Category: Insights

How Companies Are Using Voice Bots to Drive More Leads

Miley on March 25, 2020

Finding exactly what you’re looking for and finding it fast is important in today’s age of technology. Companies that want to drive more leads to their business are taking advantage of the latest in lead generation and that includes implementing voice bots as a strategic way to land those leads. Whether a company offers auto transport services, restaurant equipment or any other merchandise or service, voice bots are here to stay and can help ramp up a business to new levels. Best of all, these bots can make finding information quick and easy for potential customers.

How Voice Bots Help Drive Leads

In today’s market, voice bots are a primary source of lead generation. Companies today often rely on a wide range of gathering leads. These include:

Social media ads
SEO on websites
Static landing pages
Gathering lead contact information
Email blasts to leads gathered
Telephone calls to leads

While using these platforms is an effective way to gather leads, companies inevitably find that they chase not only leads that are valid, but often they find that many of the leads gathered have provided invalid email addresses or phone numbers and they waste valuable time reaching out to people who have zero interest in the product or service they offer.

With voice bots, these quandaries are often left off the table.

Market Segmentation

Companies use market segmentation to divide customers into specific categories based on a variety of traits including age, personality, behavior and income level. Segmenting your audience is an ideal way to boost leads.

For instance, if you are gathering leads to build an auto transport database of customers that need transport services now from the U.S. to locations overseas, you would want to ensure that your demographics are set for U.S. based customers seeking services to international locations. The voice bot will segment the audience to include specific data that the company is seeking based on travel plans, shipping interests, income and more. If customers have precise inquiries based on types of automobiles that can ship on certain carriers or inquiries about seasonal shipping options, this will all be sent to the company database for salespeople to access.

Knowing Your Audience

If you need to buy dinner for your best friend or your significant other, it may be easy to do because you know that person well enough to know what they like to eat. It’s not so easy, however, if you’re in the restaurant industry and trying to determine what your customers want. You don’t know them personally but thankfully the voice bot handles your audience for you.

With questions, surveys and more, the voice bot gathers information when people speak to it and through this, companies learn about their customers.

When people speak to the voice bot, it builds lead generation. As the voice bot asks questions, people can let it know what foods they like best, which wines they enjoy with their meal and whether they want food delivery or to dine in. Once the voice bot has gathered enough information, the bot can then recommend specific wines, dinner selections and more. This is also a great way to build relationships with customers. The more that a company learns about them, the better capable the company is of taking care of them.

Learning Opportunities

When people chat with voice bots, they can learn more about the company. Whether by asking direct questions or asking to be guided through information, this is an opportunity for companies to be able to show people who they are, what they offer and why the people should trust them to shop with them, use their services or work with them when they need something.

Forms

Not many people enjoy sitting down to fill out forms. Let’s face it, forms can be boring, and they can drive people away from a website. With voice bots, people can engage with the bot to learn what they need to learn and to provide information that the company needs to know about the person. Using a voice bot to collect lead information is a great way to keep your audience engaged in your website and it offers an interesting way to gather information without relying on customers to fill in the information.

Companies don’t need to let voice bots take over as their sales representatives, but they are a great way to generate leads to help boost business. Voice bots can offer round the clock customer care that can alleviate the need for 24-hour sales staff while keeping audiences engaged and building an effective lead database.

Development Insights Martech SaaS

BMW, General Motors, Ford to Start Testing Blockchain Payments in Cars

Miley on March 24, 2020

Five famous automakers- General Motors, BMW, Renault, Ford, and Honda- announced they would begin testing with blockchain payments using payment and car-identification systems.

The goal is to take each car owned by these brands and assign them with an individual ID. It is linked to the ownership and the service history of the vehicle. Blockchain payments will use a wallet that allows the car to pay the fees automatically, without using any specific hardware specialized for that action.

Coming next is what we could find about this project to blockchain payments in cars and what conclusions did we draw.

What Is The Main Purpose of Blockchain Payments?

According to the information we have from the alliance, they reportedly envision that this payment system will help mainly the electric vehicles that are connected. Create blockchain payments for car-related expenses that can mean purchasing items at a rest stop, paying tolls, or even pay the meter at the electric chargers.

One of the blockchain accounting benefits of this is that a universal system will allow more dedicated assistance and control over the entire operation. Another benefit of blockchain payments would be that human supervision could no longer be needed, as every part of the process can be completed automatically and independently by the end-user.

Who Will Develop Blockchain Payments?

If we are to quote the Nikkei Asian review that was reported last year on the 14th of October, the blockchain marketing strategy would be to start testing a new vehicle ID system that was developed by the Mobility Open Blockchain Initiative.

In fact, in the summer of 2019, Mercedes-Benz announced a partnership with Riddle & Code, a blockchain firm that is capable of producing a hardware wallet to be used in automobiles, giving a new sense to blockchain trading. They are looking for some long-term solutions that can impact the self-driving cars industry and the car-sharing platforms.

Once you get bitcoin blockchain explained to you, it can help you get the big picture as well.

According to a Coindesk review, Daimler – the parent company, is interested in creating a cryptographic identity for each car that has a wallet installed.

Being estimated that, by the end of 2035, we will have 2 billion running cars on the planet, and we can see why blockchain payments are a serious opportunity and have the potential to become a huge industry, like PayPal casino.

India Has Shown Interest As Well

Tata Motors, an Indian automobile manufacturer, has made public a statement in which they announce their plans of integrating solutions based on blockchain payments straight into their internal processes. It is a part of the recently-launched program designed for startups.

Another important point in their statement was aimed at the vision of including a marketplace and demanding an on-point prediction algorithm.

The blockchain payments project has great potential on the side of fuel quality, which will be monitored in real-time, thus creating opportunities for cutting costs and improve the overall driving experience of the users. It was right before Daimler AG, the Mercedes-Benz parent company, together with a mechanical engineering firm, has successfully conducted a pilot transaction of blockchain payments system of finances.

Conclusion

The technology is growing exponentially, and now it’s going to impact the car industry as well, with the implementation of blockchain payments. Five of the biggest automakers in the world have seen the potential of this new technology and opted to start researching the benefits immediately.

Given the fact that electric cars have started to be a more and more viable transport option, it will only make sense for the blockchain payments to change the rules of the games.

We can say that we have high hopes in the direction this is going and what scientists should be able to get to in the future is that assigned vehicles will be storing data about the history and ownership via its unique identity.

What do you think the levels of impact will be when the blockchain payments system is optimized and stabilized? We would love to hear your stories about what experiences you had using blockchain payments. You can engage with other readers that are interested in this topic, right in the comments section.

Author’s Bio

Thomas Glare is an accomplished tech specialist that worked in several companies, which later on found the passion of dedicated journalism. Among his favorite hobbies are horseback riding on the weekends, and running sessions in the morning, through the park.

Insights Martech Startups

How Influencer Marketing Campaigns Transform Startups

Miley on March 22, 2020

When employed correctly, an influencer marketing campaign can transform your startup. Influencer campaigns represent the future of digital marketing strategy. Influencer marketing is a multi billion dollar industry. Still, it is accessible to entrepreneurs with smaller budgets. This makes influencer marketing an ideal choice for startups. These campaigns bring your product or service directly to the right demographic. They do this through a channel that consumers already trust. If you are considering partnering with an influencer for your next marketing campaign, here are five ways that this strategy can transform your startup.

Deploy The Best Automated Tools

Influencers are in the business of marketing themselves. They are thus well versed in the deployment of tools to do this effectively. Automated tools mine the web for social data. They connect you with partners that match your brand identity. You can use these tools to match with an influencer based on a variety of criteria. Search topics include conversation topics, social metrics, and audience demographics. Automated tools can also be used to analyze content post performance to optimize the effectiveness of your campaign. Influencer marketing campaigns deploy the best automated tools to transform your startup.

Improve Social Media Strategy

Partnering with an influencer on a marketing campaign will help improve your startup’s social media strategy. Influencers help your company build and maintain a relevant audience. Create relationships with influencers with an active social network whose views align with your company. Build these relationships by commenting on their posts or on platforms like Scalefluence. Reach out to them directly regarding a potential campaign. A partnership with the right influencer will help you find and build a social media following. You will work together to set up a social media calendar and plan content promotion and distribution. They will use their audience to build yours. Influencer marketing campaigns will help improve your startup’s social media strategy.

Drive Traffic

Influencer marking campaigns help drive traffic to your website. There are a variety of different ways that these partnerships achieve this. One way is through link building. Influencers use audience engagement in posts to link back to your website. A popular form of this tactic is referring to the “link in bio” on Instagram. Have your partners run contests or giveaway events with their followers or readers. This works as a strong call to action on social media as well. In order to opt in, have them follow your startup on social media or follow a link that directs them back to your page. Influencer marketing campaigns successfully drive traffic to your profile or website.

Engage Followers Effectively

Social media influencers engage followers to sell your product or brand effectively. When searching for a partnership, look for influencers who interact with their posts. If people are commenting on a post that mentions your startup, you can be assured that they are aware of it. Engaging influencers resonate with their audiences. They are trusted and thought of as an authority on certain subjects. Their audience thus trusts that they will point them in the right direction. This relationship connects your product or service to a receptive audience of willing users. Influencer marketing campaigns engage followers to transform your startup.

Create Content

Social media influencers are in the business of creating content. One way to use influencer partnerships for your startup is to pay for sponsored content. Pay for your brand to be featured on a blog or social media channel. Often times this means that an influencer will create content for you. They know their followers better than anyone. They know what their interests are and what they want to hear. Influencers are thus able to create content marketing campaigns that both sell your product and resonates with their audience. This appeals to consumer emotions and is an extremely effective way to sell a product or service. You can also partner with an influencer to create content for your own website or a third party site, depending on your marketing goals. Use influencer marketing campaigns to create content for your startup.

Influencer marketing campaigns are an effective way to transform your startup. Utilize automated tools to search for an influencer who matches your brand identity. Influencer partnership will help you build and maintain your social media following. These marketing campaigns use link building to drive traffic to your website. Influencers interact with their followers to connect them to your product or service. They create content specifically for your target demographic to help you achieve your marketing goals. Using these tactics, influencer marketing campaigns are able to successfully transform your startup.

Development Insights Martech SaaS SEO

Key Software in the Telehealth Industry

Miley on March 19, 2020

Any client-based industry must adapt to the changing times to better serve those in need. That often means embracing new technology, which medical providers have continued to do over the past decade. Paper charts and binders used to litter desks and offices, but now everyone can upload paperwork and client information onto their computer.

It’s made people wonder how else technology can make doctors more accessible to patients. Those who can’t leave their home or only need to ask a few questions have found the answer in new telehealth software. Depending on which programs are available at local clinics, patients can use their computers and tablets to reach the medical help they need.

Key software in the telehealth industry makes life easier for medical professionals and patients. Read on to learn about some of the most widely used software programs and discover what they offer.

1. Simple Practice Video Chat

The best programs present solutions for more than one type of medical provider. Doctors, therapists, nutritionists and more handle client paperwork and information every day, which takes up time that could serve more patients.

Simple software can solve this problem and give providers more time with the people who need them. SimplePractice is an example of this kind of program. It’s an easy solution for health and wellness experts who need to reach patients and streamline paperwork.

After a free trial, users pay a small monthly fee to access SimplePractice benefits. The program allows medical providers to schedule appointments, message clients and chat via video calls with patients who need to speak with them quickly or talk for an extended session.

2. MediPortal Records Software

MediPortal aims to serve corporate medical communities and clinics. The software makes paperwork faster to reduce administration work and put more focus on patients. Along with video calls and appointment scheduling, the program assists with medical records to ensure effortless record-keeping.

3. TheraNest Encrypted Tools

Counseling centers, faith-based groups and solo practitioners can use TheraNest to upload all client notes and forms to an encrypted program. It only takes a few moments to save years of paperwork and learn how to conduct billing through the software. TheraNest is a HIPAA-compliant solution.

4. ZyDoc Medical Transcription

Another critical aspect of telemedicine is getting professionals to understand the essential specialties like internal medicine, radiology and pediatrics. Software programs must consider the high physician demand in these fields, which is why ZyDoc has a unique focus on medical transcription. It cuts out the extra hours of documentation and paperwork by offering HIPAA-compliant transcription services to any medical professionals looking for automatic EHR insertion.

5. Secure Spruce Telehealth Communication

Seamless communication builds a clinic’s reputation with clients and makes life easier for medical experts. Spruce is an all-in-one platform health care workers use to access calls, texts and voicemails during and after clinic hours. Additionally, the program has a chat feature for patients to reach doctors from home and e-billing options.

6. Telehealth and Platform Localization Software

Whether web-based or app-based, telehealth systems need to be fully localized. While the proper translation and interpreting services are important, the localization of telehealth apps and web-based systems needs to focus on many other factors as well. Telehealth systems localization must also take into consideration any local cultural sensitivities and taboos, in addition to any potential for hardware or software conflicts at the same time.

During the current global Covid-19 pandemic, telehealth systems have become increasingly popular even in terms of diagnostics. Remote interpretation has proven to be an excellent means of distance disease diagnostics through telehealth systems. Remote interpretation services as part of the telehealth systems, allows for a complete and accurate translation of all of the patient information, including an accurate description, albeit remote interpretation of the symptoms, making it easier for doctors to provide a more accurate diagnosis.

Look Into New Options

There are always new telehealth features in development that offer something different. Look into every option to explore the key software programs in the telehealth industry and get the most out of modern technology.

Development Insights Martech

Best B2B Marketing Tools for 2020

Miley on March 19, 2020

According to a joint report by Act-On and Econsultancy, 98% of B2B marketers agree that marketing automation tools are a necessary prerequisite for business success.

Anyone with a background in B2B can see why this is the case. B2B marketers have to perform a whole range of demanding tasks on a regular basis. From executing deliverables, meeting deadlines, developing strategies, and measuring results, they have their work cut out for them.

Fortunately, these tasks become much more manageable with the help of B2B marketing tools. Not only that, but B2B marketing tools also enable you to implement more effective marketing strategies, and they can help you optimize the performance of existing ones as well.

To learn more about B2B marketing and the tools that make it happen, check out our carefully curated list in the remainder of this post.

1. SEO Tools

These tools enable B2B marketers to generate organic reach through search engines such as Google.

Source: unsplash.com

Moz Link Explorer

Moz Link Explorer is a tool for evaluating link profiles and discovering new backlink opportunities. It enables B2B marketers to research a site’s backlink profile and explore competitive backlink data.

Link Explorer gives you access to a link index that rivals that of Ahrefs and Majestic. This also ensures that the domain authority figures you get are extremely precise. The index is updated on a regular basis as well.

Link Explorer has a clean user interface, making it a good choice for beginners in B2B SEO. You can try out Link Explorer for free for 30 days, or you can get it as a part of the Moz Pro tool-set starting at $99 per month.

SEMrush

SEMrush is a collection of tools for competitive online SEO analysis. It comes with features for evaluating keyword performance, domain vs. domain comparisons, backlink auditing, and more.

SEMrush enables you to see find related keywords to the one you specify, and get an estimate about its search volume, historical trends, and a difficulty score. You can also find out the keywords a website ranks for, as well as the ads it’s displaying.

SEMrush provides all of its features from a unified user dashboard, make it easy to run SEO campaigns and track progress. It comes with a free trial, and the Pro subscription costs $99 per month.

2. Social Media Tools

These tools enable B2B marketers to manage social media profiles and organize social media marketing campaigns.

Sprout Social

Sprout Social is an all-in-one social media management solution. In addition to post scheduling and publishing, it also enables you to gauge your social media content is performing. Sprout Social also allows you to track brand mentions so you can participate in conversations involving your brand on social media.

Sprout Social’s content scheduling and optimization features will enable you to boost engagement while saving time. The tracking feature allows you to track social media campaigns, referral traffic, and conversions in real time.

Sprout Social has an effective user interface, and if you ever run into issues you can contact customer support at any time via email, live chat, or phone. Sprout Social has a free trial, and the basic subscription costs $99 per month.

Source: unsplash.com

Buffer

Buffer is a social media tool for automating social media posting. B2B marketers use it to post content on LinkedIn, Twitter, and Facebook.

Buffer’s drag and drop calendar makes it easy to schedule all your social media posts with a few clicks. It also lets you see how your posts are doing at a glance, and it can create reports based on the data.

Buffer offers a free analytics tool as part of the platform, but it only offers basic features. Buffer comes with several subscription tiers, and the basic one starts at just $15 per month.

3. Customer Service AI Tools

These tools enable B2B marketers to equip a website with smart, real-time customer service.

Imperson

Imperson is an intelligent AI chatbot platform for enterprise-grade chatbots. Chatbots built using Imperson support text, video, audio, and VR.

Imperson’s conversation navigator feature utilizes relationship memory, user intent analysis, and deep dialogue context to create convincing conversation algorithms. Imperson supports websites, Facebook Messenger, Skype, Kik, and many other platforms out of the box.

Once you sign up for Imperson, a bot implementor will guide you through the process of setting up chatbot from start to finish. To get a price quotation, you need to reach out to the company directly.

Source: unsplash.com

Botsify

Botsify is another platform for making intelligent chatbots. B2B companies use it to create chatbots for channels such as Facebook Messenger or Slack.

Botsify offers an easy to use, drag-and-drop bot creation interface, and it utilizes machine learning to create smart chatbots for a variety of purposes. Bots created using Botsify can also collect information via built-in forms.

Botsify can be further expanded with plugins for integration with RSS feeds, Google Search, and more. The basic self-service plan costs $50 per month, and you can get full support starting at $300 per month.

4. CRM Tools

These tools enable B2B marketers to accomplish a variety of marketing tasks such as lead segmentation, marketing automation, and project management.

Really Simple Systems CRM

Really Simple Systems CRM is a complete marketing solution aimed at small B2B companies. It comes with features for managing sales, marketing, and customer service.

Really Simple Systems CRM helps you keep track of leads, set up task automation, and acquire relevant customer data. You can use it to build marketing campaigns from scratch using a convenient drag-and-drop interface.

Really Simple Systems offer 24/7 customer support, and the software suit is fully compliant with the GDPR. There is a free trial available, and the starter pack subscription costs only €12 per month.

Source: https://www.discovercrm.com

5. Market Intelligence Tools

These tools enable B2B marketers to gather and organize marketing data from a variety of sources.

HotJar

HotJar is an intelligence tool for analyzing website visitor behavior. It enables you to optimize your website conversion rate with actionable insights.

HotJar uses features such as heatmaps to show you where visitors spend most of their time on your website. It also allows you to view recordings of on-site behavior, giving you a glimpse into the way visitors experience and use your website. HotJar can also be used to inform your decisions in terms of website design and aesthetics.

HotJar offers a version with limited features completely free of charge, and the basic business version costs $89 per month for sites with up to 20000 page views per day.

Source: https://www.clearboxseo.com

Clearbit

Clearbit is a top lead enrichment tool for B2B marketers. It allows you to turn anonymous website data into customer profiles.

Clearbit is an indispensable tool for traffic-heavy B2B websites. It works by scraping the web for information such as employee size, segment, industry, location, social media handles, and more.

Clearbit has a simple layout and integrates seamlessly into the rest of your marketing tech stack. The price is based on your CRM database size, monthly web traffic, and monthly contact creation.

6. Content Marketing Tools

These tools enable B2B marketers to create and publish content with high conversion potential.

BuzzSumo

BuzzSumo is a web-based content planning and discovery tool. It enables B2B marketers to analyze top performing content around a particular topic.

BuzzSumo web scours the web for the latest online content, most-shared articles, and content creators based on keywords you specify. This enables you to find trending content ideas to use as inspiration or to keep an eye on your competitors. You can sort the content you discover according to date, which makes it easy to find evergreen content topics.

BuzzSumo offers a free 7-day trial, and the basic subscription costs $99.

Source: buzzsumo.com

Feedly

Feedly is a news aggregator that helps you stay on top of trending conversations online. Feedly utilizes RSS feeds to gather content from a variety of sources online.

Feedly enables B2B marketers to keep track of multiple social media accounts, blogs and news sources from a convenient user interface. This enables them to keep in touch with industry trends and develop their content strategy.

Feedly is built with integration in mind, WordPress and Google Docs included. You can start using Feedly for free by creating an account, and there are different pricing plans to unlock advanced features.

Wrapping Up

This concludes our list of top B2B marketing tools on the market. Add them to your tech stack today, and take your business to the next level in 2020.

Insights

It Doesn’t Have to Be Profound: 4 Easy Tricks to Writing Body Copy that Sells

Miley on March 16, 2020

Body copy is the place where you make your money. You can choose long or short body copy, depending on your product and goals, but at the end of the day, body copy is where you build your story.

There are tons of articles about headlines. There’s also a lot of great advice about writing from a personal perspective. But body copy is hard because body copy is just writing. Many people, when faced with a blank page, panic a little bit.

These four tips will make the process easier, especially if writing isn’t the favorite thing on your to-do list.

1. Decide who you’re writing to

To—not for—that’s important to remember. The number one piece of advice for body copy is to write it as though you’re writing a letter to a friend or family member.

That’s great in theory, but executing is hard. Clear writing is often muddled by detailed buyer personas, calls-to-action, or positioning. In this scenario, you’re not just writing a letter to someone you care about. You’re writing a letter in response to their imagined letter to you.

In their letter, they are asking you to help with a specific problem. Your product or link is the solution to that problem. Just like a personal letter, if the solution is all you send, you’ll not only offend that person you love with your letter you’ll probably confuse them too.

So, before you write to your imaginary family put yourself in the shoes of your customer. This is harder than it sounds. One technique is to read something from your customer’s point of view before you begin writing. This could be a thread on Reddit, published interviews or blogs from influencers in your niche. Another strategy is to experiment with a search engine. Let yourself go into a Google hole the way your customers do and see how that changes your perspective before you start writing.

Once you understand the worries of your ideal customer, it’s easier to write a letter to them. Your body copy should show them that you care while providing a solution. Also, you’ll want to show your customers they have reason to trust your suggestions.

2. Be smart about your outline

You have to build a frame for a house before you paint the walls. Writing copy requires some structure too. So, don’t start writing until you know how the different topics you want to write about will flow together.

Many writers stick with what they learned in high school—an introduction, three supporting paragraphs that expand on the ideas introduced in the first paragraph, and a conclusion. That structure is a great place to start.

That said, if you stick with that formula, your readers might stick with another common formula- scanning the first paragraph and leaving your blog or email before you get a chance to tell them what you really want them to hear.

Let’s go back to the idea of writing a letter. As you write your letter begins by rephrasing the problems your ideal customer would have added in their letter to you.

Go into some detail, and show that you understand why this problem is a big deal. Then, tell them a little bit about your experience with this problem so they understand why you’re a good person to come to for advice.

After that, your only goal is to get your audience to keep reading. So, write for scanning. Readers tend to skim looking for something interesting or new. They also might be looking for the answer to a specific problem. With each paragraph add something that will hook your reader in. This will ensure that they stick around until your offer or CTA.

If you’re writing a blog, connect your calls-to-action with the search terms your audience is most likely to use to reach your article. This makes readers more likely to click.

Get emotional

One more thing to consider in your outline- emotion, and logic. If you’re trying to write body copy that converts, you’ll want to focus on the emotional pull for your readers. Whether it’s business or personal, people purchase for emotional reasons and then rationalize those purchases with logic.

Will your product make a task take less time so they can have a moment to relax? Will it make them feel as cute as their friends on the next girl’s night out? How does your product make your customers feel good? Start with that emotion and follow up with logic.

It’s easy to start with the logic of your brand messaging and the way your product solves a specific problem. But, chances are your readers won’t pay attention until you address the emotional needs your product will satisfy.

3. Get it all out

You’re busy, so you might write a short letter, clean it up, and send it off. Even if you’re a great writer, that probably won’t be body copy that converts.

Effective body copy takes more time. You want to play with each idea and talk about it from several angles. Try to think about the specific little problems that come up while tackling a big idea. Those tiny snags are where most people get stuck.

If your body copy can help just one customer get unstuck, that customer will be more likely to look to you the next time they need help with a problem.

Once you’ve written all the different options and solutions, you probably have too much copy. If you don’t, keep writing. Copy that converts may need proof or testimonials. You may want to add statistics or a vivid story to draw readers in. Your body copy could be great, but if it doesn’t fully meet the expectations you created with your headline, you need to keep writing.

If you have a busy day ahead, it is easy to cut this process short or get distracted. To avoid this, set a timer and write until the timer goes off no matter what. If you tend to wander off-topic as you write, set a timer for each section. Give yourself only a set amount of time, about five minutes, to write on each topic.

When you’re done, let your copy sit for at least a day. If you are someone who puts off writing until the last minute, make your deadline a day (or 31) or early. You’ll need a clear head and fresh eyes for editing.

4. Then bring it back in

You put it all out there, now it’s time to pull it back. Editing is the next step in writing your body copy, and some say it’s the most important step in writing.

Cut it short

You may have started writing your body copy with a clear set of business goals. Before you start editing, make sure that these are still the right goals for your body copy. Meet each of your business goals in the fewest words possible. You usually want to stick to one goal or CTA per piece of writing if you can.

To start, actively edit by making sections of text you feel need work a different color or underline text to make it stand out.

Things you noticed easily on your first read are easy to miss as you continue to clean up your body copy. On your first read-through, highlight anything that doesn’t lead your readers to the desired goal. You may leave these sections in for flow or emotional connection, but they are a good place to start editing.

Be ruthless in your editing

Next, remove extra words and replace difficult words with easier-to-read alternatives. If you need help cutting down a copy, a tool like Hemingway Editor can help. It will show you which of your sentences are harder to read than others and give you an idea of where to trim copy down.

As you edit your sentences and paragraphs, assume most people are reading on their phones. A long sentence looks like a fine amount to read on a desktop, but it looks like a long paragraph on your phone. People will be more likely to continue reading if you break up your text.

After your body copy feels right, do one final pass to check to make sure your spelling and grammar are correct. Again, you’re building trust with your readers. Even small errors can give the impression that you’re not as smart and trustworthy as you seem to be.

Humans are hard-wired to love stories. Your body copy is a chance to tell all the different versions of your story to the people that need your products. Body copy can be easy, just like writing a letter to an old friend.

About the author

Jana Rumberger is a writer and content manager for Selz ecommerce. She has expertise in strategy, selling products online, and small business solutions. Jana combines diverse experience in education, creativity, and manufacturing to craft engaging content. In addition to her writing, she is an active visual artist and foodie in Portland, Oregon.

Development Insights Martech SaaS

R3000L-BMS: An Unique 3G/4G Remote Access Solution for the BMS Industry

Miley on March 13, 2020

Site visits constitute one of the main costs related to BMS installations. These performance tests of the control equipment installed are often very time-consuming too. It is possible to rely on remote access through 3G/4G cellular communication systems. Yet, these systems have proved to be unreliable, expensive, or difficult to use.

The R3000L-BMS router-based system offers a new alternative for system installers and designers. It is a powerful VPN router developed from RobustOS. Robustel designed this self -developed and Linux-based operating system for its devices. This proprietary device operating system was built from the ground up around a Linux Kernel. It allows for lightweight firmware and application delivery across the Robustel product range.

Users can use RobustOS to update their device functionality through apps and yet leave the firmware untouched. All Robustel devices are built around RobustOS. For this reason, minimal changes are required to transfer apps among device models and families.

For more flexibility and customization, RobustOS apps can be created via the RobustOS SDK in C, Python, or Java. RobustOS also includes basic networking features and protocols. As a result, the whole user experience is generally enhanced. Here is how RobustOS can solve some of the most common problems faced by users worldwide:

RobustVPN Software – This cloud-based system allows easy access to any remote device using a SIM. RobustVPN is the comprehensive integration of network security standards. It enables a VPN tunnel between users and their remote devices. It was tested with SETT and IQ3 controllers, amongst others.

Flexible IO – We are referring to Ethernet ports, serial ports, and a Modbus RTU port built-in. RobustOS can access a multitude of devices over a single connection. This feature makes the whole process much more convenient. DIO can also be used for monitoring and control. It is as multifunctional as convenient.

Roaming SIM – An optional multi-network SIM makes it easier to connect a cellular router to equipment in plant rooms and other enclosed areas. Using a roaming SIM is cheaper than roaming with your phone provider. It is also more convenient than relying on local SIMs. That is why it is one of the most cost-effective options available nowadays.

Data Limiting APP – With this app, you can send alerts or pause your SIM if you exceed a certain data threshold. You can also reconnect any time with a text message. Moreover, the RobustOS data limiting app can reduce the risk of “Bill-shock”. Consider it as a reminder to pay your phone bills! Based on our experience, this function is so practical and essential for all errant users.

RCMS Cloud Platform – With the new RCMS Cloud platform from Robustel, you can track and update routers on the field. All the routers available will show on a map through cell triangulation. They can then be managed directly from this platform If one router is offline, you will be the first to know! Call it a boost on your efficiency.

The RCMS delivery system ensures en-masse handling of critical firmware, software, or configuration updates. Full customization is also available for major projects.

Screenshot of the RCMS Cloud home screen

Robustel is one of the leading high-performance cellular VPN router manufacturers worldwide. It specializes in the IoT and M2M markets. Robustel has a wide portfolio of award-winning solutions. Its product lines include wireless modems, routers, gateways, EDGE computing, cloud software, and end-to-end IoT solutions.

Robustel helps businesses and industries across the world to solve their IoT & M2M problems. It provides them with robust, secure, scalable, and creative solutions from hardware to complete ‘IoT in a box’ services. What’s more, the goal of Robustel is to “Make Things Connected”. Remote monitoring and controlling have never been easier than with Robustel!

Development Insights

How Robotic Soldering Machine Works

Miley on March 13, 2020

As the name implies, an automatic soldering robot is a piece of machinery that has been built and reinforced with software that allows it to perform basic and advanced soldering operations. The range of soldering robots from top brands like Topbest has been specially designed to carry out the operations which can be undergone by man – and even more.

That, on top of their cost savings, makes them a great pick.

However, some OEMs are left wondering if these robots will do the job right for them. If that is you, you have come to the right place to get your doubts lifted.

How do they work?

We won’t bother you by going into the specifics of what soldering is, or how the process works. Chances are that you have been doing that for years anyway, so it would be redundant information.

When it comes to a robotic soldering machine, though, you could be lost as to how they can perform the full range of operations that you may throw at them.

While not all of them could do the advanced things, the best ones on the market work with the following principles:

Methods of soldering – soldering might have the same ultimate goal, but they don’t come the same. The ideal picks for you will be those options that offer the chance to execute both point and slide soldering. The machine can even be automated to choose the best mode of soldering depending on the soldering distribution under consideration.
Z-axis rotation – when humans handle soldering, they don’t see things in 2D but 3D. The same is true for top soldering robots with a Z-axis, depending on where the solder point is located on the electrical component in question.
Rail system – these soldering robots can handle multiple units at once, depending on the number of trails in place. Thus, one material is being soldered while the next is prepared for the operation on the rail system
Solder tip – you must know already that there are a series of different solder heads to choose from. An ideal pick for high precision manufacturing would be the dual head solder tips. The only downside to this is that the Z-axes won’t rotate with the dual head tips.

Why They Are Worth It

We cannot talk about how much ease and simplicity a soldering robot brings to the manufacturing.

For the most part, they can help OEMs to churn out more units within a specified period without suffering a drop in quality at all. Likewise, it is possible to use up less workspace in the manufacturing area with a desktop soldering robot. They also offer improved flexibility in managing complex alloys that would have otherwise been gotten wrong by human effort.

Furthermore, robotic soldering systems have shown that it is possible to develop nano parts, conserve materials (wires, components, solder, etc.) and save costs overall while at it.

That should be enough to get you sold on the idea of these units and how they can be the game-changer for your business.

Recommendation

To make soldering work well, a high-quality soldering robot is needed. In addition to the quality factor, Topbest can provide a variety of options when we choose the automatic soldering robot. A soldering robot equipped with a camera can realize real-time monitoring of the soldering process, so that errors can be found in time to avoid the loss. Besides, a preheating platform and a nitrogen protection device can be chosen according to your own needs.

As a company with more than 20 years of professional soldering solutions, Topbest provides not only high-quality and full-featured equipment but also additional professional consulting services. Therefore, it is worth your trust.

Insights Martech

How to Make Social Media Call to Action More Compelling in 2020 – 6 Exciting Ways

Miley on March 5, 2020

Social media marketing has become a challenge for many marketers. In 2020, many entrepreneurs, agencies, business leaders, SMB, and startups are planning to improve their social media efforts. The ultimate goal of social media marketing is to be clear of what you want your potential customers to do, comment on your post, like your post, signup for a free trial, visit your website or blog, download an eBook, or place an order.

Creating a persuasive and engaging social media post can help you convince users to perform all these actions and enhance the conversion rate of your website. Creating a killer call-to-action that creates a high click CTA is not an easy task. If your company is thinking of generating more leads and conversions through social media, here are some easy ways to create killer CTAs for social media that will definitely persuade users to do what you want them to do.

Call to action, if written right and executed well, can prompt people to take the specific action. But the question is how to come up with compelling CTAs to strengthen your social media efforts and convince people to do what you are asking.

Let’s discover some creative ways to write eye-catching CTAs for social media posts and attract more users towards your brand.

Excite Your Users

It is one of the best marketing techniques to catch the attention of your social media audience. Before launching your upcoming product, service, app, company event, news, or anything exciting, post teasers to get your audience hooked. It will allow users to think and talk about your brand to anticipate what is going to happen.

Be creative before launching your product. Post a video or a photo and write an interesting caption for your teaser post that helps your audience understand what your brand is planning to launch.

Use an Eye-Catching Video

Using videos to highlight the importance of your product is an effective strategy; many social media agencies are using to grab the attention of the audience. Sometimes a picture might not be able to explain what your product does; incorporating a short video into your social media posts will allow people to understand why they need your product.

Use More Visible Text

Make your CTAs more unique and visible to your audience by using concise messages, bold colors and contrasting buttons. If the design, graphics, and text of your CTA are not visible, your readers can’t be able to read the message you are trying to convey. And the ultimate goal of your social media post will not be fulfilled. So, it is highly recommended to keep the design unique and make your text visible to make it noticeable and visually attractive to create more customer engagement.

Be Specific

When it comes to creating a CTA for your social media posts, try to be specific and to-the-point. A majority of your audience is using social media on their smartphones, where you have limited space. Therefore, using ultra-concise and to-the-point messages is the key to convey your point to the audience.

Create brief and concise posts; it will direct users to click the CTA button to learn more about your offer.

Allure Your Audience

When you give your audience something outstanding at a very low cost, chances are they will definitely try it. By using the caption, save more, click to save is a very clever strategy to make people think about your product or service and persuade them to make a purchase.

By making it clear to your readers that they will get an incredible offer at a very low cost by highlighting how your product can solve their problems can make people feel that they are making the right decision. Communicate the benefits and qualities of your product and what the users will get by investing in their brand.

Urgency Matters

Today, no one wants to miss out on any opportunity, especially if it’s their favorite brand. When you add a sense of urgency in your social media CTAs, chances are it will entice users to take the desired action quickly. As it sounds like that the offer will be going to expire soon.

Call Now, Buy Now, order within 24 hours, and limited time offer are a few effective CTAs that can drive the fear of missing out, induce quick response and allow viewers to avail the offer right away. So, when you want to drive more traffic to your blog, get more engagement, or increase conversions, give your social media posts a sense of urgency, and you will get more and more users’ attention.

Simply an exclusive offer and limited time offer can help you entice more users and achieve your sales goals.

Use Brand-Focused Imagery

Starbucks Coffee call to action examples

To come up with an effective CTA, it is super important to consider background, colors, text, and images. Try to use interesting and more powerful images. Sometimes, using a single image can fulfill the purpose of your ad and convince users to click and convert. Try to use creative and vivid images that make sense and allow your audience to take action and understand what your brand is all about.

To Sum Things Up

By making a few changes in your CTAs, you can come up with more interesting social media posts that can drive multiple actions that you want your audience to take. Converting a viewer into a visitor or customer will possible if you follow these simple and creative techniques to craft your social media call to action. A social media agency Dubai can help you create better, and outstanding CTAs for your next social media post so that you can achieve your conversion and sales goals in the year 2020 and beyond.

About the author

Muneeb Qadar Siddiqui is a visionary when it comes to digital marketing. During his tenure at Branex Dubai, he has worked on several ground-breaking online projects and ideas related to apps that have shaped the future of several companies. He likes to get into the nitty-gritty of things related to web design and app development and comes out triumphant in coming up with apps that serve a large customer base. His hobbies include reading a lot so that he can remain one step ahead of the competition.

Insights

Top Healthcare Trends to Know About

Miley on March 5, 2020

The health sector is rising and changing every day. Every day new systems and techniques are developed to satisfy the great demand for medication and therapies. When technology develops quickly, the health industry has grown exponentially to provide facilities to a large number of people worldwide. Top of custom healthcare solutions are:

Electronic medical records

The first phenomenon on the chart is the electronic medical record. Many health care organizations nationwide have taken electronic medical records and the individual who manages the patient can use this information in seconds to view the medical history of the patient and thus make better decisions while handling the emergency care denton, tx.

Although there have been online medical records for a while, it took time to include and incorporate healthcare facilities and research writing programs. Most health institutes worldwide are already utilizing electronic health records. The medical expert will draw up effective treatment strategies for electronic records at any time.

Study with Smartphone

Technology has improved the contact, knowledge and decision-making of medical experts. The way medical students are educated has also shifted. Nowadays, laptops and a laboratory are not an issue for health professionals. In reality, these systems are enabled to improve their learning methods.

Teachers have modified their methods of teaching. It was noted that teaching with modern equipment and software is harder than historically teaching, which made it difficult for the instructor to communicate important information easily and quickly. Students can also quickly communicate with these programs to train them for real-life experiences.

Artificial Intelligence

Without artificial intelligence, one cannot explore the potential of the health sector. Intelligence digital can alter and enhance the quality of health care in many respects. Artificial intelligence should generally open up the way for people and technology to communicate. This helps us to quickly track and evaluate the behavior of people around the world.

Providers in services should have the best treatment methods in their possession. Through this system, for example, healthcare providers are readily available in places where physicians are scarce without being physically involved. Many experts predict that procedures like radiology will be changed so that medical providers will not continue to take samples of specimens from patients.

Medical equipment

Registered journal writers and patients have been allowed by technology to communicate with their physicians without visiting them. Now, video chat is always open to doctors and patients. The healthcare provider will effectively make informed choices by speaking with the individual and reviewing the information. This is great news for elderly patients or individuals who can’t move out of their homes.

The healthcare system is changing as technology advances. Health experts have invested a lot of time and money developing and revolutionizing medical equipment. The patients don’t have to wait for days or hours with these tools to receive the test results. They are quick and powerful.

Not only patients but also healthcare providers and thesis writers feel confident on these devices.

Enhanced support standard

The emphasis of all technological innovations is on maximizing the patient’s satisfaction. For each specialty, the professionals are paid on the basis of their professional quality and quantity. Technology allows emergency rooms azle, tx care providers to calculate their performance on the basis of their appointment periods, and the patients’ health consequences.

The method often simplifies the assessment of which type of treatment works perfectly for healthcare professionals and how to achieve the best outcomes. Tests can be administered fast and effectively. There are available medications and other therapies. The best care people think of and strive for centuries is given to patients.

Block chain Systems

Another phenomenon that we plan to see this year is block chain technology. Block chain technology is a modern way to store electronic data to that inventory. It enables digital information to be circulated without it being filled.

Digital money, Bitcoin, designed and implemented Block chain. Experts in other technical systems have since come up with innovative ways of using it. In the coming years, block chain technologies should impact the health sector in how data is distributed via health systems. Block chain applications surpass Electronic Medical Records’ limits, for example, compliance issues across various health networks.

Breakdown of the silos in education

Another development in healthcare is the preparation of professionals. Every day, several health care organizations from various disciplines and specialties partner to create support teams.

The healthcare system is changing gradually to make it easy for patients to use complex facilities. A number of doctors will be seen in the same matter for the patients. This can make patients nervous and upsetting. The right medication and treatments simply fall down the drain, in most situations.

In contrast with traditional treatment programs, the development of health-care teams is highly efficient. This is what occurs in the classroom precisely. Breakdown of the silos in education allows exposure to efficient ways for medical professionals to do similar things in hospitals. The above-mentioned health patterns are just a subset of what everyone needs to foresee. People expect quick and efficient medical devices and treatments as technology advances at a speedy pace. For healthcare professionals, it is vital that they are helped as much as feasible as most of them invest their personal time protecting patients’ lives.