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7 Best Customer Support Products for Better Customer Retention

on September 14, 2020

Building brand loyalty and retaining customers is one of the most important factors for the long-term success of your business.

If you feel like you’re constantly trying to keep up with your customers, we’ve compiled a list of 7 tools that will help you retain your existing customers so you can focus your time and effort on expanding your business.

The Benefits of Customer
Retention

If you’ve been running a successful business for any length of time, chances are you already have a number of returning customers.

Customer retention includes all the tools and techniques you can use to make sure customers like these keep doing business with your company in the long run.

Like with many other aspects of business, the 80/20 rule also holds here. This means that 80% of your profits will come from 20% of your best clients, so focusing on customer retention should be one of your top priorities.

Another thing to consider is that keeping your current customer base can cost up to 5 times less than trying to find new customers. An investment in customer retention will not only bring more profits but also let you stretch your budget further.

Top 7 Tools for Customer Retention

Now that we know how important customer retention can be, we will go over some of the tools that can help make the whole process easy to set up and use. These tools will cover different approaches and techniques you can use to build customer loyalty.

Zonka Feedback

Even if you do all you can to satisfy your customers, Customer Feedback is crucial for your business to know how your customers perceive your efforts and how satisfied they are with the experience you provide. Zonka Feedback, one of the easiest Customer Satisfaction Software and Survey Tool serves this purpose. With this tool, you can create surveys to collect feedback from your customers and take action on it to improve Customer Experience, enhance satisfaction and retention.

Key features

  • Inbuilt Survey Templates – It provides 40+ question types and ready-to-use survey templates that you can use to create customized surveys of various types for your customers, patients, students, and guests to collect their feedback.

  • Multilingual Surveys – You can create surveys in multiple languages to survey customers of diverse backgrounds.

  • White-labeled Surveys – It allows you to Whitelabel your surveys and add your own logo, branding, and style.

  • Multiple Channels – You can send your surveys to the customers through multiple on-premises and off-premises channels like email, SMS, website, QR codes, iOS devices, Android tablets, and smartphones.

  • Real-time Notifications – It’s real-time alerts notify you for every response or the responses falling in the criteria set by you like negative feedback, low rating, etc

  • Collaborative Response System – It allows you and your team to view feedback, convert feedback into tasks, assign and manage tasks, take action, and close the feedback loop to enhance customer retention and satisfaction.

  • Metric Surveys – You can use the tool to create metric surveys like NPS, CSAT, and CES to measure Customer Loyalty, satisfaction, and perceived efforts.

  • Logic Surveys – You can make your surveys dynamic and sound more logical with the feature of Skip Logic, Hide Logic, and Survey Redirection as the questions change for the customers based on their previous responses.

  • Automated Surveys – You can trigger automatic surveys based on both events like a purchase, a bill payment, or a ticket closure, as well as, on a periodic basis like monthly, quarterly, or annual surveys.

  • Powerful Integrations – It offers powerful integrations like Freshdesk, Zendesk, Shopify, Google Sheets, Slack, and more to make your work seamless.

  • Works Offline – The tool works offline too. It can save the response data for weeks without the internet and syncs all the saved data to the internet once your device is connected to the internet.

Pricing

Pricing starts from @29/month. It also offers different higher plans:

  • Professional plan costs $79/month and offers white-labeled surveys and advanced reporting for growing teams.
  • The growth plan costs $169/month, designed for larger teams to manage a complete feedback platform.
  • Enterprise plan costs $429/month, is a Complete Feedback Management Solution with personalized support.
  • Custom plans are also available for businesses looking for a custom solution, price depends on business requirements.

Document360

Document360 gives you a full suite of tools needed to build and maintain a knowledge base.

This resource can be invaluable to your customers, offering answers to any questions they might have about your product. At the same time, it saves you the time and resources you would spend on customer support calls.

On top of that, strong customer support is one of the best ways to build brand loyalty. It lets your customers know you’re there for them and are ready to help with any problem they might have.

Document360 also has a handy internal knowledge base, covering all the
features they offer and showing you how to make the best use of their tools.

Key Features

  • Product
    documentation     – Tools that will help you create, preview, and
    publish your knowledge base articles.
  • Category manager – Lets you create categories
    and subcategories, use them to arrange articles, and manage user access.
  • Editor – Lets you manage article content and
    insert additional elements, such as images, code blocks, and tables.
  • Branding – Allows you to customize the look
    and feel of your knowledge base and bring it in line with the rest of your brand identity.
  • Security – Lets you backup and export your
    articles and determine the level of access for your team members.

Pricing

  • Startup ($49 per project, per month) – Offers
    a limited range of tools and storage for smaller teams.
  • Business ($149 per project, per month) – Full
    range of tools with expanded storage.

Upsend

Upsend is less focused on specific customer retention techniques, instead offering a multi-faceted approach with a range of tools that help you engage with your customers.

These tools range from automated marketing campaigns to live chat and even guided tours of your products and services. Upsend is great if you want one tool that will help you cover all the bases in an easy-to-use way.

Key Features

  • Customer data hub – Lets you capture and
    manage customer information, sort customers by categories, and validate
    customer emails for use in marketing campaigns.
  • Customer support – Allows you to set up a live
    chat with your customers, which you can also automate using chatbots. It also
    lets you integrate outside elements in your chat, such as pictures and videos,
    shared files, and articles in your knowledge base.
  • Marketing automation – Lets you create and use
    templates for email campaigns. These can then be additionally personalized
    using the information from your customer data hub. You can also set up
    automated email campaigns and instantly send the to customer categories you
    already set up.
  • Knowledge base – Allows you to set up a
    knowledge base for your products and sort articles by categories.
  • Product tour – You can onboard new customers
    quickly and easily through interactive product tours.

Pricing

  • Free – Only supports one team member, but
    offers live chat and a team inbox.
  • Grow ($39) – Supports up to 3 team members
    with limited features.
  • Pro ($99) – Unlimited team members, full set
    of features.

Crisp

Crisp focuses on direct communication with
your customers. It combines live chat, CRM, email campaigns, and knowledge
bases to help you set up a comprehensive customer support and marketing system.

Communication is key when it comes to customer
retention. The more you engage with your customers, the more they will keep
your brand at the forefront of their minds.

Key Features

  • Live chat – Provides a live chat service with
    an integrated inbox and lets you set up a video chat with customers.
  • Chatbot – Integrates with the live chat
    feature to make sure you provide customer support 24/7.
  • CRM – Helps you capture new leads and keep
    track of existing ones with ease.
  • Shared inbox – Keeps all incoming messages in
    one place, while letting you set up automated replies.
  • Integration – Lets you connect Crisp with
    tried-party apps like Slack, WordPress, Mailchimp, Shopify, and many others.
  • Campaigns – Allows you to create automated
    marketing campaigns using email or in-app messages.
  • Knowledge base – Create and manage help
    articles.
  • Status page – Lets you alert your customers
    about changes to your products and technical issues through live chat or in-app
    messages.

Pricing

  • Free – Two live chat seats and team inbox.
  • Pro ($25 per website, per month) – Four chat
    seats and a limited set of features.
  • Unlimited ($95 per website, per month) –
    Unlimited chat seats with a full range of features.

lemtalk

Similarly to Crisp, lemtalk tries to help you
make customer support easy and convenient. However, lemtalk focuses on
integrating customer support features, like live chat and email, with your
company’s Slack.

Key Features

  • Slack integration – Provides quick integration
    and expands the list of commands you can use in Slack.
  • Slack live chat – Integrate live chat with
    your company’s Slack workplace.
  • Emails in Slack – Integrate support emails
    into your company’s Slack workplace.
  • SMS in Slack – Receive and answer text
    messages directly from your company’s Slack workplace.
  • Facebook integration – Integrates your
    company’s Facebook inbox with your Slack workplace.
  • FAQ – Lets you set up an FAQ page for your
    customers, with any support tickets going directly to your company’s Slack.
  • Multilingual live chat – Allows you to set up
    live chat in over 150 languages.

Pricing

  • Startup ($48 per month) – Allows 1 widget,
    chat language, and rule for automation and includes lemtalk branding.
  • Super Hero ($96 per month) – Unlimited number
    of live chats, knowledge base articles, and automation rules, multilingual live
    chat and knowledge base, no lemtalk branding.
  • Agency ($249 per month) – Full set of tools
    with unlimited access, supports up to 5 Slack teams.

Woobox

Loyalty programs are an often overlooked
aspect of customer retention. This has a lot to do with how they are perceived
since they’re often associated with brick-and-mortar businesses.

Loyalty programs can be a great tool in your
arsenal even if your business is fully online. They encourage customer
engagement with a system of rewards. This is a small investment on your end
that can have a great impact on your bottom line.

Woobox focuses on helping you set up loyalty
programs and contests on your website, such as giveaways, polls, coupons, and
more.

Key Features

  • Templates – Use pre-generated campaigns and
    landing pages as a base for your contests and giveaways.
  • Customization – Change the design of available
    templates to bring them in line with your company’s brand image.
  • Participant management – Helps you easily
    approve and manage participant entries and pick winners.
  • Integration – Allows you to customize your
    campaigns for mobile devices and integrate them with social media profiles.

Pricing

  • Free – Unlimited campaigns with 100
    participants per month. Allows Facebook integration.
  • Basic ($37 per month) – Unlimited campaigns
    with 1,000 participants per month with access to all types of campaigns and
    full customization.
  • Standard ($32 per month, billed annually) –
    Unlimited campaigns and participants, all types of campaigns, and full
    customization.
  • Advanced ($99 per month, billed annually) –
    Unlimited access with up to 5 team members, custom HTML & CSS for your
    campaigns.
  • Power ($249 per month, billed annually) –
    Unlimited access with no limit for team members, custom HTML, CSS & JS for
    your campaigns.

Qualaroo

When all is said and done, you will still need
to know how satisfied your customers are with your brand. After all, this is
what determines your brand reputation and drives customer loyalty.

This is where Qualaroo steps in. It helps you
set up surveys for your visitors directly on your website and analyze the
results to get an accurate picture of your customers’ likes and dislikes.

Key Features

  • Survey templates – Lets you save time by
    choosing from a library of pre-generated surveys.
  • AI sentiment analysis – Allows you to
    automatically mine customer feedback and set up actions based on the sentiment
    score.
  • Mobile integration – Lets you integrate
    surveys with the mobile version of your website.
  • Nudge for prototypes – Allows you to set up
    surveys for design prototypes of your web pages.
  • Exit intent surveys – Set up surveys that will
    trigger with completed purchases or if a customer is about to leave your
    website.
  • Questions branching – Set up dynamic surveys
    where the questions change based on previous answers.
  • NPS – Include questions that determine your
    Net Promoter Score.
  • A/B testing – Integrates surveys with A/B
    testing on your website.

Pricing

  • Startup ($199 per month) – Full survey functionality with up to 500k Nudge views on one domain, logo & color customization, and Google Analytics support.
  • Growth ($499 per month) – Full survey functionality with up to 1 million Nudge views on three domains, full customization, and advanced audience segmentation.
  • Turbo Growth (starting at $2,250 per month, billed annually) – Full suite of tools and customization with up to 2 million Nudge views on 20 domains.

Final Thoughts

Tracking down new leads and attracting new customers can prove to be much more expensive and time-consuming than building brand loyalty with the customers you already have.

The 6 tools we listed above will help you with this process, tackling and automating different aspects of customer retention. Also, you can check Net Promoter Score, software that can help you measure, analyze & grow your Customer Loyalty.

This will not only free up your time and let you focus on the big-picture business decisions, but will also drive up customer satisfaction, and, finally, profit.

DevelopmentInsightsMartechProductsSaaS

Text Message Archiving: One of The Best Ways to Improve Litigation Preparedness

on September 9, 2020

There are several reasons why organizations should record text messages or SMS, and capture other mobile content, including voice calls and emails. The main purpose is to stay compliant with data preservation regulations imposed by the government. Archiving in advance using sophisticated tools and software can save your time and money in eDiscovery to recover data in its original form and context.

eDiscovery or electronic discovery is the process by which electronically stored information (ESI) gets requested, located, and produced with the primary intent of being used in a lawsuit as evidence. It can also be used as part of a Freedom of Information Act request or for government investigations.

Prevent Evidence Spoliation with Text Message Record

Electronic data is believed to be very specific. This is not just because it is in an intangible form and of transient quality, but also because it is accompanied with highly useful metadata. This refers to the device that was used to send the text message, the time and date sent, and the contents of the message.

Such a text message record can play a vital role in evidence. It is not viable to take screenshots of every single SMS sent. It requires archiving software to preserve document metadata and to make it available through a vast volume of organizational information.

Remember, electronic data is easily susceptible to spoliation because of its intangible nature. You cannot expect all your employees to have the same phone they do now after a year or so. In addition, there is always the risk of losing data when a particular mobile device gets damaged or messages get accidentally deleted.

You could lose vast amounts of information that could have a major impact on the outcome of your litigation case and eDiscovery process. Many organizations have improved the way they deal with eDiscovery requests by establishing best practices. You can better cope with an ESI request by investing in a tried and tested litigation preparedness archiving software.

In fact, the right kind of tool could cut down your time to respond by one-third.

Text Archiving Allows for Better Organization

There is a reason why successful lawyers come prepared with organized files. This is to reduce the risk of missing something that could be vital to the legal proceedings. Without archiving your organizational text messages, you risk leaving everything unorganized. No internal, incoming, or outgoing text messages will be captured.

However, with the right text message archiving solution, you could ensure that every text message is not only captured but indexed and made searchable. There are various software solutions that could pack the archived information into long-term storage and allow for easy access whenever you require.

You can have access to a well-indexed and searchable archive when you receive an EIS request. Depending on the software you choose, you may also gain access to the metadata of those message records in addition to the information contained within them.

This way you can easily search for all relevant records on the basis of context and retrieve whatever is required at a fraction of the time. 

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How Odoo Can Cover All Your Needs

on August 27, 2020

Each business carries a large amount of data that needs to be generated on a daily basis. As technology continues to grow more complex every day, it has made it harder for business owners to find an efficient solution to keep all employees up to date on sales and purchase processes.

Having an excellent customer relations team is a major part of a successful business and that can be difficult when you need to focus on the challenges of owning your own company.

Odoo can help solve all your business problems by integrating your customer relationship management software and enterprise resource planning together to improve your business and your staff’s productivity.

Here are the top advantages of using Odoo for your company:

1. Real-time access to important data

There are a lot of complications that can happen when your system is not integrated fully. When your employees are processing a purchase without having the most updated information, you could risk leading them to making a big mistake that will cost customers a lot of money.

Having a fully integrated CRM and ERP system will always give your employees fast access to information that gets updated immediately to ensure that you won’t have to run into any problems with customers, inventory, shipments, payments, returns, order history, and more.

2. Save money by reducing IT costs

When you are using two different systems instead of one means that you are spending double the cost on everything including IT costs and hours of training your employees to use both programs.

Integrated ERP and CRM will create one platform to use for everything, which means no more expensive maintenance cost for two separate systems and wasting your money on individual platforms.

3. Get rid of unnecessary data entry

Combining ERP and CRM into one system that will have all of the information that you need can eliminate the unnecessary data entry work that has to be done twice on each system.

You can enter the data once on an integrated system and it will show on ERP database as well as CRM without accidentally duplicating it. This also applies if an account needs a custom field to be added and when the data is removed or edited from the system.

4. Allows your team to be more productive

Your CRM system is focused on sales and providing customer support and ERP is for shipping and billing information, inventory data, warehouse, and more. Both systems depend heavily on each other to avoid making any mistakes, which can slow down your employees’ productivity when they have to double check every information before confirming a purchase.

It is especially a hassle for your staff when they are in the middle of an important sale process that has to be done as quickly as possible. By integrating both systems you will improve the customer’s experience with your company by making it easier for your employees to collaborate through the platform and giving them the ability to track all operations.

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A Handbook on “Go Agile”!

on August 21, 2020

Agile is a procedure by which a team can deal with a project by separating it into a few stages and including steady coordinated effort with stakeholders and consistent improvement and emphasis at each phase of the task. It starts with clients laying out how the finished result will be utilized and what issue it will resolve.

What is Scrum???

  1. Scrum is a subset of Agile. It is a lightweight process framework for agile development, and one of the most widely used one.
  2. It’s not a process or methodology.
  3. Easy to understand.
  4. Based on Empiricism which means that scrum artifacts should be transparent to everyone in the team.

Principles of Agile

  1. To fulfil the client through right on time and continuous use of important software.
  2. To cater to changing requirements, even late in app development. 
  3. Delivering working software frequently.
  4. Stakeholders work with the scrum team together throughout the project so as to avoid any communication gaps.
  5. The most efficient way of communicating information within the team is face-to-face conversation.
  6. The progress of work is measured by working software.
  7. Continuous attention is paid to technical excellence.
  8. Due to the self-organizational team structure, the best architectures, designs, and ideas come up.

Empiricism

  1. Transparency:- All artifacts of the process should be visible to the stakeholders and the scrum team. Due to transparency, they can inspect the current state of the project and take necessary action if needed.
  2. Inspection:- Having regular inspections of artifacts will help the stakeholders to incorporate changes in order to achieve the goal.
  3. Adaptation:- Improvements can be made by adjusting the process based on the inspection results.

Scrum is Iterative and Incremental

First one – Incremental

Second one – Iterative

Incremental:- This type of development is to build small increments of the entire product. Each increment adds more features to the product. After multiple increments, you will get the complete product.

Iterative:- This development is to build something, take some feedback, and then refining to make it better. This will keep happening until we receive the product of good quality.

The Scrum Team

  1. The Product Owner.
  2. The Development Team.
  3. The Scrum Master.

The Product Owner

The product owner is liable for augmenting the estimation of the product and work of the development group.

  1. Clearly describing the Product backlog items.
  2. Responsible for managing the product backlog.
  3. To ensure the PBI is visible and clear to all.
  4. To ensure the requirement is understood by all to the level it is required.
  5. Accountable for building high-value products.
  6. Ordering of Product backlog items to achieve the best goals.
  7. Responsible for understanding and answering all questions pertaining to the product domain.
  8. Responsible for tracking the release progress.
  9. Liable for making and dealing with the release plans.
  10. Liable for making and building up the product vision.
  11. Enhancing the estimation of work done by the development team.

The Development Team

The Development Team comprises experts who accomplish crafted by conveying a conceivably releasable Increment of “Done” product at the end of each Sprint.

  1. Cross-functional and self-organizing.
  2. Participates in all scrum events.
  3. Responsible for creating the product increment.
  4. Collaborates with the Product Owner for optimal value.
  5. Responsible for identifying and eliminating technical debts.
  6. Liable for creating and coordinating the sprint backlog.
  7. Responsible for implementing good engineering practices.
  8. Helps product owners in backlog management by explaining the technical constraints.
  9. Answerable for learning all the functions required to convey a product increment.
  10. Answerable for following the advancement of the sprint.

The Scrum Master

The scrum master is responsible for ensuring that Scrum is understood and enacted by all. He ensures that the scrum team adheres to Scrum practices and rules.

  1. He is a servant- leader to the scrum team.
  2. Responsible for building the product fast by eliminating impediments.
  3. Goes about as a change agent that builds the productivity of the scrum team.
  4. Mentors the development team for self-organization and cross-functionality.
  5. Helps the product owners prioritize the work and teaches stakeholders value-based prioritization.
  6. Facilitates Scrum events as requested or required.
  7. Finds and teaches techniques for effective product backlog management to the product owners.
  8. Enables workers and partners of the association to comprehend and institute Scrum and experimental product development.
  9. Assists with streamlining the outside connection with the scrum group to amplify the value created.

Scrum Events

All occasions are time-boxed occasions, with the end goal that each occasion has a maximum duration. When a Sprint starts, its span is fixed and can’t be abbreviated or extended.

The remainder of the events may end at whatever point the explanation behind the event is accomplished, ensuring an appropriate proportion of time is spent without allowing waste at the same time.

The Sprint

The core of Scrum is a Sprint, a time-box of one month or less during which a “Done”, usable, and possibly releasable product Increment is made.

  1. Sprint Planning:-  A time-boxed event that occurs at the beginning of every sprint where the team determines the product backlog items they will work on during the sprint.
  2. Daily Scrum:- It’s a brief time-boxed occasion for the development group to synchronize exercises and make an arrangement for the following 24 hours.
  3. Sprint Review:- This is again a time-boxed event that occurs at the end of every sprint to inspect the increment and adapt the product backlog if needed.
  4. Sprint Retrospective:- This occasion gives a chance to the team to review itself and make an arrangement for enhancements to be done in the following sprint

Scrum Artifacts

Scrum Artifacts speak to work or incentive to give transparency and chances to investigation and transformation. Artifacts have been planned with a reason that everyone has a similar comprehension of the artifact.

  1. Product Backlog:- An arranged rundown of everything that may be required in the product which is the single wellspring of necessities for any progressions to be made to the item. The Product Owner is liable for the Product Backlog, including its content, accessibility, and ordering.
  2. Sprint Backlog:- The arrangement of Product Backlog things chose for the Sprint alongside an arrangement for conveying the item increase and understanding the run objective.
  3. Product Increment:- The whole of all the Product Backlog things finished during a Sprint and the estimation of the additions of every past Sprint is called item increase. 
  4. Product Backlog Refinement:- The ongoing product backlog refinement takes place within each sprint to refine items to be ready for future sprints.

Scrum Values

  1. Commitment:- It is a team activity where you and your team are accountable to work together and confirm your team commitments. The scrum teams must be committed to progress and stick to the goal of the project.
  2. Focus:- Once the requirements are clear and the target is set, one should be goal-oriented which motivates you for delivering faster and better.
  3. Openness:- Colleagues ought to be open about their work, progress, what they realized and the issues they are confronting. Additionally, you ought to be available to work with partners, perceiving people to be people, and not resources, robots, or replaceable bits of equipment.
  4. Respect:- As a piece of the Scrum group, you should regard partners, their choices, and their experience. You should regard your partners by not building anything in which individuals are not intrigued. You have to similarly regard your clients by settling their issues.
  5. Courage:- Flexibility to change shapes the bedrock of any Scrum project and to acknowledge a change, fearlessness is required. Scrum is tied in with facing challenges and discovering an improved arrangement. The Scrum group is permitted to consider various ways to deal with the workshop the best and most proper arrangements. So as to execute new things to the undertaking, we have to disclose these new plans to the group for which you would require fearlessness.

Author bio

Radhika Sethi is a tech enthusiast with specialization in Digital Marketing. She is passionate about technology, internet marketing, big data, and writing. Currently working in Affle Enterprise, a chatbot development company. Reading novels, traveling, researching new online marketing trends are some of her areas of interest that keep her rejuvenated.

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Manufacturing Toolbox for Next-Level Productivity

on August 19, 2020
The story of the manufacturing industry has been one of progress. Few manufacturers continue to produce the same products as they did in their infancy years. In order to remain competitive, manufacturers must continue to evolve their products to meet the demands of the marketplace. But meeting consumer demand is only half the battle — the other half is staying up to speed with industry advancements. New technology brings a host of changes that manufacturers must recognize. For example, increasing dependence on automation leads to the need for more skilled workers who understand these advanced systems. If workers cannot adapt successfully, organizations could find themselves struggling to keep up with the rest of the industry. To remain competitive in this dynamic environment, organizations should have several tools at their disposal that go beyond the physical equipment and technology innovations used in their facilities. These tools are ideas manufacturers can keep in their toolbox and use to produce next-level productivity. For example, one tool can be an investment in regular maintenance, which can ensure that machinery stays in service for as long as possible. This results in higher productivity and fewer costly downtime periods. For more ideas manufacturing companies should keep in their toolboxes, check out this infographic containing important concepts manufacturers can use to boost their production and become more efficient overall. There’s more than one kind of tool necessary for success in manufacturing. Here are some concepts and ideas you should have in your toolbox to yield higher productivity
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5 Ways Businesses Can Avoid Risk of Information Breach Online

on August 12, 2020

Successfully managing a business is a daunting errand because of the challenges you face amidst the journey. Cyber-attacks have been exponentially increasing; alone, in 2019, it is reported that breach of data exposed 4.1 billion records. And with that, the need to secure your business is becoming of enormous importance.

Business information serves as a critical asset for any company and makes it of the utmost worth. Therefore, in this post, I will be sharing 05 hand-picked ways to minimize and eradicate the risk of getting your information stolen by hackers. 

Let’s dive right into how you can protect your information online from cyber thefts. 

1. Use a Secure Network 

Surfing on the websites using public Wi-Fi makes your information exposed to cybercriminals. That further leads to increased chances of getting your vital information stolen. Thereby, it would be best if you used a secured network that is end-to-end encrypted. 

One of the best ways is to incorporate a virtual private network connection on all your devices to get full-fledged security. On top of that, using multiple devices VPN makes it easier for you to protect information sharing on all systems. Besides top-notch security, it will also enable you to have online anonymity on all networks.

2. Beware of  Phishing Emails

To avoid information breach, you need to be vigilant about the emails you entertain in your daily routine. Phishing emails are increasing enormously and are one of the apparent reasons behind security vulnerabilities. Make sure you do not click any of the emails that seem like a spamming activity.

Also, companies must provide adequate security training to the staff, administering the emails to know the parameter to recognize a fraudulent email. Based on a recent report conducted by Mimecast State of Email Security, almost 60 percent of companies are likely to bear email attacks if not appropriately secured. Therefore, you need to ensure to keep intense monitoring before you open any email. 

3. Encrypt Confidential Information

Access to sensitive information must be in the hands of critical stakeholders only. Company owners need to make their employees well-versed in handling cyber-security. It is essential to encrypt all the data you have stored in your business systems.

Never share any of your details using the collaboration tools as the risk of information theft is considerably high. For instance, it has been reported that the Zoom app has some serious privacy concerns that make your shared data vulnerable to cyber-attacks. Therefore, it is best to encrypt your data on all the platforms and restrict access to trusted people only. 

4. Create a Strong Password

If you are operating multiple business accounts, you must be concerned about making it secure from cyber-attacks. One way is to make your account password sturdy enough to provide security defense to your accounts. That means you have to create a strong password to secure your sensitive information on online platforms. 

People who use easy-to-remember passwords are more vulnerable to security breaches. Thus, you need to ensure you follow the standard security policies while creating your password on business accounts. Ensure you modify your password after 6 months so as to avoid the risk of code-cracking.

Moreover, it is recommended to use a blend of unique lower and upper case letters, symbols, and numbers. Make use of two-factor authentication in your password to fortify security. This way, you can create an impenetrable password that will make it hard for hackers to attack. And eventually, your information will be safe from unwanted malware. 

5. Regulate Vulnerability Assessments 

To make sure you are following all the standard security practices on your business systems, you must use an information security management system (ISMS). That has all the power to manage your business security in one place. This way, you can be assured that all your organization data is safe from any security threat or possible vulnerabilities. Try doing security audits every after some time to ensure business systems are well-equipped to combat threats. 

Key Takeaways

The risk of an information breach is getting high, and with that, the need to upgrade your security practices is a must to consider. The online world is a cut-throat medium for hackers and other spammers. And to restrain them from harming your business, it is better you keep in practice the above shared 5 ways to avoid the risk of an information breach. Although there are other practices, too, the ones I have shared are imperative for your security. 

Author Bio

Amtul Rafay is a Cybersecurity enthusiast who loves to write on topics pertaining to online privacy, internet security, and web privacy. She believes in the influential power of research-backed opinions to stay updated with the futuristic technology trends.

DevelopmentInsightsMartechSaaS

The Best Zoom Alternatives for Work and Play

on August 4, 2020

The coronavirus pandemic has pushed more people than ever to work remotely. Yet, to function well, many types of teams still need to meet, including teachers, marketing professionals, and software developers like those at BairesDev. As a result, online meetings have become the norm and the videoconferencing application Zoom has become a well-known name and a de-facto alternative for group chats.

Zoom is also helpful for creating socially distant gatherings of family, friends, and other groups. But it isn’t perfect. In addition to being disappointed by Zoom’s limited features, users have experienced issues with data privacy and “Zoombombing,” which describes the activity of trolls who enter Zoom meetings uninvited and express hatred or display offensive images. The privacy issues stem from the application not being end-to-end encrypted, resulting in leaked user email addresses.

You may choose to use Zoom despite these drawbacks. But if you’re looking for a change, there are many similar applications available for you to try, including those listed here. 

Google Meet

If you want to replace Zoom for business meetings, Google Meet is a good application to try. You can include up to 100 participants per meeting and you get unlimited call time for free from now through September 2020. After that, call time will be limited to 60 minutes unless you upgrade your account. Google Meet also offers real-time translation, a useful feature for international calls.

Microsoft Teams

Microsoft Teams is another good choice for work-related meetings. Each meeting can accommodate up to 250 participants and you can store your conversations, files, meetings, and apps in a shared workspace. Useful features include the ability to search conversations, customize notifications, and blur your background for privacy. To use Teams, you must have an Office 365 subscription or a trial subscription of Teams.

Skype

Skype was one of the first videoconferencing applications and it’s still useful for online meetings. The new Meet Now feature enables functionality similar to Zoom and meetings can accommodate up to 50 users. You don’t need an account to sign in, just a link. Special features include reaction emoji, call recording, and the ability to blur your background. Skype offers both free and paid versions.

GoToMeeting

Packed with features, GoToMeeting enables you to include up to 150 participants per meeting with the entry-level plan or up to 3,000 when you upgrade. This application allows you to include multiple facilitators, share your screen, record and transcribe meetings, and assign follow-up tasks. You also get drawing tools to help participants make important points while presenting.

WhatsApp

For more informal conversations, such as those with family or friends, WhatsApp is a good option to try. While better known for messaging, the app does allow you to videoconference as well. You can include up to eight participants on each call, and the app is free to use. The best thing about WhatsApp is that it can be used across platforms, so it doesn’t matter if you use an Android device and your cousin has an iPhone. WhatsApp provides end-to-end encryption so you can be sure your conversations are secure.

Facebook Messenger

If you’re on Facebook a lot, Messenger is a great tool for videoconferencing with friends. Even if you don’t use Facebook much, it might be worth using Messenger for those calls because the video quality is better than that of some other apps. With Messenger, you also get emoji reactions, stickers, and the ability to include up to six people on-screen during a video call (though you can have up to 50).

FaceTime

Practically synonymous with video chatting, FaceTime enables those who use the Apple ecosystem to easily communicate with each other. You can get up to 32 callers on at one time and use special features to project your digital look-alike or add fun effects in your call. FaceTime is also end-to-end encrypted so you can be sure your calls are secure.

Discord

Discord is popular with gamers because it integrates with games like Call of Duty: WWII and Divinity: Original Sin 2. But it can be used by anyone who wants encrypted chat, messaging, and video call functionality. Users can set up their own “rooms” in which to chat via video or text. Up to 50 users can participate in a call.

Houseparty

Many things are just not possible with social distancing, but game night isn’t one of them. Houseparty enables you to connect and also provides the entertainment! Up to eight callers can play Trivia, Head’s Up!, and other fun games that are included. The app also allows you to purchase additional games if you want.

In Summary

Social distancing is making communication more difficult, but the right technology can help. If Zoom isn’t for you, there are many other options available for keeping in touch with colleagues and friends.

DevelopmentInsightsProductsSaaS

Why 5G Is so Important for the IoT

on August 4, 2020

The 5th generation of wireless network technology, known as 5G, promises to dramatically increase data transfer speeds, decrease latency, and improve network reliability. These and other enhancements will result in more efficient internet access, and the ability to connect more devices within a given area at one time.

Such advancements are particularly important as the Internet of Things (IoT) continues to grow. Expansion of the IoT supported by 5G will be enriched by innovative IoT products for both consumers and businesses with built-in security features and software validated by QA & testing services. Here we explore exactly how the IoT will benefit from 5G.

What Is the IoT?

The IoT is the collection of internet-enabled devices that are an increasingly major part of human activity. The number of active IoT devices is expected to grow to 10 billion by 2020 and to 22 billion by 2025. A robust IoT enables new services, such as self-regulating electrical grid equipment that sends signals to utility operators when it needs replacement or repair.

IoT devices include everything from our familiar smartphones to smartwatches, internet-enabled video cameras, streetlights, motor vehicles, retail beacons, store inventory, shipping containers, manufacturing equipment, and robots. These devices add a high level of convenience to everyday tasks for individuals (such as shopping) and companies (such as inventory control).

In an example described by the World Economic Forum, we see just how integrated the IoT will become, even in things as commonplace as clothes: “Maybe you’ve heard about the Commuter x Jacquard, a jacket that connects to your smartphone via Bluetooth – the result of a collaboration between Google and Levi’s. With a haptic buzz on your cuff, you are reminded about the phone you left behind; by swiping your sleeve, you can skip a song; while a tap on the shoulder strap takes a picture.”

How 5G Supports the IoT

Naturally, the more of these connected devices there are, the more bandwidth they require. While the current generation of wireless technology, 4G, has the capacity to handle many of them, 5G can support many more. Cognizant VP Randal Kenworthy, a Forbes Technology Council member, states, “5G can send data to and from as many as a million devices per square kilometer, compared to 100,000 devices per square kilometer using today’s 4G networks.”

Additionally, 5G offers super-fast speeds that are 100 times greater than 4G’s and that enable devices to make split-second calculations with optimal performance. For example, self-driving cars must be able to transfer data within milliseconds to receive instructions for how to safely perform – with 5G, they are able to do precisely that.

In addition to expanded capability and speed, 5G is more reliable than previous wireless generations, meaning essential connected objects like locks, security cameras, and other safety devices will operate more effectively. In fact, according to Intel, 5G wireless networks will be “so reliable they can replace physical connections.”

5G also enables easier setup for the IoT. According to IoT For All, rather than connecting each device to a Wi-Fi router, “5G connectivity will let each device connect wirelessly, individually and directly to your internet service provider.” In this way, “You can think of 5G as a kind of next-generation Wi-Fi.”

Industry IoT

With 5G, many industries will be able to make ever-greater use of the IoT. Here are just a few examples:

  • Agriculture. IoT sensors embedded in the soil can help farmers determine how much water or nutrients are needed and, in conjunction with artificial intelligence (AI), deliver them at the right time. These processes enable farmers to spend more time on higher-level tasks. 
  • Automotive. As mentioned above, self-driving vehicles require fast processing to operate as safely as possible. Additionally, maintenance shops can use sensors within cars to send reminders when it’s time to have them serviced. 
  • Healthcare. With 5G and the IoT, telehealth will become more ubiquitous, enabling doctors and robots to treat — and even perform surgery on — patients remotely. Wearable health monitors can help patients and healthcare providers closely monitor symptoms.
  • Manufacturing. Manufacturers will have the opportunity to respond to consumer and business demands for new IoT products. They will also use IoT devices in the manufacturing and transportation processes, such as monitoring equipment and tracking packages. 
  • Smart Cities. The possibilities for smart city technology involving the IoT are nearly limitless. One example is connected parking lots that send real-time information to smartphones about parking availability. Another is using technology to make automotive and pedestrian traffic flow more efficiently. 

In Summary

The World Economic Forum states, “Coupled with an array of other new technological solutions like IoT, edge computing, artificial intelligence (AI) and machine learning, 5G is powering the Fourth Industrial Revolution in the same way that steam, electricity, and silicon powered the previous three.”

Given how the IoT can evolve with the support of 5G, both consumers and businesses are likely to see great technological leaps in the coming years. Both will benefit from greater efficiency, convenience, and flexibility in their daily activities.

DevelopmentInsightsMartechSaaSSEO

Best Google Chrome Extensions for Small Businesses

on July 27, 2020

Google Chrome has arrays of extensions that you can use to scale your business. You can use them to send emails, automate tasks, and safeguard your documents online. The extensions work on your PC or Mac once you have downloaded them. Here are the best Google Chrome extensions that are of immense benefit to your business.

1. Todoist

Todoist is a useful tool that will help you organize all tasks in your organization. You will work with other workers as a team to complete all the jobs. Plus, you can assign individuals to work based on their skills and talents as well. As the boss, you can track the tasks regardless of your location. The highlight is that you can set reminders via Todoist so that you won’t miss out on significant job events.

2. Helium 10

Helium 10 is an Amazon Chrome extension for sellers that help them check prices on various items. You can keep tabs on the cost of specific products in your line of business. Once the prices drop, Helium 10 will alert you so that you can set competitive rates. This way, you will generate profits based on the trends that come with the cost of goods. The best part is that you will get data on Amazon and other global online sellers. You will be ahead of other businesses that trade in the same products as your enterprise.

3. Grammarly

The app is essential since you need to create content from time to time about your company. On that account, Grammarly removes typos and grammar mistakes that make online content appear unprofessional. Once you install it, it automatically corrects all errors when you write to attain polished posts. Your emails will be easy to read and have the correct spelling as well.

4. Buffer

It is a widely used Google Chrome extension that links all your social media accounts. You can advertise your products via Facebook, Instagram, Twitter, and LinkedIn with one click. The posts become automatic, making social sharing a seamless thing to do. The highlight is that you can track and analyze results to see the number of likes, shares, and comments.

5. Boomerang

Boomerang is the best extension for your email account since it manages the messages that you send or receive. It can delay texts until when you are ready to view them in free time. In addition to that, Boomerang can help you schedule when you want to send emails. You can track messages if you don’t get feedback from your clients. The best part is that you will know if the recipient has read the content or not, thanks to Boomerang.

6. Click & Clean

As part of technology, your business will face risks such as cyberattacks and other cybersecurity breaches. Therefore, you need to protect vital information that you have searched via your browser. Click & Clean is the ideal mechanism to clear history and cookies. It gets rid of cache and typed URLs so that no one can have a wind of what you are doing as part of your venture.

7. Fakespot

If you buy products in bulk online, you need to know if they are authentic or not. Fakespot allows you to determine genuine and fake reviews from customers. This way, you can purchase items that will not discredit your business. The extension pans out the difference between honest and untrue comments about specific goods. You will view the real grades from A to F that show the value or worth of the items that you intend to buy.

DevelopmentInsightsMartechSaaSSEO

Visuals in Landing Pages: Using Them Right

on July 23, 2020

Tapping on the emotional instinct of your prospects and customers is imperative if you want your landing pages to convert and bring you better sales. Visuals can be a powerful element that can make your visitors smile, share valuable information, inspire the readers, and encourage them to make the purchase.

Take a look at this landing page inviting the visitors to a webinar that would discuss the future of retail-borderless commerce. It has perfectly combined text, visuals, and CTAs to encourage the readers to take action. 

That said, let’s move on to exploring the world of visuals in landing pages. 

1. Use relevant imagery

When your content is accompanied by relevant images, readers find it easier to grasp the message and make up their mind to complete the purchase. The key to using imagery is that if a message can be conveyed with the help of an image, there is no need to have a wall of text to explain it. 

Moo has gone a step ahead and incorporated the principle of storytelling in their email landing page. 

While the email shows an interesting GIF of a toaster with the CTA “Push the lever”, the landing page continues the story and displays a toast with toaster marks of 15% to promote their 15% off and coupon code.

2. Grab attention with GIFs

GIFs are the perfect substitute to videos as they emulate a video-like experience without any major impact on the loading speed of the landing page. According to GIPHY, 500 million active users spend close to 11 million hours in viewing GIFs on their channel which demonstrates the love for GIFs.  

Just make sure that the size of the GIF does not go over 1MB so that your page does not take too much time to load. 

3. Let videos do the magic

So many companies have started using videos in their landing pages to make the message more impactful for the readers and showcase your products or services effectively. You can either use the videos in the background or have a different section for the video followed by a sign-up form and CTA. 

If you want to stand out from the crowd, you can even try out personalized videos on the landing pages. These videos can be easily created with the help of tools like Hippo Video in which you create a video template with placeholder text and then edit it with tailormade content according to the reader’s preferences.

4. Take help of illustrations

Illustrations are way more convenient to create when compared to videos or GIFs. Another advantage of these modern images is that they have a great visual appeal too. They can be used to symbolically represent an idea through graphics and explain your offerings to the visitor.

5. Harness the power of graphs

Often, marketers need to showcase complicated statistics on a landing page. Graphs can help you with this.

Here are some ways in which you can use graphs to their maximum potential.

i. Take help of scatter plots and treemaps to display huge set of information.

ii. If you want to show trends over a decade or two, use line charts or bar graphs. 

iii. Pyramids and pie charts work well if you want to show the proportion of elements.

6. Choose the right colors

Whenever you sit to strategize your landing page design and visual elements, pick the right colors according to your business type and industry. For example, if you are a premium brand, black and white would be the perfect choice for you. Remember Apple?

On the other hand, if you are an FMCG brand, red would work better for you. (Example: McDonald’s)

Green stands for tranquility, health, and good luck which makes it a good choice for brands that are related to growth.

To learn more about how to use the appropriate visuals, colors, and CTA in your landing pages, head to the insightful infographic by Email Uplers: A deep dive into “the use of visuals in landing pages”.

IMAGE EMBED CODE 

<a href=”https://email.uplers.com/infographics/landing-page-visual-elements/” target=”_blank”>

                  <img src=”https://email.uplers.com/infographics/landing-page-visual-elements/images/embed.jpg” alt=”How to Use Visual Elements in Landing Page to Boost Conversions” /></a>

                 Source:<a href=”https://email.uplers.com/infographics/landing-page-visual-elements/”> How to Use Visual Elements in Landing Page to Boost Conversions </a>

About the author

Kevin George is Head of Marketing at Email Uplers, one of the fastest growing custom email design and coding companies, and specializes in crafting professional email templates, PSD to HTML email conversion and free responsive HTML email templates in addition to providing email automation, campaign management, and data integration & migration services. He loves gadgets, bikes, jazz, and eats and breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.

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