Category: Martech

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Hi-Tech is Making its Way into High-End Rentals

The concept of IoT is no longer foreign to the most of us. While homeowners have had the liberty to experiment with house automation, latest gadgets, and voice-activated devices, renters have been more restricted when it came to their living space. But leave it to investors and developers to come up with intelligent ideas that cater to the increasingly bold housing needs of a new generation of smart renters. While some smart home technologies were in development even before Bill Gates published The Road Ahead in 1995, The Internet of Things has enabled many aspects of the smart home to become reality.

Shifting focus to automation and a new generation of renters

Hi-tech rentals from Bloomington, Indiana to New York City have now become reality due to increasing demand in home automation from a fresh demographic entering the real estate market. With 20-somethings looking for apartments for rent, the spotlight is no longer on classic amenities like indoor swimming pools and gyms. The housing industry is rapidly catching up with the new wave of smart amenities that any tech-savvy young renter finds appealing when looking for their first home.

It comes as no surprise that developers now focus on innovations designed to rethink residential amenities that match the lifestyle of potential renters in the current market.

Mobile apps at the front and center of the IoT landscape

IoT has come a long way from long tangled wires and hard code. The increasing use of mobile apps has drastically changed the entire connectivity experience in a relatively short time span. Millennial-geared apartment technology is slowly becoming the norm when incorporating smart home systems to rentals. Cities like New York, San Francisco or Portland are already offering smart alternatives to those looking for a rental in an app-controlled apartment building.

A good example is Portland’s IOTAS, which is based on an adaptive system that allows the app to better understand your habits and create patterns based on your personal preferences. Through the app, renters have the possibility of controlling lights, outlets, switches and motion sensors around the house. Other app-based technologies like Dwelo allow renters to adjust their thermostat, close or open doors, turn lights on or off and operate appliances throughout the house. It’s a matter of selecting the right mobile app that suits each renter’s daily needs.

Voice-activated devices experience surge in user popularity

Voice-activated features are becoming the standard for the rentals of tomorrow, especially in urban hubs. This trend can be attributed to the popularity of devices like Amazon’s Alexa, particularly among the younger demographic. Virtual assistant-type devices are in high demand and are already featured in recently-built luxury apartments. For example, 120 luxury units in Jackson Park come with voice automation for lights and switches, a smart thermostat that can be adjusted through voice command, and smart appliances and entertainment systems controlled through Amazon’s Echo Show. All this smart comfort comes at a price – the monthly rent for one of the 1,871 apartments that showcase such features goes up to $10,000.

At the core of all this drive for innovation lies a new type of renter for whom convenience goes hand in hand with aesthetics and efficiency. Technological developments are moving at such a rapid pace that it’s essential for the real estate industry to keep up. As they evolve, smart apartments incorporate everything new and dynamic that the housing sector has to offer, while also proving to be cost-efficient. And we are here to witness it.

DevelopmentMartech

How Your Business Can Introduce A Multi-Cloud Strategy

As we head towards 2019, most businesses will continue to use the multi-cloud strategy approach and will harness the exceptional benefits of available cloud service providers to drive their business forward. With this trend only set to grow, this will be a decision that many IT decision makers will be looking to take. However, businesses need to understand what these clouds can do for them as this will allow you to better manage your strategy effectively to use each cloud’s amazing benefits. Here, we are taking you through how your business can introduce a multi-cloud strategy and its benefits.

Business Benefits To A Multi-Cloud Strategy

There are lots of amazing benefits to be had from implementing a multi-cloud strategy with the main one being that you will no longer be constrained by just one framework across your whole business. When you invest in multi-cloud strategies, every department will have the ability and flexibility to choose the service that is going to work best for them and what exactly they need. This also means that your business does not have to worry about being locked in with just one single vendor, as this can potentially leave your business at risk of being exposed to lots of different problems such as changes in their service or price hikes. When you invest in lots of different multi-cloud providers the business will the choice about where they are going to run cloud workloads, and this will give them the tools they need to try and minimize extra costs.

What’s more, using this type of strategy also means that you can get added geographical flexibility when handling data. When using all the leading cloud providers, they will have data centers across the world and many will require data for specific workloads is stored in specific national boundaries. Using the multi-cloud system, you will be able to meet these requirements but still, use the global cloud platform.

However, you do need to ensure that these are effectively managed and that you are minimizing any risk of widespread data loss. If this were to happen, you would need to implement disaster recovery as a service, which is also commonly known as DRaaS. DRaaS allows you to recover your data with minimum downtime and data loss. It will reproduce and recuperate virtual machines to the cloud and it does this by failing over from your data center to UKCloud’s trusted, value for money and well-connected cloud.

Security

GDPR is now in effect and data security is not more important than ever before unless you want to face a very hefty fine! New technology including machine learning and serverless computers are becoming more and more popular due to the extra security benefits that they bring to the cloud. We predict that there will be a continued big rise in serverless computers as they allow cloud instances to be scaled and patched instantly. This can then massively reduce your cyber risk. Using a multi-cloud system means that it is easier to prevent big scale data loss if you are hacked, as your information will be spread out across multiple clouds and platforms. However, you do need to make sure that these clouds are all being effectively managed.

The multi-cloud sector is making advancements rapidly and so this is something that you should definitely consider for your business as it quickly becomes the new normal. Adopt a multi-cloud strategy today to get all of the amazing benefits for your business that it has to offer.

DevelopmentInsightsMartech

Update Your Dealership Website For Holiday Sales

The holiday season is upon us once again and that means a huge boost to sales in every industry. Of course, the auto industry is no different. Whether it’s for a gift, due to sales promotions, or because of a big yearly bonus, people seem to welcome any excuse to purchase a new vehicle at the end of the year.

Every dealership manager knows that this is the time of year to ready their location for what could be their busiest selling season – usually that week between Christmas and the New Year. It takes weeks of planning to deliver successful holiday promotions aimed at driving up foot traffic to gain an advantage over the competition, but one massive part of today’s market that’s easily overlooked is a dealership’s website.

Passive Versus Interactive Online Presence

A website can be much more than an advertisement meant to lure customers to the door. If all you’re offering is a selection of photos or digital flyers meant to entice customers to keep on clicking – or leave home and physically travel to your dealership – then your strategy may be holding you back. Why should your website just sit there waiting for clicks when you could employ a technology that allows your sales team to interact with new customers?

24-hour Live Chat Services

The simple addition of new dealer chat software can open up a satisfying range of experiences for anyone browsing your website. Within seconds of finding your site, a small window will appear in the lower corner of the screen, immediately connecting that potential customer with a live operator.

Better Customer Service

In today’s world of automated customer service, it’s nearly impossible to avoid annoying chatbots and connect with an actual person in real conversation. Live operators on dealer chat software can give your customers the rare satisfaction of feeling respected and assisted online. They’ll also have access to your dealership’s local inventory while allowing your sales team to jump into chats to provide enticing incentives and further information about individual vehicles.
The major benefit of this personal interaction is that it allows operators to help customers find exactly what they’re looking for, at a price range that’s tailored to suit their budget. This may not result in instant sales online, but it will allow you to generate excellent leads for your in-house sales team.

Customer Information

With the ability to track analytics on your website, operators can keep a personal profile on any customer that registers. You’ll get well-informed documentation on every potential buyer based on information gathered by live operators and data collected from their browsing habits. This dual strategy allows you to make informed suggestions for your clients and increase the potential of leads.
If you’re holding out on updating your dealership’s website with more interactive technology, you’re giving the competition an enormous advantage on the online market. All it takes are a few clicks for online customers to find a competitor with more attractive online services and you’ve lost them for good. Instead, update your website with the latest features to increase your holiday sales and jump to the top of online automotive sales.

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4 Apps that will help you stay away from any and every brain related problem

Studies conducted by various institutes have proven the importance of brain stimulation. It’s no secret that cognitive functioning declines as the brain ages. An active brain has a higher chance of surviving against age-related neurodegeneration than a slouchy one. Keeping your mind busy is vital when it comes to fighting off diseases as damaging as dementia.

Your brain needs the right nutrition and stimulation to keep working at its best. The human brain strives on challenges. It requires complex situations and problems to solve. Research reveals that problem-solving makes the brain healthier and assists in strengthening nerves. It helps generate new brain cells and makes the present cells stronger.

Similarly, people exercise to develop physical strength. Maintain their body, eat healthily and try to stay fit not only to look good but to also satisfy their self-esteem. The food you eat has a direct impact on your brain and the body. Lack of essential vitamins could be the main reason why you don’t feel like yourself. Longterm depression leads to a decline in cognition if left untreated.

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Brain fog, lethargy, and an inactive lifestyle are the problems faced by many adults. Sitting at a desk for long hours or staying immobile for more than 55 hours a week could cause mental problems. Minimal movements lead to a drop in oxytocin, a hormone that generates happy feelings and makes you lose your focus. The several hours spent in front of phones, televisions, and laptops is discouraged not only by ophthalmologists but also therapists. Continuous scrolling on social media apps can leave you isolated and cause feelings of depression. All these factors can eventually lead to brain damage.

Your brain is technically a supercomputer that performs multiple tasks per millisecond. It is the command center, and the tiniest malfunction could lead to a drastic change in your life. So how exactly can you keep your brain functioning properly and block the development of any brain-related problem?

You use the apps that improve your mind instead of those that damage it!

The claim that mental stimulation leads to enhanced neuroplasticity is the basis of the concept of brain training. Neuroplasticity is the brain’s ability to change and adapt according to the stimuli available. Human evolution from the hieroglyphs to algorithms is proof of how vital neuroplasticity is to us. Working on this surreal ability of the brain is precisely what you need. Here is a carefully curated list of 4 apps that will help you stay away from any and every brain related problem and keep your brain functioning at its best!

Lumosity

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Lumosity, a colorful and fun app, is thought of as the original brain trainer. The app has millions of user who can’t stop singing its praises. It focuses on the five, central cognitive functions of memory, speed, flexibility, problem-solving and attention.

The app was developed with the assistance of more than a hundred researchers who helped in the designing of each of the games. According to a citing on their website, 4700 people participated in a study, and their cognitive progress had improved monumentally by the use of this brilliant app.

Dementia statistic state that better cognitive functioning delays the onset of dementia. Crosswords and Sudoku are great games for your brain. But apparently, Lumosity is better for your mind than the said puzzles.

Duolingo

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Duolingo is a creative app that helps you learn different languages. The cute bird themed app helps stimulate language, memory, and attention. A boost in these cognitive functions can help you focus today and prevent brain damage in your later years. Learning multiple languages is closely linked with a higher level of intelligence and quick decision-making.

Being multilingual in the globalized world of today would benefit your image too. You could probably impress that french girl you met online with your stellar command on her language. And, you could get brownie points for being poetic in the language too!

Elevate

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Elevate is the app for everyone. It helps you improve comprehension, makes you solve mathematical problems and helps you speak and write. This app was voted the best iPhone app for 2014. But what makes it stand out is the ability to boost productivity, earning power and self-confidence. It has an overall adult feeling due to the focus being on text instead of captivating visuals. The serious tone and goal-oriented nature of this app have made it a favorite among its millions of users worldwide.

Braintest

Braintest is a scientific app that helps detect early signs of Alzheimer’s disease, Mild Cognitive Impairment, and dementia. It is a cognitive screening app that saves you from the hassle of visiting a doctor’s office when you’re doubtful about your mental health. The SAGE-based app provides an assessment and not a diagnosis. You have the opportunity to test yourself in the privacy of your own home. The results can be printed and used as the starting point of your conversation with doctors.

Wrapping up

People over forty should be vigilant with any changes in their behavior. Subtle signs of behavioral changes are the earliest sign of mental decline. Forgetfulness, irritability, hypersomnia or insomnia count among other signals.

Sharpen your mind with brain training and practices of productivity to have a better life today and also reap the benefits of this mindfulness when age-related neurodegeneration threatens you. Focus on your diet and try to consume foods rich in brain-boosting powers like berries, leafy vegetables, and nuts. Try to move around as much as you can.

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Set reminders on your phone to drink water at regular intervals. This will give you the opportunity to not only stay hydrated but also walk to the restrooms. Waking up at an earlier hour keeps your mind focused for longer. If you manage to limit your use of social media apps, then you are surely on your way to achieving all your health goals!

So, download these awesome apps and start testing the limits of your mind today!

About the Author:

Alma Causey is a Freelance writer by day and sports fan by night. She writes about tech education and health-related issues. Live simply, give generously, watch football and a technology lover.

DevelopmentInsightsMartech

Can You Tackle The Web Design Trends For 2019?

Withthenever-ceasing tech revolution, we will see many new Web Design trends in 2019. This web design company shares the expert tips to tackle them.

It’s coming to the end of 2018, and we have been facing a lot more new in the Web Designs and the related trends.

2018 has been the year of many revolutions in the digital trends, and when it comes to website trends, they are never ceasing.

A website is an online presentation of a business and helps to bring new customers to the business.

Thus, it is entirely necessary for any business to have a website design that creates a lasting impact on customers and helps to convert the prospect into potential ones.

However, having a beautiful web design is not pleasing the visitors if the website takes long enough to load.

Google stats say that if your website takes less than 3 seconds to load the visitors will be staying, but if it is increasing then 3 seconds, they are supposed to quit the site.

Stats say if it takes 1 to 3 seconds, the bounce rate increases by 32 % and when it takes up to 5 seconds, the bounce rate hikes up to 90% and it is only going higher with the increasing load time.

The stats will only give you a nightmare, and if you still don’t wake up and understand the trends, you may fall behind the track.

Here, I come up with some of the known, but highly essential trends to tackle with web design in 2019.

1. No Compromise on the Speed

We read it earlier that the load speed of the website is not tolerable by the users.

They only wait for 3 seconds to check if they can visit the website; if it takes longer than that, the chances are they quit the site without seeing anything further.

It seems like centuries passing through the time of visitors if they have to wait and couldn’t get anything by that time. Which, in the result, leaves the worst user experience.

Whether you are a beginner or a completely settled business, it is entirely necessary for your business to maintain the best user experience for your users.

You cannot afford an attractive website if it is not helping any users to stay on your site and bother to see your services.

The websites with beautiful but heavy graphics are going to make the web page load slower and irritate the visitors because they will have to wait long.

It is going to cause a significant loss to the business if your visitors have to wait for the website to load and eventually leave your site with no fruitful experience.

Being an entrepreneur, you need to work on this aspect to shine among the competition in 2019.

If you don’t understand how to accomplish it, take assistance from a reputed web design agency for your website project.

2. Keeping designs flat and simple

Wait, what? Am I asking you to keep the design simple?

Well, Yes and here I will tell you why to adapt to this trend.

It can be seen from the recent past years’ experience that the web design created with heavy and beautiful graphics makes the website slower to load.

Also, it is visible that web designs with neat and straightforward graphics draw more traffic because of two reasons:

  • It is quicker to load for the desktop as well as mobile browsers
  • They help to get high SEO value

However, it does not mean that the flat designs are only limited to two dimensions. It is sheerly related to the austereness and usability.

It is an aspect that focuses on making your design clutter-free and increasing the reliability of the website.

However, simplicity doesn’t make it uninteresting. You can get the website design development service that is smart enough to make a web design which is simple but elegant at the same time.

You can get the graphics design services those understand the best contrasting colors and appropriately visible and beautiful fonts and settle them as per your business website requirements.

3. Making Mobile Responsive Websites

It is only unnecessary to describe how much have the mobile phones taken over the technology.

No matter what the age of a person is, he or she is engrossed in the mobile phones more than the desktop computers.

Thus, pointless to explain how important it is for the businesses to get the Mobile Responsive Website Design Services for their business.

This has been an ideal trend now that every business chooses to have responsive website design services to be able to cater to the vast population group regardless of the type of devices they use.

Responsive website design means that the site can adjust as per the size of the device screen from which the user visits it.

It adjusts the website to be able to perform with the same efficiency even on mobile with which it delivers on the desktop.

If you are a start-up business and are not keen to invest highly in the design, you can take assistance from many of the best website design companies for small business.

4. Grid Layout

Grid layouts are the ones that we have been using since ages of the outdoor ads.

A grid system helps the website design company to maintain the alignment of the images, content, headlines, CTA irrespective of the medium they are working in.

Grids were kept out of the web designs for a long time making them more sloppy. It made users only to focus on the essential parts of the page.

However, later with the time, Grids came more into trends because of their look being different from other websites and at the same time not appearing as sloppy.

The designers at any responsive website design company can achieve this by breaking the grid pattern and cleanly planning the asymmetry.

Smart web designing company sites use the grid layouts differently by unusual placements, different colors & textures, irregular patterns, white space, and creative content.

These designs easily catch the users’ eyes and keep them engaged with the website with the delightful user experience.

5. Shapes

When it comes to designing, how can we forget about shapes on the web design?

In the tug of war between the flat designs and grid layouts, we see a simple yet an elegant trend of shapes shining out.

While keeping the design simple, the geometric shapes still give it an essential beauty to differentiate from a simple flat design and not making it a heavy loading design.

It is like a bridge between the flat design and grid layout giving the users an eye-soothing experience yet keeping them on the track with the website to focus on the essential aspects.

Smart website design development service providers know how to use this design element and fit them according to the personality of the business.

Like colors, shapes also represent emotions which the best website builder for small business also understands and delivers the design that looks like the complete online representation of the company.

6. More Advancements

The first advancement I will talk about is Video Backgrounds.

You might be thinking that just a minute ago you read that load speed is such a significant issue in the website conversion, but again I am discussing the videos on the websites.

However, regardless of the speed issues, Video backgrounds have shown up as more promising to boost up the conversion rates.

Videos have proven to be more interesting than text or images ever and hence if you design a website with an impressive video background, it is going to break those glass ceilings for your business in 2019.

Second, I would discuss Bots on your website. This feature is a very new yet useful element bringing a huge curve on the Web Design graph.

A chatbot on your website is always intriguing and bringing high conversion rates.

These chatbots encourage the visitors to talk to you or submit their queries on your website; which in return can bring your business a potential customer.

The top 10 website design companies across the world have mastered this skill and are up with innovative ideas to include in this design trend always.

Conclusion:

Well, these are some handful of the trends that we will see in the coming year 2019.

No one knows what the future is about to present to us. However, being future ready is what a business should always do.

Thus, it is quite advisable to hire a responsive website design company which can help you with the required website design development services.

Here, we come up as one of the Best Web Design Company in India providing effective web designs at the competitive website design India price.

Author Bio:

Manan Ghadawala, the founder of 21Twelve Interactive – one of the top Web design and Development Company in India and the USA, himself, is a seasoned Web Developer along with the extraordinary leadership skills which he applies to every project. He is a fantastic leader who stands as a backbone to his team and the company to achieve the desired success.

Martech

How to Create the Right Customer Engagement Strategy

Every manager, entrepreneur or business owner is aware of the importance of winning over their target audience. Naturally, no prospect can be made unless there is a great product or service at a price the customers are ready to pay, but even that is no longer enough. To achieve all goals, a business has to engage customers and provide amazing service and support in return.

Unfortunately, this is easier said than done. To engage someone, you need to know them relatively well, i.e. you should be able to identify their needs. If they feel you’re catering to their needs, they’ll be more likely to form a long-term and loyal relationship with you and your company. So, how is that achieved best?

Communication is the key

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Engagement is based on communication. Luckily, social media platforms make it quite easy to establish and maintain such contacts with all your existing and prospective customers. This is also the preferred channel of communication, especially among younger generations. The key is to be consistent in this communication so that your audience doesn’t feel neglected or abandoned.

Take their needs into account

Although your ultimate goal is to sell your offer to customers, you have to understand that this communication is not a one-way street. If you respond to comment put forward by your customers, you’re showing that you’re listening to what they have to say. Also, every comment they make is invaluable feedback about how you’re doing. What’s more, you should encourage them to express their opinion by asking for it!

Quality of the content

There can be little or no customer engagement is there is no quality content offered by a company. It has to be informative, succinct and, above all, relevant. If you manage to provide such content on a regular basis, your customers will be much more likely to respond to it and your audience can only grow. Don’t underestimate the power of images and videos either. If you think this is all too much for you, you might want to consider hiring professionals, such as these experts in SEO from New York, who can help you with your digital presence.

Be flexible and available

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Modern people are not ready to wait long for a response. They even expect you to be available almost at any time and on any day. Since having someone always ready to answer any queries is quite expensive for most companies, many of them are using a chatbot feature. This is software that mimics human behavior and conversation. They have come a long way since they were first introduced to the world of marketing and customer care and they can now lead simultaneous conversations with many users.

Create brand loyalty

It’s a well-known fact that it’s much more time- and money-consuming to attract a new customer than keep an existing one. You want people to love your brand and come back to purchase from you again and again. Their satisfaction inevitably transfers into a positive word-of-mouth, which we all know is the best and cheapest form of advertising. In order to have a clear picture of how loyal your customers are, you should look into their engagement, among other features. The more engaged they are, the more likely it is they’ll be loyal to your brand.

Rewards pay off

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In this highly competitive world, it’s often not enough to simply provide great service and support, but your customers also expect to be rewarded for their loyalty. Whether you do it by acknowledging their loyalty or offering discounts and exclusive offers is up to you to decide. Just make sure they see you’ve noticed and appreciated their engagement.

Creating the right engagement strategy is not an easy task. It involves making the right calls and being consistent and persistent. However, it is absolutely necessary for every business if it’s to rise above the rest and grow. So, instead of deciding whether you need to get your customer engaged, you should be asking how to engage them.

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Four Tips to Increase Your Followers on Instragam

Who else thinks that since Mark Zuckerberg purchased Instagram, the photo-sharing app has transitioned from being an ordinary fun app? In fact, the number of active users monthly has been over 600 million with over 90 million photos shared and over 1.6 billion likes between them according to this infographic, now that’s amazing.

However, since Instagram has changed a lot since its conception and release, it has also become more difficult to get followers now than ever before. Now, to get Instagram followers some fresh strategies and methods of approach are required. These methods have been used repeatedly by Instagram professionals and celebrities and have been proven to work effectively. In this article, we would be explaining five of them.

Here are four important ways to increase your followers on Instagram:

1. Have a complete Instagram profile

Nowadays, to get many Instagram followers, you must pay attention to what your Instagram page looks like. This includes having a picture, name, short bio and URL on your bio. This is very important if you want to get Instagram followers as it is the first chance you have to create that first impression and compel people to hit the “follow” button when they land on your page.

Your Instagram profile is now like your homepage, and it has become increasingly important to modify it and arrange it in the best way suitable as customers now look to Instagram to find new business.

2. Follow suggested users

One of the key methods of getting more followers is by actually following more people. One of the ways to do this is by going to the “Explore” section and start following some suggested users. About one-third of the people you follow will follow back if they like your Instagram profile. However, do not overdo this step as you don’t want to have more people you’re following than people following you.

3. Create awesome visual content

Getting people to view your page is half the job most of the time. When you get them to your page, the quality of your profile and more importantly, content will propel them to hit the follow button without thinking twice. To achieve this, ensure that your pictures are clear enough with good back up captions relating to those pictures. Videos are also important to pass clear messages.

You should also check this list of tools for stunning Instagram stories.

4. Use Hashtags

Ensure you use hashtags that are related to your posts. For example, use hashtags like #WhiteHouse #DonaldTrump if you take a picture with the President in the White House. You can also use hashtags that are not totally related to your post to expose you to a wider audience.

Getting many Instagram followers in this day is the start of something big and important in your business and brand, so be sure to take the measures listed above accurately to achieve this step.

Martech

The Importance of Marketing in Dental Industry

In the previous decades, dentists relied on the word of the mouth, if you pardon the pun, and community reputation to build their practices and business. However, today dental health practitioners need to adopt digital marketing in building their new image. By the year 2021, the total global revenue for the dental industry is projected to reach $36.8 billion, with strong indicators that the driving force behind such a revenue surge is going to be the shift towards digital marketing. If you’re not really sure about how to market your dental business, let’s take a look at the most promising trends.

The current situation

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According to the American Dental Association (ADA) reports, in 2016 there were more than 196,000 licensed dental practitioners in the country, including those in special fields like orthodontists and oral surgeons. The Australian Dental Workforce In Numbers Report published by the Australian Dental Industry Association (ADIA) shows that the number of dentists in Australia grows by 2% annually, increasing to 16,781 in the twelve months to December 2016. Such figures have prompted dentists, like many other businesses, to look for new ways to differentiate their practices from the clinics down the road.

High population mobility

According to the U.S. Census Bureau data, about 12% of people move to a new location every year. To take Australia for comparison, the data from the Australian Bureau of Statistics (ABS) shows that 350,000 people have moved between states and territories in 2015. When it comes to overseas migration, Australia is the only country that received more historic migration from the US than the US received from it. The ABS data shows, however, that Americans in Australia aren’t overwhelmingly retirees, but largely people in pursuit of work and schooling, motivated by the stout economic growth and shared language. So why are these migrations important for the dental industry?

Marketing based on location

Because with each person or family moving to a new community, there’s the issue of finding a new dental provider. The increase in mobile usage has driven more marketing strategies to optimize local marketing approaches. Optimizing your local SEO is an important move for staying ahead of the competition. One way of doing it is utilizing local keywords in your SEO strategy, or for example, if the client is browsing for the best Chatswood orthodontist, they can use a simple Google search or a specialized service finding social media.

Smart content leads to value

One of the ways that the digital world is changing the dental industry is, by the way, people value and choose a dentist. While in the past it used to be the respect and authority that win the industry and community, today it’s no longer the case. So, when you’re marketing your dental business, you need to appeal to a new mindset, which is more interested in what value you can add to their lives than 20 years of great service and experience that stand behind you. In 2018 and onwards, the dental industry is expected to make a strong turn towards providing value-based content, focused primarily on the customer, rather than on your dental business. A website that provides valuable information to the clients on their landing page is going to get a much higher response than content that only highlights your experience and success in helping clients with gum problems.

Optimize for mobile

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Mobile optimization today is no longer an option, it’s a necessity. Since more people use mobile devices than desktop and laptop computers for their daily searches, your site and SEO need to be optimized to reach them. This means replacing boxy lengths of text with a captivating homepage and an easy contact icon. Mobile users also love videos, so if you have one, your page is guaranteed to see a surge in visits. Finally, include the same-day appointment option and the appointment schedule calendar on your landing page.
These simple digital marketing strategies will ensure that years of your dental practitioner experience find their way to the new clients, who are always looking for the best value for their money but much quicker to make an appointment if your local SEO is done right.

DevelopmentInsightsMartech

Video Marketing – Tips To Succeed With Your Online Videos

Video marketing is a sales strategy in which audiovisual pieces are used to promote a product or service, mainly online. In short, it is about adding videos to your online marketing strategy, through different platforms.

Here, you will see the different reasons why you should use video marketing in your online strategy to improve your communication to your target audience, as well as a series of tips and the different channels that you can use to broadcast your audiovisual messages.

This type of marketing is booming in our society; you have to take a look at the data of recent months, which reveal that nine out of ten people see the videos of the brands they like. And more than 65% of these people visit the website of the brand in question after viewing the video.

A bit of data

The online audiovisual content has a significant consideration today. It has become a key player among the population. An average user watches 66 minutes of online video per day. The audiovisual content already exceeds 70% of the entire volume of the network, estimating that it will reach 84% by the end of 2018 according to a study carried out by Accenture.

The so-called Generation Y or “Millennial” (young people between 18 and 34 years old) is having a significant weight. They are modifying the way to receive advertising. This generation has changed television hours by watching online video. These viewers watch 20 hours per week of video on the internet, compared to 8 hours of television (Adweek data). This means that television campaigns are less seen by this young public. It is therefore imperative that companies adapt and seek new ways to reach this part of the population.

Why you should use video marketing

The reasons for using video marketing are innumerable. These are some of them:

  • Message: A message transmitted audiovisually is much more effective, precise and comprehensible to the general public. One minute transmits the same information as 1.8 million words. A video allows you to express a message with many more resources, getting a more creative and emotional message. Also, when reaching the user through several senses, 80% of consumers remember the brand better if they have seen an audiovisual content about it.
  • Leisure: Watching videos does not require any effort on the part of the viewer, and they are associated with leisure. Therefore, it is easier to capture and maintain the user’s attention than with a written text.
  • Virality: Audiovisual material is the most susceptible format to be shared and therefore to be a viral content. 90% of shared videos appeal to emotional and humorous content. The important thing is to know what the audience is looking for so that more people share the content.
  • Purchase: The audiovisual content of a page helps the decision of online buyers. 85% of users say that they are willing to buy pages with videos about the product, as it makes it more attractive and provides extra information about its content or operation.
  • SEO: The videos help the positioning of your web page. Specifically, there are 50 times more chances to appear on the first page of Google. Thanks to audiovisual content, users spend more time on the website for its reproduction. Also, the more you share the video, the more visits your web portal will have.

Types of Video Marketing

To know what is best suited to your company, we will differentiate between different types of video marketing:

Advertisers: They are classic television spots, which can also be distributed by online media.

Corporate: Those that show the functions and values of the company. It is the presentation of the entity in an audiovisual way.

Portfolio: They show the different professional jobs of the company so that the client sees their best work.

Demonstrative: They are the ones that show the operation, characteristics and advantages of a product or service. Highlighting its value and importance, and thus encouraging its sales.

Tutorials: Explanatory pieces that offer training on one of the company’s products, positioning themselves as experts in the sector.

Testimonials: They reflect the experiences and opinions of real customers about products and services of the company.

Events: They show the presence of the company in important events of the sector, increasing its value and leadership in the guild.

Broadcast channels for Video Marketing

For a video marketing campaign to be a success, the distribution platform must be chosen correctly. The most successful channels are the following:

Email marketing: Thanks to the video marketing implanted in the mail, you ensure the attention of the viewer from the first moment you open the mail since the video will be played immediately, thanks to tools such as Autoplay. The success of this method is explained in that it is the user who has asked to receive information about the company and will pay much more attention and interest to a video than to a written text. Also, we will avoid distractions from the traditional advertising of e-mail providers.

Youtube: It is the largest and most important platform for videos on the internet. In a month, more than 5,000 million hours of audiovisual content are displayed, uploaded by the users of the platform.

There are different ways to use YouTube. The first is to use free video marketing. It consists of uploading videos of the brand to its official channel, which can be viewed through a link on the company’s website, or on the Youtube platform. The second is to use tools like Trueview. With the payment of a fee, the video of your brand will appear at the beginning of the video that the user wants to see, as an advertisement. Videos of less than three minutes are the most successful.

Other broadcast channels for video marketing are Vimeo and social networks such as Facebook, Twitter, and Instagram.

Tips to succeed in video marketing

Finally, here are some tips to help you succeed with your video marketing campaign:

Starts strong: The first seconds of your video marketing is the most important. You must capture the viewer’s attention from the start.

Pass a message: Your video should convey valuable information about the product or service that is promoted, convincing the viewer that yours is the best in the competition.

Be consistent: If you make videos promoting your brand frequently, the viewer will know it better and will tend to consider it as the main one in case you need a product.

Feelings: Videos that use humour or emotions are the most persuasive when it comes to selling a brand. Try to provoke an emotional response. This way, the viewer will remember the brand much better.

Brevity: A video marketing should last less than two minutes. The less, the better, to avoid taking the time of the users and having a bad image of the brand.

Action: Your video should end with a call to action. A web page or purchase link is enough. This serves so that the spectator becomes a client.

Author Bio:

Melissa Crooks is a Content Writer who writes for Hyperlink Infosystem, one of the leading app development companies in New York, USA & India that holds the best team of skilled and expert app developers. She is a versatile tech writer and loves exploring the latest technology trends, entrepreneur and startup column.

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4 Useful Visual Effects That Can Help Marketing Videos Stand Out

Visual effects can be a powerful tool – when used carefully. With the right approach, you can make use of visual effects to make your marketing videos stand out so that they draw more attention and keep viewers engaged.

However the trick to doing that is to use the right visual effects at the right time – and that starts by knowing some of the more useful visual effects for marketing videos:

– Video filters

Essential filters will process your video and enhance its colours by stylizing it in some way. Different filters can produce vastly different types of looks when you apply them to your marketing videos.

Generally, filters are a popular way to make marketing videos look more polished. That being said you should take care to check how a filter affects your entire video before deciding whether to use it.

By using the same filter across all your marketing videos you can create a consistent look that viewers will start to associate with your brand.

– Split screen

As its name implies, a split screen effect involves dividing the screen into two parts with different videos playing on either side. In marketing videos, this effect is often used as a way to display the similarities or differences between products.

Although learning how to make great split screen videos may sound complicated, most editors are able to produce this effect. For example, in Movavi Video Editor it will only take a few clicks to apply.

It is worth noting that the split screen effect can create other visual illusions such as ‘cloning’ the subject by playing two videos with the same subject and an identical background.

– Chroma key

The ‘Chroma key’ effect is more widely known as the ‘green screen’ effect and involves recording videos against a solid-coloured background that will be replaced later with a different video. It can be useful in marketing videos because it will give you full control over the background.

Sometimes this effect is used in product videos to record the product separately and then place it onto a different background later. In other cases, it is used for webinars to use the entire video background as a projection screen of sorts.

– Slow motion

Slowing down videos can help make any actions that are being performed more visible, and some marketing videos may benefit from that. For example in a how-to guide or product demonstration, it could be used to more clearly display actions that would otherwise be difficult for viewers to notice.

It should be noted that shooting slow motion videos has specific requirements – and if your video frame rate is too low in particular its quality will suffer.

Before you use any of the effects listed above in your marketing videos, think about what it is you’re trying to use them for. As a rule, you should only ever use effects in marketing videos with a goal in mind – so start by defining that goal and then figuring out how to use the effect to best achieve it.