Category: Products

InsightsMartechProducts

4 Apps that will help you stay away from any and every brain related problem

Studies conducted by various institutes have proven the importance of brain stimulation. It’s no secret that cognitive functioning declines as the brain ages. An active brain has a higher chance of surviving against age-related neurodegeneration than a slouchy one. Keeping your mind busy is vital when it comes to fighting off diseases as damaging as dementia.

Your brain needs the right nutrition and stimulation to keep working at its best. The human brain strives on challenges. It requires complex situations and problems to solve. Research reveals that problem-solving makes the brain healthier and assists in strengthening nerves. It helps generate new brain cells and makes the present cells stronger.

Similarly, people exercise to develop physical strength. Maintain their body, eat healthily and try to stay fit not only to look good but to also satisfy their self-esteem. The food you eat has a direct impact on your brain and the body. Lack of essential vitamins could be the main reason why you don’t feel like yourself. Longterm depression leads to a decline in cognition if left untreated.

Source

Brain fog, lethargy, and an inactive lifestyle are the problems faced by many adults. Sitting at a desk for long hours or staying immobile for more than 55 hours a week could cause mental problems. Minimal movements lead to a drop in oxytocin, a hormone that generates happy feelings and makes you lose your focus. The several hours spent in front of phones, televisions, and laptops is discouraged not only by ophthalmologists but also therapists. Continuous scrolling on social media apps can leave you isolated and cause feelings of depression. All these factors can eventually lead to brain damage.

Your brain is technically a supercomputer that performs multiple tasks per millisecond. It is the command center, and the tiniest malfunction could lead to a drastic change in your life. So how exactly can you keep your brain functioning properly and block the development of any brain-related problem?

You use the apps that improve your mind instead of those that damage it!

The claim that mental stimulation leads to enhanced neuroplasticity is the basis of the concept of brain training. Neuroplasticity is the brain’s ability to change and adapt according to the stimuli available. Human evolution from the hieroglyphs to algorithms is proof of how vital neuroplasticity is to us. Working on this surreal ability of the brain is precisely what you need. Here is a carefully curated list of 4 apps that will help you stay away from any and every brain related problem and keep your brain functioning at its best!

Lumosity

source

Lumosity, a colorful and fun app, is thought of as the original brain trainer. The app has millions of user who can’t stop singing its praises. It focuses on the five, central cognitive functions of memory, speed, flexibility, problem-solving and attention.

The app was developed with the assistance of more than a hundred researchers who helped in the designing of each of the games. According to a citing on their website, 4700 people participated in a study, and their cognitive progress had improved monumentally by the use of this brilliant app.

Dementia statistic state that better cognitive functioning delays the onset of dementia. Crosswords and Sudoku are great games for your brain. But apparently, Lumosity is better for your mind than the said puzzles.

Duolingo

source

Duolingo is a creative app that helps you learn different languages. The cute bird themed app helps stimulate language, memory, and attention. A boost in these cognitive functions can help you focus today and prevent brain damage in your later years. Learning multiple languages is closely linked with a higher level of intelligence and quick decision-making.

Being multilingual in the globalized world of today would benefit your image too. You could probably impress that french girl you met online with your stellar command on her language. And, you could get brownie points for being poetic in the language too!

Elevate

source

Elevate is the app for everyone. It helps you improve comprehension, makes you solve mathematical problems and helps you speak and write. This app was voted the best iPhone app for 2014. But what makes it stand out is the ability to boost productivity, earning power and self-confidence. It has an overall adult feeling due to the focus being on text instead of captivating visuals. The serious tone and goal-oriented nature of this app have made it a favorite among its millions of users worldwide.

Braintest

Braintest is a scientific app that helps detect early signs of Alzheimer’s disease, Mild Cognitive Impairment, and dementia. It is a cognitive screening app that saves you from the hassle of visiting a doctor’s office when you’re doubtful about your mental health. The SAGE-based app provides an assessment and not a diagnosis. You have the opportunity to test yourself in the privacy of your own home. The results can be printed and used as the starting point of your conversation with doctors.

Wrapping up

People over forty should be vigilant with any changes in their behavior. Subtle signs of behavioral changes are the earliest sign of mental decline. Forgetfulness, irritability, hypersomnia or insomnia count among other signals.

Sharpen your mind with brain training and practices of productivity to have a better life today and also reap the benefits of this mindfulness when age-related neurodegeneration threatens you. Focus on your diet and try to consume foods rich in brain-boosting powers like berries, leafy vegetables, and nuts. Try to move around as much as you can.

source

Set reminders on your phone to drink water at regular intervals. This will give you the opportunity to not only stay hydrated but also walk to the restrooms. Waking up at an earlier hour keeps your mind focused for longer. If you manage to limit your use of social media apps, then you are surely on your way to achieving all your health goals!

So, download these awesome apps and start testing the limits of your mind today!

About the Author:

Alma Causey is a Freelance writer by day and sports fan by night. She writes about tech education and health-related issues. Live simply, give generously, watch football and a technology lover.

DevelopmentInsightsProducts

The Constant Evolution of Voice Search

Technology is all around us, and there is no escaping it. The best thing is that it is continually evolving as technological breakthroughs are seen almost on a daily basis. One of the technologies which are getting better every day and making our lives easier is voice search.

When Did It All Begin?

More than half a century ago, IBM introduced IBM Shoebox which was the first speech recognition tool. The father of voice recognition devices was able to recognize 16 words and the digits from 0 to 9.

Mostly implemented by mobile device manufacturers, today’s voice technology gives users the ability to do online searches, find information about products, ask questions, ask for directions or for the weather forecast, and many other things just by talking to a device.

How Does Voice Search Work?

First of all, it processes and transcribes the human speech into text before analyzing it in order to detect questions and commands. After that, it connects to external data sources such as search engines to find the relevant information and translates that information into a digestible format to fulfill the user’s intent.

What Are The Best Voice Search Engines?

There is a continuous battle between big players to make the best voice search engine. This is good news as voice search assistants are becoming more and more sophisticated, thus making our lives easier. Let’s take a look at the top brands manufacturing these devices.

  • Google’s Google Assistant is powered by AI and is primarily available on mobile and smart home devices. It was launched in 2016, and the thing which makes it different from its predecessors is that it can engage in two-way conversations.

  • Microsoft’s Cortana was released in April 2014. Available in multiple languages, it has the ability to set reminders, recognizes a natural voice, and answer questions by using the information found on Bing.

  • Amazon’s Echo has many capabilities, such as voice interaction, music playback, creating to-do lists, and streaming podcasts, to name just a few. The best thing about it is that it can be extended by installing other functions which are developed by third-party vendors.

  • Samsung’s Bixby is a voice-powered digital assistant introduced in 2017. It is a major reboot for S Voice. Aside from being used on smartphones and other mobile devices, Bixby is included in Samsung’s Family Hub 2.0 refrigerators, which are the first non-mobile products to include a virtual assistant.

  • Apple’s Siri is part of its iOS, watchOS, macOS, HomePod, and tvOS operating systems. It works by using voice queries and a natural-language user interface to do actions such as answering questions, checking for information, navigating, and many other things.

What Lies Ahead?

As of January this year, around 1 billion voice searches were made per month, and in the next couple of years, 50% of searches will be made using the voice-enabled technology.

It is also predicted that in the years that follow the voice recognition market is going to experience huge growth, with an estimated $601 million in 2019 only.

Conclusion

We can definitely say that the future of voice-enabled technology is bright. The constant need for improvement is the driving force that makes companies produce the best voice assistants out there. Both the companies and their customers bear the fruit from it.

Products

The Positive Aspects of Highly Associated With USB C

Right now, you might have noticed something odd about the latest tablets, phones, and laptops at the company. The familiar form of rectangular USB A ports are long gone and replaced by some smaller oblong connectors. This is the era of USB C. Even though iPads and iPhones have stuck with the proprietary lightning connection, USB C seems to be a major portion of phones, laptops, and notebooks today. Even the latest MacBook Pro is known to have this port.

More about USB C

USB C is a new form of connector, designed for delivering data and even power from and to computer devices. This plug is designed in a symmetrical manner so that you can it, either way, to eliminate frustrations of earlier USB ports, and working at par with Apple’s connecting ports. This service alone is a major success among the lot, but now it can be integrated with USB power delivery and even USB c thunderbolt hub, for enhancing the value and power usability of this service even more.

Focusing on the features

Most of these USB C ports will have USB 3.1 data transferring standard. Then you have the second generation protocol of the USB 3.1 which can deliver data speed theoretically by up to 10 GBPS. It is twice faster than USB 3.0 and first-generation USB 3.1.

  • Then you have so many desktops and laptops, which have been supporting this USB C specification with the Thunderbolt 3 from Intel and its data transferring technology.
  • USB C Port is well-equipped with Thunderbolt 3 for pushing data speed to the theoretical limit of around 40 GBPS.
  • To be sure how enhanced this service is, it is around four times faster than the USB 3.1 and can also be around 3000 times faster than original USB 1 specs of 12MBPS.

Increased capabilities by your side

Other than the increasing data transfer speed, there is the ability to push video over the same connection. The Alternate mode of USB C for video enables the adapters to actually output video from same USB C port to the HDMI, VGA, Display Port and other types of video connectors on YV, displays, and projectors.

  • Another interesting point about this form of USB C port is that it helps in supporting the USB PD specifications. The USB 2.0 port can always deliver around 2.5 watts of power, which is enough to charge a phone.
  • Then you have the USB 3.1 which ups the figure by around 15 watts. But with the introduction of USB PD, you can deliver a power of 100 watts! It is 6 times more than what USB 3.1 used to offer you with. It can further open up the potential for the laptop based projectors, depending on the USB C port.

You will only come to learn more about the USB C port once you start working on it. Once you have done that, there is no looking back for the next response. The more you come to check out the port, the less you will get towards other deals at all.

About the author

Trudy is a Business Tech Analyst. He is very responsible for his job. He loves to share his knowledge and experience with his friends and colleagues.

DevelopmentInsightsProducts

Ways To Prevent Mold Formation In HVAC Unit

If you fail to prevent maintain your HVAC unit, chances are high that it will grow mold. The simple fungus might get pumped right into the air that you along with our loved ones breathe. Chances are high that you might be the unwanted victim of respiratory problems and allergic reactions. So, it is time to learn how you can actually prevent molds from growing on the first place. If you have already been a victim of such an issue, you should contact the experienced cleaners for the best mold cleanup services. By following simple and easy steps on a daily basis or often times, you can prevent the formation of mold. This is a great way to gain some answer.

Make sure to clean your system whenever you get time:

The first step in this regard is to check on the cleanliness of the current HVAC system. Look for any of the areas which are damp or leaking. And then you have to confirm it by placing the right air fitters in those areas. The experts from reputed centers are here to help you with the cleaning of the air duct in case you are completely unsure of where you might want to begin with the unit. To prevent the formation of mold in air ducts, you have to keep a note of this point for sure.

Get yourself the best humidifiers as available online:

The addition of some terms like humidifiers, standalone heaters in homes and fans can help in regulating humidity in the air. It can further help in cutting back on the mold growth to a great extent. You have to buy the best humidifier, which will match your requirements well. Purchasing the best one can cut back down on how much you might have to spend on the cleanup services otherwise.

Keep the windows and doors closed:

Whenever the weather remains warm or damp, avoid opening doors and windows all the way around. Giving chance to the outside elements to enter your place can increase the level of moisture inside your house and that will affect the HVAC system to a great way. Shutting down the doors and windows will help in minimizing the air duct cleaning ordeal and will also help the system to remain clean and free from molds, if not more. As the products are not getting way too exposed to elements, so things are designed to act in your favor for sure.

For the concluding note:

Once you have learned the easiest ways to keep the molds from forming, you should start working on it now. To be on the safer side, keep the numbers of the experts handy. These professionals are licensed and they have a certificate to prove their worth. They know what they are doing and always ready to help you in the best manner possible. Once you have contacted the team for help, there is no need to look for any other secondary service. If the mold infestation is way too much for you to handle, then let the experts be your guide for the day.

DevelopmentInsightsProducts

Increasing Sales of Online Fashion Store with Instagram Marketing

Acceptance of online fashion stores is increasing these days. With the advent of time, people are getting comfortable as well as accustomed to online shopping. As a result, they want more convenience in online based shopping. It is a difficult thing to shop for fashion items, especially clothing items online. With the advent of many well-developed e-commerce websites for fashion clothing items as well as accessories, it has become simpler for the buyers to find products as per their preferences or choices. Along with adopting some essential changes to the e-commerce website for selling fashion items, businesses have to focus on business promotion or marketing to gain more traffic as well as visibility.

For online marketing of fashion e-commerce store, different social media platforms can be used. Instead of conventional marketing, social media marketing works well for the online fashion stores. Now, different social media platforms are there. There are Facebook, Twitter, and Instagram. These are the major platforms.

Along with them, a lot of other social media platforms available. Using Instagram has certain benefits in the process of social media marketing. It can increase sales and give better profitability to your business. Here is a guide for you in this matter.

A Perfectly Created Instagram Account

It is to be noted that Instagram marketing would be successful once the foundation is strong. This is simply comparable to a building structure. If the foundation is not strong, building structure would not be strong. So, the foundation has to be strong enough. To work on the foundation, different strategies and expertise are required. To make the foundation strong, different techniques should be adopted. To create an Instagram account, you need to follow the basic procedure of signing up. Once you register with your account, you need to follow some simple measures.

Here are the things that you need to ensure when you are creating an Instagram account. Make sure that you are following the steps as mentioned below with perfection.

  • Profile information: The profile should be stuffed with all the necessary as well as crucial information. It is important to understand all the things that are required for showcasing information on your profile. Right from the bio section to the contact section, all section should be stuffed with genuine and useful information.
  • Display Photo: A business profile on Instagram is not complete without a good display photograph. You need to make your profile photograph complete with the right selection of the display picture. Make sure that business profile picture for your Instagram account should come with business logo or emblem. It helps in creating brand awareness.
  • Verified Profile: You need to verify your business profile through proper documents. Not verifying profile would not stop the copyright violation issues.

Once all these things are done, you are ready for an Instagram marketing job. Now, this job has to be conducted with perfection. The first step is planning. You need to chalk out the blueprint for the Instagram marketing campaign. Once the blueprint has been created, you need to go for the process of business marketing to enhance traffic for your website and eventually enhance your profitability. In order to learn more in this matter and to get brilliant social media marketing services, you can get in touch with Gramista.

Sharing Fashion Related Photographs and Contents on Instagram

Content is the king in the field of business marketing. You need good content to make the process of Instagram marketing seamless. You have to work on your content with more dedication. The aim should be developing seamless as well as lucid contents. When it comes to Instagram marketing, visual contents are used more than text-based contents. For visual content, you need to be unique just like the text-based contents. Basically, using photographs from other without permission may drag you into trouble. Using copyright protected photographs is a serious offense.

So, it is important to create or craft contents with perfection. Now, when it comes to promoting fashion related website, you need to focus on the fashion domain. You need to focus on sharing contents that are related to the fashion industry. Popularly, businesses share photographs or their products on the Instagram account. Make sure that the products are showcased in a creative style. If they are not shown in creative style, they will not draw the much-required attention. It is also a good idea to go for a professional photo shoot with models for various fashionable garments and fashion accessories. Combination of all these things will help your business immensely.

Share Fashion Tips

The basic aim of Instagram marketing should be sharing such posts that can draw engagement. You have to engage the fans or followers on your social media activities or posts. Sharing the fashion tips is helpful in this regard. Your followers would love to get some unique and advanced fashion tips. They would love to get some great tips regarding usage of various fashionable accessories. Many businesses sell innovative fashion items, and people do not know how to use them properly. Videos can be created to show people how these accessories can be used to appear more fashionable. Overall, different techniques and methods can be tried to create awareness and share useful tips among the followers. If followers start getting something worthy from your regular Instagram posts, they shall keep in touch with you and encourage others to follow you. This is a common way of driving more revenue.

Celebrating Festivals with Discounts

Every buyer loves discounts and freebies. So, it is a great thing for the buyers, if they are offered freebies, especially during the festive seasons. To announce various discounts and freebies, you can use Instagram profile of your fashion e-commerce store. You need to create posters or interesting text contents to promote various offers and other related things. In this way, you can gain more potential buyers for your store, and that would eventually result in high revenue earning.

Author Bio

Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings. To know about Instagram marketing, you can follow his articles and visit Gramista.

Products

9 Exciting new features of Microsoft Office 2019 for the students

Microsoft office 2019 has added unique features ideal for students. The new Microsoft Office is specifically designed to save on time.

One-time Purchase

One of the exciting features recently added is the one-time purchase. You won’t need to update your software every time after expiry. It works well with Windows 10 operating system. You only pay discounted rates only when purchasing and no additional expenses are incurred once the purchase is done.

Favorable and unlimited learning for students

It is also dynamic software ideal for students in their educational journey. In advanced learning institutions, the availability of projectors to aid in learning is made possible especially with the advanced Microsoft Office PowerPoint. As a student, you are able to learn visually as the PowerPoint feature are advanced to make sophisticated and high-quality slide videos. You are at an advantage as the presentations made from this Morph and Zoom are advanced compared to the older versions.

Easy Data Manipulations and simplified mathematical calculations

Data entry, calculation and chart designing is now an easy task for you. You do not have to worry about spending a lot of time manually jotting formulas and mathematical interpretations. Microsoft Excel is now a walk in the park as such issues are no longer a bother to you. Time is saved through manipulating data in the Microsoft 2019 specifically the Microsoft Excel. Power Query and Power Pivot are implemented in the advanced software. You can now publish your charts and 2D to Microsoft business analytics service extracted from Excel.

Advanced drawing and design of models

Engineering students are also able to make maximum use of this user-friendly software. The Microsoft Office is downloadable compatible with any smart technology device. Drawing of plans and diagrams are enhanced by the Microsoft Office 2019. Your designs will have a three-dimensional overview and enhance your creativity even further. Students are able to create models in addition to accentuating the beauty of the models through the dynamic conversion of ink-to-text features. The One-Note has this major boost and is responsible for student-friendly features.

Effective-virtual distance learning

The first people to access more features of Microsoft Office 2019 are institutions that pay for licenses in large numbers then followed by a regular consumer and the last batch are the business people. Through proper utilization with these unique softwares, students are able to meet and interact with other students virtually. You can learn even when you are not within the classroom. Students also interact with their lectures conveniently.

Proper organization of emails

Students receive numerous emails for educational purposes. It may be tedious to go through every email if you need to locate the assignment given virtually. The additions on the Microsoft 2019 have made it possible to go through your email messages with ease. Travel packages, focused inbox, updated contact cards and office 365 groups are additional add-ins on the software.

Advanced security of your files

It is also security conscious and cost reduction on the purchase of software updates. The introduction of click-to-run features is advanced to amazing levels from the original Microsoft Office 2013 version.

Students get a free Office 365

Students are also able to get a free subscription to Office 365. In normal cases, Office 365 is subscription-based and you can pay for the services or updates monthly. Although students are favored because all the institution needs to do is input a valid school email for activation. The students and the teachers can get the dynamic virtual software to enhance their learning abilities in the classroom and school at large. All the advanced Office 365 plus the Microsoft teams are included in the subscription. Students are able to experience mobility and flexibility in their learning. The organization and access of documents are made easy thus saving on time.

Easy Access to your documents

Accessing, editing and saving of Microsoft files from your Mac are made easier and efficient. You are able to access your lecture notes and edit anytime possible. You are able to edit documents comfortably and with ease through another add-in feature Open Office which is compatible with Microsoft Office 2019. This makes working on your project seamless as the virtual software is compatible and can be downloaded to your Mac.

The Information Technology levels are moved to greater heights as education is also affected positively by utilization of Microsoft 2019 which is anticipated in the mid-year of 2018. To peak your Information Technology and education levels to greater heights, the download of Office student Mac will by far affect your learning skills positively.

Products

How Robot Lawnmowers Are Shaping Our Future

While for some people mowing the lawn is a way to relax, and stay connected to nature, others can’t seem to find the time to mow the lawn, or simply see it as a boring task they can’t wait to get done with, so they can relax in their beautiful garden.

That’s where robot lawnmowers jump in to save the day. They require minimal maintenance and an hour or so to set up. That’s it. The rest of the mowing is left for them to complete. They are basically like Roomba for your lawn and even more.

Robot Lawnmowers Popularity

One of the reasons that robot lawnmowers are so popular is the fact that they require zero work or maintenance; you set it up and it does the rest all by itself.

If you compare it with petrol or ride on mowers you’ll notice that those two types require a lot more work, and time, which some people don’t really have. These types of mowers require regular maintenance, petrol, oil, and a good cleaning after each use. They are also quite noisy and dusty, in comparison to the quiet and clean cut of the robotic lawnmower.

The first robot lawnmower was invented in Sweden back in the ‘90s, but it took almost a decade for robotic mowers to truly take off. What was once considered a luxury owned by wealthier homeowners is now something many people can afford. New technology and inventions allowed for prices to go down, and the robot lawnmower became much more affordable.

Take the latest Flymo 1200R robotic lawnmower, for example. It costs only slightly more than a good petrol mower.

As prices come down even more over the years, robot lawnmowers will become even more popular and might even top electric and gas lawnmowers. I think we won’t be too far off if we say that 30 years from now our grandchildren won’t even believe us that we mowed the lawn ourselves.

How Robot Lawnmowers Work

Unlike with the traditional ride-on or push mowers, the robot mower doesn’t cut the lawn once a week on a Saturday or Sunday. It works day and night, come rain or shine and cuts your lawn daily, shaving a few millimeters off the top, turning your cut grass into a natural fertilizer, which keeps your lawn looking nice and green all the time.

The first and only thing you’ll need to do once you purchase your robot mower is to set its boundaries and limit where it can travel in your yard.

Some mowers have underground, while others have above ground boundaries, either way, you’ll need at least an hour to set everything up so that your mower can do its job safely and efficiently and you can get your well-deserved rest.

Robot lawnmowers work in random patterns to avoid leaving tracks in your garden; they also move quite easily around obstacles, flower beds and trees, and work well with uneven and slightly inclined areas.

Robot mowers are very quiet and unnoticeable; they won’t bother your neighbors, pets or kids and will offer you a peace of mind and a perfectly cut lawn that will make your yard really stand out.

Robot Lawnmowers Benefits

We’ve already seen some of the advantages that come with owning a robot lawnmower and I’m sure you’ve fallen in love with them already. The crazy thing is that there are much more benefits associated with robot lawnmowers that you might not even be aware of.

Let’s have a look at some of those benefits and see what makes these small robots so useful:

  • They save time, energy and money
  • They are quiet
  • They work day and night, come rain or shine
  • You can easily communicate with your lawnmower and set commands
  • They work around difficult obstacles and on difficult terrain
  • They recharge themselves
  • You’ll be safe from developing or worsening allergies because they do all the work for you
  • You have no grass clippings to collect
  • They operate at times you set for them
  • There are no toxic emissions
  • You don’t need petrol or oil, and there’s barely any maintenance required

Robot Lawnmowers Cons

So far you’ve heard a lot of amazing advantages that come with owning a robot lawnmower, but are there any downsides to using one?

Robot lawnmowers cut the grass perfectly and reach even the most difficult parts of your lawn; however, they do not collect grass and twigs, like other types of mowers do.

Another factor that you should consider before making your decision, especially if you’re on a budget is the price of the robotic mower vs. the price of petrol or electric mowers. Robotic mowers are generally more expensive than other types of mowers and are still considered a luxury to some.

Despite a few downsides that come with owning a robotic lawnmower, I have to admit that they are very convenient. You can simply sit back on your porch, and enjoy your weekend while it moves around your lawn, cutting and fertilizing your grass, leaving you with a greener and healthier-looking lawn than you ever had before.

InsightsProducts

Best Software Solutions for PCB Design

With the electronics market getting more innovative by the day it is important that the design software that is in place to support this is as innovative also. If you think of the size of a circuit board today compared to 10 years ago – now they are tiny whereas they used to be massive.  This is all down to better technological advances in the electronics field and one that continues to be extremely innovative.

When you think of the designers of these products, the room for error on such a small appliance is quite big which further supports the need to have really good software for layout design which can keep up with today’s routing demands.  There are many different packages out there now with the changes to support creative design engineers.

What To Look For In A Software Package

No matter what level of detail you want to get into with the end component that you are making, you will still be looking for a software package that makes it all very simple for you.  These software packages on the internet look extremely complex but they don’t need to be.  Here are some things that in a modern software package you would be looking for:

  • Storage – It sounds a no-brainer however you would be surprised the number of times you hear that people have run out of storage space in their library. Make sure that you check this out before purchasing and ensure that the storage space that they offer is adequate for your needs. Clearly, you want to keep as much of the original items in your library and do not want to have add-on storage options.  Most modern software solutions have ample storage space.
  • Simulations – When you have finished designing a product, wouldn’t it be great if you could run a simulation to understand how it actually potentially performs? Most modern layout design packages have this option. Not only can you run it on individual components but you can assemble your products together and run an assembly simulation. Before the days of simulation, design engineers relied heavily on the robustness of their design and even the outcome of any FMEA activities that they would complete supporting this.  If you do not run a simulation, you run the risk of designing components that are not fit for purpose and it is only when they have been manufactured that this all becomes clear.  It’s much better to be pro-active.
  • Advanced Tools – When you think of advanced tools we are talking about things such as different views. Most modern software packages will have the option to complete the design in 2D or even 3D. The majority of designers prefer to complete the component level design in 2D but then move on to the 3D for the assembly, but you have your own choice on what best suits you.

Bear in mind that these software packages will also update very regularly, therefore, keep an eye out from the retailer or software originator to ensure that you get any updates downloaded.

InsightsProducts

Facebook Advertising 101: How to Create Stellar Ads That Work

Image via Pixino

It’s no secret that Facebook is the premier online advertising tool for businesses. Rightfully so, Facebook’s advertising platform makes it simple for marketers to conduct granular searches for an ideal target audience. With this useful function, the task of creating beautiful ads is entirely left up to your prerogative and ability.

Frankly, advertising on Facebook isn’t as convenient as it may initially seem. There is a wide range of obstacles modern advertisers face, even on Facebook’s advanced platform. One of the primary issues advertisers face is building ads that actually work. Now, how is the word “work” defined in this context?

You guessed it. I am simply referring to the complexity of encouraging people to view, engage, and click on your ads. Otherwise, what’s the point of creating business ads in the first place?

So, how can you develop outstanding ads that capture the attention of your target audience? What are some creative and innovative ways you can design your ads to achieve optimal results? Overall, how can you get the most return for your advertising investment?

Read on to learn how you can create stellar ads that will actually work for your business.

Coordinate Your Ads with Your Campaign’s Landing Page

When you are creating your Facebook ads, it’s essential to coordinate your ads to the content of your campaign’s landing page for two primary reasons.

First, you’ll receive a substantially higher Ad Relevance rating, giving you the incentive to pay less per click. Facebook Ads are starting to become more competitive, and its CPC rates are steadily rising as a result.

Next, align your ads with your landing pages can boost your conversion rate. When interested buyers click on one of your ads to make a purchase, they expect to receive exactly what they were promised in the ad. If this happens, your brand and your website can gain credibility with your customers who will likely do business with you again.

With the number of online scams spreading throughout the internet, trust is a determining factor to influence prospective customers to provide you with their payment information. Besides, the alignment of your ads and landing pages can effectively decrease your shopping cart drop-off rates.

Constantly Conduct Rigorous Experiments

Needless to say, all businesses are different. Each business has their own target audience, voice, and messages that they want to convey. Hence, you will only waste your time if you rely on industry research and experiments conducted by other businesses that attempt to inform you of how you should run your ad campaigns.

Try conducting your own experiments to generate marketing data you can use to analyze the advertising techniques that work for your business and the ones that don’t. One popular method of accomplishing this is to simply split test your ads.

You can begin by taking your best ad, making copies of it, and changing the headlines of each ad. When you’re finished, you’ll now have multiple ads to experiment with. During your experiment, record important data and metrics such as likes, shares, views, and comments to determine which ad receives the best response.

Once your first experiment is finished, move on to another element such as descriptions and images. Make sure you are testing one element at a time to gain the information you need to construct the perfect ad.

Invest in Video Ads

If you are creating fruitless ads that aren’t performing well on Facebook, it may be time to implement an innovative strategy to boost your ROI and conversion rates.

Investing in video ads is a perfect method of capturing the attention of your audience, and this option gives you the best opportunity to present a timely message in a creative fashion. Facebook allows businesses to create stunning video ads with their custom software, but it can initially be difficult brainstorming quality video ideas that will make your audience bow down and worship your products or services.

If you are struggling with the concept of producing the perfect video ad, take a look at Nike’s video ads for inspiration.

Nike Facebook Ad Video Embed Code

Nike’s video ads carry a motivational tone that successfully inspires their customers to purchase their products. Although Nike has a variety of celebrities at their disposal to market their products in these ads, you can craft an exceptional video and by just following this simple marketing principle: keep all of your ads relevant to your niche.

If you are running a barista, it doesn’t make much sense to create a video ad that’s full of promotions and no substance. What do individuals in your niche crave? For a barista, this obviously would be coffee.

Therefore, if you are promoting a free tasting event at your local barista, create a video ad that displays people drinking and enjoying your coffee and include a call to action at the end of the video. If a single picture is worth a thousand words, then a video should give you unlimited potential to spread your message to your audience.

Nike does this by displaying their products and allowing viewers to make their own decision about continuing with a purchase at the end of the video. Overall, investing in video ads are extremely efficacious for reaching your target audience. Nonetheless, be mindful that your video ads should tell your story and subtly promote your products or services.

Use Facebook Targeting to Your Ad Copy’s Advantage

When it comes to advertising your products or services online, it can be tempting to write your ad copy like you’re giving a speech on a stage. Though, if you want to be effective, create well-written ads that are personable. This means writing ads copy as if you’re selling to one person, and one person only.

This single individual is the person that you’ll have to convince to purchase your goods. Just as if you were a salesperson, you need to prioritize this person’s needs. Of course, your content has to be universal if it’s displayed on your website. However, Facebook gives advertisers the ability to narrow down granular audiences.

For example, if you are selling sportswear but want to create a message just for women, you can target your ads to women who are under 35 that live in the United States and are interested in exercising and fitness. Once you have your specific target audience, you can develop an ad that speaks directly to them.

Ensure That Your Ad Copy Matches Your Visuals

Most smaller business, usually in the B2B section, typically don’t have access to a ton of visuals for their social media networks. Consequently, when it’s time to create an ad, these businesses often scramble to find a last-minute image to accompany their campaign.

This can lead to creating an ad that mismatched. If your ad copy doesn’t align with your image, your audience will have no idea of what you’re advertising and your ad will be wasted.

Starbucks regularly posts captivating visuals that complement their ads. In their signature #StarbucksDate campaign ad, the copy mentioned that anyone who attended the event will receive a French press Caffe Verona with a delicious chocolate brownie. Do you know what images the company used in this ad?

You’re correct. The ad contained images of the French press Caffe Verona with the delicious chocolate brownie. By including a perfect visual in this ad campaign, Starbucks reminded its audience of what they would obtain if they attended their event, resulting in an outstanding ad.

Keep Your Call to Action Very Clear

The most effective Facebook ads have a clear and concise objective. Are you trying to obtain a lead, sell a product, or increase your brand awareness? Without this, your audience will see your ad, but they won’t know what to do or how to engage it.

Society6 sells and advertises custom cell phone cases, and their ads show the perfect example of how a call to action should be displayed.

This ad is much more than a beautiful depiction of quality iPhone cases; the ad contains a simple call to action that’s succinct and easily accessible to Facebook users. Once the image catches the eye of a prospective user, the only thing they will have to do is click “shop now” and they can move forward with their purchase.

Focus on the Offer, Not the Copy

Let’s begin this section by observing a quote left to us by the late Gary Halbert, one of the most brilliant advertisers of the 20th century.

“Strong copy will not overcome a weak offer but…in many cases, a strong offer will succeed in spite of weak copy written by marketing morons.”

In the broadest sense, Halbert communicated that a good offer will succeed on its own. This isn’t to say that excellent copy isn’t integral to an ad’s success, but the offer should always be attractive to be truly effective.

Let’s take a look at some examples.

Offer #1

Offer #2

Both of these offers are great, but there is only one offer that truly stands out. Which is it? You would be correct at selecting the second offer, and here’s why.

Although the first offer promises 50% off a women hoodie, the second offer will obviously elicit a more emotional response from its audience. Hence, it’s a very bankable offer. If you’re a dog lover, you will likely purchase the shirt just to feed the shelter dogs without realizing you just bought a shirt.

This isn’t to say that you should begin your own dog shelter, but you’ll only maximize your ad’s potential if you can sweeten up your offer. The best method of doing so is to sell an item without your audience realizing you are.

The fundamental lesson in all of this is to create compelling ads that don’t directly sell your products. Allow your offer to speak for itself, you’ll successfully entice your audience to transform themselves into valuable leads for your business.

About the author: 

Rolando Herrera

VP of Marketing for Insignia SEO (Co-Founder)

Business Website: https://insigniaseo.com/

Personal Website: http://rolandolherrera.com/

I’m a marketing executive and entrepreneur that enjoys helping people and businesses grow their concepts. I’ve worked in corporate for Disney, Boston Market, and many others and helped them deliver their brands to consumers. I’m currently a co-founder of a marketing agency, Insignia SEO, with business in over 50 cities in the US. My expertise is in Digital Marketing strategies that use Organic Marketing, Content Marketing, Paid Search Advertising, and Social Media as the delivery of information to the consumer. I have over 10 years of experience in the Tech and Digital Marketing space and I’m passionate about the fruition of a concept in the marketplace.

ProductsStartups

Online Videos; Why Are They So Successful?

If you’re a regular Internet user, you’ve probably seen more than one online video and more than two in the last few weeks. Don’t you find it much more comfortable to see the information you were looking for in a video, with images and a voice that explains it to you?

Online videos have become one of the most used tools by app development companies. It facilitates the promotion of their offers and services and reaches different sectors of the population. Although different individuals have different interests, they share a common interest: the use of the Internet.

We all know that the internet is available to any person, regardless of his/her location.

Advantages of online videos

However, online videos have many other advantages. Keep reading, and I’ll tell you the most relevant ones:

Low production cost

The ease offered by technological advances to be able to record on portable media such as mobile phones has made it possible for online videos to be possible not only for big companies with large capital. Online videos can be used by small businesses and even local businesses. It is not necessary to make online videos that rival the Hollywood blockbusters. However, you should not publish videos that offer a bad image of your business.

If you are a large company that has television ads, you always have the option of linking your online video with the advertising spot, creating synergies. Also, since the Internet allows you to measure the interaction of online video with the user, this will allow you to improve the effectiveness of television advertisements.

Do online videos impact on a company’s image?

It refers to catching the attention of the receiver. Online videos are important given its high attractiveness, which also allows certain brands or products to be remembered more easily.

Another important aspect of online videos is that it improves the differentiation of your business against competitors. It allows you to connect with the receiver through the images and emotions that you can awaken in him. All this translates into an increase in user confidence. It is necessary to note the need for creativity as a decisive factor for a video to trend or not. If you are successful, it is likely that your online video will be shared by the different social networks (the famous and sought after viral effect). This will increase your visibility and boost your sales increase.

Improve the permanence time of your web page

What is that? So simple: it refers to the time in which a user is on certain pages. Statistics have shown that users spend more time on websites that have online and explanatory videos than on those that does not.

It also improves SEO

It is also important to note how online videos improve the SEO positioning of your website. It is known that Google loves videos. So, if you add some videos to your website, you will improve your ranking position on Google search.

Do not let them copy you

A common and quite penalized practice by Google is the copying of content from other websites. However, copying an online advertising video is much more difficult. Therefore, in addition to enjoying greater security that you will not be plagiarized, you make sure that this one will be unique.

Do you want to make online videos to boost your business?

It is important to make online videos that will promote the image of your company. You should meet with top web development companies to hire WordPress developers to help you create websites where you can easily use online videos.

Do you want to make online videos?

Follow these steps when creating your website.

The first step is planning.

It is essential to determine, before its development, what are the objectives you want to achieve with your online video. You also have to know your target audience and be able to direct your video towards them.

The second step focuses on the recording of the online video itself.

It is important to clarify the importance of short videos, which provide more advantages than long videos. This is due to several reasons. In the first place, users do not usually watch long videos. It is also easier and faster for companies to create several short videos than a long one. Finally, the editing phase of these online videos is much simpler. It is also necessary to take into an account that there are many users who watch videos on portable platforms, whose reproduction is faster if those videos are short.

The next step is the editing of your online video.

A good tip is to insert the link to your web page in the video. In this way, if the user is interested, he can access your website to get more information. Another important thing is to include the logo or title that identifies and shows what the video is about. This will make it easier for the user to know what they are going to see. And, finally, you cannot stop making “a call to action” by encouraging the recipient to use or buy what offers.

Now that you have your online video upload it to YouTube.

Do not worry if you have no idea how to do it; it’s the easiest thing to do. First, you have to create a YouTube channel for free. Then you only have to upload the video by adding the relevant information. I recommend that you do not forget this last one since fields like the title or the description make it easier for the user to know what they are seeing.

Approve!

If you want to increase the visibility of your online video, you only have to upload it to other social platforms, such as Twitter or Facebook. This will multiply the number of visits and the possibilities of sale.

Do you want to know the success of your online video? Well, go to the number of reproductions and statistics that the video shows you and thus measure your results.

 

 

Author Bio:

 Kenneth Evans is a Content Marketing Strategist for Top App Development Companies, a research platform for top app development companies in USA, UK, India, UAE, Australia and around the world. He has been contributing to various blogging platforms and Forums.