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The Ultimate Guide for Buying the Best Gaming Headset

If you are like one of us and you love playing video games, owning a gaming headset is crucial for not seeing a “game over” appearing on your screen within five minutes into the game. That’s the one accessory that can help you bring your gaming experience to a whole new level.

One of the things that you need to consider about gaming headsets is that you have a wide range of options available on the market. So, the choice on what model to choose is mainly a matter of personal preferences and budget.

When you are looking for what is the best gaming headset, there are a couple of aspects that you need to take into account to ensure that you’re buying the right one for you. Let’s take a look at the different elements that you need to take into consideration for not regretting your choice even before unboxing your new gaming headset:

#1: Compatibility

Compatibility is one of the top factors you should focus on. While there are many gaming headphones that you can use for all gaming platforms, some models can only be used for console gaming or PC gaming. So, make sure that you check the compatibility of the headphones before you buy them. There’s no point in spending money to get a product you will never have the chance to use.

#2: Comfort

No matter if you are a casual or an avid gamer, you just can’t overlook comfort. After all, you want to ensure that you have a great time while you are playing your favorite games and not think about how much your ears are hurting.

When you are searching for a good gaming headset, you should make sure that the headband is adjustable and the earcups are made of comfortable cushions. In addition to this, the lighter the headset, the better for you.

#3: Durability

The reality is that no matter how high or how low your budget is, you don’t want to keep buying a new gaming headset every couple of months. So, you need to ensure that the gaming headset that you pick is made of only the best materials. By doing so, you can rest assured that it won’t break so easily. Both the environment and your bank account will be thankful.

#4: Audio

No matter if you are using a gaming headset to play your favorite games or to listen to your favorite tunes, you want to hear the clearest audio.

There is nothing worse than buying a pair of gaming headphones and then only later discover that they don’t deliver high-quality audio. Besides the factors we have already mentioned, remember to also have a look at these:

bass: if you love first person shooter games, you should ensure that the gaming headset you use can offer you a powerful bass.

surround sound: while this is not actually necessary, when you are an avid gamer this will add a lot more realism to your games.

noise cancelling gaming headphones: these are the perfect headphones when you don’t want to be bothered by all the noises around you. Noise-cancelling gaming headphones can be either active or passive, depending on how much ambient noise will leak in.

Conclusion

You could definitively just wear a low-end pair of earphones or music headphones for your gaming sessions. But we believe us when we say that playing while wearing gaming headphones is a zillion times better. It’s like comparing Hotel Mario with Mario Carts. Or like the difference between your ID photo and your selfies on Instagram.

There’s no way they can be considered the same. In particular, if you want to get a pair of gaming headset that it’s really worth your money, we can recommend you get the SOMiC G951S Purple Gaming Headset. They have built-in 40mm high-fidelity speakers to produce a rich bass effect and an excellent 4D gaming experience. If you have read our article to this point, you might be wondering about the compatibility and the comfort of this model.

The SOMiC G951S are compatible with Xbox One, Nintendo Switch, PlayStation 4, computer, laptop, iPad, iPhone, and many more devices. They are equipped with large and lightweight earmuffs for outstanding passive noise-reduction. With the SOMiC G951S, you can count on more comfort and less interference.

DevelopmentInsightsMartechProductsSaaS

How to Optimize a Mobile App Performance in 6 Simple Steps

The mobile app market is growing at an incessant pace and considering the billions of smartphone owners around the globe, it only makes sense to put your brand on mobile app stores on the Internet.

It’s true that thousands of mobile apps are released every month but only a few become the glitters in the world of apps. Most of the apps launched in the market fail to keep the users engaged and lose their customer base quickly.

This makes it very important to make the mobile app with the customer in mind. It can only be done if you follow the right steps when you are optimizing the mobile app.

In this blog post, we are going to discuss how you can optimize a mobile app and prepare it for the future challenges it will face from the competition.

So, without any further ado, let’s dive into the content!

Below is a List of Six Easy Steps to Optimize a Mobile App

1. Create an Appealing UI

The user should be mesmerized by the level of simplicity and efficiency provided by the open right from the word go. The moment a user opens the app, he or she should be able to do what he wants to do on the app.

This can be done by designing the app for memorable user interaction. App abandonment can be curbed by making the app easy to use. But, the experience is not just dependent on how well-designed your app looks. The ability to load quickly and zero UI delays can really take your app performance to a whole new level.

The best way to optimize the user interface of an app is to optimize by first determining and then keeping the target audience in mind.

2. Ensuring Apps Performance on Different Devices

One of the most important app performance optimizations you can execute is making your mobile app ready to be run on different mobile devices.

Most of the apps today are designed to cope with different network speeds but fail at optimizing with the mobile devices they are being run on. Apps performance on different devices should be tracked since the modern mobile market is actively teaming up with smartphone brands.

We highly recommend you to test the app’s performance on different devices and networks to check the functionality of the OS. The fact that your app will be used on different devices having different operating systems makes it even more important to keep the developers on the edge.

3. Know Which KPIs to Track

Most of the advertisers in the market are focused on the Click-Through Rates produced by the app. But, the time has really changed and the mobile app landscape has drastically evolved.

In order to gauge the performance of the app you’ve developed, you need to know how much value the app is able to provide the users once they have installed it onto their phones. And secondly, the problems your app helps the users with.

According to Digital Authority, you need to create a high-converting mobile app that can only be accomplished if you are able to measure its effectiveness. We highly recommend you to track metrics like customer engagement, consumer insights, and success of customer loyalty.

4. Tune the In-App Activity with Business Goals

What’s the first step in creating a highly effective and well-performing marketing strategy? It’s recognizing the business goals and aligning them in the right order. When you have clearly defined goals in front of you, it will be easier for you to analyze the performance metrics and make useful amendments.

There are various marketing tactics that can be implemented to align the marketing strategy with the goals the success of which can only be realized by optimizing the post-installation activity as per your target audience.

Let’s say you own a restaurant and you want people to order food through the app you have developed exclusively for your brand. To create a high-converting mobile app, you will have lure in the potential customers using hefty discounts and offers and then track the success of the in-app activity to make sure they achieve the business goals.

5. Optimize App Sales Funnel

To know how well your marketing strategy is performing for your mobile app, you need to dive into the statistics produced by analytics.

One way to get a huge amount of data in order to create a solid analytics report is by optimizing the apps post-install events. This can help you analyze the sources that are performing and also the sources that are underperforming.

Mobile analytics solutions available on the Internet can help you track the number of events in the sales funnel like Number of Installs, Conversions Rates, Number of Loyal Users, Average Session, and more.

6. Execute Deep Linking

This is quite similar to how we optimize a website using linkability to improve its online reach; mobile apps also require it for achieving high levels of conversion.

It’s just that the mobile mediums do not use backlinking, but rely on what we call deep links. This is necessary for making the mobile app ready for user acquisition and retention.

Deep linking allows a potential customer to open the mobile app using a standard website. Implementing Deep Linking is a complex affair and you will need a technical person to help you with this.

Over to You

The tips shared above can really help you optimize your mobile app if you follow the instructions properly. You will be able to glean the information about your app and the audience if you optimize the app well.

Overall, optimizing mobile apps is a complex process and it has to be done right from the beginning. Improper execution of optimization strategies can make room for negative results.

Not sure where to start with your mobile app efforts? Check out this list of top companies you could approach to get a mobile app designed. 

We hope this piece of content brought great value to you and your business. Good luck with your App project.

DevelopmentInsightsProductsSEO

How to Do Online Marketing for an Adult Webcam Website?

Adult webcam- a business idea to stream live erotica and make money charging percentage cuts from the models. Sounds cool and kind of profitable business niche to make loads of money. 

However, if you have been in the adult industry for a while, you know it is easier to know how to start a webcam company, but it’s not that easy to market one. Running a webcam-modeling site is cutthroat commerce and it’s even trickier than many mainstream business activities. It indeed is a money-making machine if done right, but when everyone is trying his or her best to make the most out of it, it’s difficult to beat the heat and take your webcam site to great heights. 

How to do marketing for a webcam website?

 

The secret lies in the differences between the businesses that use cutting-edge adult cam software, have thousands of models on-board, and yet don’t have a clarity of their marketing approaches and those businesses who choose the right adult cam script in inclination to marketing prospects that bring revenue. In short, businesses who are making profits understand how to do marketing for a webcam website while focusing on the prominent areas rather than re-inventing the wheel. 

Choosing a wrong adult webcam script is just one of the examples. Businesses make loads of mistakes in the early phases that later reflect on their marketing feasibilities, and then on their revenue streams, which shrink due to inevitable limitations in the possible marketing opportunities. The first step in your quest for marketing would be ensuring your website is capable of handling cutting-edge marketing practices.

Admit it! Marketing an Adult Business is challenging than a Non-NSFW business

Online Marketing is a great way to reach the target audience and promote your services. From social media, email, push notifications, search Ads, and banners Ads to video Ads, every business knows how to use these channels for online marketing.

However, online marketing of an adult webcam business is a different resolution. Guides that explain how to start a webcam studio differ from the ones that talk about marketing the same, especially in the mainstream media. For starters, mainstream social media, Google Ads, Bing Ads, YouTube, and many more just don’t allow NSFW promotions. Almost no popular marketing channel is adult-friendly. They would ban you for promoting your webcam business there. 

All the same, this doesn’t mean you cannot leverage mainstream marketing channels at all. Let’s admit it; though there are N numbers of adult-friendly channels, we still need mainstream channels to grow an adult business to its fullest. Let me tell you that there are ways to promote adult businesses on mainstream channels if you can be a little careful and harness certain tailored strategies.

Social Media Marketing for Adult webcam platforms

We can classify online marketing of adult businesses through social media into three major categories. Be advised that you should not rely on a similar kind of strategy for platforms but tailor your ways as per the native features and rules on these platforms:

  • Adult-friendly 
  • Partially Adult-friendly 
  • Not so Adult -friendly 

I don’t recommend adult-friendly platforms to promote your business. I know it’s conflicting, but there is a big reason for it. All adult-friendly social media platforms are stand-alone adult businesses. They are more like competitors to you, and most importantly, they are premium. Take OnlyFans for example. This particular platform has models of its own and it almost does a similar kind of business like yours. That’s why it’s difficult to get a chance to promote your business there. However, if you still think you can tweak some ways into it, you should do it.

Your best bet is relying on mainstream social media platforms, which I have classified into partial and not-so-friendly categories. Platforms like Facebook and Instagram are ‘not-so-friendly’. Whereas, Twitter Snapchat, Tumblr, Pinterest, and YouTube are partially friendly, as they allow NSFW with some regulations. You can use both kinds of platforms by simply following their Terms of Service. You can practice creative ways to communicate your messages without using nudity or links to explicit content. The only tip to follow is marking your posts as 18+ or NSWF as per given features on respective platforms. It will ensure your posts reach only to the adult audience.

Reddit Marketing for Adult Webcam business

Reddit is a social media platform but very different from those explained above. It’s well regulated, highly moderated, and house to a massive population of serious people who follow the subreddits as per their interests. Before you know how to leverage Reddit, you should know how not to use Reddit. Know that committing the following mistakes will get you banned:

  • Self-promotion or posting direct links to your videos. 
  • Driving traffic to your webcam site from Reddit directly. 
  • Indulging into direct transactions and selling on Reddit. 
  • Violating particular rules of specific subreddits. 
  • Posting watermarked content. 

Apart from a Reddit profile on your brand’s name, also ask your models to create their individual profiles. Ask them to join your brand’s subreddit and use the following strategies to promote:

Reddit allows NSFW content with certain limitations. One of them is posting NSFW stuff only on NSFW marked subreddits. So, even though Reddit is adult-friendly, you might be banned for going NSFW on non-NSFW subreddits. Hence, the first thing to do would be marking your own and your models’ subreddits as NSFW. 

Besides, Reddit functions on “Karma”, which you can only accrue by involving in the day-to-day activities on Reddit. Make some posts; up-votes on them would help increase your overall karma. You need not necessarily participate in only NSFW subreddits to get good karma. Interact with posts made by other Redditors; up-vote, down-vote, comment, just do what a typical Redditor does. This is all about mixing up with the platform and not standing out as a shameless promoter. 

Once you blend and have some decent karma, you may now start with in-direct promotions. Use Reddit to push traffic towards your social media profiles. However, be careful of the rules and regulations of the platform and subreddits. Ask your models to ask their fans to upload their photos with a link to models’ social media profiles. In short, it would be easier for models to drive traffic to your platform via their social media profiles. 

Press Release and Adult SEO 

I have included press releases and adult SEO in the same category as they behave nearly the same. Both boost brand awareness and extend links to relevant sources for driving traffic. While a well-written press release will spread your words and links across multiple sites on the internet, you can rely on adult SEO to improve your rankings on the search engine. 

Adult SEO is the same as regular SEO, except you should approach other adult websites for the link-backs. Apart from this, make sure your adult webcam script is SEO friendly and offers all ways to optimize for the search engines: Meta-tags, Descriptions, CMS, SEO friendly URLs, and many more.

If you haven’t started with your webcam site yet, and still looking for the answers on how to start a webcam business, I suggest considering SEO friendly features as the top-most priority. Whether you have just started, thinking about starting or already acquired some good market share, you need SEO at every point in time. Without SEO, you cannot expect your online marketing to be of any assistance in revenue generation. Here are some tips you may apply to rank well on search engines:

  • Mention keywords.
  • Link to internal and external pages.
  • Optimize your adult cam script for faster loading.
  • Use images with proper keywords in the description and caption.
  • Update Webpage content regularly and practice content marketing.
  • Leverage services from an adult SEO company for better assistance. 

Post and promote on Adult Tube sites

Adult tube sites get massive traffic because of the free content they offer. You can tap on the tube sites like Xvideos, Pornhub, Youporn, xHamster to drive traffic to your site. Not just traffic but you can also make additional money by simply uploading some of your content. Just like YouTube, adult tube sites also share ad-revenue with the uploaders.

Create channels on popular tube sites, put your brand logo as channel logo, upload a channel banner image promoting your brand, and start uploading watermarked videos with links to your site in the description. This way, people viewing your videos will not only know about your brand but will also visit your site to watch videos like those. 

To Sum it all

These marketing channels are fundamental and one must leverage essentially them for online marketing. Overlooking the strategies around these channels will not only drive away a plethora of traffic but will also give your rivals a better stand over your business. These are non-negotiable ways to online marketing of your webcam site. Apart from this, you can also use several other channels and strategies to support your fundamental marketing campaigns. To name a few, you can rely on model affiliate programs, paid Ads on tube sites, email marketing, influencer marketing with adult stars, etc.

DevelopmentInsightsMartechProductsSaaS

Creating Push Notifications That Improve The User Experience

Do you really know what push notification means?

Push notifications are messages that are sent through the server of a mobile app to notify about news, offers or updates. Every type of business always has some news or last-minute information that it wants to share with its customers. Before now, reaching all your audience takes time and was complicated. Thanks to the technological advancement that has taken place in recent years, we no longer have to wait for the courier company to deliver the correspondence, or for our commercials to call all customers to comment on the offers. Today we have the famous Push Notifications!

Push notifications can be a very effective communication channel for your business, since, unlike emails, which can often be blocked by anti-spam filters, they can speak directly with the users through their most personal device.

We are all attracted to our mobile devices and this becomes something that we hardly manage to control. The impulse to look at it appears especially when we receive a push notification. However, it should be noted that our curiosity continues to insist on looking at our mobile phones, even without receiving any notification.

Given this change in behavior and receiving information, brands must learn to take advantage of the enormous potential that communication using mobile app offers. However, special care must be taken, since no one likes to receive notification that adds no value. Brands can take advantage of this marketing channel in several ways, including to:

  • Promote and advertise products and services
  • Increase sales and brand awareness
  • Improve the experience with the brand and ensure loyalty
  • Turn app users into loyal customers

Currently, people, having access to the internet from their mobile devices receive numerous notifications not only from their social networks and applications but also from the system itself. This, as expected, becomes frustrating for users as there is no way of knowing if that notification is of importance to them unless they review it.

However, as app developers, you know that notifications are necessary, not only to report critical errors or new available versions, but they can also be used as a form of marketing. If you deliver the correct information at the right time, your users will develop a link with your application and that way, the user experience will be improved.

We list 5 points to keep in mind to improve your notifications and therefore the user experience.

1. Importance

Before designing notifications, you should ask yourself if it is really necessary. Previously, we have said that keeping the user informed is essential to improve their experience with your application. But many times the user does not need to know, that is, many times the notifications are purely informative and there is no action that the user can take. On the other hand, if these are critical errors of application performance that could result in loss of data and that depends on some user action, in that case, notifications are necessary.

2. Relevance

The best form to determine the relevance of your push notification is to analyze user information. When designing notifications, pay special attention to the behavior patterns of your users, any other type of information about your target audience will help you at this stage.

Designing relevant notifications also requires you to be timely and those notifications are sent at times when the user is less likely to ignore them.

3. Customization

It is a good idea to give users some control over the notifications they want to see. This is especially useful if you don’t have enough information about your target audience and you don’t know which notification might be relevant to your users. In a while, you can see which notifications your users consider more useful and timely and which not.

The option to customize notifications also generates user satisfaction, since they will never see a notification they don’t want. This will greatly improve the user experience which is important in every interface.

4. Clear and understandable message

Regardless of the type of content of your notification, be sure to use a language that the user understands. The message must be clear, concise and completely understandable. Remember that notifications are just one more part of your image as a brand or company, so you must take into account the communication tone, and above all, be creative.

5. Effective delivery

There are many ways to send notifications: by text message, by email, pop-up windows, etc. To determine which delivery method is appropriate for your notifications, it is important to differentiate two types of interaction: “Product to user notifications” and “user to user notifications”. Depending on the purpose of your application, these notifications have different levels of priority. For example, a Facebook user would be more interested in seeing their notifications about the photos they have been tagged in than seeing a notification about a survey.

You should contact app developers for animated, personalized, interactive and geolocated images push notification through your application. It has become the most efficient digital channel for your communications and helps you improve customer loyalty and conversion. App developers can create push notification service for your application and website that integrates with all major CRM and CMS platforms.

Improve the loyalty, retention, and conversion of your users and increase the value of your brand, especially before your brand with strategy well suited to ensure that you use notifications that improve user experience.

Author Bio

Ricky Brown is an energetic content strategist and marketer at App Development Companies, the platform that helps you to find best IT Partner for your app, web and software requirements across the globe.

InsightsProductsSaaS

How To Perform Test Order On Shopify

Do you want to make sure that your order settings are correct or not?

Say no more!

There are a lot of situations when people get issues with their orders on Shopify. The sole reason for these problems is the lack of testing and pre-planning. A good Shopify store needs to make sure that the process of checking out and other order settings are working well.

Shopify test order can certainly help you with this. With it, you can check various things such as inventory, shipping, taxes, notifications, etc.

Moreover, you will not be charged even a penny to make a test order. Therefore, it is recommended for every shop owner to make at least one test order before setting up the store, or at the time when you make some changes in the payment system.

  • You can use these three ways to make a Shopify test order:
  • Using bogus gateway by Shopify to make a pseudo transaction
  • Placing an actual order and canceling it afterward immediately

Using Shopify payments

To learn how to set up configurations for testing orders using Shopify payments, refer to this article.

Let us have a look at the first method in a detailed manner:

Placing a test order with bogus transaction

The bogus gateway provided by Shopify can be utilized for simulating a transaction in it. It acts as a payment provider and with the help of this; any store can be used for test order.

Moreover, all the orders will be treated as test orders when the bogus gateway is settled up.

Note that you are still required to provide the payment information in order to checkout. The information details are provided in the latter part of this post.

Here are the necessary steps that are required for setting up the Shopify test order:

1. First off, visit the settings panel in your Shopify admin dashboard and then navigate to the option that says “Payment providers”.

2. Make sure that you deactivate any credit card service that you’ve enabled. Also, deactivate the Shopify payments service and then confirm the action through a prompt.

3. This should provide you an option that says “accept credit cards”. Navigate to add a provider button in that section.

4. From there you are required to navigate to the section that says “third party credit card provider” and then you need to open the drop-down menu of providers.

5. Then you have to select the category that says “others” under the drop-down of providers section. There you will see the bogus gateway option, select it.

6. Then just click on the continue button followed by the activate button.

7. Then just visit your store and make an order as a customer. At the time of checkout, you are required to put credit card details. The fun thing is that these details act as the controller of the simulation. To know-how, keep reading.

The details of the credit card

The first field is the name field where you are required to enter a bogus gateway as the value.

Next up is the number of credit cards and that is where the real fun part comes. Here are the different inputs that show a different output every time you enter them:

  • If you will enter 1 as the input then the simulation will be for a successful transaction.
  • If you will enter 2 then it will land you to a failed transaction.
  • Upon entering 3 as the input, there will be a unique error that will indicate that the problem exists due to the provider.

Rest all the details can be put random.

Conclusion

So that was all about Shopify bogus orders. If you are looking for an online Shopify store builder, then Liquidblox certainly fits the bill.

DevelopmentInsightsProductsSaaS

Reasons to Choose Flutter for Next Mobile App Development Project

Mobile applications are the newest way to promote business along with expanding the reach of a product or service to the maximum number of users. Seeing the potential of mobile applications, many businesses as well startups are making up their minds to invest in the mobile app development project.

Also, businesses, on the other hand, are expecting that mobile app development companies should bring up something to them so that they can easily target a different set of audiences from a single application. In short, businesses seeking better growth in the market are willing to target iOS and Android users at the same time or better say a cross-platform application.

Seeing the constant demand for the same, Flutter mobile app development companies are continuously evolving their way of developing an application in order to provide maximum benefit to the clients that too in their estimated budget.

Meanwhile, developing a cross-platform application sometimes looks a bit problematic for mobile app developers as users experience lags behind in comparison to actual native apps. To give a cure to such issues, various mobile frameworks like React Native, Xamarin, AngularJS, and now Google’s Flutter are making a big around the Flutter mobile app development industry. 

Among many frameworks, Flutter is taking the lead and entering the app development industry in a full form making it mandatory for users to know its introduction to the core. Here are the reasons showcasing how Flutter is flourishing in the app development company giving ease, and comfort to the mobile app developers.

Reasons to choose Flutter mobile app development

1. Flutter is overcoming traditional cross-platform approaches

Earlier it was difficult to go ahead with offering one app on two different approaches (Android and iOS) for users who often complain of great user experience in comparison with native applications. 

This is the reason, with Flutter the headache of writing too many substitutes with a “write once” approach. By using so, one can create a high-performance application and in return offer a native experience to the users due to Ahead of time compiled, machine binary executable.

2. Productivity increases in mobile app developers

Due to the feature of hot reload in Flutter and Hot Restart, it allows developers to notice and see changes when developing an app that too in less than one second. Also, using Flutter, it is easier for developers to make changes in the overall app structure in a few seconds.

3. Coding for both- Backend and Frontend

As compared to Android coding which uses View for frontend and Java for backend, Flutter uses a single language called Dart for both frontend and backend.

Dart has been built from the amalgamation of popular features of other languages without losing the essence of Java while keeping the developer’s ease in mind.

4. It is more powerful

Flutter offers the ease of creating powerful UI experiences that too out of the box. Thus, it helps mobile app developers in producing a smooth, glitch-free, lag-free, crisp experience similar to the experience one gets when using native application.

Also, flutter consists of widgets that implement Human Interface Design specifications for iOS offering a great native feel on Apple’s devices.

5. It got the support of various IDEs

When using Flutter, developers can choose the codes from a number of Integrated Development Environments. This is the reason, Flutter is everywhere, be it in the process of developing an application or putting it in the process of MVP app development.

6. It got widgets too

Almost everything in Flutter is said to be a widget like Appbar, Snackbar, Drawer, Scaffold, etc. Also, by using Flutter, it is easy to wrap one widget inside another. This is the reason, Flutter thus offers a great experience to the users.

7. 2Dimension Flare makes Animation easy

Animations give actual life to the overall mobile application. 2Dimension is the tool that creates extraordinary UI or animations that too with ease to the app developers. Furthermore, it tapes the gap between the UI designer and the developers by reducing the overall time required to apply UI or animation related changes.

8. Flutter is for both- Web and App

Flutter also has prototype flutter apps that work in a web browser too. A top-secret project called hummingbird was unveiled during the flutter live to prove its potential in the market. Sooner, Flutter will be able to use the same codes for creating apps for mobile, desktop and web in an effective and easeful manner.

9. Support from team and community

Flutter is getting a lot of support and encouragement from the flutter team as well as the community formed for it. It has been said that every Wednesday, many of the Flutter community comes up on Zoom to offer live help to the people around the globe. By doing so, it is easy to get the necessary information and required help in a collaborative manner.

These are a few of the reasons which made Flutter the most prominent part of the mobile app development industry. Also, in the coming years, it is also true that Flutter is going to get a huge fan base and developers’ interest all the more.

DevelopmentInsightsProductsSEO

Why and How an SEO Can Save Your Business

Are you struggling to build the online presence of your business? Is your website way down the search results? It might be high time that you hire a search engine optimization (SEO) expert to help you get back on your feet. But could a local SEO really be all that you need? Allow us to shed some light on why and how an SEO can save your business.

What is SEO?

According to MOZ, SEO is the practice of increasing the quality and quantity of traffic to your website through organic search engine results. In Layman’s terms, it’s making your website rank higher in the search engine results page (SERP) to make it more visible to people. There are plenty of SEO techniques to increase your website’s rank in SERPs such as using Latent Semantic Indexing (LSI) keywords, link building, mobile-friendly optimization, etc.

Why do you need an international or local SEO expert for your business?

If you’re not yet seeing the possibilities an SEO can give you from the above-mentioned description, then you need to read these reasons why you need an SEO for your business. Hopefully, this would help you make the decision to hire one.

Photo courtesy of PhotoMIX via Pexels.com

1. Bring more traffic to your website the right way.

Let’s say your business has the best service in town. But because nobody can find your website, you won’t be able to get more clients. When you hire an SEO in your company, they can update your website and digital marketing campaigns using techniques and tools to make your website more visible and organically increase traffic.

Photo courtesy of Rawpixel via Pexels.com

2. They know the competition and how to beat them.

Using the latest SEO tools, they can check out your competition and find out what works for them. Your own SEO can take a look at their top-performing content, what backlinks they use, target their keywords, and more. This will make it easier for them to create an SEO marketing Strategy that will put you ahead of your rivals.

Photo courtesy of Alexander Mills via Pexels.com

3. Improves Return on Investment (ROI).

With the money you put into hiring a rock star SEO, you could get a solid digital marketing strategy that will help you set measurable goals for brand recognition. With more people seeing your business, it’s no secret that the inquiries will start to come in, which increases the likelihood of scoring a sale. Of course, this will also depend on your skills in closing a sale. Soon enough, you’ll be experiencing ROI thanks to your SEO.

Types of SEO Experts

There are three types of experts who can help you build your SEO strategy – white, gray, and black hat. Who do you hire to help you out? Here’s a quick break down of the types of SEO experts so you know who to call depending on the need.

White Hat – These are the SEOs who use techniques and tools that adhere to Google’s guidelines. They make sure that they update your website or digital space using an SEO Checklist. It’s a safe and sure-fire way to help your website gain some ground in the SERP. It does, however, cost more and could take longer.

Gray Hat – These SEOs tend to drift away from Google’s guidelines. They look for loopholes within the system to get you to the top faster. While Gray Hats don’t really break the rules, they come really close to doing so. And when Google updates its guidelines and algorithm – which they do 500 to 600 times a year – and your website or digital space gets caught, you could be penalized.

Black Hat – Do you want to get to the first page faster? You could talk to Black Hat SEOs and they could do it for you at a lower rate. You risk your website, however, from being penalized or even banned in the SERP. Why? Black Hat SEOs will do anything to get the job done even if it means going against Google’s Webmaster guidelines.

Strategies

Have you already decided to hire an SEO for your business? Get them working on these three important strategies so your business can make up for a lost time.

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1. Install web analytics from the start.

How would you know if your SEO is turning your business around? You need to have key performance indicators (KPI) that would show you how well your Search Engine Marketing (SEM) strategy is working. That’s why it is so crucial for your SEO to install web analytics from the get-go.

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2. Make your website mobile-friendly.

Optimize your website for the mobile platform. It’s essential to do this as Google rolled out its mobile-first protocol that will prioritize websites with a mobile-friendly code/design. Have your SEO assist the web developers so you can have a mobile-friendly website that adheres to Google.

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3. Fix broken links.

Broken links can put a serious dent into your SEM marketing strategy. Having broken links will have a negative effect on your SEO and Google, as well as turn people away from your website. Make your SEO do an audit so that your broken links can be fixed.

Having an SEO in your team can turn the tide around for your business. They can help your sinking ship float and sail into deeper waters to reach a new audience, which can help bring in more profit. Don’t hesitate to hire one to boost your digital marketing strategy.

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Make More Money with These Ecommerce Tips

Like much of the business world in general, the online retail space is filled with buzzwords. Companies rush to implement the latest trend, fearing that they’ll miss out on opportunities if they don’t enact the latest thing everyone is talking about.

The truth is that growing a successful digitally native vertical business is all about using an ecommerce platform that provides you the best tools and solutions so you can sell better than anyone else. Read on to learn more about how the right ecommerce platform can help secure your business while making more money.

Smarter Analytics

Data is everything in online retail, so you need to pick a platform that provides you an insight into your store data with powerful analytics. There are platforms out there with over 20 different dashboards, which clearly present every aspect of your business and customer lifecycles to you with easy to understand visuals. This line of sight allows you to make good business decisions.

Get a separate dashboard for subscriptions, affiliate analysis, order analysis, P-&-L, and more. You should be able to filter through each analytics dashboard based on traffic source, channels, verticals, campaigns, or whatever custom Smart Tags help you reach your business growth goals.

Leveraging this type of data is what informs the platform’s algorithm so that your ecommerce store can cross-sell and up-sell products more effectively. How can you know what related products they want to buy, if you don’t truly know your customer?

Safe Transactions, Fewer Chargebacks

Online retail businesses don’t have a security guard, a CCTV camera or alarms — ecommerce businesses need robust digital security that verifies that buyers are real, and security which safeguards all company and customer data.

Only consider ecommerce platforms that have their own anti-fraud specialists and features. It is even better if they partner with industry leaders to provide multiple layers of protection. When you get industry-leading identity verification, it’ll mitigate chargeback risk for your business and shift the liability from you to the issuing bank. Chargebacks should go down on average 20% when you use a real industry-leading platform.

Investing in security is essential: not only do the transactions themselves need to be secure, but consumers need to feel the perception of security so they make purchases without making even the slightest hesitation.

Reduce Cart Abandonment

One of the pitfalls of ecommerce is cart abandonment, a term for when consumers put something into their cart but close the window before the sale is complete. Many ecommerce businesses are offering subscription-based services, as a way to keep sales constant and revenue predictable.

The cart abandonment rate is a shocking 70%, but there are ecommerce platforms that specialize in revenue maximization. They make it easy to manage your company’s shopping cart experience, so consumers face no hurdles to clear when they make purchases.

Ecommerce is thriving, and it evolves quickly and can be quite complex. When it comes time to choose an ecommerce platform to grow your digitally native vertical business, don’t get too focused on any one trend. Find the platform that lets you understand your customer and your business, so you can protect both while generating more sales for your company.

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Top Reasons to Choose Python for Artificial Intelligence Projects

Artificial Intelligence is dominating all types of businesses across the world and every individual wants to leverage the best of AI for their upcoming projects. But which programming language you should go for when working on an AI-based project? There are multiple programming languages such as Java, Python, C sharp and much more for working with AI-based projects. 

The language selection simply relies on variables like the simplicity of code, individual inclination, accessibility of engineers and the sky is the limit from there Despite other criteria, the skills of the developers matter the most yet the companies need to choose the one who is better for hiring or outsourcing their project. In current times, Python is the most recommended language for AI and ML. 

What is Python?

Python is an OOP-based high level and interpreted programming language that is used in rapid application development. It works well for connecting the existing components altogether. Python is becoming one of the fastest-growing languages due to its ease of learning, adaptability, and scalability. Different reasons to select the Python are its more noteworthy help and advancing libraries to settle on it a decent decision for any undertaking be it WebApp, MobileApp, Data Science, IoT or AI. 

Why use Python for AI and Machine Learning?

No matter if you are a startup or an MNC, Python offers a huge list of benefits to all. Python is favored by the developers as a whole host of applications but what makes it a good fit for the AI-based projects. 

  • Platform Independent

Python is more than just easy to use and learn as it can be handled with much more versatility. This means Python for AI advancement can be executed on any stage like Linux, Windows, macOS, Unix and substantially more. At the point when you have to move the procedure starting with one stage then onto the next, the designers are required to actualize variation little scale changes and amend a couple of lines of code so as to make an executable type of code for the chose stage. For doing likewise, the engineers can use the PyInstaller bundles to set up their code to keep running on various stages in this manner setting aside time and cash. 

  • Easy Readability

Python is anything but difficult to peruse and thus every Python designer comprehends the code of their friends and adjusts, duplicate or offer it. Python doesn’t enjoy any confounding or clashing standards and that prompts an increasingly proficient trade of calculations, apparatuses, and thoughts among AI and ML specialists. Apparatuses like IPython are accessible in the market which goes about as an intelligent shell to give additional highlights, for example, investigating, testing, tab-finishing, and others to encourage the work procedure. 

  • Low Entry Barrier

Working with the AI and ML humors you to manage the heaps of information that should be prepared in the most effective and advantageous manner.  Due to Python’s low entry barrier, more and more data scientists are using it for building AI projects without wasting plenty of time learning the language. 

Python simply interprets your everyday English language and thereby making it the easiest then others. Working with the simplex syntax on the complex systems build clear relations between the system elements. Take an instance of the below-given code to search whether an entered number is prime or not. Here’s the snapshot of the code.

You can see how easy it is to write the code which is fully understood by the person who knows the simple English words. 

  • Better Options of Visualization

Although Python consists of a huge variety of libraries, some of them are great visualization tools. However, it is vital to highlight that while working in artificial intelligence, machine learning, and deep learning; the data representation should be in a proper human-readable format. Additionally, the Matplotlib library enables information researchers to make graphs, histograms, and plots for better information perception, successful introduction, and representation. Different application programming interfaces can make the perception procedure a lot more straightforward and simple to assemble clear reports.

  • Huge Community Support

It is always beneficial and helpful when a programming language provides strong community support. Python is an open-source language that comes with a bunch of free resources for beginners to utilize them during the programming. Also, a bulk of Python documentation is available on the internet along with the Python forums and communities where the machine learning experts have a brief discussion over errors and how they can solve the problems in order to help each other out. Moreover, it is assessed that Python will turn out to be increasingly more prominent among every one of the information researchers. As per the report by StackOverflow, the Python popularity is estimated to grow until 2020 which depicts how easy it is going to be for the developers to work on it.

Summing Up

Here, we come to the end of the article. We have perceived how AI and ML are quickly developing and widespread advancements that let the information researchers settle their genuine quandaries and think of shrewd arrangements. Till then – keep learning!

Author Bio

HP Morgan working as Tech Analyst at https://www.tatvasoft.com.au, A Custom Software development in Australia. He is having seven years of experience in a Technological domain and helps the organization of all shapes. He loves to travel to Spontaneous places. 

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Technology Trends to Shape the World of Car Insurance

The future of car insurance is going to be shaped by modern trends in technology. If you are thinking that it is going to take a long time to get that far, you are wrong. We are talking about the near future, which is within five to ten years.

There is a significant problem with standard practices when it comes to automobile insurance. One can argue that the premium should not be a standardized one instead should be based on the history of past usage.

Technology has already made the insurance work easier than it used to be a decade back. Gone are the days of the insurance agent, claims staff, and the help-desk to answer the queries of the user. Instead, what we have today is a world where customers can purchase insurance online, make their inquiries, and get results at the click of a mouse. All that a customer needs to do is find a reputable seller and follow the click here button.

In the following post, we are listing a few technological trends that will shape the future of the automobile insurance sector in a few years.

It’s time for big data analysis

Every insurance company generates enormous amounts of data. With the analysis of this massive amount of data, also known as the big data, a service can design products and features according to the innovation requirements and demands of the users. Even with claims, cases can be handled easily and quickly since every data will be readily available. All the data will be processed by authentic data scientists, so you can rest assure that you will stay on top of the game.

Additional layers of security

With every data and information moving into the online world, the theft of the same is a big concern. Data and personal information if stolen can be used against an individual to make fraud claims or perform unauthorized activities. However, with the innovation in science and tech, there will be additional layers of security that will maintain the safety and security of all your personal information.

About IoT and Telematics

Internet of Things or IoT is a technology that was used in the automated vending machines. But the idea is making a comeback due to the increase in the usage of the IPv6 protocol for the internet router management. This, along with the Telematics, can perform modifications to the automobile insurance world in the near future.

Claims and the processing will go automatic

Insurance works due to the expectation of financial compensation should anything go wrong. This means that the claim has to be processed within a certain period of time or else the customer satisfaction metric goes down. With the increase in the use of technology, the procedure of claiming and the processing of the same will go much faster and without any documentation error. This will make the entire process time as well as cost-efficient.

Thus, we can see that technology has a lot to offer when it comes to shaping the world of automobile insurance. We need to understand and get familiar sooner than later since it is inevitable.