Are you struggling to build the online presence of your business? Is your website way down the search results? It might be high time that you hire a search engine optimization (SEO) expert to help you get back on your feet. But could a local SEO really be all that you need? Allow us to shed some light on why and how an SEO can save your business.

What is SEO?

According to MOZ, SEO is the practice of increasing the quality and quantity of traffic to your website through organic search engine results. In Layman’s terms, it’s making your website rank higher in the search engine results page (SERP) to make it more visible to people. There are plenty of SEO techniques to increase your website’s rank in SERPs such as using Latent Semantic Indexing (LSI) keywords, link building, mobile-friendly optimization, etc.

Why do you need an international or local SEO expert for your business?

If you’re not yet seeing the possibilities an SEO can give you from the above-mentioned description, then you need to read these reasons why you need an SEO for your business. Hopefully, this would help you make the decision to hire one.

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1. Bring more traffic to your website the right way.

Let’s say your business has the best service in town. But because nobody can find your website, you won’t be able to get more clients. When you hire an SEO in your company, they can update your website and digital marketing campaigns using techniques and tools to make your website more visible and organically increase traffic.

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2. They know the competition and how to beat them.

Using the latest SEO tools, they can check out your competition and find out what works for them. Your own SEO can take a look at their top-performing content, what backlinks they use, target their keywords, and more. This will make it easier for them to create an SEO marketing Strategy that will put you ahead of your rivals.

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3. Improves Return on Investment (ROI).

With the money you put into hiring a rock star SEO, you could get a solid digital marketing strategy that will help you set measurable goals for brand recognition. With more people seeing your business, it’s no secret that the inquiries will start to come in, which increases the likelihood of scoring a sale. Of course, this will also depend on your skills in closing a sale. Soon enough, you’ll be experiencing ROI thanks to your SEO.

Types of SEO Experts

There are three types of experts who can help you build your SEO strategy – white, gray, and black hat. Who do you hire to help you out? Here’s a quick break down of the types of SEO experts so you know who to call depending on the need.

White Hat – These are the SEOs who use techniques and tools that adhere to Google’s guidelines. They make sure that they update your website or digital space using an SEO Checklist. It’s a safe and sure-fire way to help your website gain some ground in the SERP. It does, however, cost more and could take longer.

Gray Hat – These SEOs tend to drift away from Google’s guidelines. They look for loopholes within the system to get you to the top faster. While Gray Hats don’t really break the rules, they come really close to doing so. And when Google updates its guidelines and algorithm – which they do 500 to 600 times a year – and your website or digital space gets caught, you could be penalized.

Black Hat – Do you want to get to the first page faster? You could talk to Black Hat SEOs and they could do it for you at a lower rate. You risk your website, however, from being penalized or even banned in the SERP. Why? Black Hat SEOs will do anything to get the job done even if it means going against Google’s Webmaster guidelines.

Strategies

Have you already decided to hire an SEO for your business? Get them working on these three important strategies so your business can make up for a lost time.

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1. Install web analytics from the start.

How would you know if your SEO is turning your business around? You need to have key performance indicators (KPI) that would show you how well your Search Engine Marketing (SEM) strategy is working. That’s why it is so crucial for your SEO to install web analytics from the get-go.

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2. Make your website mobile-friendly.

Optimize your website for the mobile platform. It’s essential to do this as Google rolled out its mobile-first protocol that will prioritize websites with a mobile-friendly code/design. Have your SEO assist the web developers so you can have a mobile-friendly website that adheres to Google.

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3. Fix broken links.

Broken links can put a serious dent into your SEM marketing strategy. Having broken links will have a negative effect on your SEO and Google, as well as turn people away from your website. Make your SEO do an audit so that your broken links can be fixed.

Having an SEO in your team can turn the tide around for your business. They can help your sinking ship float and sail into deeper waters to reach a new audience, which can help bring in more profit. Don’t hesitate to hire one to boost your digital marketing strategy.

Posted by Miley Dowling

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