Category: Development

DevelopmentInsightsMartech

How to Create Kickass Interactive Content

Before you rush into seeing the infographic, consider this. Interactive content is reported to have 2 times more conversion than passive content. Moreover, 88% of marketers feel that interactive content helps them stand out from their competitors. With such overwhelming support in its favor, it’s only fair that we hand out tips on how to create it. Here is an infographic by Outgrow to help you learn more:

Now that you know how to create it, let’s talk about your option. And let’s face it, you have many. What are the types of interactive content you can create? We have listed most of them here for you.

1. Interactive Quizzes- Graded and Outcome

Interactive quizzes can be of two types- Graded or Outcome. The graded quiz is like a surprise test.  Only much more fun.
The lead/user attempts the quiz and is marked on the basis of answers that you have marked as correct. Here is an example:
Suppose you are a marketing agency that provides social media marketing solutions. You can create an effortless graded quiz like this one. Moreover, you can boost your lead generation by upselling and providing a free FB marketing ebook to people in exchange for contact information.

On the other hand, Outcome Quiz is meant to give personalized results. to the potential lead according to the answers they have input. Much like personality quizzes!

2. Interactive Calculators

Calculators can be best used to collect the email addresses of the middle of the funnel and the bottom of the funnel leads. They provide value to the lead/user determined by determining the quantitative value of a question they might have. How much will your legal fees be? How much should you spend on paid advertising? All you need is an interactive calculator!

3. Survey/Polls

According to some sources, the average response rate for the survey is 24.8% Add the magic of interactivity in it, and the percentage increases exponentially. You can use polls like this to build buyer personas, provide better customer experience, or just to have fun!

4. E-commerce Recommendation

Here’s how this works.

Potential leads can enter inputs according to their needs and personality. Each question is mapped to a certain response. The quiz provides the product results for those users accordingly. Here’s an example.

5. Chatbot

A chatbot is a tool that allows the company to conduct conversations with a user without the need for human personnel. Basically, it handles all the grunt work so the employees can use their time for more productive purposes. Here’s an example.

There is abundant potential in using interactive content. We hope that through this article we have prepared you to tap into it.

So, what are you waiting for?

Interact away!

Development

Five Ways AP Automation Solutions Resolve Common Problems Faced By the C-Suite

Each day the C-suite seeks innovative ways to resolve common obstacles. Modern management teams are learning how to stay ahead of the curve through the smart use of human resources and technology. Discover five ways AP automation solutions can resolve some of the common problems faced by the C-suite in a continually evolving international marketplace.

1.Reduce Errors Associated with Manual Processing

For generations, the AP team processed invoices manually. This tedious process was time-consuming and required ongoing attention to detail. To err is human, even for the best team members, and inevitable mistakes occurred. Unfortunately, errors can cost the organization money and put a strain on relationships with key vendors.

Adopting AP automation solutions reduces or eliminates the errors associated with manual processing. Achieving the highest level of accuracy helps companies save money and maintain strong vendor relationships that can lead to additional money-saving opportunities, such as discounts for loyalty and early payment. And the AP team has emerged from the back office to become strategic partners with the C-suite, looking for opportunities to reduce operating costs.

2. Access to the Latest Financial Data

With manual accounts payable processing comes uncertainty about the latest financial data. It can take hours or days to process invoices, prepare financial reports, and share them with the C-suite. In the meantime, the management team is depending on outdated data to make crucial business decisions.

The days of invoices and updates sitting on a desk for approval and review are over. Data on new invoices, payments, cash flow, and more are all updated in real-time with the use of cloud-based AP automation solutions. The C-suite has instant access to the latest financial data to make educated choices based on current facts rather than speculation.

3. Collaboration in Real-Time – Anytime and Anywhere

With invoice approvals in mind, the process of paying vendors often takes days when the work is performed manually. The passing of paperwork between the financial team members can lead to errors, such as overlooking the payment to an important vendor. A ripple effect may occur, such as an interruption of essential supply deliveries that halts production and impacts profits.

The days of waiting for invoice approvals are over for companies with AP automation solutions. Invoices can be shared and approved in seconds rather than days to avoid late payments that lead to costly fees and vendor dissatisfaction. And the C-suite can collaborate with the financial team in real-time, anytime and anywhere, to make well-informed decisions on-the-spot.

4. Discover and Create Money-Saving Opportunities

Manual processing takes longer than automated processes. Robust AP automation solutions now handle routine tasks once performed by humans. The AP team no longer spends all its time on mundane projects and enjoys a better quality of work focused on thoughtful processes to create money-saving opportunities for the company.

The AP team is using the extra time to find ways to reduce costs, such as making early payment arrangements with vendors. The efficiency of using AP automation ensure timely invoice payments, which opens the door to asking for loyalty discounts from vendors.

5. Improve Working Capital and Boost the Bottom Line

As a strategic partner, the AP department is supporting activities to free up cash and improve working capital by examining processes such as contractual reviews, invoicing, sourcing, master data, accounting and reporting, and procurement. Ways to optimize working capital include negotiating volumes or early payment discounts and negotiating longer payment terms.

Data is synchronized between the AP automation solution, ERP, and the procurement system for true automation. Accuracy is improved to eliminate the mistakes associated with the inaccurate entry of data, such as payment errors. Eliminating account delinquencies prevents fees, fines, and regulatory penalties to help companies build a trustworthy reputation and boost the bottom line.

AP automation solutions are no longer a luxury, but a necessity. Companies that fail to make the transition from manual processes to automation will soon be left behind. When the C-suite calculates the potential ROI for investing in AP automation solutions, the decision is clear – automation improves operations, eliminates errors, and helps companies be more competitive and profitable.

DevelopmentInsightsMartech

What’s the Status of Women in Tech in 2019?

It’s no secret the tech field is dominated by men. Even though women now make up roughly 46 percent of the workforce, they only hold 24 percent of computer science jobs and about 11 percent of executive-level jobs in Silicon Valley. Of the women who do make it into Silicon Valley, they make 61 percent less than their male counterparts. That evens out to an average of over $16,000 less per year.

There is no direct reason for the gender discrepancy; however, speculation largely lends itself to the rise of the “male tech geniuses” like Bill Gates and Steve Jobs whose overpowering success overshadowed females in the field. Additionally, women are viewed as too emotional and face the problem of pregnancy bias that men do not.

When a man fails or makes a mistake at work, they are allowed the opportunity to explain themselves and fix their mistake. The same can not be said for women. When high-powered women make a mistake, they are met with a much higher level of scrutiny. Their failings are seen as a reason they shouldn’t lead rather than a simple misstep.

How do women actually stack up?

Although women are not as prevalent as men in the tech industry, that’s not due to lack of skill. On the contrary, female-powered companies have historically performed 3 times better and generated 12 percent higher revenue than those led by men.

Furthermore, in a GitHub study, code written by women was actually accepted 4 percent more often than code written by men. The catch? The coder’s genders were not disclosed prior to the acceptance of their code. Women in the study were in fact, better coders, but only when the judges were unaware they were women.

What is the effect on women?

The turnover rate is more than twice as high for women as it is for men. 41 percent of Women in tech are leaving their jobs as opposed to 17 percent of men. Of those women, 56 percent leave in the middle of their careers; 24 percent of whom leave the tech field completely, 20 percent leave the workforce altogether.

Why? Most often it’s because 30 percent of women over 35 still hold junior level positions while they see their male colleagues moving up around them. Rather than stay in unfulfilling jobs they will never advance in, women choose to leave in search of fulfillment elsewhere.

What are companies doing for women in tech?

Diversity initiatives

Many companies are dedicating time and money to work on diversity initiatives. Though only the companies who are truly diverse tend to be the ones who report, they’ve proven organizations with a more diverse workforce perform better. But that’s not all. High-diversity businesses also have more satisfied workers and a leg up on the competition.

Pinterest has one of the most diverse executive teams at the moment; however that number is only about 8 percent. Google also has higher numbers than the national average with a 30 percent female workforce but that number is still much lower than men. Tech companies are putting in the effort to catch up, but still, have a long way to go in diversifying their teams.

Reducing pregnancy bias

Pregnancy, maternity leave, and motherhood seem to be the largest biases against females in the workforce, especially in the tech industry. The United States is one of the only countries that does not require paid parental leave for businesses. As a result, many women are forced to choose between their careers and their children and leave the workforce. Some companies though, are making a point of actively combatting that.

For example, Netflix provides unlimited paid parental leave for a year following childbirth or adoption. Tech giants Google and YouTube give new mothers 18 weeks of paid leave while also give families $500 to invest in the stock market for their children.

Women still only account for about a quarter of the workforce in the tech field and are often overlooked. However, they have proven to be just as successful as, if not more successful than, their male counterparts. Though the tech industry has a long way to go before bridging the gender gap, they are slowly adapting practices to get there.

 

A big thanks to Amanda Peterson, to writing and submitting this piece to us.

DevelopmentInsightsProductsSaaS

Benefits of Using IoT In The Fleet Management System

Fleet management as the term says, adequate management of the company’s vehicle fleet. It helps the fleet owners to properly manage weight monitoring, fleet location tracking, etc. Every transportation business must have an appropriate fleet management system.

Proper management of fleet is a daunting task but IoT in transportation helps business owners to easily manage the truck/fleets without any hassle. Here in this post, I will tell you the important advantages of using IoT in the fleet management system.

Let’s check the advantages of using IoT in the fleet management system

#1 Provides real-time road climate data to fleet managers

A large number of injuries to fleet drivers take place because of hazardous road climatic conditions that arise time and again. At some cases, the worst road climatic condition also leads to the death of fleet drivers. Irrespective of the fact that fleet managers evaluate climatic predictions to regulate when and how extreme climate will have an effect on operations of the fleet, but wrong climatic forecasts and wrong road climate data are highly injurious to operations. Here, the Internet of things technology comes into the picture. Sensors embedded devices are attached to the axle of the truck or fleet. Real-time road climate data is given to fleet managers with the help of these sensors. In case of bad climatic conditions of the road, fleet managers can immediately contact the drivers to go at slow speed or divert trucks to another route that does not have the worst climate conditions.

#2 Helps to know traffic conditions on the road

IoT Smart transportation is also useful for fleet managers to contact their drivers whenever there is traffic in a particular area. This helps drivers in saving much of their time for reaching a client’s place faster because fleet managers will help drivers to select the route with less traffic. Internet of things in fleet management can also easily control the movement of traffic as to how fast or slowly traffic is moving. Sensors attached to truck’s axle continuously provides real-time data about road traffic and accordingly fleet owners can help keep their drivers safe by helping them move through clear roads without traffic. This also decreases much of the accidents happening because of traffic conditions. Fleet owners also receive the current traffic data of roads for decreasing unwanted accidents of fleet drivers well in advance.

#3 Tracking the real-time location of the fleet

Another important advantage of using IoT in fleet management system is to track the exact real-time location of the truck quickly. This feature is best because sometimes the truck driver takes the truck for his personal use to another area and as a result, the truck does not reach on time at client’s place and fleet managers pay for the mistakes of fleet drivers. In such cases, IoT plays a vital role. Fleet owners can easily trace the location of the fleet in the blink of an eye through geo-fencing the area in which your fleet business is operating.

#4 Fuel management is carried out effectively

One of the best advantages of using IoT fleet management is adequate management of fuel. Therefore, IoT helps fleet managers by keeping a track of fuel utilization in their fleets. Irregularity in fuel consumption of trucks can be easily monitored by fleet owners and accordingly they can take necessary measures to decrease unnecessary fuel consumption to a lot of extents. Moreover, during fuel theft cases, the fleet manager immediately gets alert.

#5 Smart reporting of fleets

IoT in fleet management system has an important role to play regarding fleet reports efficiently. Reports are received in real-time to fleet owners about operating of fleets and clearing all deliveries on regular basis. Efficient reporting enables fleet owners to make the right business decisions to enhance revenue from their fleets.

#6 Improving fleet maintenance

IoT in fleet management system also enhances the overall condition of fleets to improve their functioning. IoT fleet management system has the potential to gather data from different fleets and later on, this particular data can be put to use for precise and complete maintenance plans of fleets. Also, IoT enabled sensors can effectively monitor wear out of truck parts (example: tires) and fleet owners get a notification on the web or mobile app. For instance, when the tire pressure goes below the dangerous point, fleet managers immediately receive an alert about the problem on the web or mobile app of IoT fleet management. Moreover, fleet owners can also contact their drivers quickly to fix the problem before it worsens.

Smart fleet management into action

Introducing problem

To know the true potential of the smart fleet management system, let’s take an example of weight monitoring of truck.

What happens in the traditional fleet management system?

In this case, fleet managers are not able to get a real-time weight of the truck and it further leads to fines being charged from truck drivers for over-weight of the truck.

What happens in a smart fleet management system?

In case of a smart fleet management system, IoT devices in transportation enable fleet managers to receive a real-time weight of the truck so that whenever truck has over-weight then fleet owners can immediately contact the truck drivers to unload some goods. In this way, unwanted fine charging can be reduced to a lot of extents.

Closing Thoughts

In a nutshell, it can be concluded that fleet management has wide-array of advantages for the transportation industry and it further leads to increased profitability of the business. If you are looking forward to getting IoT end-to-end solution for transportation business, then feel free to contact us and we will assist you further.

DevelopmentInsightsMartech

Why You Should Deploy Online Training in Your Organization

Learning and development (L&D) departments are constantly working on identifying new opportunities for employees. Thanks to the new emerging technologies and software solutions, such as LMS software, all professional growth, and development efforts can be streamlined now.

Since there is a lot of buzz around corporate training software, and online training in general, but very few resources that go in-depth, giving organizations reasons to implement it, we decided to give you exactly that.

Here is why you should deploy online training in your organization.

Cut Down Training Expenses

You are probably aware of the high costs of traditional training. First, there are physical copies of all the learning materials, then you have to deal with trainer’s fee, and not to mention the price of the certifications everyone expects to get by the end of the course.

In some instances, you will also have to rent the space for training. Online training removes all these factors from the equation. All the materials are stored online so that anybody can access them. There is no need to rent any space, as learners can study from wherever they want and the certification is in digital form. Your employee can choose whether they want to print their certificates or not.

Make Training More Convenient

When it comes to training, you have to go the extra mile to make it convenient for the workers. Keep in mind that most of them work from 9 to 5 and having to go to training after they are done with their work might be overwhelming for most of them.

If you decide to take another course of action and organize training during weekends, your employees may feel like you’ve robbed them of their free time.

This is where cloud-based LMS software comes in as a true savior. All of the courses can be stored in the cloud and your employees can access them whenever they want. For instance, they can do a short quiz on a coffee break, finish a course chapter while commuting, and so on.

True Mobility

The online training has gone through some transitions along the way. Improvements have been made to make learning as easy as possible.

Just a few years ago, learners had to log in an LMS via a desktop computer only. Today the connectivity and accessibility issues are definitely resolved.

Your employees will be able to learn whenever they have Internet access. And since we live in a mobile era, you will be happy to know that the best LMS software tools on the market are completely mobile-friendly. This means that learners can access learning materials, take tests, and communicate on the go.

Save Time and Effort

In a traditional setting, both learning and exams take a lot of time and effort. If there is someone who doesn’t understand the lecture, they might interrupt the presentation to ask questions, thus taking a portion of the time reserved for training. Not to mention the unit tests that have to be graded after any exam.

You will be happy to know that all this is automated by the corporate training software. You can leverage the automated corrections so that trainees can go back to read that specific material again and give the right answer.

The grading is automatic and the reports are immediately generated and sent to the manager.

Better Knowledge Retention

LMS software is also designed to improve knowledge retention. It supports the use of all sorts of media to increase the engagement potential of the learning material.

You can use images, animations, videos, and gamification to make it easier for trainees to learn.

Furthermore, corporate training software can be used to engage trainees in solving real-life situations. This can help them live the experience and learn in a better way.

Learning by participating in real-life scenarios is a great way to nurture employees for more demanding positions.

Progress Report on Demand

In a traditional setting, it is impossible to assess the performance of training and trainees. At least not in terms of objectivity. With online training, assessments are made easy.

You can see the reports at any time – how many participants are there, how much time each one of them has spent learning, and the average score of each individual.

You can use these reports to identify the learning material that’s causing problems to trainees. Whether it is too complex or too boring, you will be able to pinpoint it and improve it.

Streamlined Communication

Corporate learning software comes with a brand new line of communication. In fact, several of them do so. Course creators and trainees can communicate via message boards or direct private messaging. There is no need to stop the lecture to answer a question.

New enrollees can communicate both with trainers and among themselves. Streamlined communication improves efficiency and affects knowledge retention as well.

Individualized Training Paths

Creating individualized training paths for each employee is borderline impossible in traditional training. The main reasons are cost and time.

On the other hand, doing it with LMS software is easy. How? Modern LMS solutions come with Tin Can specification that tracks, records, and stores every learning effort made by an enrollee in the form of statements.

In just a couple of days, you will be able to gauge the reports and see the personal growth and development levels of all your employees.

Wrap Up

Deploying online training in your organization will help you reduce training costs, make it more efficient, and improve knowledge retention, among other things. Since the success of your online training efforts depends on the quality of LMS software, we suggest that you dig a little deeper to identify the best software for your company.

DevelopmentInsightsMartech

What You Need to Know for a Successful Digital Marketing Campaign

What keeps a business on its track? Many would say a good strategy. This strategy encompasses all the areas of your business, including the marketing aspect. And in the age of modern technology, a good marketing strategy is more important than ever.

If you want your business to grow and innovate, having a good strategy that you can integrate into your marketing campaign is a step in the right direction. The people behind SerpWatch have underlined the importance of a powerful marketing strategy in the infographic below.

The infographic presents the hottest statistics and trends that define the digital landscape today. Keeping an eye on these ensures that your marketing strategy will remain effective in 2019. Here are some of the important points you should remember before formulating your marketing campaign.

Local SEO

Having a general SEO strategy is great, but you should also focus on growing your local customer base. Stats say that over 40% of business revenue is driven by organic traffic. This means you need to rank in search engine results pages to gain more exposure which, in turn, can increase your leads.

But while general SEO is hugely beneficial, it also makes sense for you to give more attention to your local SEO in case you run a local business.

Many consumers go online to search for a company or store near them. In fact, 72% of those who do a local search end up visiting a store within five miles. What’s more, 28% of customers searching for a local business make a purchase.

That said, improving your local SEO ranking could help you build a strong relationship with customers who are within your business location.

PPC vs. Organic Traffic

Paid online advertising has been growing by the minute, but it must be used with caution. Studies show that 64.6% of people click on Google ads when they are looking to buy an item online. This means that they already have the intention to buy when they conduct a search.

But what if a person is looking for information and weighing options? The statistics are just as damning. For one, 80% of people ignore paid search results and opt to click on the organic listings instead.

Ads on mobile devices tell the same story, where 70% of respondents admitted to disliking mobile ads. There is also a significant increase, around 90%, in mobile ad blocking.

What does this mean to businesses? Paid advertising across different online platforms could help your campaign, but you should also make sure to weigh its pros and cons. Will it do more harm than good?

Content is King

Content marketing still holds an established place in any marketing strategy, whether it is on your website, social pages, or through emails. Producing valuable and relevant content across all your marketing channels can cement your credibility and authority in your niche.

Content marketing gets three times more leads than the paid search. Buyers have become more discerning, with 47% of them consulting 3-5 pieces of content before engaging with a sales representative.

There are many more trends that you need to consider when you start creating your digital marketing campaign this year. Take a look at the infographic below to get started.

Development

Benefits Of Using Cloud Technologies In The Development Of Mobile Applications

Since the cloud has strengthened its presence, changes have begun in the business world. Businesses have begun to recognize the importance of taking advantage of the storage of their data, files, and applications in the cloud. Instead of storing all these important files on external hard drives, they began to transfer them to the “clouds”.

At the same time, “on-premises” is a term that is sometimes used in talking about cloud infrastructure. It means locality, which may seem contradictory. The term simply means that the company’s hardware will be stored at the client’s location, unlike cloud services, for which the vendor usually places the equipment in its data centers. Access to files, data, and applications using local solutions is what distinguishes this approach from cloud services offered by a third-party provider. When your files are in the “cloud” in the usual sense of the service, access to them requires an Internet connection. You can save initial capital costs by using this approach.

There are already a lot of providers in the world who can provide you with convenient and highly reliable cloud services at any time. They help organizations focus on their core business processes and not worry about time-consuming data processing, IT infrastructure maintenance and other related issues. You should meet with App developers for your Android app development.

Source – Pixabay

The High Cost Of Maintaining Local Infrastructure

Despite the fact that maintaining on-premise environments has its own advantages, there are still some reasons that encourage companies to turn to cloud providers. Take a look at these factors:

Electricity Costs

Companies must consider the amount of electricity needed to provide a full-fledged IT work environment. Servers have become much more energy efficient compared to those that were in the past, but they still require a lot of energy for smooth operation. The average cost of maintaining a single internal server can reach thousands of dollars, depending on the resources you need. The power supply must be continuous and with sufficient redundancy. You need to have a ventilation and cooling system for your physical servers.

High Capital Costs

The focus will be on storing data and applications on servers. In the case of the cloud, you do not need to buy anything. Costs are associated only with the resources allocated to you. It is cheaper than building your own infrastructure, and you can easily channel the money reserves to other initiatives.

Modernization can be a nightmare

When you acquire licenses for software, install all the equipment and hire staff to maintain the infrastructure, you will still need to allocate funds for regular updates. The money you have to invest in upgrading can amount to millions, and the process itself can take several months. Using cloud technologies, you do not need to worry about the updates and costs associated with them, because the provider will do “that’s all.”

Disaster recovery

Cloud computing does not guarantee that your mission-critical business applications will be completely free from the risk of failure, but when placed in the cloud, the provider will be responsible for restoring work in the shortest possible time. In the event of a physical infrastructure failure in your enterprise, you can also use a backup in the cloud, if you created it.

Security

Storing corporate “jewels” in the cloud may be the right choice for many businesses, but some strongly deny this possibility. The fact is that there is no right answer. There were cases when local systems were compromised, and cases when hackers could not hack a system located in the cloud. The cloud provider is really interested in customer security. A professional provider will do everything in its power to ensure the security of data and customer applications.

The impact of cloud services on mobile app development costs

One of the best features of the cloud is the savings factor. IT management can really exacerbate the cost of developing apps, the cost of your own infrastructure can be overwhelming. On the other hand, with cloud computing, you do not need to worry about many problems:

Servers: Since there are no local servers, you do not need to worry about the costs associated with them.

Computers: Data is stored in the cloud, so you do not need to immediately build the infrastructure, you can pay for everything as needed.

Maintenance and downtime – you can minimize downtime, as the provider will monitor, maintain and update programs. Less downtime will result in increased productivity, increased income and cost savings.

Source – Pixabay

Some of the advantages associated with cost reduction when choosing cloud technologies for your mobile app

1. Companies can minimize or avoid the cost of IT infrastructure

An important advantage of cloud computing is that businesses can now transform their capital costs into operating expenses and put an end to the endless infrastructure costs that may arise for a non-cloud solution. All data that continues to form, files and documents can now be found in the cloud, and not on the servers of your company.

No matter the size or type of your business, you can go to the cloud and save significant capital costs on hardware, software, additional computing power. You can choose to pay for resources received as needed, or a subscription-based cost structure. A prepayment of several months also allows you to receive a significant discount.

2. Developers can release their applications faster

In an era when everything is estimated at the cost of time, cloud computing is a priority. Developers can access their application projects at any time convenient for them, work with them, correct, delete errors and test. Thus, they can work on a large number of projects, and not worry about the physical server, which has a limited resource for hosting applications.

3. Improved manageability

The cloud gives you an edge in setting up and allocating resources to meet seasonal surges and fluctuations. Mobile apps and files do not have to be installed on user devices, because you can get them from the cloud at any time.

4. IT team can quickly set up cloud resources to meet changing requirements

You can easily scale your business up and down on demand. Requirements can be very unpredictable, and cloud computing is the surest way to satisfy them all. In the end, this is what will take your business to a new level. You should also meet with app developers for your Android app development.

Author Bio:

Melissa Crooks is Content Writer who writes for Hyperlink InfoSystem, a mobile app development company in New York, USA and India that holds the best team of skilled and expert app developers. She also writes for top app development companies.

DevelopmentInsightsMartech

How Can You Innovate A Routine Travel Application Development?

Travel apps are on the boom, no divergent ways to the fact. Development companies and the clients are making a handsome revenue from it. But, bringing similar apps in the market to make money for yourself is not how you can proceed further. You will have to offer something extra, something unique, to stand a chance among the big and established players of the Google play store and apple app store.

Here are some of the top features offered by different travel apps. If you are considering travel app development, a combo of all of these won’t be a bad idea.

1. Geolocation

The basic thing any traveler checks after reaching the destination is nearby places to stay or cafes to eat or places to visit. Don’t give them any teeny weeny chance to drop your app and use some other one to get all these information they desired. For that location, geolocation feature is what you must have. The user can run any location-based search and fetch the results very quickly.

2. Weather Forecast

There are a whole bunch of people planning their entire trip without taking weather changes into consideration. A bad climate can alter the trip, like a flight delay or even worse flight getting canceled. So, include weather forecast feature into your travel app which can send weather predictions, any nearby calamity or any such events to the user.

3. Cab Booking

Right after landing, the first thing any user will be looking for is a cab. So, don’t give the user any reason to slip from your app. Give them the taxi booking feature and get them to their location.

4. Price Comparison

Your app would not be the only one they would be using, there will be 2 to 3 more to get the best out of all. So, give them that detail as well. Show them the price comparison of different flights, hotels and other things offered by different apps right on your app.

5. Offline Access

The bad network is a common problem and it can follow you anywhere. This can be a disaster for the users but not if you let them use your app even in offline mode.

6. Language Translator

Language can be a lot of trouble if not handled well. Communication in a different country can create issues but not if you avail a language translator feature in your travel app.

Something Out Of The Box

While traveling, hotel booking can cost a fortune. Those looking for low budget travel ideas, here’s one, “HolidaySwap”. This idea of a travel app is really out of the box. The app owner James Asquith holds the record for being the youngest person to visit every country of the world. The concept of this app is to provide stay at just $1 per night. He brought back the trend of barter. The users of the app can exchange their homes at distant locations. If you are staying in Australia and want a home in the US, find any US person looking to stay in Australia, and swap homes with each other. Isn’t the idea fascinating? So, something like this can help you create your own space in the app market.

Another such concept is Preparture. While visiting an entirely new nation, you might know the routes which is quite blatant. Now Preparture not only shows the routes to the locations you feed but creates a whole route itself. Say for example you are want to grab a bite at XYZ restaurant, you want to withdraw money from the ATM, you want to visit the local mall of the area. You feed all these destinations in the app and it will plan the route based on which location is near and what task you should complete first, where you should head next, and where should your journey end. It is your one-stop travel planner app.

So, I guess now you know if really want to top the app store charts, you will need something never thought before or never done before.

Author Bio

I am Pratik Kanada, founder & CEO of 360 Degree Technosoft, an iPhone and Android app development company which makes app ideas into reality by providing unique design and development services across the globe. To keep up with the trend, I have also laid steps into React native and ionic app development. I generally write blogs on mobile technology, app development, and app marketing.

LinkedIn: https://www.linkedin.com/in/pratik-kanada-31793020/edit/photo-opt-out/

DevelopmentInsightsMartech

How to Manage Your Email Marketing Campaign to Improve Sales

Email marketing is a marketing strategy that was believed to be declining due to the emergence of social networks. However, the truth is that it is still very functional. Promotional emails are an essential part of sales and larger marketing strategies used by brands and businesses.

Today, close to 70% of businesses and brands in the United States invest money and time into email marketing, according to the infographic by 99firms.

One of the biggest mistakes businesses make is building huge email databases, with lots of unsorted email addresses. Such a database is usually quite challenging to successfully manage, which is why you have to take certain measures and optimize your email marketing efforts.

Here are some tips for managing your subscriber’s database and optimizing email marketing campaigns.

Segmentation

As the name suggests, segmentation means creating several emailing lists according to specific criteria, such as age, sex, geolocation, and other relevant parameters. This is essential because if you send the same message to all your subscribers, your open rates and conversions are probably not going to be very good.

On the contrary, as you can see from the infographic below, segmentation increases open rates, leads, and revenues by 39%, 24%, and 24%, respectively.

Mobile-Friendliness

Nowadays, the vast majority of people read emails on mobile devices. This entails that one of the first steps of your email marketing campaign must involve checking that messages are mobile-friendly. In other words, the entire message, including videos and images, must render perfectly on mobile devices.

If you fail to do this, the users are not going to bother zooming in and out or scrolling sideways to read the email. They will simply send it to the spam box.

Unsubscribe Option

Of course, you don’t want to lose subscribers. But leaving out the unsubscribe option is going to be considered rude and unprofessional, and your email address will most likely get quickly blacklisted. Therefore, always make sure that users could leave your mailing lists if they are not happy with the messages you send them. If you wish to keep and increase the user base, email optimization is the way to go.

Top-Notch Content

This might sound like trivial advice, but you would be surprised how many businesses neglect this aspect of composing an email. The content of your email should be optimized in terms of length, structure, and elements. You should be aware that people prefer watching videos over reading text.

That said, you need to find a perfect balance between the two while making sure that the video does not start playing automatically. Let your customers decide if they want to see it.

Call To Action

Even if you create the best email in the world, it is not going to be quite successful unless it brings conversions, among other things. To accomplish this, you need to include a call-to-action button. The button has to be clearly visible, clickable, and contain clear instructions about what are you asking users to do – whether they should check out your latest product, subscribe to your new social media channel, etc.

Conclusion

As you evolve with your ways of reaching subscribers, you should study reports and statistics derived from each of your email campaigns. These will help you to understand better what you do properly and what you need to work on.

For more help on how to successfully optimize emails, consult the infographic below.

DevelopmentInsightsMartech

How Much Good Will Video Content Bring To Your SEO In 2019?

Video content has become one of the most, if not the most, influential mediums on the internet. Long gone are the days where you would visit a website and find only text posts. Nowadays, everyone wants to get in on the craze of video content. The best part is that search engines have taken a liking to videos just as much as users have. With this in mind, you need to take some steps to ensure that your video will be at the top of searches everywhere.

1. Bring quality instead of quantity

The quality of a good video is what keeps viewers coming back. On YouTube, for example, the most viewed videos are those with the most effort put into them. You need to start with the basics. For starters, come up with a good premise for the video, the main theme can’t be any topic that comes to mind, it has to have a purpose. Good video quality shouldn’t be disregarded. In the age of 4K video streaming, you want to be ahead of the curb. Don’t forget about audio, either. The audio in your video should be crisp and easy to comprehend.

Driving more views and clicks to your site will require some quality content in your video. There’s no reason to go overboard and spend months on a single video. Quality over quantity is the name of the game, but don’t exclude quantity from the equation. If you have a particularly brilliant idea that can lead to a complex and long video, try splitting it into several parts. Viewers aren’t patient when it comes to waiting for videos so your content has to come out at least semi-regularly. This way it will constantly be searched and it will bring in traffic.

2. Don’t neglect social media

People are constantly talking about the influence of social media on the newer generations. The truth is that social media has an effect on everyone, not just the younger crowd. Hosting videos on social media platforms are possibly the best way to spread them across the internet. Sites like Twitter and Facebook are itching for those videos with attractive content. Facebook has started optimizing its model to better fit videos because they are preferable to photos. They are easy to share and the users do the job for you.

In order to maximize the number of clicks and shares you get from a video, it has to appeal to a broad audience on these social networks. Viral videos are what you should strive for. Social media sites are like marketing machines, if you put something good in, it’ll basically share itself. Major brands have begun investing in live videos as well. There’s something about their spontaneity that attracts users and they might not feel like it’s as much of a timewaster as a fixed video.

3. Integration is key

When it comes to making quality content, blogs have always ruled supreme. Text posts aren’t a thing of the past just yet, they’re still going strong. With video marketing on the rise, it might be a good idea to create complementary content that connects to blog posts. There’s no reason you can’t integrate a specific video that has a similar topic on your blog. This will be key in helping your content better get across to viewers. Some subtext is given by the blog post and then the video provides the heart of the content. Readers love getting a different dimension and perspective while reading a blog post.

Bridging different topics with blogs and videos is great for spreading content as well. You can adjust your blog post to match the topic of your video so it becomes much easier to share. This way, not only do you optimize the user experience, but you also get an easier medium to share your videos in. For example, say you want to share a video game review article. Making a review video to match would not only attract more users, but it would also give attention to your video channel. Either way, you can’t lose by making both.

4. Pick the right thumbnail

They say you shouldn’t judge a book by its cover, but this doesn’t really hold up on the internet. Most people will give your video a casual glance before deciding to click it, which is why it’s important that the glance shows them exactly what they want to see. There is a near-infinite number of videos online and people simply do not have the time to check each and every single one of them. The thumbnail is going to make or break the popularity of your video.

To create an engaging thumbnail, you need to think about a couple of things. First of all, it has to stand out. Make sure it doesn’t get lost in the sea of other video thumbnails. After that, you have to decide which frame of the video represents the content of the video best. It should be an impactful moment that shows the gist of the content, without being too chaotic. Alternatively, you could just add an image that isn’t actually from the video but still represents the point accurately.

5. Focus on titles

As with anything that you share on the internet, the title is an extremely important detail. It’s the main way to find your content. This might be even more important for video content since there’s no matching text that could be used to identify what the video topic is about. In order to get people to the page, your video is in, you’re going to need a proper keyword in the title. There’s nothing more important for Search Engine Optimisation than picking the right keyword. Think of what your video represents and try to find the right word or words that would describe it best.

Search engines like Google need something to start with in order to show your video as a search result. It would be ideal if your video also had an accompanying description below it. This way you can add some more details that signal what it’s about. Don’t overdo the keywords, search engines might penalize you for it.

6. The right host

Search engines really like pages that have a fast load speed. Nobody likes waiting for something to load on their website. Unfortunately, integrating things like videos on your page could potentially slow down your blog page or wherever you host your video. There is also quite a difference between hosting your video on a site like YouTube or its alternatives.

Picking the right host could mean the difference between a quick page load and a page load that search engines recognize as slow. Make sure you test out your website on page load speed test applications before going live.

Conclusion

Platforms like YouTube have made creating video content easy and affordable. No business should go without at least one interesting video on their website. It’s a huge boost to visitors and you’ll find that search engines like Google will adore you for it. Just make sure you create unique content that caters to the masses and you won’t have to worry about your website not receiving traffic.