In this new era of marketing, technology has observed outstanding advancement. Along with path-breaking progression, the world has become more automated. Right from smartphone to the crewless aircraft everyone loves to explore the leading edge technology in their daily life. Among numerous innovative trends, Artificial Intelligence (AI) has great applications in several fields. Well, a great influence we can see in the digital marketing industry. Today, a digital marketing department is able to achieve its business goals without any hassle and whole credit goes to AI.

How AI Affects Digital Marketing?

According to a report, 55% of digital marketers rely on AI for business promotion. That’s confidence! This technique offers an incredible platform to grab the attention of core customers and associate them with business for a longer time. Other than that there are many remarkable outcomes that only possible with the advanced AI strategies such as:

  • Behavior Analysis

Artificial Intelligence is more about analyzing immense amounts of data and making decisions as per the findings. This predictive analytics is a fantastic method in which AI is transforming digital marketing. Now what AI performs here? It transforms analysis of this data and transforms into user-friendly information! AI is being more and more applied to unorganized data which do not have a ‘set record’ format like social media feeds, documents, audio transmissions, digital pictures and videos used to collect facial expression, creating these disparate data sources to provide insights on behavioral patterns of consumers that remain or elusive. The interesting thing is that AI can perform this task much quicker and perfection than a human ever could.

  • Customized Marketing Solutions:

There is no denying the fact the social media marketing plays a vital role in the digital marketing industry. It has the power to take the profits of digital marketing techniques to the next level. So, you will be glad to know that with the use of Artificial Intelligence a digital marketer can easily improve his output by making more effectual and customer-targeted materials. To perform this task, several tools are employed to assist in using AI. The greatest benefit of involving AI is producing customized marketing solutions. Rather than having a one-size-fits-all marketing operation that tries to attract the customers, the customized solutions will directly hit your target audience. There are a few tools that quite valuable for digital marketers:

  • Rocco.ai – An Artificial Intelligence-powered marketing supporter that learns the inner workings of your business and suggests the most appropriate action to take for your marketing strategies.
  • Acquisio – Increase your digital marketing technique by using ML to optimize cost efficiency and enhance significant customer views
  • Emarsys – Utilize AI marketing that enables machines to make decisions for you and customizes ad campaigns for every customer.
  • Enhance User Experience:

User Experience is the area where Artificial Intelligence makes a remarkable impact. Let’s understand this fact with a simple example:

  • As the customer plays a vital role in business, similarly, content is quite essential for a marketer. If the marketer is able to align the content marketing strategy with AI, it could be ground-breaking. This means AI can easily improve the user experience by providing customized content to the customers as per their searches, purchasing behavior and interests.
  • Next, the biggest example is Chatbots. They are incredibly making the process of automating responses to core buyers’ frequently asked questions even simpler by offering them with the best approach to find the service or product they are seeking. Chatbots are programmed by AI and its capacity to answer open questions. They contain numerous benefits for the customers and enhance their experience in an effective way. They serve the customers 24×7 and able to retain the crucial data. They are easy to operate and never lose their patience.
  • Make Decision Making Process Easy:

Another effective aspect of Artificial Intelligence is augmented reality. This aspect offers the customer leverage to view and feel the product before purchase. In this way, a customer can easily evaluate the entire features and other essential components of the product. This will enable them to make a fair decision. Now they can better decide whether they should invest in that product or not. This will stimulate a quicker response from the customer and in turn enhance the revenue. It means if AI enters, it can make an extensive impact by an increase in better strategies for SEO as well as digital marketing.

  • Generate More Leads & Maximize The ROI

If you ask a marketer what is the most important thing for his business growth probably he would say more and more leads. But do you know what they do for this task? They implement different strategies in order to associate the core customers with business. This is because customers are the real asset of any company. If they are able to grab their attention, they can easily improve the ROI of the business. Now you will be glad to know that just as Artificial Intelligence can shift a large amount of information to make c buyer personas, it can perform the same to find your core customers.

In fact, if we consider the case of recruitment, there is also the influence of AI. It helps screen candidates and makes shortlists to assist the employers to recruit quicker and hassle-free. Not only this, it effectively reduces the cost of recruitment process too. Different platforms such as LinkedIn’s Sales Navigator enables users to seek employment leads and potential clients.

Final Takeaway:

The future of digital marketing is closely linked with AI. Now, most of the reputed organizations are involving this approach in business and exploring outstanding perks. Many small scale or medium scale companies are comprehensively chasing this path to get the most of its great power in the domain of digital marketing. The integration of AI doesn’t remove the human essence from marketing. In fact, it makes jobs more comfortable and saves a lot of time! Utilizing AI into your digital marketing techniques give business the insights it requires achieving goals.

Author Bio

Vincent Lambert is the co-founder and president of TactikMedia, innovative digital marketing, and web development agency. Vincent’s biggest priority is to attract quality traffic to the website, which ultimately will bring in quality leads, thanks to top-notch work in organic and paid searches. He has a solid understanding of everything relating to SEO, cost per click, remarketing, and conversion optimization.

Posted by Miley Dowling

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