Category: SaaS

SaaS

Measures that determine the success of CRM performance – The screw gauge for KPIs

Peter Drucker rightly said, if you can’t measure it, you can’t manage it! Nowadays more and more organizations are increasingly focusing on quantifying the CRM performance to enhance the level of customer experiences and to better handle organizational data. CRM indeed provides a significant return on investment. However many companies fail to quantify it. This is where the CRM software with its analytics engine can help measure performance so that your business does not land on the unpaved runway!

So, how does one measure CRM performance? Don’t worry! Let’s slice through the royal cake.

CRM performance can be measured through balanced scorecards, value driver analysis, customer knowledge management and ROIs. It gets quite technical from here! I feel you. I will try my best to simplify it.

Balanced scorecards!

The balanced scorecard was developed by Robert Kaplan and David Norton. It is one of the foremost measurement tool used by highly successful management firms to align business activities to the vision and strategy of the firm. Robert and David analyzed many successful businesses and found out that all those successful businesses had one thing in common. They had a clear vision and strategy aligned with key areas such as finance, customer service and internal operations.

The balanced scorecards allow decision makers to view businesses from 4 different aspects.

They are:

How businesses view stakeholders in terms of financial aspects?

Are the businesses providing value from a customers’ point of view?

From an internal process point of view,

Are the business operations aligned with the company goals and values?

And finally from a learning and growth perspective,

Is the company providing the right training for its employees?

These aspects create a roadmap for analyzing and understanding smaller objectives within the larger framework.

As the famous Occam’s razor principle states “the simpler one is usually better.” So, the balanced scorecard helps businesses to focus on smaller things so more can be achieved!

In case you were wondering, this is the secret formula for businesses.

 

Value driver analysis

This is the second layer of the royal cake! The concept of value driver analysis was developed by DuPont several years ago. This is the extension of the infamous money flow analysis which allows companies to take more informed decisions thereby improving their day to day operations.

This hits you hard on the face!

Yes. Literally speaking, this method helps enterprises understand the value of a project. The value may have a strong impact on the organization’s finance or it may create a lasting impression on the society. The variables are usually controlled by the project management team who create a “driver tree’’ to map out the major drivers of value.

For example, for a stadium construction project, the seating capacity can be a major point of focus. The key value drivers for the seating capacity may include public transport, location, and ticket prices.

Customer Knowledge Management

It refers to the mechanisms and procedures used by the company to record, quantify, categorize and analyze data about its customers. This enhances organization’s sales processes. The data may be related to customers’ previous transactions, feedbacks, demographics and other miscellaneous personal information’s.

All data is stored in a single database!

Through customer knowledge management, customer experiences can be taken to a whole new level by minor tweaks or by fixing any loopholes in the business operations.

ROI

This is the icing on the cake for organizations trying to measure performance. Technically speaking, ROI is defined as the profit divided by the stock or funds invested. ROI is generally expressed in terms of percentage. Calculating ROI usually requires an incubation period of six months or more after the crucial data has been gathered from various sources. ROI analysis can drastically improve organizations performance and help achieve greater success.

CRM software can help with all the analytics and can act as a screw gauge for KPIs. CRM software would have a Business Intelligence engine which would efficiently handle all the analytics. It can also act as a database for customer knowledge management.

The report engine would also allow one to view and generate multiple reports for further statistical analysis that would help give your business a boost!

Indeed! CRM software is a must for any industry for analyzing the measures that would determine the organization’s CRM performance.

Guest Post by:
Kapture CRM

InsightsSaaS

The Best Digital Nomad Software for Staying Productive on the Road

As a digital nomad, it often seems impossible to stay focused and productive while out on the road. And this can easily become your truth if you fail to utilize the best productivity resources at your disposal.

Instead of waging war on your mind because the nomadic lifestyle is calling you and you just don’t feel like working, utilize the best tools available to you to ensure your work is done so that you can continue funding your nomadic life.

With that said, let’s take a look at the most popular productivity resources available right now.

As soon as you start using them in your business, you’ll notice a major difference and focus, motivation, and productivity problems will become things of the past that you’ll gladly wave goodbye to in your rearview mirror.

Trello

Are you trying to manage multiple projects while living the digital nomad lifestyle?

If so, Trello will feel heaven sent!

This project management tool can honestly organize everything. It’s perfect to manage to-do lists, and it can easily help you keep projects, campaigns, and individual tasks organized and on point.

When you begin using this app, you will never miss a deadline again. You’ll always know when the next part of a project is due, and you’ll leave yourself ample time to work on it well ahead of schedule.

Clockspot

When living the digital nomad lifestyle, using Clockspot in your business is an absolute must. And this is especially true if you are managing multiple people working on multiple projects at the same time.

This program allows your freelancers and virtual assistants to “clock in” and “clock out” from anywhere in the world.

Plus, it lets you input specific project information at a task level, so you’ll know exactly how much time your staff takes whiling working on a particular project. And you can use this information to bill accordingly.

Not only that, this software makes it easy to generate payroll reports, overtime pay, and it will even manage workers’ time off.

And our absolute favorite thing about the software is lets you see which employees of yours are working in real time.

Slack

Many digital nomads work in collaboration with team members located all across the globe. It’s often difficult to keep in contact with the members of your team as you travel around the world.

It’s easy to set up Slack groups online. Add team members to specific groups, and you can even open up numerous chat rooms based on specific topics or categories.

Plus, this software makes it possible to directly message members of your team so you can communicate with them one on one, in real time, when necessary.

Google Drive

Google Drive is an incredible backup tool for a number of reasons.

For starters, it’s a great way to stay exceptionally organized. And since organization is so crucial while working on the road, having a tool like this at your disposal is nearly invaluable.

We also highly recommend Google Drive because you get 15GB worth of storage space for free, which is a lot better than their competitor Dropbox.

Plus, with Google drive, you can have multiple people working on the same project files at the same time without any confusion.

If you are working on a large project and multiple people need access to the files, storing them on Google Drive makes it possible for everyone to work together in unison without having to email files back and forth. That can get very confusing and it’s obviously something you would rather avoid.

Google Drive makes it possible to avoid project chaos and confusion.

Text Comparison

GlobalVision Text Inspection compares two unlike documents to manage the accuracy of text along the artwork, document, and packaging creation workflow. It’s perfect for making sure there aren’t any unintended changes as your text moves from your copy document to artwork to print.

Conclusion

While living in the digital nomad lifestyle, you need to do everything in your power to stay focused, organized, and motivated. Using the productivity resources recommended today will make your life a heck of alot easier while traveling around the globe.