difference.

In the following article, we will discuss how you can utilize various key markers to evaluate the quality of the data catalog. Let’s move forward and explore more about data catalogs.

What Is the Function of a Data Catalog? 

The original purpose of a data catalog is to help a data analyst understand data. With better visibility into the past and existing information sets, the usefulness of this data improves. As a result, the quality of the findings also improve. Simply put, a data catalog is your one-stop solution for data curation and governance. 

Today, data catalogs are being utilized not only for handling data inventory of organizations but also for enhancing analysis outcomes, quality, and handling data assets. In fact, compliance teams necessarily check cataloging to maintain critical guidelines of GDPR and other regulations. Traditionally, data cataloging was restricted to analyzing and understanding data. But now, it has moved towards a community-centric and extensive organizational collaboration approach, which has made cataloging essential for data management.

14 Tips to Choose The Best Data Catalog

When you are selecting a data catalog, it is necessary to ensure that this catalog meets the requirements and fits the culture of your organization. To help you achieve this, we have discussed 14 tips below. Read on.

Data Set Cataloging

The first thing that you should expect your data catalog to do is to support data discovery, including new dataset discovery and the initial making of the catalog. With the help of machine learning, your data catalog should fetch metadata, perform automated tagging, and achieve semantic inference. This is imperative to acquire optimum value from cataloging automation. It can reduce manual efforts and errors. 

Data Set Search

The data catalog should include the ability to search – something which is the basic requirement. Your team should be able to search with keywords, facets, and other related business terms. An NLP-powered catalog can make this task easier for non-tech teams or users. 

Note: The search option should always have a mask to secure datasets that a certain user is not authorized to view or access. 

Operation Cataloging

Any data catalog should have the ability to offer preparation of operations to users. These operations should be integrated into datasets for data blending, formatting, and improvement. This means that the catalog should support multiple operational associations with – data operations to data and many-to-many. 

For instance, one of the mandatory operations would be to secure PII or personally identifiable information of users.

Data Set Recommendation

Recommendations are great for finding data quickly. This is why having a data catalog with recommendations can help you improve the connection between dataset, workflow, and data preparation. This recommendation engine should be equipped to automatically detect dataset relationships and overlapping features of datasets. 

Evaluation of Data Set

Finding datasets is the first leg of the bigger picture. This means that the data catalog should also allow the data analyst to see profiles of data, preview data, find ratings, understand customer reviews, evaluate the quality of information, and check annotation by the curator. 

Access to Data

After checking the data evaluation, data access should be analyzed. There exist multiple types of datasets, which could be connected to the catalog. For instance, tagged files, RDBMS, flat files, graph databases, document stores, text documents, geospatial data, etc. Along with access to these datasets, protections should be placed to ensure compliance and security. 

Catalog of Metadata

Always ensure that the metadata collected in your data catalog is rich in quality.

  • What type of data is sourced related to datasets?
  • What knowledge do we have of processes and data lineage?
  • Does the data contain details of SMEs, curators, etc.?

Asking these questions will give you a clear idea about the quality of metadata cataloging. Once these details are cataloged, it is necessary to ensure the right usage of metadata. 

  • Who is using it?
  • What are the use cases of this usage?
  • What is the frequency of use?

This can help you move towards intelligent recommendations.

Valuation of Data

One of the widely accepted facts about data catalogs is data valuation. The catalog should offer value for data datasets. This means that the information you receive should be able to create some value for the business, and the catalog itself should contribute to the estimation of value. 

Data Security

Proper security governance is necessary to ensure authorization and authentication. Allowing users to securely access data which they are authorized to see and authenticating access to the catalog for complete data security remain a top function of the process of cataloging.

Here, consider the levels of security constraints: row or record level, or field or column level. 

Data Lineage or Tracing

The data catalog should offer transparency to the user to check data lineage. This means the ability to check the source of data, how it was generated, and where it is coming from. It is not uncommon to have breaks in lineage, such as when the dataset is extracted from ETL tools. When your catalog is able to fill these gaps, you can derive the source of the dataset to understand a dataset fully. 

Data Compliance

One of the amazing features that we get with the right data catalog is the ability to maintain compliance. It, in fact, should maintain compliance according to the changing regulations. Hence, when you are selecting a data catalog, look for a catalog powered by machine learning, which will automatically determine metadata and profile assets. This will also contain pre-written procedures for access restrictions and masking. 

Data Quality

When your catalog doesn’t offer quality data, your reports and other models are of no use. For this reason, quality data helps you achieve business-ready datasets. So, the catalog should be integrated to achieve quality data from disparate sources to seamlessly improve the output in the form of reports. 

It is necessary to understand that your catalog will not perform the cleansing, but it can offer you discrepancy and deficiency points, which are likely to create a bottleneck in the quality. You can use this to make amends.

Data Interoperability

Data interoperability simply means the ability to integrate with various tools. This indicates the manner in which your data catalog will integrate with your visualization tools and data preparation software. 

Data Catalog Deployment

Once you have considered all the above factors, check the technical infrastructure support that you need. Whether your culture supports cloud, hybrid, and on-premise deployments, or if you want web-based or server-based implementations. After analyzing all these deployment requirements, run a final check with the data catalog vendor to move in the right direction.


There are multiple factors that help in deciding the right data catalog. Only after considering all the above requirements, you would be able to arrive at the right point, from where you can evaluate your budget and finalize a data catalog.  Before you make that decision, don’t forget to take note of the consulting offered, along with the future plans of the vendor for transformation. Once you are satisfied with all these factors, you would be able to select the right data catalog.

Two people in office, one sitting on chair with two monitors programming

How Flutter App Development Can Hit Jackpot For Startups?

The business evolution timeline suggests that the commercial sphere has shifted in favor of this recent development called a Start-up. Gone are the days when professionals would work until retirement and live their sunset years encashing the pension plan cheques.

With evolution, came in the insatiable need to create and re-create. The catalytic growth of businesses has blurred the distinction between various industries to the point where they seem to be co-dependent for their survival. In such times, the IT industry has been scoring a home-run in consecutive business cycles.

The basis of any business is ideation, but the sooner or later they are standing that the threshold of digitization which requires their business to have an online identity. Such transformations have created a need for periodic development in the arena of Information Technology.

Start-ups today understand the need for having an online presence and employing digital marketing tools for increasing the frequency of their appearance. Mobile applications have taken the lead in the online presence segment due to their compatibility with convenience. In such times, developers keep looking for advancements in the mobile arena to bring in something that would make applications technically vivid.

During one such search, Google came up with an open-source software development kit named Flutter. It enables developers to create robust and scalable mobile applications with exclusive typography, icons, and scrolling behavior; Google’s in-house language, Dart, powers this open-source kit.

Now let’s shift into a different frame of mind, i.e., that of a start-up investor. An investor would want to invest in your start-up project only if they are happy with the choices you’ve made during a dilemma. Let’s assume a case of a Mobile Application Development Start-up; if you choose to begin development with Flutter, it may result in investor trust.

A mobile phone, tablet and monitor showing the Flutter App

There are two ways to look at it, you are either a Mobile Application Development Agency, and you provide services to others, or you are a start-up looking to develop an application of your business. In both those scenarios, Flutter stands as the best alternative due to its increasing rate of use and efficiency.

Let’s look at the hows-and-whys of adopting Flutter as a means to accelerating your Start-up growth!

1) Increases The Market Value Of Your Mobile Application

The increasing use of android and IoS devices keeps the graph very dynamic. One cannot determine which platform to choose, and in such a dilemma, developers have come up with something called Cross-platform application development.

Flutter allows its developers to create a completely native UI/UX by using those elements to provide the ultimate experience; this is something that the developers have been longing for throughout the world.

Launching an application created within flutter can allow you to feel a Native experience in a cross-platform application. Developers across the world have waited long enough for this coveted platform.

Since Flutter offers you more than the cross-platform limitations, it has captured a considerable amount of market share in the mobile application arena. As a consequence, your flutter mobile application will already have a desirable market share.

2) Expedites Developer’s Productivity

Since flutter is the talk of the town, one may wonder the key reasons behind its popularity, at some point. In addition to having captured a considerable market share, flutter’s Hot Re-Load feature promises the developer’s productivity. The premise is very easy to visualize, as a start-up company, you do not want to spend a lot of time fixing bugs, and solving errors only to re-work on the application you’ve created.

Flutter enables you to fix the bugs and errors in real-time, thereby reducing the re-work time and enhancing productivity. So as a dedicated flutter development agency, your productivity is already in the marked in the top right corner, assuming it is the highest.

To entice you towards the application even further, let’s assume that you do not encounter any bug fixes, but you want to experiment with the application that you’ve developed. So instead of worrying about re-work in the code structure, you can experiment within your flutter application and leave the rest on its real-time feature.

3) Start-up Friendly

We are familiar with the term pocket-friendly, so we took the liberty of tweaking it to Start-Up Friendly to emphasize the monetary liberty this platform provides.

Notebook and person programming on it.

As a start-up, you may not be very comfortable with spending a lot on development platforms because of the monetary constraints. Flutter rids you of the dilemma since it adheres to a FOSS (Free and Open Source) model. Not only that, but it also provides 3-tier support in terms of money, time, and resource efficiency.

Flutter comes with an array of native UI widgets to improve the aesthetics of the application that you’re developing. You can switch between various functionalities depending on the platform, Android, IoS, Google Fuchia, etc.

Also, flutter is fairly easy to work with, which makes it easier for a newbie in this field to work with it very quickly.


The points mentioned throughout the blog are a mere summation of an array of experiments that have already been carried out in a Flutter app development company. As a start-up, you may rely a lot on the information that you may come across over the internet or by hearsay, and more often than not, you will be directed towards flutter as your development solution.

Our suggestion would be to experiment with this SDK platform because it provides a broad scope for experimentation. Also, due to its start-up friendly feature that we just mentioned, it stands out the perfect partner for an entry-level company that provides flutter app development services.


Understand How Personalized Content Drives Sales

Content is an element that shapes perceptions about your company and the values. If you take adequate care to implement a strategic content strategy, you can build trust in the readers, and that could turn them into lifelong brand loyalists. If you can send the right content with the right message to the right audience, it will not be difficult for you to see your sales grow.

Personalization is a great content strategy. Did you know that personalized emails are opened at a 26% higher rate? Personalized content is an excellent way of showing that you value people and care for them.

If you are implementing a sales enablement  to drive more sales, then make sure you focus your efforts on content personalization that drives sales in the following ways:

Adding Value

Most of the web pages on the web contain
generic information that does not provide any value for the readers. There is
no one-size-fits-all strategy for content creation. To grab the attention of
your target audience, you should create and publish informative, engaging, and
relevant content. You need to identify as well as address the specific needs of
potential customers. And that is what personalized content means.

Standing Apart

Today, the competition is the business circuit
has become stiffer than ever. And prospects are becoming harder to win. If your
content does not provide any value, then there are no chances for you to draw
their attention to your brand. You need to take help of the personalization
strategy to survive in the stiff competition. So, add a personalized title to
every blog you publish or email you send.

Build Deeper

With personalized content, your leads, as well as customers, will tend to believe that you specially treat them. They will feel valued as they will think that you are doing your best to meet their expectations. So, they will develop a deeper relationship with your brand, and that is something that also brings in sales.

Please refer to the infographic in this post to know what all content types exist in sales enablement.

Image Source

Infographic about Understanding How Personalized Content Drives Sales


Why is Custom Software Solution Thriving in Toronto?

When it comes to technology, North America can be the perfect choice for booming companies. This is primarily because of the investments taking place in the region to promote technological integration. The United States is undoubtedly in charge. With a gargantuan budget, the country has made a name for itself as the choicest preference for many industries. But many tend to overlook Canada. Only those with the know-how to find the best are well-aware of the emerging tech scenes of the country. It has a huge space for custom software solutions to work on and custom software development is taking full advantage of it. 

In Canada, Toronto is the financial capital. In recent times, the region is witnessing an influx of various tech giants who are developing infrastructures in the region. For instance, Google invested USD 5 million in 2017 to help startups in developing AI. A lot of startups are finding these opportunities beneficial and their concentration in the city is growing. 

Custom software solution- tech-talk 

A custom software solution is something that understands the specific needs of a particular company and provides solutions accordingly. The software architecture, in this regard, has been designed to suit the specific purpose. This is way better than off-the-shelf solutions. Off-the-shelf solutions are cheap, but they can only provide some specific assistance and each company has a different combination of structure and demography. That is why the relationship between companies and off-the-shelf solutions lacks chemistry.

In custom software solutions, the structure of the software has been coded as per the needs of the client with the guidance of experts with in-depth knowledge of the field. These experts are, in a way, seers. They can see the technical lags the company may face in the future and design the systemaccordingly. What they add to the solution as a bonus is agility. The software can mold itself as per the requirement. In fact, it can be modified by an internal IT team. 

It has several advantages as well like: 

· better return of investment
· improved scalability
· the ability to provide the seamless performance and solve previously unsolved puzzles
· interactive features
· provision to develop better end products
· impress customers
· finding a better way to integrate data and sync it with the system
· build a brand value

What makes it better?

The interplay of technologies is creating scope for individual tools to perform better. For instance, custom software development integrates several technologies to provide a smooth experience.

· Open source can be defined as a technology that provides a platform to both public and development communities who can enhance the user experience of custom software solutions

· Cloud-based solutions are providing a cheaper platform that helps in design, coding, testing, integration, and others. Also, it provides opportunities to work on programs from a remote location

· Artificial intelligence (AI) is probably the most valued support system. It can mimic human behavior using which predictive models can be developed and tests can be performed to make the custom software even better

· Blockchain can be definitive in its ability to provide security. Its act as a digital ledger is reliable and transparent. Its ability to decentralize the core can also be used effectively using custom software solutions

· Analytics can be used to translate the vast amount of data sourced from various corners and then create responses accordingly to deliver solutions on time

How can Toronto help?

The custom software solution can thrive anywhere but to make it thrive better space is needed where all would come under one roof. 

Imagine a place where all the leading tech firms are creating a base. Be it AI masterminds or startups, or other companies with Agile technologies, DevOps, and more. In one go custom software solutions would get everything. Toronto has emerged as that one-stop solution. In fact, it has now become the home of several giants like Ecobee, Top Hat, Apple, Ubisoft, Cisco, Oracle, and others. 

The city has added advantages of immigration gains and better government support, which matter for a lot of new companies. Immigrants are making the workforce better and, in some ways, cheaper. This is helping many companies in increasing their profit margins. These immigrants are also bringing in a lot of expertise. A jump in international applicants from 2016 to 2017 would vouch for it. 

This would work well for custom software solutions in two ways. The demographic dynamics would help custom software solution startups in building their infrastructure. Their rise would inspire innovation and back new ventures who are looking for solutions for their workforce. 

What’s more? Toronto is getting lauded as the eighth-best city for tech companies by Dailyhive. Since the last few years, it has also lured in more companies than the San Francisco Bay Area and New York City.