Category: Martech

DevelopmentInsightsMartech

How Can You Innovate A Routine Travel Application Development?

Travel apps are on the boom, no divergent ways to the fact. Development companies and the clients are making a handsome revenue from it. But, bringing similar apps in the market to make money for yourself is not how you can proceed further. You will have to offer something extra, something unique, to stand a chance among the big and established players of the Google play store and apple app store.

Here are some of the top features offered by different travel apps. If you are considering travel app development, a combo of all of these won’t be a bad idea.

1. Geolocation

The basic thing any traveler checks after reaching the destination is nearby places to stay or cafes to eat or places to visit. Don’t give them any teeny weeny chance to drop your app and use some other one to get all these information they desired. For that location, geolocation feature is what you must have. The user can run any location-based search and fetch the results very quickly.

2. Weather Forecast

There are a whole bunch of people planning their entire trip without taking weather changes into consideration. A bad climate can alter the trip, like a flight delay or even worse flight getting canceled. So, include weather forecast feature into your travel app which can send weather predictions, any nearby calamity or any such events to the user.

3. Cab Booking

Right after landing, the first thing any user will be looking for is a cab. So, don’t give the user any reason to slip from your app. Give them the taxi booking feature and get them to their location.

4. Price Comparison

Your app would not be the only one they would be using, there will be 2 to 3 more to get the best out of all. So, give them that detail as well. Show them the price comparison of different flights, hotels and other things offered by different apps right on your app.

5. Offline Access

The bad network is a common problem and it can follow you anywhere. This can be a disaster for the users but not if you let them use your app even in offline mode.

6. Language Translator

Language can be a lot of trouble if not handled well. Communication in a different country can create issues but not if you avail a language translator feature in your travel app.

Something Out Of The Box

While traveling, hotel booking can cost a fortune. Those looking for low budget travel ideas, here’s one, “HolidaySwap”. This idea of a travel app is really out of the box. The app owner James Asquith holds the record for being the youngest person to visit every country of the world. The concept of this app is to provide stay at just $1 per night. He brought back the trend of barter. The users of the app can exchange their homes at distant locations. If you are staying in Australia and want a home in the US, find any US person looking to stay in Australia, and swap homes with each other. Isn’t the idea fascinating? So, something like this can help you create your own space in the app market.

Another such concept is Preparture. While visiting an entirely new nation, you might know the routes which is quite blatant. Now Preparture not only shows the routes to the locations you feed but creates a whole route itself. Say for example you are want to grab a bite at XYZ restaurant, you want to withdraw money from the ATM, you want to visit the local mall of the area. You feed all these destinations in the app and it will plan the route based on which location is near and what task you should complete first, where you should head next, and where should your journey end. It is your one-stop travel planner app.

So, I guess now you know if really want to top the app store charts, you will need something never thought before or never done before.

Author Bio

I am Pratik Kanada, founder & CEO of 360 Degree Technosoft, an iPhone and Android app development company which makes app ideas into reality by providing unique design and development services across the globe. To keep up with the trend, I have also laid steps into React native and ionic app development. I generally write blogs on mobile technology, app development, and app marketing.

LinkedIn: https://www.linkedin.com/in/pratik-kanada-31793020/edit/photo-opt-out/

DevelopmentInsightsMartech

How to Manage Your Email Marketing Campaign to Improve Sales

Email marketing is a marketing strategy that was believed to be declining due to the emergence of social networks. However, the truth is that it is still very functional. Promotional emails are an essential part of sales and larger marketing strategies used by brands and businesses.

Today, close to 70% of businesses and brands in the United States invest money and time into email marketing, according to the infographic by 99firms.

One of the biggest mistakes businesses make is building huge email databases, with lots of unsorted email addresses. Such a database is usually quite challenging to successfully manage, which is why you have to take certain measures and optimize your email marketing efforts.

Here are some tips for managing your subscriber’s database and optimizing email marketing campaigns.

Segmentation

As the name suggests, segmentation means creating several emailing lists according to specific criteria, such as age, sex, geolocation, and other relevant parameters. This is essential because if you send the same message to all your subscribers, your open rates and conversions are probably not going to be very good.

On the contrary, as you can see from the infographic below, segmentation increases open rates, leads, and revenues by 39%, 24%, and 24%, respectively.

Mobile-Friendliness

Nowadays, the vast majority of people read emails on mobile devices. This entails that one of the first steps of your email marketing campaign must involve checking that messages are mobile-friendly. In other words, the entire message, including videos and images, must render perfectly on mobile devices.

If you fail to do this, the users are not going to bother zooming in and out or scrolling sideways to read the email. They will simply send it to the spam box.

Unsubscribe Option

Of course, you don’t want to lose subscribers. But leaving out the unsubscribe option is going to be considered rude and unprofessional, and your email address will most likely get quickly blacklisted. Therefore, always make sure that users could leave your mailing lists if they are not happy with the messages you send them. If you wish to keep and increase the user base, email optimization is the way to go.

Top-Notch Content

This might sound like trivial advice, but you would be surprised how many businesses neglect this aspect of composing an email. The content of your email should be optimized in terms of length, structure, and elements. You should be aware that people prefer watching videos over reading text.

That said, you need to find a perfect balance between the two while making sure that the video does not start playing automatically. Let your customers decide if they want to see it.

Call To Action

Even if you create the best email in the world, it is not going to be quite successful unless it brings conversions, among other things. To accomplish this, you need to include a call-to-action button. The button has to be clearly visible, clickable, and contain clear instructions about what are you asking users to do – whether they should check out your latest product, subscribe to your new social media channel, etc.

Conclusion

As you evolve with your ways of reaching subscribers, you should study reports and statistics derived from each of your email campaigns. These will help you to understand better what you do properly and what you need to work on.

For more help on how to successfully optimize emails, consult the infographic below.

MartechProductsSaaS

The Significance of A Defect Management Tool in The IoT Industry

Detection of bugs is simple and easy. However, organizing, managing and tracking them in one place is extremely difficult. Therefore, the defect management tool has a significant role to play. An effective tool has a rich-information format that clears your line of sight and consolidates and configures your activities at one place. It helps to record, manage and track all your testing efforts in a very productive user interface and provide access to all your projects at your fingertips.

Whereas, internet of things (IoT) is the network of devices such as home appliances and vehicles that encompass connectivity, actuators, sensors, software and electronics which enable these things to connect, exchange data and interact. IoT is of immense significance these days.

Therefore, we are presenting to you with some reasons why defect management tools are important in the IoT Industry.

1. It Provides Information Rich Format

Vector flat concept of process social media business and marketing. Startup, business planning and results – vector illustration

An effective defect tracking tool enables you to report and track defects using its rich information format and the interactive dashboard. The defects are spotted back and forth within the cycles and are also connected to the referenced test cases.

2. It Helps to Create Customized Defect Reports

While creating customized defect reports you can take advantage of the two-way integration with the defect management software such as JIRA. You can also utilize customized fields to make this integration more appropriate within your business context.

3. It Offers Jira Integration

A defect management tool enables you to sync your defects with the simple set up selection in JIRA. It is ideal for the team working in an agile environment. This is where business analysts and testers can coordinate with two different tracking tools. The issues or defects created on one platform can be logged on to another.

4. It Provides Flexible Reporting

It enables you to log your defects independent of test cycles and modules and use them again and again. This can only be done with its decoupled architecture. In this way, the defect is not required to be created again and again in one case or module.

In the End…

A test management tool like Kualitee can offer an in-depth picture of the sort of defects. After being recorded, these bugs can be traced in various ways. It simplifies the process in many ways through different viewing formats. It enables you to monitor the bug history at any time with various information pointers. A test management tool provides more features than any defect management software. Therefore, many companies allocating a huge chunk of invest in purchasing a test management tool.

Author Bio:

Ray Parker is an entrepreneur and internet marketer with over 9 years of experience in Search Engine Optimization, Creative Writer and Digital Marketing Consultant.

DevelopmentInsightsMartech

How Much Good Will Video Content Bring To Your SEO In 2019?

Video content has become one of the most, if not the most, influential mediums on the internet. Long gone are the days where you would visit a website and find only text posts. Nowadays, everyone wants to get in on the craze of video content. The best part is that search engines have taken a liking to videos just as much as users have. With this in mind, you need to take some steps to ensure that your video will be at the top of searches everywhere.

1. Bring quality instead of quantity

The quality of a good video is what keeps viewers coming back. On YouTube, for example, the most viewed videos are those with the most effort put into them. You need to start with the basics. For starters, come up with a good premise for the video, the main theme can’t be any topic that comes to mind, it has to have a purpose. Good video quality shouldn’t be disregarded. In the age of 4K video streaming, you want to be ahead of the curb. Don’t forget about audio, either. The audio in your video should be crisp and easy to comprehend.

Driving more views and clicks to your site will require some quality content in your video. There’s no reason to go overboard and spend months on a single video. Quality over quantity is the name of the game, but don’t exclude quantity from the equation. If you have a particularly brilliant idea that can lead to a complex and long video, try splitting it into several parts. Viewers aren’t patient when it comes to waiting for videos so your content has to come out at least semi-regularly. This way it will constantly be searched and it will bring in traffic.

2. Don’t neglect social media

People are constantly talking about the influence of social media on the newer generations. The truth is that social media has an effect on everyone, not just the younger crowd. Hosting videos on social media platforms are possibly the best way to spread them across the internet. Sites like Twitter and Facebook are itching for those videos with attractive content. Facebook has started optimizing its model to better fit videos because they are preferable to photos. They are easy to share and the users do the job for you.

In order to maximize the number of clicks and shares you get from a video, it has to appeal to a broad audience on these social networks. Viral videos are what you should strive for. Social media sites are like marketing machines, if you put something good in, it’ll basically share itself. Major brands have begun investing in live videos as well. There’s something about their spontaneity that attracts users and they might not feel like it’s as much of a timewaster as a fixed video.

3. Integration is key

When it comes to making quality content, blogs have always ruled supreme. Text posts aren’t a thing of the past just yet, they’re still going strong. With video marketing on the rise, it might be a good idea to create complementary content that connects to blog posts. There’s no reason you can’t integrate a specific video that has a similar topic on your blog. This will be key in helping your content better get across to viewers. Some subtext is given by the blog post and then the video provides the heart of the content. Readers love getting a different dimension and perspective while reading a blog post.

Bridging different topics with blogs and videos is great for spreading content as well. You can adjust your blog post to match the topic of your video so it becomes much easier to share. This way, not only do you optimize the user experience, but you also get an easier medium to share your videos in. For example, say you want to share a video game review article. Making a review video to match would not only attract more users, but it would also give attention to your video channel. Either way, you can’t lose by making both.

4. Pick the right thumbnail

They say you shouldn’t judge a book by its cover, but this doesn’t really hold up on the internet. Most people will give your video a casual glance before deciding to click it, which is why it’s important that the glance shows them exactly what they want to see. There is a near-infinite number of videos online and people simply do not have the time to check each and every single one of them. The thumbnail is going to make or break the popularity of your video.

To create an engaging thumbnail, you need to think about a couple of things. First of all, it has to stand out. Make sure it doesn’t get lost in the sea of other video thumbnails. After that, you have to decide which frame of the video represents the content of the video best. It should be an impactful moment that shows the gist of the content, without being too chaotic. Alternatively, you could just add an image that isn’t actually from the video but still represents the point accurately.

5. Focus on titles

As with anything that you share on the internet, the title is an extremely important detail. It’s the main way to find your content. This might be even more important for video content since there’s no matching text that could be used to identify what the video topic is about. In order to get people to the page, your video is in, you’re going to need a proper keyword in the title. There’s nothing more important for Search Engine Optimisation than picking the right keyword. Think of what your video represents and try to find the right word or words that would describe it best.

Search engines like Google need something to start with in order to show your video as a search result. It would be ideal if your video also had an accompanying description below it. This way you can add some more details that signal what it’s about. Don’t overdo the keywords, search engines might penalize you for it.

6. The right host

Search engines really like pages that have a fast load speed. Nobody likes waiting for something to load on their website. Unfortunately, integrating things like videos on your page could potentially slow down your blog page or wherever you host your video. There is also quite a difference between hosting your video on a site like YouTube or its alternatives.

Picking the right host could mean the difference between a quick page load and a page load that search engines recognize as slow. Make sure you test out your website on page load speed test applications before going live.

Conclusion

Platforms like YouTube have made creating video content easy and affordable. No business should go without at least one interesting video on their website. It’s a huge boost to visitors and you’ll find that search engines like Google will adore you for it. Just make sure you create unique content that caters to the masses and you won’t have to worry about your website not receiving traffic.

MartechSaaS

How to Effectively Use WhatsApp for Your Business

WhatsApp has taken over social media platform like nothing else. It’s revolutionizing communication by bringing in ease and flexibility, so much so that most of us now prefer to use WhatsApp for regular conversation and messages. All that you require is a stable internet connection like Cox internet and you’re set for smooth sailing. Furthermore, there is a new business application launched by WhatsApp for its consumers. It’s helping business owners around the world in generating profitable business solutions. This app is also extremely user-friendly and small/new ventures can utilize it for free yet effective marketing, making sure that they remain visible.

There are some glitches as its still new and new developments are continuously happening to make it more fruitful. Customers may expect immediate responses due to the mobility of WhatsApp and that may prove to be a hardship for any company/business owner. Regardless of all the pitfalls that one might imagine this app to have, it is the future of all communications. Some ways to effectively utilize WhatsApp to run your startup or running business are discussed below, with the hope that it may help optimize your dealings better than before.

1. Create efficient customer service

While it may seem like a nuisance that customers may need your constant attention but there’s no denying the fact that every business runs on good customer service. The more potent it is, the better are your chances of retaining loyal customers. Since WhatsApp is basically a communication tool, it’s all about connecting with people and that’s the edge that you can have, all for free. Create a company profile and you’re visible to customers everywhere who can view you and then easily get in touch as well. To make it a little hassle-free, there is the option of setting up automated responses that are sent whenever a customer has a query. You can simply give out a timeframe for a personal reply. Customers learn to trust your word this way and know that you are approachable. In short, there’s a lot that is customizable.

If you’re running a buying/selling business, you can create quick replies for whenever an order is received or delivered. Moreover, you can write up a quick policy that refers to the returning of an item and sends it as a “quick reply”, a new option that comes with WhatsApp business.

2. Share promotions, sales, and giveaways

With the status feature, you can share any promotions and sales that you may have going on instantly. Because of its reply feature, customers can present any codes that you have previously given. This can help create excellent sale opportunities since it’s all happening live and customer interaction is on the on the spot. Similarly, you can have giveaways to promote a certain product. Customers/consumers may not need it or be interested but since they can get it free, they are involved in the promotion. After all, who hates a freebie! People will share the product to outside groups, this helps with the marketing and therefore higher profits.

Note that since you’re shifting from a casual WhatsApp usage to a more business-oriented one. Therefore a stable internet connection is a must which you can depend upon. Be sure to check out your local Xfinity internet to get some of the best options available to you.

3. Bring in outer influence through collaborations

Collaborate with other relevant businesses to create a bigger marketing arena. Those businesses don’t have to be ones selling the same products. Let’s take the example of a baking business. Look at a few decor companies that are interested in arranging personalized events. Promote them in your group by showing pictures of an event where you offered the food items with all the décor managed by that company. They can do the same for you in their groups. You both get the benefit of the collaborated efforts and it’s completely cost-free.

4. Receive instant feedback

We’ve all experienced the irritable calls from customer services that ask you a series of questions to help rate a product. Instead of all that hassle and financial investment, simply create a questionnaire or a series of questions that can help say yay or nay to a certain product or service. Send that in your groups and get instant feedback free. The customers may also get some fun out of it if those questions are creative and this helps with the privacy issue that most people have. No one wants an unnecessary invasion of their time; with life so busy, it’s simply not acceptable in some instances. However, if you create a little entertainment, your viewers/customers may be more than willing to invest time. This makes sure that your customers are always aware that they are important to you and makes for valuable relations.

5. Stay updated

No business can become an overnight success. You need to review your services or products constantly for optimum results and that can take time. It is absolutely necessary that you know where your business is going if it’s expanding or you need to downsize. An extremely essential part of running a successful business or company is having the statistics and data. Keeping a record of your sales, profits and losses go a long way in ensuring your chances of survival in a competitive business world. WhatsApp now allows the recording of data and tracking of your progress.

In the menu, go to settings, then business settings and then look for statistics. You can view all your messages, including delivered, read, failed and replied. This can help you improve upon the customer experience and understand what they require or do not like. Moreover, you realize the number of efforts required to bring about a change for better future prospects.

6. Get the better of two worlds

Since Facebook owns WhatsApp, you can use both in accord to broaden your marketing scope. Sending and receiving messages is far easier through WhatsApp so using them both together helps you deal with the not so good messaging option on Facebook. You can receive notifications on both simultaneously. Create an ad on Facebook, you can also choose any of the existing ones that you may already have. Select the boost advertisement option and remember to select “Engagement” as your primary objective to receive the send to WhatsApp button.

There is still a lot of available space for improvements but there’s no denying the fact that WhatsApp will soon become the go-to thing for more businesses in the coming years. Startups and small setups can especially reap these benefits because there’s no need to invest some very precious greens in the beginning years when you require financial stability to actually produce/deliver products and services.

DevelopmentInsightsMartechSaaS

Earn Millions by Becoming an AWS Certified Cloud Practitioner. Here’s How

When we talk about the leading cloud service provider, Amazon Web Services is an example that makes our mind tick.

These services act as building blocks to be used when building an application in the cloud. Since these services work in association with one another, cloud-based applications turn out to be organized and advanced.

The demand for AWS services has grown worldwide and, therefore, this realm has opened up new opportunities for cloud practitioners. If you really want to become an AWS Certified Cloud Practitioner, AWS Certifications are the best IT certification to scale one’s career. Though there are other cloud service providers, for example, Google Cloud Engine, Microsoft Azure, and Salesforce, AWS is the leading cloud service provider that involves a secure network of security.

AWS Certified Cloud Practitioner Certification Exam is all that you need.

AWS Certified Cloud Practitioner is a certification exam for cloud enthusiasts who really want to unlock the potential of the cloud to global business. This exam is for practitioners who are aware of technicalities of cloud and can convey the complete discernment of AWS Cloud. This exam allows you to test how strong AWS concepts are so that you can plan on your career ahead. Moreover, the AWS CCP certification is recommended by cloud experts to excel in Big Data and Advanced Networking.

Eligibility Criteria

The right criterion is mentioned below to appear in the AWS Certified Cloud Practitioner Certification exam:

You should have a minimum of six months experience of AWS cloud concepts no matter in what field, for example, sales, managerial, technical, financial or purchasing, etc., you have been working in.

You should be aware of IT services and what the different ways are to deploy them to implement in the AWS Cloud platform.

Exam Pattern

You would answer two types of questions in the AWS Certified Cloud Practitioner Certification Exam. First, the paper would consist of multiple-choice questions which have one correct option and three incorrect options that can distract you and the second type of questions is the multiple-response question which involves more than one correct response out of five options.

You can even select more than one response but make sure that both answer to your question well. Focusing on unnecessary topics of AWS can become your downfall as you may choose distractor options and lose your potential marks. What you need to note here is you can guess answers, and no negative marking will be there; however, if you leave a question unanswered then deduction of marks will be there.

Exam Objectives

Clearing this exam highlights your skills at

  • Understanding of AWS cloud and its infrastructure.
  • Well aware of account management, billing, and pricing
  • Convey AWS cloud values
  • Follow and implement the basic principles of AWS Cloud Architecture
  • Understanding of shared security model, security and compliance concepts
  • Need for technical assistance or documentation
  • Can deploy in the AWS Cloud

AWS Certified Cloud Practitioner Certification Subjects

The AWS Certified Cloud Practitioner Certification exam comprises four subject areas you need to study. Each of the subject areas includes particular topics.

Here are the four domains that the exam consists of:

  1. Technology
  2. Billing & Pricing
  3. Cloud Concepts
  4. Security

1. Cloud Concepts

The knowledge of cloud concepts is critical to passing the Certified Cloud Practitioner Certification exam. 28% of the exam includes cloud questions related to

  1. High Availability
  2. Fault Tolerance
  3. Elasticity
  4. Scalability

2. Security

No matter whether you have worked on infrastructure or not, security is always the main concern. Therefore, the AWS Certified Cloud Practitioner certification exam usually tests the knowledge of candidates by asking questions about security, acquiescence, and culpable management. About 24% of the exam involves questions about different security models, DDoS Protection, IAM- Managing users, Password policies, MFA, etc.

3. Technology

When it comes to security, the exam does not refrain from asking highly technical questions. Being an AWS Certified Cloud Practitioner, it is expected of you to have a handful of knowledge of EC2, RDS, SNS, ELB, S3, Lambda, etc. Do not skip this section as it covers 36 % of this certification exam.

4. Billing & Pricing

Though the section carries 12% of the content, you cannot afford to take it lightly as you will be answering questions related to the business application of AWS that includes Billing & Pricing. Furthermore, your competence in general account information, AWS support, billing, cost calculation will be tested. Keep your pool of knowledge widen enough to accommodate other exam domains, for example, AWS Cost Calculator service.

Final Words

Using shortcuts for clearing the exam won’t make sense in the long run. It’s not rocket science to pass this exam; however, your sincere approach is critical to fill gaps in knowledge. Tons of books and podcasts are available online if you are a beginner and want to dive deep into AWS Cloud. Make sure you acknowledge each subject and solve test papers to know the level of your preparation.

Good Luck!

Reference: https://aws.amazon.com/training/path-cloudpractitioner/

InsightsMartechSaaS

Essential Social Media Metrics You cannot Afford to Ignore

Statista predicts that the number of social media users will reach 3.02 billion by 2021. Therefore, not using these channels to connect with your audience may hurt your branding efforts on multiple levels. However, as the number of your competitors investing in social media marketing (SMM) keeps growing, just creating a Facebook, Instagram, or Twitter account for your business is not enough.

To rise above your rivals and improve your customer relationships, you need to set the right SMM metrics and track them regularly.

What are KPIs and why are They Important?

Do you know which social media marketing practices bring you the highest ROI? Statistics show that 90% of marketers don’t know what their most profitable SMM tactics are. This probably means that they either rely on the wrong KPIs or don’t track any KPIs at all.

Your social media KPIs (key performance indicators) are basically the values you set to monitor the performance of your campaigns. Focusing on engagement, conversions, and branding efforts, these metrics help you make wiser decisions, refine your tactics, and improve your ROI significantly.

Now, if you’ve hired a digital marketing agency to handle your social media campaigns, you’re golden. In this case, digital marketing professionals will track the right KPIs for you and build your campaign around the results they get. However, if you’re building your SMM campaign all by yourself, measuring its performance may be overwhelming for you. As there are numerous metrics to track, you first need to learn how to choose the ones that really matter.

This is the basis on which you will further build your success in the overcrowded social media landscape.

Brand-Related Metrics

When building your social media marketing campaign, your goal is to raise brand awareness and connect with the right people on a personal level. This is why you need to track brand-related KPIs, as they help you understand how strong your brand is.

1. Brand Awareness

Brand awareness tells you how many people know about you. To measure it, you first need to determine the timeframe within which you want to measure your brand awareness and determine the brand awareness metrics to track (mentions, shares, etc.) This is where social media monitoring tools can help you, as they let you find both @direct and indirect brand mentions.

2. The Reach of your Posts

This KPI shows how many users have seen your piece of content since it was published. As such, it heavily depends on the relevance of your post, as well as when it was published.

How to measure: (the reach of a post/the number of your followers) x 100

3. The Growth of your Following

This KPI tells you at what speed your follower base expands on social networks. It doesn’t focus on how many followers you attracted within a certain timeframe, but on how quickly you gained them.

How to measure: (net new followers/the total number of followers) x 100

Engagement Metrics

Relying on your brand reach is not enough. Having thousands of followers is purposeless if they don’t communicate with the content you share. To measure the true impact of your campaigns, you need to track your target audience’s engagement, too.

By engagement, many marketers mean likes, shares, and comments. However, these are vanity metrics that make you feel special about the performance of your posts but tell you nothing about how your followers engage with them. This is why you need to put them in a broader context by combining them with the following KPIs:

1. Applause Rate

Likes are important because they indicate how many of your followers have seen your post and liked it. However, monitoring the number of likes doesn’t tell you much about people’s engagement with your content. This is why you need to keep monitoring your applause rate that shows what percentage of your followers considers your posts relevant.

How to measure: (the number of likes per post/the total number of followers) x 100

2. Amplification Rate

Your social media shares tell you how many people consider your content valuable enough to share it with their network. However, what if one post performs significantly better than the other? What you can you conclude from these numbers, except that one is more popular? You’re right, nothing. This is why you need to track the amplification rate or the average number of shares per social media post.

How to measure: (the number of shares per post/the total number of followers) x 100

3. Virality Rate

What is better- a post with 15,000 likes but poor virality rate or a post with fewer likes but a higher virality rate? The latter one, of course. Precisely because of that, you need to measure the virality rate. This metric shows you the number of users that shared your post, compared to the number of its unique views.

How to measure: (the number of shares/ the number of impressions) x 100

Conversion Metrics

Calculating the engagement metrics is only half the equation. The other half is to understand how many of your followers are eager to convert. This is what conversion metrics are for. They are critical for the performance of your campaign, as they directly indicate the effectiveness of your social media engagement.

4. Social Media Conversion Rate

This metric represents the total number of conversions arriving from social networks. It helps you understand the effectiveness of your posts and see how well your social media content resonates with your target audience.

How to measure: (social media conversions/the total sum of conversions) x 100

5. Click-Through Rate

The click-through rate (CTR) shows you how often users hit the CTA link in your posts. Similarly to other conversion metrics, its goal is to show you whether you’re targeting the right audiences and whether your posts resonate with them.

How to measure: (the number of clicks on a post/ the number of impressions) x 100

6. Bounce Rate

Calculating the CTR alone is not enough. You need to know what happens once a user lands on the page. And, this is where your bounce rate steps in. The bounce rate represents the percentage of visitors that click on the link in your social media post, land on the page, and leave it immediately, before taking any further action. If your social media bounce rates are high, this only means that you’re either targeting the wrong audience or that your landing page doesn’t meet their expectations.

How to measure: This is where Google Analytics can help. Choose Channels> All Traffic> Bounce Rate and the tool will rank your digital marketing channels by their bounce rate.

Over to You

Boosting your presence in the competitive social media sphere doesn’t happen overnight. To succeed, you need to choose the right metrics and track them regularly to measure the performance of your strategy. This will help you make wiser decisions and take your strategy to the next level.

What social media marketing KPIs do you track?

DevelopmentInsightsMartech

Most Notable SEO Trends That We Will See in 2019

In the present day, it’s impossible to imagine a business without a strong online presence. Now, the term strong online presence is, in this day and age, almost synonymous with a strong search engine rank. Sure, social media presence also plays a huge role in one’s brand presence, yet, a potential customer is still more likely to look you up in a regular Google search than to try and find you on Facebook or even LinkedIn. With that in mind and without further ado, it’s important that you keep up with your SEO efforts in 2019, as well and there are several suggestions you need to take into consideration.

1. Featured snippets

Google rank and position in search engines are a huge deal for users, yet, getting positioned on featured snippets is an even bigger deal. This is due to the fact that featured snippets appear above the first organic search results, thus occupying the so-called Position 0. In other words, in theory, it’s even better to get on featured snippets than to get the position one, even though these two things aren’t necessarily mutually exclusive (they often go hand in hand).

As for getting there, there are several things you need to know. For instance, instead of going with the generic keyword phrases, you need to make keywords that start with traditional question formats like “How to”, “What is” and “How to do”. This is the most common way in which people ask questions, so, you need to format your content in this way.

The problem with this lies in the issue of competitiveness, due to the fact that the majority of your niche might aim to do the same. Nonetheless, with the right strategy and methodology, you can get ahead of them. For instance, you can go to a popular Q&A portal for your industry and the chances are that people there ask the same question over and over again. In this scenario, it isn’t that hard to imagine them repeating this question on google. This is just one hint that could put you well ahead of your competition.

2. Video marketing

The next thing you might have noticed recently is the fact that Google tends to feature more and more videos in its search results. Since June, there’s a three-video display that provides you with one more way to get through to your audience. In other words, now you have one more reason to commit to a video marketing and get your content to the top. This, paired with a traditional SEO and a position in Google Snippets can truly put you at the head of the industry. This will increase your traffic and give your brand some much-needed legitimacy.

In order to get there, you need to learn a thing or two about the YouTube SEO. As always, the starting point needs to be keyword research. Once you’re done with this, you need to ensure that people who actually click on the video decide to stay. For this, you need an attention-grabbing thumbnail and high-retention content. As soon as this is over, you can continue with YouTube on-page optimization. We’re talking about title, tags and similar metadata. Lastly, you need to promote your content on various platforms.

3. White label SEO

Another trend that will shake the world of SEO to the core is the growing importance of the phenomenon of white label SEO. You see, even though some people may boast with the ability to handle their SEO as a DIY project, the truth is that the effectiveness of this project never comes even close in quality to what an expert could achieve. In fact, with Google adjusting to the existence of SEO, the quality standards are getting higher and higher. This means that even the most basic of SEO projects now require a great number of skilled specialists. The concept of white label allows several minor companies to team up in order to create a holistic set of SEO services.

In fact, some companies like SEO Reseller Hub, specialize in white label services and are ready and willing to act as silent partners. This means that they have a primary deal with another SEO company for which they do a part of SEO services, yet, have no contact with the actual client. The client in question doesn’t even have to know that they’re involved in the process. Earlier on, we’ve talked about DIY SEO. Well, even individuals can use these services and let the white label SEO company handle some aspects that they’re ill-equipped to undertake on their own.

4. Producing quality content

This is the one trend that’s been consistently relevant for years and years and such a thing is unlikely to change in 2019 either. Namely, producing quality content is something that’s incredibly important for your SEO, seeing as how it boosts brand loyalty, duration of visit and your online presence, in general.

The problem with this particular tip lies in the fact that there’s no shortcut around it. You need to spend more time writing, scripting and editing, self-improve, test, and research your audience. You need to practice using storytelling techniques in content creation and find a way to put your audience in focus. Moreover, you need to find a way to make your content provide value to your audience. Sometimes, it’s the fact that they learn something new. At other times, it provides valuable information on the product they intend to buy/service they intend to use (review). Then, sometimes it’s all about creating an entertaining piece of content for the amusement of your audience.

In conclusion

While the above-discussed list doesn’t really have anything completely new to it, however, search engines are evolving and changing every single year. This is something that every SEO expert has to get accustomed to, sooner or later. Having experience from previous years will give you a head start, yet, there’s still a lot of new features and factors to get accustomed to. Nonetheless, if you’ve followed 2018 SEO trends, so far, the adjustment process shouldn’t be that hard.

Martech

5 Advanced Methods to Promote Your Startup in 2019 (+ Bonus Tip)

So you’re starting up your business! Congratulations. While you must be thrilled at what lies ahead for your business, you also are probably a little nervous. I know that there is a lot to think about, but don’t forget the most important part of owning a business: marketing and promotion. While this might not be on the top of your list, you need to make promoting your business a priority. The best thing you can do to promote your business is by creating engagement as well as trust. Here are five advanced methods to promote your new startup.

1. Create A Website That Sparks Conversation

The most successful businesses have websites that are filled with landing pages. Don’t just create one landing page for your website, create many. Each landing page is a source to create new conversions and leads, so create as many as your site allows you to without looking spammy, as the team at Marketing Masterminds explains. Here are more reasons to create (many) landing pages on your business’s website:

  • Landing pages help organize a website.
  • Landing pages spark conversation.
  • Landing pages create an increase in leads.
  • Landing pages allow more variety in your website which will lead to more conversions. This can also lead to longer time on site, which helps SEO in several ways.

Overall, creating more landing pages will lead to more conversions as well as a higher rank in Google.

2. Create Valuable Content With An Authoritative Voice

The only reason anyone goes on Google is to search for something. Maybe they want a recipe, or perhaps a personal chef. If your business has a website (which it should), you need a blog that publishes regular content that is valuable to its readers. It needs to have some relativity to your business and needs to have an authoritative voice. If your blog posts are written by experts who have an authoritative voice and lots of valuable insights to share that are backed by statistics, your content will surely rank higher on Google. Not only will you have valuable content, but your trust score will also go up as people trust experts in their field to provide accurate information. When reading an informative piece of content, you can always tell if the writer has confidence in their writing or not.  You can take an educated guess on if they actually know what they are writing about and if they took their time writing the article for their readers. Look at it this way: When you see a piece of content that is generic, short, and quickly thrown together are you going to waste your time and finish reading it? Probably not. When you have generic content, website visitors will leave your site quickly, which means that bounce rate will skyrocket and your website won’t rank well. Make sure all of your content is valuable and well-written. One more tip when creating content: It’s incredibly important to select the right keywords! Certain keywords are very hard to rank for, especially when you are a startup business just making your way into the online world. Find keywords that are easier to rank for but still relevant to your business.

3. Always Question Your Promotional Ideas

The best marketers go against the grain and come up with fresh, new ideas. Before doing what everyone else does, make sure that your idea right for your business. Don’t be afraid to take (small) risks and be different from everyone else. For Example: If every commercial during the Super Bowl was the same, would people look forward to the Super Bowl commercials? Probably not. Get (a little) risky and you have a bigger chance of getting noticed. Come up with new, fresh ideas to get people to come to your website and stay on there.

4. Develop Genuine Relationships With your Customers and Potential Clients

Trust score, personal touch, and user reviews will still be important in 2019. In fact, being personable will be more important than ever in the business world as people are having a harder time trusting businesses, especially when purchasing online. If potential customers have “trust issues” when they visit your website, or if you aren’t getting personal enough with your current customers, your business could tank fast. To measure your website’s “trust flow”, you can use Monitor Link’s  Free Backlink Checker tool Some ways to earn a higher trust score:

  • Gain backlinks from websites with a high trust score.
  • Make yourself available to your customers by phone, email and social media. Add a chat feature if you can to your website.
  • Don’t hesitate to make customer service your #1 priority. Do not use chatbots to answer questions.
  • Ask your customers for reviews, testimonials, and suggestions.
  • Make sure your emails are professional.
  • Most importantly, be yourself.

5. Choose The Right Social Media Networks and Define When The Best Time To Post Is

Social media is important and will always be important. However, social media trends are constantly changing. This section will help you choose the right social media platforms and advise you on how to use social media to your business’s advantage. Depending on your business, here are the (popular) social networking sites that you should consider marketing your brand on:

  • Facebook
  • Twitter
  • Instagram
  • Youtube
  • Pinterest
  • LinkedIn

Other Sites You Should Consider Branding On:

  • Google+
  • Google My Business
  • TripAdvisor
  • SnapChat
  • Facebook Messenger
  • Yelp

Once you choose which of these websites you would like to create a business page/listing on, the next step is to start creating excellent content to gain new followers. Most of these websites also offer ads for your business to purchase to help build a social media following. Here are some more ideas to build/maintain great social media profiles:

  • Offer a free trial/service/small product in an ad.
  • Post at the best time of the day for that social media site. You can find the best times to post on social media listed by website on Hubspot.
  • Use the correct hashtags to gain followers. You can even use one’s for various days of the week such as #ThursdayThoughts.
  • Pick a branded website hashtag.
  • Hold a contest to get brand awareness. Make sure they have to participate somehow much as follow your page in order to be entered in.
  • Reach out to influencers and like and share their content often. The more you do this, the more likely that eventually, they will return the favor.
  • Get a persona! Share pictures of your office, even your pet! The more personal you get, the more people will trust you and “like” your business.
  • Link to your social media accounts everywhere such as your website and newsletters.
  • Connect with similar businesses and cross-promote each other’s content and products.
  • Use humor and share fun games! Ask riddles, share jokes and create fun content like books and crossword puzzles.

Bonus Tip: Don’t Leave any Rock Unturned

No businesses can survive without customers.  You probably have all sorts of processes in place to ensure a customer emails are all address in a timely manure but missed phone calls typically don’t have any procedures in place. The Bottom Line: Startups cannot afford to miss any customer. Cross-checking who called from an unknown number is a daily routine for most startup owners.

Summary

Now I want to turn it over to you: Which of these steps from today’s guide are you going to experiment with first? Are you going to develop a relationship with your customer or connect with fellow business owners on social media? Leave a comment below and let us know if you have any advanced startup tips you want to share!

Martech

Basic Tips to Hire Mobile App Developers to Create App for Your Business

Mobile app industry is becoming competitive day-by-day. Every new day a new app is being developed and launched. In fact, mobile apps have become a necessary part of every conceivable business. Be it a salon chain or a local coffee shop, today every brand and business has its own app to let their customer book an appointment or order a latte.

Reason? – Well, right now, mobile apps are the easiest way to attract & engage customers, new as well as old ones. Plus, mobile app offers such a platform where you can manage a variety of your business processes at your fingertips. For example, you can earn extra revenue through in-app advertising, offer promos & discounts to attract a whole new audience, and more.

In short, creating a mobile app for your business, no matter small or big can be definitely beneficial. And since you’re reading this article, I’m assuming you already made the decision to make an app for your business.

So, in this article, I’ll be sharing the basic tips on how to hire mobile app developers and create an app for your business.

Basic Tips to Hire App Developers

First of all, there’s no shortage of mobile app developers for hire around the globe. But, finding the right ones will still seem like finding a needle in a haystack. And let’s be honest! – You just cannot allow any random stranger to develop your business app.

So, before you start your quest, you must keep in mind the following tips.

1 – Know The Basics

First of all, check which platforms are there and decide on which platform you would like to make an app for your business? Find out how much will it cost to develop an app (even approximately) and who would be the users of your mobile app?

Knowing these things beforehand will definitely help you have a clear vision and goal for your mobile app.

2 – Experience Matters the Most!

You wouldn’t want a doctor, fresh out of college and with no experience, to perform your knee surgery. Similarly, you also don’t want to hire a mobile app developer with no experience to work on your critical app project.

Experience matters a lot in this arena, especially if you want to develop an app for iPhone. And if you’re targeting the iOS platform, you need to hire iOS app developer who has at least 4-6 years of experience. Though he or she doesn’t need to be the top-level expert, they must have worked on a couple of projects. 

3 – Check What Their Past Clients Have to Say

Whether you hire a freelancer or an agency, you must seek feedback on their work from their previous clients. While you won’t be able to connect with every client personally, but you can still peep into their websites for client testimonials or better yet, get on the B2B review platforms for details.

Clutch & GoodFirms, for example, are the best market research and review platforms available today. And the process that they follow makes sure that no fake review is given and a transparent profile is shown to the buyers.

4 – Discuss & Decide about the Engagement Model and Payment Method Beforehand

Do not hire mobile app developers either freelancers or from an app development agency that does not have a proper engagement model. After all, you want to know why are you being charged a certain amount of money and not just how much.

Therefore, prefer to hire an app developer or a company that has multiple engagement models that allows you to either pay in monthly installments or pay per milestone completion.

5 – Lastly, Make Sure Your App is Delivered After Relevant Testing

You don’t want to spend hundreds or thousands of dollars on creating and launching an app that is buggy, right?

So, cross verify that your hired developer or agency have fixed all the bugs before final delivery. And if they don’t provide proper mobile app testing services, simply move out!

Also, in case the bugs are discovered only after the launch either by you or your users, have the developer fix it immediately. In fact, it’s best to prefer a developer or a team who provide post-launch support for a considerable amount of time.

Conclusion

There is no clear evaluation process for hiring mobile app developers. And whether to hire a freelance app developer or a mobile app development company completely depends on your preferences, budget, complexity, and urgency.

But before you choose, make sure to agree on a clear set of payment terms and communication tools you’ll use to interact on daily basis. And remember, hiring in-house mobile app developer(s) is a costly affair, and opting for an outsourcing agency will be definitely more reliable.

Lastly, if you feel that your app idea must be confidential, don’t hesitate to ask to sign an NDA contract. Don’t let anything slip. Good luck!

Author

Shahid Mansuri Co-founded Peerbits, one of the leading Software development company in USA, in 2011 which provides Blockchain app development services. His visionary leadership and flamboyant management style have yield fruitful results for the company. He believes in sharing his strong knowledge base with concentration on entrepreneurship and business.

Web: https://www.peerbits.com
Twitter: https://twitter.com/shahidmansuri
LinkedIn: https://www.linkedin.com/in/mansurishahid