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SEO: How Reputation Has Become an Important Ranking Factor

The guidelines of Google Quality Rating seem to be increasingly relevant after the latest updates and if you want to be top in search engines you can no longer ignore the reputation acquired and that you will succeed in acquiring online.

Chris Smith, president of Argent Media, had predicted everything you will read in this article back in 2007 when he said that Google could use the quality scoring for organic rankings, proposing a whole series of changes to be made to the websites, mainly focused on quality factor.

According to Google, over the years Google would have applied a Quality Score, identifying factors such as a page “about us” that is precise and detailed, a contact page that introduces trust, good usability and user experience, clear use of copyright and a good spelling and grammar, just some of the fundamental factors that we then saw to have been the path taken by Google for the evolution of the algorithm.

The most recent edition of Google’s “Quality Evaluators Guideline”, also called “Quality Rating Guideline” (“QRG”) is almost a script of its previous recommendations regarding quality factors.

Google’s “Quality Rating Guidelines” are increasingly relevant after the latest updates

Discordant voices also from official Google sources seem to bounce on the importance or not of the reputation, going from the same  Danny Sullivan  who confirmed that the evaluations of the  human evaluators are not used in the automatic learning of the algorithms, while  Marie Haynes explained how it considers that the elements mentioned in the guidelines for quality assessment may be factors that influence the ranking, such as a company’s BBB ranking and the reputation of the authors.

At the same time, Googlers have increasingly advised webmasters to “focus only on quality”, and even recommend webmasters to read QRGs to offer the best possible content, just as Sullivan himself did when he officially commented on the updates of the basic algorithm of last October.

But then how does Google determine the quality in an algorithmic way starting from the concepts of competence, authority, reliability, and reputation that seem very subjective?

The Google algorithms have to translate these concepts into measurable criteria that can be measured and compared between sites/pages competing.

Chris Smith believes that some of Google’s previous algorithmic developments probably point towards this process, interpreting a certain degree of disconnection between what people asked and how the various Googlers responded and how people themselves interpreted these answers.

If Google instructs its human raters to evaluate the EAT (Expertise, Authority, and Trust) of a site but does not incorporate the resulting evaluations, what is the algorithm that uses the algorithm?

Simply stating that the algorithm uses a collection of things like a BBB assessment, user reviews or link trust analysis, even if that answer seems too limited. Also, to say that Google provides a quality assessment based solely on link trust analysis and query analysis seems too limited.

That’s why by deduction we could say that Google is obviously taking into account some factors that go beyond a more advanced analysis of links/queries, even if this still remains a fundamental part of the mix.

The website quality patent from Google

One of the many Google patents we talked about months ago is based on machine learning. Noted by Bill Slawski it is the ” Website Quality Signal Generation “. In synopsis, it said how human beings could be used to assess the quality of websites, and therefore the analysis algorithm could associate those evaluations with website signals, probably automatically identifying the relationships between quantified signals and values of human evaluation, generating models with characteristic signals. These signal patterns could then be used to compare signals with other websites not evaluated to apply quality scores to them.

The wording is rather fascinating: “Raters connect to the Internet websites and rate of quality of the websites. The raters can submit quality ratings to server analysis through the rating input device. The quality analysis server receives website quality ratings the website quality ratings are associated with a uniform resource locator and other website signals corresponding to the rated website. The quality analysis server identifies relationships between website quality ratings and website signals and creates a model representing relationships, as described below.

As you will have noticed some of the same things mentioned above are mentioned in the QRG. But this is not the reason why the patent is so convincing, but because it provides a very logical framework in which to develop methods to evaluate the quality of websites and web pages, and to generate a Quality Score that can be used in the determinations of ranking. The methods in question indicate that relatively small sets of test pages could be used to create models that could work well on all other similar or similar pages.

Imagine that you have identified a type of page for which you want to create a quality score, such as an informative article on a health topic. Google could take the signals we mentioned earlier including the amount of content, page layout, number of ads and ad placement on the page, site reviews, reviews and links to content created on other sites, the links off the page (perhaps indicating the identity of the content creator and / or citing reference information sources), site and page links (PageRank), clickthrough rates the page from its first keyword searches, the correspondence of the title visible at the top of the page with the content of the page and the title of the research fragment and the meta description as well as the factors that indicate that the site is up-and-up.

By testing numbers of similar page types, Google may have developed a model of combining quality signals and developed a score value associated with it.

In essence, when a page of an article on a health topic has a certain range of criteria such as PageRank, plus a certain layout of the content, plus a certain PageRank, plus CTR, more user reviews, plus lots of other factors then Google could apply the calculated Quality Score on the page without any human being reviewing it manually.

Interpreting the diagram published above with a broader interpretation, we could hypothesize that thanks to automatic learning the system could identify more complex relationships (like assigning a certain quality score if the PageRank is N to NN, CTR is X to XX, coupled with a specific type of page layout) and not, for example, saying that an article on a health topic evaluated with a certain level of quality assessment should have a minimum PageRank of X, a minimum number of links, etc. .

In fact, it is the same patent that describes this possibility, right when he says that “in some implementations, the model can be derived from the web site signals and from the web site quality assessment using a submachine learning that implements a support vector regression “.

In essence, this produces an automatic learning classifier. The model can, therefore, be used to identify all the pages of a common class, calculate a quality score and then apply the same or similar evaluation to other pages of the same class and/or category.

Many other SEO analysts have long been saying that Google is incorporating machine learning into content rankings (see Eric Enge and Mark Traphagan), and not just in interpreting the queries that Google has publicly revealed.

This really explains some of the inconsistencies we have seen in Google’s search results for months. The neural networks seem to produce very holistic scores, so aim for any signal or even a handful of signals that most influence the outcome in a given case would probably not really possible.

The various possible signals that probably incorporate the Quality Score also have a certain complexity

  • PageRank – and/or some evolved signal that can also involve the quality/trust of links;
  • User Reviews Sentiment – Google’s QRG suggests that there would be a certain threshold of reviews, so if a business/website had relatively few total reviews, they could most likely be rated as unrepresentative. So, if Google is incorporating reputation, how else could they adjust the ranking if they don’t do some kind of sentiment analysis? Of all the rather nebulous quality assessments, the feeling is relatively simple to analyze and use.
  • Mention Sentiment – Do people mention a product in social media and e-mail? The “buzz” of social media is a measure of popularity and even feeling can be a measure of quality.
  • Click-Through-Rate (CTR) – (and relative bounce rate) there was a lot of debate about this potential factor over time, but like the Quality Score itself, if used by the Quality Score of the ads, why not also for organic rankings?
  • On the other hand, if it is only a part of a website’s Quality Score, then CTR is not a direct ranking factor and this could explain the discrepancies in the search results.
  • Percentage of Ad Placements – How much of the total space on the page consists of ads? Google may have calculated a minimum / maximum threshold. Also, how many ads are on a page and how much do they split the main content of the page? Are there gaps or overlaps that cannot be closed? Do the ads follow while scrolling the page?
  • Missing sites Identification information- Sites should ideally have “About” and “Contact Us” pages. About the sections, they should explain who the company is and, even better, list the most important staff members along with the photos. The “contacts” page should ideally have as much contact information as possible, including addresses, phone numbers, and contact submission forms. It probably helps if the staff pages are linked to employee social media and LinkedIn profiles and vice versa. There is nothing worse than visiting a site and not being able to see who’s behind it!
  • Critical E-Commerce and Financial Site Factor- The HTTPS protocol is a fact – but it is also true that Google goes beyond the simple checking-off if you have HTTPS but since not all configurations and encryption are the same as E-Commerce and financial information sites must also have clear Terms and Conditions, Privacy Policy and customer service contact information. In addition, they must include the Help sections and the Goods Return Policies. Even if Google does not use the trust badge as a quality factor, it is still important to have it to reassure consumers online and can increase sales by increasing trust.
  • Site speed – this is almost taken for granted, but it has always been a factor in the PPC Quality Score, and it is still a type of quality measurement in organic research.

How the PageRank Score calculation method could be used

Another interesting aspect of how the Quality Score could work is that the Quality Score of a page could also incorporate the Quality Score of the other pages that link to it or to its domain.

The Quality Score could partly be calculated by iterating over the entire graph of the link a number of times in the calculation of the scores, using a method similar to the original algorithm of PageRank. This would produce a more weighted scale of the Quality Score values, helping to ensure that the highest quality content is truly at the top, completely burying the lowest quality content to the point where research is virtually never encountered in typical interactions of research.

Comments on some sites affected by Medic Update

Barry Schwartz published a handful of sites affected by the Medic Update, and observing them it was noted that most of the above criteria were missing as the potential quality factors and that the QRG specifically mentions:

  • com – He had no page. Infinite scroll. The “Contact Us” page was on a different domain. A reputation of article writers not necessarily experts in medical subjects. Very large ads and lateral grotesque and distracting badges.
  • org – Redirect, cartoon images on the staff page, no text, no phone/address. The contact form appears only after a human click of validation.
  • com – Customer service contact telephone number that is difficult to locate and that can be connected to a subdomain.
  • com – Information on the page redirects to the homepage! No phone/address /personal address. There was also a strange graphics code of the logo.

Mixed messages with respect to ranking signals

Some of the potential signals we have mentioned have been quite controversial but they could rightly explain why there is a major divergence on what some SEO professionals believe are classification factors and what the Googlers argue.

Chris Smith also believes that the Googlers sometimes played a semantic game. The presence of one or more controversial factors (CTR, sentiment analysis, etc.) is not direct ranking factors because these factors may or may not turn into a complex assessment that results in a Quality Score. And he continues his thoughts by saying that, for example, “if my conjectures on the Quality Score are close to how it works, then two different pages on the same topic could be very similar and both have a high CTR, but the Quality Score of one or two could be significantly higher due to a combination of other factors. In other cases, still, a higher CTR could move a page upwards to be classified at a higher quality level “.

A model of a good quality page sounds like a ” search recipe “, as Danny Sullivan himself defined it. There are therefore different combinations and weightings of the factors used to determine the quality scores of the different types of pages.

And that’s why, taking up the holistic concept mentioned in the article, Chris Smith defines Quality Score as a gesture. This is why Googlers have recommended unclear changes for sites affected by the latest updates, such as “working to improve overall quality” and “focusing on making the best possible content”. Apart from technical SEO problems, it is rarely possible to change one or two things throughout the site to improve low-quality scores. As Glenn Gabe observed on the sites affected by these changes, “site owners should not look for a single smoking gun, as there is almost never one.”

How to improve the quality score of your site

How can knowing that Quality Score is a complex Gestalt can help improve the ranking?

The good news is that most of the SEO guidelines are still very current. A good SEO approach must always reside in the technical SEO construction, keeping error pages and pages without content to a minimum. Eliminate pages of thin and superfluous content. Avoid prohibited link building practices.

SEO itself is a holistic practice, and as such it constantly needs to be done all the things that are appropriate and reasonably feasible to optimize any website.

Certainly, all the elements that reassure consumers are of vital importance: information on the pages, on the contact pages, on the pages of the Privacy Policy and on the Terms and Conditions, contact options of the customer service, as well as, if necessary, updating the contents.

Nothing should be left to chance, displaying the site as if you were a user, trying to completely satisfy the needs of real users, responding to negative reviews and trying to get online reviews from satisfied users/customers.

Finally, it is necessary to practice proactive reputation management working to positively involve the community, both online and offline, in a coherent way over time. Engage with social media and develop your presence through these channels. Provide free good advice as online experts to build your reputation. Become a member of professional groups in your sector and community groups. Respond in a professional way and don’t fall into online provocations.

So here we are at the end, remembering that all these practices will generate the signals for a good quality score over time and the benefits will soon arrive.

Author Bio

Wanda Mooree run’s professional SEO authority services firm in Texas. Also spends a lot of his free time educating the minds of thousands of young Texas SEO and top agencies. She is a featured author at various authoritative blogs in the health and fitness industry and currently associated as a blogger with Justseotech.com

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What Mobile App Security Will Look Like in 2019

With the recent security lapses at both Facebook and Google, it has never been more apparent that app security is crucial to the smartphone app user. The theft of pertinent information can lead to massive financial and identification loss as well as the cost of litigation and recovery.

Mobile apps have many of the same threats that you would find on a desktop app. They both use a network, go through a server and have an operating system with smartphones using either Android or iOS. 

Businesses nowadays need to partner with a solid app development company that is on top of security breach data, staying one step ahead of the digital thieves who never rest in their attacks. A company like Guarana Technologies has years of experience and will bring a number of added security features to any app they design. According to their security experts, mobile apps may be susceptible to:

Keylogging: A common attack method by hackers is keylogging, where keystrokes such as logins and passwords are stolen and recorded.

Screenshots: App screenshots can sometimes be used to access personal, sensitive information that is then extracted and used for possible ID theft.

Android only Overlay attacks: A digital attacker can use an overlay window to cover a legitimate app on the smartphone. When the app is used, the information is instead sent to the hacker rather than the intended destination and data is stolen. 

This, of course, begs the question: what tools are available to combat attacks on mobile apps?
A competent app development company will utilize tools to create a more secure product, partnering with the client to create a safe, secure app for their customers or employees. Here are some of the ways mobile app security has evolved to block the actions of nefarious data thieves. 

  • Version management: the continuous monitoring and updating of the app version that is installed
  • Authorized user controls: the ability to allow only authorized user access to the app
  • Time frame use: disabling the app after a certain time frame, such as a date or span of time (30 days for example)
  • Communication stop: Only allowing the app to run when it is able to connect to the server provided by the app developer
  • Data wipe: Certain criteria must be met in order for the app to work correctly. Data can be wiped if these are not met
  • Geolocation parameters: Location parameters can be set geographically so the app will not work outside those areas. The app will not work or will simply shut down or wipe the data outside of the parameters.
  • Unique PIN codes: Authorized users will have their own predesignated PIN codes to access the app which can be reset and authenticated through email.

Business apps in this day and age must have a solid partner when it comes to app development — a partner who recognizes the threats that are emerging on a daily basis. The recent security lapses at both Facebook and Google are a sign that now, more than ever, app security is an ongoing problem. Be sure your developer understands these threats and can provide security solutions you can trust.

DevelopmentInsightsMartech

How Can Small Businesses Improve Their Financial Performance

Nowadays, one of the biggest issues small businesses oftentimes struggle with is finances. Ensuring financial health for your small business while trying to compete on an overcrowded market may seem next to impossible.

Aside from that, financial pitfalls are quite common in the business world and numerous small business owners oftentimes make a financial mistake even though they were trying to avoid them, in the first place. However, ensuring good financial performance for your small business doesn’t have to be that much difficult.

If you’re well organized and if you monitor your finances regularly, you can eventually identify the mistakes you’re making and fix your financial problems. Even if you do, in fact, make a mistake, you can mitigate and minimize the damage with the right approach in place. With that in mind, here are a few ways small businesses can improve their financial performance.

Reduce operational costs

Operational costs are the most important business expenses that eventually yield a return on investment (ROI). In other words, operational costs are investment expenses required for your business to become profitable.

Reducing these costs, without sacrificing product or service quality, can be quite challenging. However, if you manage to do so, you will vastly improve your company’s business performance. Operational costs include manufacturing, labor, marketing, and other similar expenses. That being said, here are a few ways you can reduce operational costs for your business.

  • Outsource business operations.
  • Hire freelancers or part-time workers whenever you can.
  • Negotiate better deals with suppliers.
  • Opt for efficient technology.
  • Get rid of inefficient systems.

The more operational costs you manage to reduce the better your financial performance will be. Just don’t overdo it to the point where your products and services start to lack their original quality. The main reason is that your customers will undoubtedly notice and you’ll face a consumer outrage.

Keep your cash flow positive

Positive cash flow is one of the most important factors in your company’s financial performance. The main reason is that cash is your most liquid and thus your most important business asset. Without cash, your company can easily go bankrupt even though your company is generating profits and good revenue. Here’s an example.

Imagine you get paid via invoices and your invoices are due in 120 days. That means your company has generated both revenue and profits but you won’t have the cash for the next 120 days. During that time period, you still have expenses to cover, such as bills, utility taxes, employee salaries and so on. If you don’t have the cash to cover those expenses, you’ll have to look for external funding.

For instance, affordable payday loans could cover employee salaries and a bank loan could cover the rest. On the other hand, if you don’t secure external funds, the only thing left to do is declare bankruptcy. That’s why it’s very important to always have a positive cash flow, otherwise, your financial performance may not be so good.

Cut down your overhead spending

Overhead costs are similar to operational costs. They are also important for your small business operations yet they don’t yield any ROI. In other words, they are a necessary money drain that can be reduced in order to improve your company’s financial performance.

Overhead costs include bills, legal fees, taxes, utilities, maintenance, rent, travel expenses and so on. They are the expenses that are more or less necessary for smooth operation of your small business but that doesn’t mean you have to overspend on these costs. Fortunately, cutting down overhead expenses is much easier than reducing operational costs.

For instance, get rid of a land line if you’re not using it regularly. Also, you can move to a smaller office with cheaper rent or get rid of an office altogether if your employees can work from home. Another thing you should consider is going paperless. In a digital world, spending money on paper documents and paper waste is simply a waste of resources.

Improve your accounting

Most financial mistakes originate from the willingness of small business owners to manage their company’s accounting themselves, without having the proper knowledge or skills to do so.

Yes, you may save a few bucks by avoiding hiring or outsourcing an accountant or a bookkeeper, but the financial mistakes you might make in the process can cost you a lot more than what you would have spent on accounting services. There are firms with proper payment solutions for accountants that you can opt for, and that provide convenience to both parties.

Having an accountant to manage your finances is crucial for your company’s financial performance, so don’t think that by avoiding paying one’s services you’ll be able to save money in the long run. Furthermore, an accountant doesn’t just manage your books or your taxes. As a matter of fact, an accountant is also a financial advisor who can give you valuable advice on how to improve the financial performance of your company.

Managing the financial performance of a small business can be quite challenging. Your company’s profitability pretty much determines its overall success. With that in mind, having the right strategy in place and planning ahead can greatly help you out, not just managing your business finances, but also improving the financial performance of your company.

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Guide For a Procrastinator to Manage Debt and Finances

The fact that most of the debtors find them in the vicious cycle of debt is primarily because they fall prey to their own devices. One such bad habit is procrastination from time to time. Most people think that they will repay a loan easily and on time and take on a loan but seldom find things happening in their favor or as they wanted to.

This is because most loans, especially the credit card debts carry on huge rate of interest that is accrued on the principal balance. The most worrying part and the most overlooked one as well is that this interest gets accrued at a compound rate that eventually results in a debt amount as high as the sky.

This is when people look for alternative options to repay their debt and get rid of those annoying and often embarrassing collection calls. In such situations they find that there are two most favorable options available:

  • One is to consolidate their debts with a bigger loan at a lower rate of interest and longer terms and
  • The other is to settle the debt for a reduced amount and pay it off one time or in installments is the creditors allow doing so.

Now, given the fact that the outstanding loan amount will be significantly reduced, most people opt for debt settlement without even knowing much about it or going through the debt settlement reviews to look at the bigger picture and its consequences. This is another mistake that is often committed by the debtors who love to delay debt payments.

Therefore, when it comes to managing your finances you must make sure that you avoid delaying so that things do not quickly become too expensive for you to handle.

Give up procrastination

This is basic. Since your life is busy you will find less time to deal with your debt given the fact that there are lots of things such as the due amount and due date to remember. However, there is no denial of the fact that you will have to pay the price for your delay or forgetting to pay your bills on time by having to pay enormously in the end.

Irrespective of whatever is the reason behind your procrastination, it will lead to a financial mess eventually. Make sure you move it to the forefront of the to-do list. Even if you are a habitual procrastinator, you must make sure that this is a doable thing by espousing a few small changes in your habits to achieve far bigger results down the line.

Better automate things

If you are predisposed to procrastination it is best to automate things as much as possible. This will keep your payments on top of all things and save you from feeling overwhelmed. This is the best approach to take especially if you have multiple creditors to pay every month.

Automating your payments will also help you to avoid late fees and charges. Therefore make sure that you:

  • Set up text or email alerts to know when the payments are due
  • To know when there are any changes in the minimum payment amount.

You can set up such automatic payments with the lender directly or through the bill pay tool of your bank. All you have to do for this is to make sure that you have enough money in your account so that there are no deficits of funds to cover the amount you owe.

Consolidate your debts

This is one best way for the habitual procrastinators to pay off their multiple bills. This approach will have several benefits to offer such as:

  • Your multiple bills will be reduced to only one
  • You will have lower payment to make to one single creditor only and
  • You will avoid miss outs and therefore accrued interests and fines.

This will make life as well as your finance management much easier offering you a lot of mental peace and lots of sleep at nights.

Credit card management

Most people have multiple credit cards and use all of them in a month and find them in huge debt in the end. As a prudent person, if you are using credit cards for your purchases, make sure that you keep only two credit cards active at any given time.

  • One of this should be of lower interest rate so that you can use it for bigger purchases and get a scope to revolve a balance and
  • The other credit card to use for anything else including earning rewards.

Make sure that you pay off the balance in full well within the interest-free period.

Assuming that you have multiple high-interest credit card balances, check out whether or not you qualify for a 0% balance transfer. Though most credit card balance transfer will charge you a 3% fee added to your transferred amount, such an approach often makes financial sense, especially if you are prone to procrastination.

Just make sure you create a proper and effective repayment plan to reduce the balance as much as you can within the no-interest period. This will direct all your payments towards the principal till the time the 0% offer is not expired.

Turn to technology

Technology does not only make your work easier and faster but it may also change your behavior as well. This is very helpful for a procrastinator as they find it very difficult relying on their willpower. If you turn to websites and apps it will help you to change your unhealthy behaviors and transform your bad habits into good ones.

There are even a few apps that will aggregate information regarding multiple accounts. These apps will help you to see the amount due and outstanding on a weekly or a monthly basis. Based on the information you can plan your moves accordingly. Just make sure that you set proper reminders so that you can log in regularly.

Remember, dealing with procrastination is difficult but not impossible. All you need to do is break things down into small, simpler and doable tasks to see big improvements in your finances.

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How to Protect Yourself from Identity Theft Online

Identity theft or impersonation is a crime but it is very common these days. And the alarming part is that not many people are aware of the concept of identity theft. Viruses attacking an individual’s laptop or desktop was a primary threat to people in the past. Many telecommunication companies introduced measures like antivirus services as part of their Internet packages to protect consumers from any threat. For example, AT&T offers this feature.

Identity theft is something that individuals themselves have to protect themselves against. Here’s your guide to identity theft.

What is Identity Theft?

Identity theft is also referred to as identity fraud. It is a practice where a person uses another person’s identity or his personal information without permission. This information includes the following:

  • Name
  • Driver’s license
  • Social Security number

The criminals would then make use of this information to commit fraud. The nature of the theft is not restricted to one type only. Many different types of identity theft can occur. Because criminals are always in search of new ways to exploit others.

How is Your Identity Stolen?

It is not something that you would know about unless it happens to you. This is a rather scary part. Because the victim does not realize unless it is too late. In fact, in most of cases, you won’t know until you review your credit card history or the like. Which is even more dangerous because the maximum damage occurs by the time you realize about the theft. One thing that you should know is that there are various forms by which the data is stolen. Some of the common types of breaches include:

  • Mail theft
  • Wi-Fi hacking
  • Phishing and spam attacks
  • Malware activity
  • Dark web marketplaces
  • Data Breaches
  • ATM skimmers

Protection against Identity Theft

Here are all the ways by which you can protect yourself against identity theft:

Use of Passwords

You should be very careful about your use of passwords. Make sure that you protect all your digital devices using a password. Many people do not feel that it is necessary to ‘password protect’ their devices. While there are some people who think that it is a hassle, others just believe that there is no need to have a password. Well, seems like they are wrong to think that way.

There are also people (the absolute geniuses) who will use one password across all platforms. I mean the hackers don’t have to do much to exploit their information. It is always a good (read: best) idea to have a combination of passwords. You should have a different password for Facebook, Snapchat and Instagram, for example. Note it down somewhere if the information is a lot for you to remember.

Stay Away from Shady Websites

Many crimes take place when you visit a shady website. You should always be very careful about the type of website that you are visiting. In case you are not familiar with what a shady or a skeptical website looks like, let me guide you. Identity thieves usually try to fool you into thinking that a certain website or an email is from your bank, for example. That is a very common trick.

Apart from that, they can even use website links that look similar to your credit card company etc. You need to act alert. In case, you feel that a certain website is not what you think it is, you should report it. Also, do not type your password or your username on any unfamiliar login screen.

Do Not Give Out Your Personal Information

Fraudsters have this common routine of calling various customers and pretending to be a representative from their bank or credit card company. They ask for personal details when they make such calls. You just need to remember one thing. You should never give your personal information to anyone over the phone. Avoid doing so. You never know who is on the other side. And the truth is that no legitimate company will ever call you to ask for your personal information. So no matter how genuine it may sound, do not share your personal information with anyone over the phone.

Conclusion

You have to play safe at all times. Be very careful. In case, you are not sure if the Internet service you have subscribed to offers protection against malware or not, then call the helpline. AT&T Customer service number or whatever the company is in your case is always working for such queries. So do not hesitate when in doubt.

MartechProducts

The Best Vlogging Cameras

Vlogging is getting bigger year after year. In fact, it has launched a lucrative career path for many people. If you plan to get into vlogging, whether as a profession or as a hobby, you need to invest in the right camera. We suggest that you try a video camera rental first to get a feel for the camera and test it out before buying. Plus, it is also an economically-sound alternative since renting is cheaper.

Before we start, if you are looking for the best place to rent a camera that can be used for vlogging, one that you should check out is BorrowLenses.

Canon PowerShot G7 X Mark II

In a list that has been compiled by TechRadar, this model emerged on top. This is no longer surprising given its impressive technical specifications, like 20.1-megapixel resolution and 1080 60p video shooting capability. It also comes with a 3-inch tilt angle touchscreen, which will make it easy to see yourself when recording a vlog. This tilting screen is actually a must for vlogging cameras.

Fujifilm X-A5

One thing that we loved the most in this camera is the compact and lightweight body, making it ideal for vlogging. It also has a Smart Selfie Mode, allowing you to easily take better shots of yourself. Despite being small, it is packed with powerful features. The LCD screen can flip at up to 180 degrees. There are also top-notch video features, such as 4K resolution and slow-motion playback.

Sony Cyber-Shot RX100-IV

According to The Wirecutter, one of the best things about this vlogging camera is its ability to shoot 4K videos. It also has image stabilization, which will prevent the shots from being shaky. Plus, there is face recognition, allowing it to automatically focus on your face when taking a vlog. The LCD screen can also be flipped at 180 degrees. Lastly, there is Wi-Fi connectivity, allowing you to easily transfer files on your smartphones.

GoPro 7 Hero Black

This does not have a tilting screen, but it is a favorite amongst vloggers because it is compact. It comes with a 2-inch touchscreen. This action camera will be the perfect option for those who vlog about their adventures, especially their vacations. The camera is also known for its silky-smooth stabilization, providing an assurance that the video will be seamless and clear. Its rugged construction and waterproof body also make it great for adventurous vloggers.

DJI Osmo Pocket

This has just been recently introduced, but it has quickly captivated the attention of the vlogging community because it is compact and lightweight. It has 12-megapixel resolution and a 1-inch touchscreen. At its size, it is impressive how it is capable of shooting 4k videos at up to 60 frames per second. It has an innovative feature that allows it to deliver excellent stabilization.

So, if you are into vlogging, we suggest that you take a look at the cameras that have been mentioned above. They will make it possible to take exceptional videos of yourself like a pro!

DevelopmentInsightsMartech

Web Development Best Practices to Set Yourself Up for Success

Website development is one of the most successful businesses in the digital era. The age of information in the new millennium has helped countless businesses take over a significant portion of the market. From brands like Nike to Apple, Amazon to Netflix all of them has utilized the power of creativity in design for their company. Look at these larger than life companies initiate a sense of optimism and awaken hope for a web development firm that everything will go as planned without any glitches.

While a positive mindset may help you achieve your goals, it is often not enough to help you succeed. In particular cases like the web developing industry, the market is too saturated for its own good. Competition is ideal for any industry, but a plethora of options even in the rarest of niches sets the present companies in the market for disaster.

Web development and design is the field of creativity, innovation, and for people who strive to achieve complex goals. Finding success in any field is possible by following the right steps and remaining motivated on the path. So if you are in the web industry and are aiming to succeed, here is a list of the top practices that will help you out.

Creating a plan of action

This may seem like common sense, but quite often, ambitious web designers fail to look at the bigger picture before starting the work of coding and creating. Constant rewriting of the website code is a waste of time and energy that can be easily avoided by having a prior plan in place. It is suggested that you must understand your priorities. A keen understanding of purpose is necessary to find success.

Prioritizing the user experience

As a professional creating custom web design, you must be aware of crucial user experience is to any site. Smooth navigation, throughout the design, and creative elements, make any website look genuine and often attract a higher rate of return on investments. Three-fourths of your project is the research and design while only a quarter equals programming.

The user experience needs to have a balance of blatant promotions and subtle clues. Since the customer today defines the market, it is compulsory of the web designer to understand the target audience to the nth degree. Any negligence in the research can lead to significant loss of time, energy and resources.

Be smart with the code. Instead of overwriting in an effort look clever, we suggest web developers to spend their time writing a simple, yet powerful code that works well for the audience and the company. In other words, your job as a web designer is to prioritize the customer through the lens of the client. Each line of your code must have a definite cause to be written. Unnecessary coding is an invitation to devastation. Hence we would reiterate the importance of brevity in the code for the umpteenth time.

Remember that progress is a process

The ideas always considered shippable are quite often the ones that lead to break downs. Letting a huge feature hold you back is like dreaming of an Apple watch before the development of the first computer. The use of Lean, Agile, Scrum and XP is a safe bet.

Since development is not an event but a process, there’s no harm in continuous trial and error. Incremental changes throughout the project would reduce the chances of major pitfalls. Hence we suggest our readers be practical and score singles, instead of wasting precious moments to hit the grand-slam of a home run!

Write to the present

It is only natural to try to predict the future trends of your market to succeed in the critical competition. However, that does not mean that the developer over engineers for an undetermined future trend. Disregarding the trends of today in favor of a futuristic possibility is like closing the bakery at lunchtime while hoping to make sales in the snow!

Depending too much on a hypothetical situation may leave a negative impact on your user interface which will inevitably worsen the user experience? Create backends that you can either fall back on or give yourself enough space to improve with the trends of the time. Leave sufficient flexibility in your web design so that you don’t necessarily have to do a complete overhaul; which is not only expensive but also tedious. We suggest our readers test the code that they create.

We believe that testing is a crucial element in the process of serious web development. Writing overcomplicated or illegible code is an error no professional should do. It is your responsibility as a creator to ensure that your code is updated and has undergone severe tests.

To conclude this article, remember to continue practicing and growing. The more you exercise your skills the likely you are to get better and improve your own mistakes. Your experience in the field of coding and creating will get you the insight no one shares. Keep reading, keep learning!

About the Author

Alma Causey is a Freelance writer by day and sports fan by night. She writes about tech education and health-related issues. Live simply, give generously, watch football and a technology lover.

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How to Create Kickass Interactive Content

Before you rush into seeing the infographic, consider this. Interactive content is reported to have 2 times more conversion than passive content. Moreover, 88% of marketers feel that interactive content helps them stand out from their competitors. With such overwhelming support in its favor, it’s only fair that we hand out tips on how to create it. Here is an infographic by Outgrow to help you learn more:

Now that you know how to create it, let’s talk about your option. And let’s face it, you have many. What are the types of interactive content you can create? We have listed most of them here for you.

1. Interactive Quizzes- Graded and Outcome

Interactive quizzes can be of two types- Graded or Outcome. The graded quiz is like a surprise test.  Only much more fun.
The lead/user attempts the quiz and is marked on the basis of answers that you have marked as correct. Here is an example:
Suppose you are a marketing agency that provides social media marketing solutions. You can create an effortless graded quiz like this one. Moreover, you can boost your lead generation by upselling and providing a free FB marketing ebook to people in exchange for contact information.

On the other hand, Outcome Quiz is meant to give personalized results. to the potential lead according to the answers they have input. Much like personality quizzes!

2. Interactive Calculators

Calculators can be best used to collect the email addresses of the middle of the funnel and the bottom of the funnel leads. They provide value to the lead/user determined by determining the quantitative value of a question they might have. How much will your legal fees be? How much should you spend on paid advertising? All you need is an interactive calculator!

3. Survey/Polls

According to some sources, the average response rate for the survey is 24.8% Add the magic of interactivity in it, and the percentage increases exponentially. You can use polls like this to build buyer personas, provide better customer experience, or just to have fun!

4. E-commerce Recommendation

Here’s how this works.

Potential leads can enter inputs according to their needs and personality. Each question is mapped to a certain response. The quiz provides the product results for those users accordingly. Here’s an example.

5. Chatbot

A chatbot is a tool that allows the company to conduct conversations with a user without the need for human personnel. Basically, it handles all the grunt work so the employees can use their time for more productive purposes. Here’s an example.

There is abundant potential in using interactive content. We hope that through this article we have prepared you to tap into it.

So, what are you waiting for?

Interact away!

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What’s the Status of Women in Tech in 2019?

It’s no secret the tech field is dominated by men. Even though women now make up roughly 46 percent of the workforce, they only hold 24 percent of computer science jobs and about 11 percent of executive-level jobs in Silicon Valley. Of the women who do make it into Silicon Valley, they make 61 percent less than their male counterparts. That evens out to an average of over $16,000 less per year.

There is no direct reason for the gender discrepancy; however, speculation largely lends itself to the rise of the “male tech geniuses” like Bill Gates and Steve Jobs whose overpowering success overshadowed females in the field. Additionally, women are viewed as too emotional and face the problem of pregnancy bias that men do not.

When a man fails or makes a mistake at work, they are allowed the opportunity to explain themselves and fix their mistake. The same can not be said for women. When high-powered women make a mistake, they are met with a much higher level of scrutiny. Their failings are seen as a reason they shouldn’t lead rather than a simple misstep.

How do women actually stack up?

Although women are not as prevalent as men in the tech industry, that’s not due to lack of skill. On the contrary, female-powered companies have historically performed 3 times better and generated 12 percent higher revenue than those led by men.

Furthermore, in a GitHub study, code written by women was actually accepted 4 percent more often than code written by men. The catch? The coder’s genders were not disclosed prior to the acceptance of their code. Women in the study were in fact, better coders, but only when the judges were unaware they were women.

What is the effect on women?

The turnover rate is more than twice as high for women as it is for men. 41 percent of Women in tech are leaving their jobs as opposed to 17 percent of men. Of those women, 56 percent leave in the middle of their careers; 24 percent of whom leave the tech field completely, 20 percent leave the workforce altogether.

Why? Most often it’s because 30 percent of women over 35 still hold junior level positions while they see their male colleagues moving up around them. Rather than stay in unfulfilling jobs they will never advance in, women choose to leave in search of fulfillment elsewhere.

What are companies doing for women in tech?

Diversity initiatives

Many companies are dedicating time and money to work on diversity initiatives. Though only the companies who are truly diverse tend to be the ones who report, they’ve proven organizations with a more diverse workforce perform better. But that’s not all. High-diversity businesses also have more satisfied workers and a leg up on the competition.

Pinterest has one of the most diverse executive teams at the moment; however that number is only about 8 percent. Google also has higher numbers than the national average with a 30 percent female workforce but that number is still much lower than men. Tech companies are putting in the effort to catch up, but still, have a long way to go in diversifying their teams.

Reducing pregnancy bias

Pregnancy, maternity leave, and motherhood seem to be the largest biases against females in the workforce, especially in the tech industry. The United States is one of the only countries that does not require paid parental leave for businesses. As a result, many women are forced to choose between their careers and their children and leave the workforce. Some companies though, are making a point of actively combatting that.

For example, Netflix provides unlimited paid parental leave for a year following childbirth or adoption. Tech giants Google and YouTube give new mothers 18 weeks of paid leave while also give families $500 to invest in the stock market for their children.

Women still only account for about a quarter of the workforce in the tech field and are often overlooked. However, they have proven to be just as successful as, if not more successful than, their male counterparts. Though the tech industry has a long way to go before bridging the gender gap, they are slowly adapting practices to get there.

 

A big thanks to Amanda Peterson, to writing and submitting this piece to us.

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The Secret Ingredient In The Online Dating Market With A Tinder Clone App

Modern technology is bringing a record change in the relationship between man and machine which is also impacting our interpersonal relationships. Sending hand-written letters to friends or loved ones has almost gained vintage status. The main reason behind this is the abundance of electronic tools redefining our communication modes.

A similar change can also be seen in our dating life as people are seeking out partners in the virtual space. This is leading to rhetoric popularity of dating apps. If you are thinking of devising a dating app, then you can walk in the footsteps of Tinder – the pioneer of such services.

Tinder gained an edge over its competitor apps with the revolutionary left swipe for dislike and right swipe for like. People previously felt shy while venturing into the world of online dating. The gaming spirit of Tinder is gaining an edge over this stigma. Keeping such a thing in mind, we have come up with a dossier containing the main causes of its success and things you need to keep in mind while building a similar app.

Stand Out Features of Tinder

  • You can log onto Tinder either through your phone number or Facebook ID. The basic information gathered from Facebook buffers its users from having to undergo a time-taking form-filling process while creating a profile.
  • Users can add a display picture and some brief information after their profile gets auto-filled. Usually, the Tinder profiles contain information pertaining to age, location, mutual interest, and mutual Facebook friends.
  • Proximity has an important role to play in applications like Tinder. People have an affinity of connecting with others living in nearby localities. This makes geolocation an extremely critical functionality in a tinder clone script.
  • Swipe is a unique value proposition of Tinder making the date fixation process an extremely entertaining affair.
  • Users of Tinder can adjust their discovery settings in accordance with gender, age, and distance. However, the search radius of a user stays limited to 10 miles while using the free version.
  • App developers cannot coerce users to interact with fellow users unless they share mutual likes. Thus, users can begin chatting with each other only after the match is made. Once the private chat window is opened, users can share messages, GIFs and even emoji to vouch for their feeling.
  • Tinder keeps on notifying its users about new app updates and matches which might suit their preference. This helps in maintaining user engagement and ensuring frequent returns.
  • The Snapchat and Instagram profiles of Tinder users can be integrated with their Snapchat and Instagram account for generating more interactions and conversations.

You can stand out in the online dating market by adding in a few more special features in your open source tinder clone like the following:

Implementation of advanced artificial intelligence algorithms which help in understanding the individual preferences of users for better results.

  • Spam messages can bring down the reputation of an application. Your dating app clone can have a spam detector in place for sending notifications to users whenever the same message is forwarded to multiple users simultaneously.
  • You can add to the credibility of your app by generating a risk score while signing up. Artificial intelligence helps in delivering a risk score by conducting ID verification. This feature brings down all chances of catfishing to create a safe online dating environment.

Apparently, most of these tinder clone script apps are available for free. In spite of that, there is a big opportunity for monetizing the same:

Freemium – This provides limited access to app users. They have to shell out an extra amount for availing the premium options like sensing GIFs or custom emoji’s in messages. OkCupid is an open source tinder clone which offers its users with paid boosts. This leads to more matches and higher profile matches.

Paid Subscriptions – This highly popular monetization method comes with a time ceiling which could be monthly, quarterly and even yearly. However, it is advisable to adopt a subscription strategy once the app has gained sufficient recognition. Tinder, for example, has launched two highly popular Tinder Gold and Tinder Plus schemes. These plans allow its users to rewind their actions for changing accidental swipes. Some other paid Tinder features are Super likes, unlimited swipes, smart photos, location change, boost, and others.

Advertisements – If your app has a large number of non-paying users, then in-app advertising can serve as a lucrative money-making option. Native advertising can be of great help in such scenarios as it adheres to the app functionality. Such apps shouldn’t meddle with the seamless experience of users as doing otherwise can lead to mass uninstallations.

Gifts – Users can even buy chocolate, teddies and greeting cards as a token of affection for their beloved. This can boost up the revenue meter during special occasions like Valentine’s Day and Women’s Day.

Conclusion

Clone scripts of Tinder have ushered in a revolution in the field of online dating. Users are notified instantly on creating an account in the application. They can even alter the visibility of their profiles from the clone app in accordance with their personal preference. Locational parameter helps in conducting efficient matchmaking. Just a swipe is enough for scanning through the profile of potential dates. There is also a rewind option helping users to alter their last swipe changes. Users can either reject a chat request or engage in a conversation with potential dates.

One of the biggest roadblocks faced by an app owner while marketing his dating app is the lack of adequate trust. Women especially doubt the online dating portal which leads to a problem with user acquisition. But once you get over the same, you can easily climb up the ladder of popularity.

About the author

Hemendra Singh

My name is Hemendra Singh. I am Managing Director and co-founder of The NineHertz, a Mobile App Development Company. I am having a keen interest in the latest trends and technologies that are emerging in different domains. Being an entrepreneur in the field of IT sector, it becomes my responsibility to aid my audience with the knowledge of latest trends in the market.

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