Category: Development

DevelopmentInsightsProducts

Increasing Sales of Online Fashion Store with Instagram Marketing

Acceptance of online fashion stores is increasing these days. With the advent of time, people are getting comfortable as well as accustomed to online shopping. As a result, they want more convenience in online based shopping. It is a difficult thing to shop for fashion items, especially clothing items online. With the advent of many well-developed e-commerce websites for fashion clothing items as well as accessories, it has become simpler for the buyers to find products as per their preferences or choices. Along with adopting some essential changes to the e-commerce website for selling fashion items, businesses have to focus on business promotion or marketing to gain more traffic as well as visibility.

For online marketing of fashion e-commerce store, different social media platforms can be used. Instead of conventional marketing, social media marketing works well for the online fashion stores. Now, different social media platforms are there. There are Facebook, Twitter, and Instagram. These are the major platforms.

Along with them, a lot of other social media platforms available. Using Instagram has certain benefits in the process of social media marketing. It can increase sales and give better profitability to your business. Here is a guide for you in this matter.

A Perfectly Created Instagram Account

It is to be noted that Instagram marketing would be successful once the foundation is strong. This is simply comparable to a building structure. If the foundation is not strong, building structure would not be strong. So, the foundation has to be strong enough. To work on the foundation, different strategies and expertise are required. To make the foundation strong, different techniques should be adopted. To create an Instagram account, you need to follow the basic procedure of signing up. Once you register with your account, you need to follow some simple measures.

Here are the things that you need to ensure when you are creating an Instagram account. Make sure that you are following the steps as mentioned below with perfection.

  • Profile information: The profile should be stuffed with all the necessary as well as crucial information. It is important to understand all the things that are required for showcasing information on your profile. Right from the bio section to the contact section, all section should be stuffed with genuine and useful information.
  • Display Photo: A business profile on Instagram is not complete without a good display photograph. You need to make your profile photograph complete with the right selection of the display picture. Make sure that business profile picture for your Instagram account should come with business logo or emblem. It helps in creating brand awareness.
  • Verified Profile: You need to verify your business profile through proper documents. Not verifying profile would not stop the copyright violation issues.

Once all these things are done, you are ready for an Instagram marketing job. Now, this job has to be conducted with perfection. The first step is planning. You need to chalk out the blueprint for the Instagram marketing campaign. Once the blueprint has been created, you need to go for the process of business marketing to enhance traffic for your website and eventually enhance your profitability. In order to learn more in this matter and to get brilliant social media marketing services, you can get in touch with Gramista.

Sharing Fashion Related Photographs and Contents on Instagram

Content is the king in the field of business marketing. You need good content to make the process of Instagram marketing seamless. You have to work on your content with more dedication. The aim should be developing seamless as well as lucid contents. When it comes to Instagram marketing, visual contents are used more than text-based contents. For visual content, you need to be unique just like the text-based contents. Basically, using photographs from other without permission may drag you into trouble. Using copyright protected photographs is a serious offense.

So, it is important to create or craft contents with perfection. Now, when it comes to promoting fashion related website, you need to focus on the fashion domain. You need to focus on sharing contents that are related to the fashion industry. Popularly, businesses share photographs or their products on the Instagram account. Make sure that the products are showcased in a creative style. If they are not shown in creative style, they will not draw the much-required attention. It is also a good idea to go for a professional photo shoot with models for various fashionable garments and fashion accessories. Combination of all these things will help your business immensely.

Share Fashion Tips

The basic aim of Instagram marketing should be sharing such posts that can draw engagement. You have to engage the fans or followers on your social media activities or posts. Sharing the fashion tips is helpful in this regard. Your followers would love to get some unique and advanced fashion tips. They would love to get some great tips regarding usage of various fashionable accessories. Many businesses sell innovative fashion items, and people do not know how to use them properly. Videos can be created to show people how these accessories can be used to appear more fashionable. Overall, different techniques and methods can be tried to create awareness and share useful tips among the followers. If followers start getting something worthy from your regular Instagram posts, they shall keep in touch with you and encourage others to follow you. This is a common way of driving more revenue.

Celebrating Festivals with Discounts

Every buyer loves discounts and freebies. So, it is a great thing for the buyers, if they are offered freebies, especially during the festive seasons. To announce various discounts and freebies, you can use Instagram profile of your fashion e-commerce store. You need to create posters or interesting text contents to promote various offers and other related things. In this way, you can gain more potential buyers for your store, and that would eventually result in high revenue earning.

Author Bio

Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings. To know about Instagram marketing, you can follow his articles and visit Gramista.

DevelopmentInsights

How Technology is Changing HR in Startups and Big Organisations

Companies spend a lot of money managing human resources. HR is big business whether you’re a small business, startup or a giant multinational. If you don’t get your HR right, you won’t have the right people working for you and you’ll end up failing.

When it comes to HR spending, it’s obvious that the way businesses spend is changing. Nowadays, the startup, as well as the big company, is looking for technology – it can help companies save money. HR investment is particularly flowing towards human resource management systems, especially if the technology is also utilizing things like cloud computing and artificial intelligence.

With investments clearly considering technology in HR to be such a beneficial force, what is the actual consequence for HR? How is technology changing HR in startups and big organizations alike?

Providing opportunities to outsource HR

One of the major ways technology is transforming HR is by making it another aspect the company can outsource. Outsourced HR has not been possible previously in a way that would have made it effective and beneficial. However, both startups and larger companies can now easily let third parties run the HR system.

Technology can deal with most HR needs efficiently these days. Automated learning, artificial intelligence, and cloud-based platforms mean you don’t need a whole department to look after payroll, onboarding or even recruitment. Instead, the modern human resource management system just requires a few HR professionals to manage even large employee portfolios. Automation will provide companies with an easier and more cost-effective way of running HR.

This doesn’t mean internal HR departments would come obsolete. It just means that organizations don’t have to build gigantic departments any longer and waste resources on professionals whose services they might not require on a regular basis. Instead, departments can become more productive and scalable, allowing companies to focus on the most crucial matters and to help the HR workforce they have to become more professional.

Improving HR’s understanding of employee wellness

Having an organization full of happy and healthy employees will mean the organization has a motivated and productive workforce. In the modern world, employee wellness and wellbeing are the most important things HR has to cover and technology is improving their understanding of these issues.

Due to cloud-based technology and increasing focus on behalf of the human resource management systems to cover issues of wellbeing, employees and employers are better able to take charge of their health. The focus is flowing towards simply steps like allowing people to manage their healthcare insurance choices through these apps to promoting healthier choices.

There is even emphasis on monitoring employee wellness with the help of wearables. By integrating some of these technologies with the HR’s human resource management system, companies are able to better assess how employees are doing, what kind of help they might need and how to support a more productive workforce.

Training the next generation of workers

Technology is having a huge impact on society and it’s changing many professions on the go. It’s only natural for HR to adopt a technology, as this can ensure the workplace as a whole is taking on this digital revolution.

Many employees are entering workplaces that do not look anything like they did a few decades ago. However, for many millennials, technology might not have been part of training and certain digital aspects of the workplace are not something many of know prior to just trying them out.

HR’s role has always been to ensure the workforce is up to the task and it has the right tools to operate with. In the modern world, this means helping employees embrace and use technology. The cool thing about this digital revolution is not that HR has to help educate employees but also the way they can train. This is because of the way human resource management systems have adopted cloud-based training as part of their appeal. HR doesn’t have to do traditional classroom and course-driven approach to developing talent. Instead, everything can happen according to the employee’s abilities and time. You can provide more personalized talent with modern technology, ensuring employees only learn what they need and do so at a time that allows them to be effective and productive.

HR success comes with the right technology-adaptation

HR is the key to business success and startups and big organizations alike need it to thrive. However, HR doesn’t just stay the same and technology can play a big role in shaping how HR works at any given organization. By staying on top of changes in technology, companies can also ensure their HR departments are effective and pushing them toward success.

DevelopmentInsights

Improving Your Customers User Experience: Micro-Interactions

One of the most important statistics in the world of marketing is the fact that a present-day internet user has a shorter attention span than a goldfish. That being said, you need to understand how to make them engage with your brand and your website without distracting them from your main objective, making a purchase, subscribing or further exploring your domain. Making your audience phase through pages and pages can be quite lucrative for your overall rank, yet, it really doesn’t do much to boost the overall user experience, especially if your loading time isn’t that impressive. Fortunately, with micro-interactions, you can do just that. Here are a few tips and suggestions.

1. Highly intuitive

The first massive advantage of the improved customer user experience through micro-interactions lies in the fact that they are incredibly easy to use. Think about the ‘like’ feature on Facebook. This universal symbol is more than a clear indicator of what the actual function does, yet, this is not your only option for micro-transaction implementation. In a lot of cases, the micro-interaction has a confirm button, which allows you to reverse the action before others are able to see it. Without this finality, your audience might be more content with playing around with your website, seeing as how they are confident that their interactions stay private until they deem otherwise.

More importantly, you need to understand that it is not a job of a micro-interaction to change the way your audience’s brain works, it’s only there to capitalize on this symbolism and association patterns. As we said, thumb up and heart were always positive symbols while the ‘x’ symbol, a broken heart, a minus or a thumb down always indicated something negative. Emoticons can also be quite efficient, seeing as how they have a simple graphic way of displaying approval and disapproval. Overall, you should study these behavioral patterns if you’re to connect with your audience.

2. Sense of control

As soon as they enter your website, your audience is in your domain, which is what robs them of some of their control. Sure, they’re there by their own will and they can shuffle through your offers, however, in order to make them really feel welcome, you have to show them that they are the ones whose actions matter the most. Any form of interactions can get you a part of the way but according to the guys from the digital agency from Melbourne, you can make all of these micro-interactions into a breadcrumb trail towards your CTA (call-to-action) button. After all, it’s much easier to make your audience interact with the most important element of your page if you’ve already persuaded them to do so several times over in the previous two minutes.

3. No need for the loading screen

The greatest advantage of micro-interactions is that they don’t require you to reload the page. Think about the Instagram ‘like’ button which immediately shows a red heart symbol (as opposed to the empty heart icon) when you click on it. Sure, interacting with your website in a different way would also be a probability, yet a loading screen can be a potential deterrent. By relying on micro-interactions, your pushing the biggest obstacle out of the way.

4. Keeping your users entertained

Depending on the content of your landing page or your platform, you might have a hard time keeping your users entertained. This is where micro-interactions come in, seeing as how they give your audience something to do every step of the way. By evoking emotions or using interesting animations, you can take this one step further.

5. Avoids unnecessary confusion

While this may not seem like that great of a deal, avoiding unnecessary confusion definitely improves your user experience. For starters, whether or not you’ve clicked a certain button shouldn’t be a concern with micro-interactions. On the other hand, if they’re poorly integrated or non-responsive, this could turn into an even greater problem.

Fortunately, most micro-interactions respond instantaneously, leaving your audience without a shred of doubt in their mind on whether or not the website received your order. Delayed reactions are even worse, especially when clicking twice on the same button has the potential to undo your first action. Overall, micro-interactions can be much more efficient at avoiding unnecessary confusion.

6. More reliable feedback

Due to the fact that micro-interactions make people more eager to interact with your website, you also get a more reliable feedback and an easier access to all sorts of user-related information. Most people automatically assume that we’re talking about the way in which your audience responds to your content but this is just the tip of the iceberg.

Sure, micro-interactions are great, however, each intractable element you add to your page requires some additional resources. In this way, you get to see first-hand, which of these buttons are audience-favorites and which, they could easily live without. In other words, you’re using micro-transactions in order to alter your own micro-transaction strategy.

7. More efficient instructions

Finally, learning of the example is probably the most efficient didactic method, yet, a lot of people are still quite reluctant to do so. Fortunately, with the help of micro-interactions, your users can get an emulation of using your app or platform in a safe, learning-friendly environment. Sometimes, simply highlighting or flashing a button that your audience should click next can help make this learning process more seamless. Moreover, this can help gamify the entire experience of using the app, which is definitely a trend that goes ever in your favor.

In conclusion

The best thing is the fact that these seven aspects aren’t the only ways in which micro-interactions stand to improve the overall user experience. Sure, no matter how ingenious, these features don’t have the power to make or break your brand, yet, they do act as powerful enhancers. In other words, they can make all your efforts better and more relatable, which is what your web design efforts and your digital marketing campaign are supposed to be all about.

DevelopmentInsights

10 Traits to Look for When Hiring A Right-Hand Person for Your Business

Many of the world’s biggest companies were founded not by one entrepreneur, but by two or more partners who shared the same vision: Warner Brothers, Hewlett Packard, McDonald’s, Apple, Google, Ben & Jerry just to name a few. Of course, all of them had to overcome rough patches along the way, these examples show that two heads are better than one and that a business can accomplish great things if it’s ran by partners who complete each other.

If you’re an entrepreneur with a big dream, you shouldn’t feel at a disadvantage because you didn’t happen to meet your business partner in childhood and you didn’t go to college together. In many ways, hiring a right hand to help you run things in your organization is better, because you can look for traits that indicate they are the best possible match:

Experienced

It’s not impossible to succeed in the business world without prior experience, but the few success stories we can give as an example are actually quite scarce. In most cases, lack of experience leads to costly mistakes and you might not get a second chance to apply what you’ve learned from them. An experienced business partner can help you avoid them by providing valuable know-how, advising you on fiscal matters and providing market insight.

Supportive

Business partners should have each other’s backs. The right hand you are looking for has to believe in your talent and support you along the way because this is the key to achieving success. According to psychologist Sherrie Campbell, a partnership based on support increases trust boosts motivation and helps you stay positive in spite of setbacks.

Patient

In business, success rarely comes easy. It might take years of trial and error until you manage to develop that brilliant product or until you find your first customers. The person you choose as your right hand has to be patient and stand by your side for as long as you need. There is nothing wrong with wanting to work quickly, but this shouldn’t come at the cost of compromised production or rash decisions.

Dedicated

No matter how many qualifications a person has, they won’t help you if they don’t believe in your goal and aren’t dedicated to seeing it become a reality. Look for commitment in your business partners and you won’t regret it.

Visionary

The world’s greatest inventions were created by people who were visionaries and had the courage to think outside the box. Find yourself a business partner who isn’t afraid to think upside down and challenge the status quo.

Hard-worker

Success often comes at the cost of countless sleepless nights, never-ending brainstorming sessions and hours of pitching over the phone. Your partner has to be willing to do all this and work harder than every other employee when the situation calls for it.

Communicative

The way you communicate with your business partner is essential. Not only do you have to be open to each other’s ideas, but also accept positive and constructive feedback. Without communication, you won’t know what’s wrong and you will not make the most out of your collaboration.

Kind

In the business world, the power of kindness is underrated. Contrary to how popular media pictures executives, you don’t have to be ruthless and cynical to succeed. A partner who cares about the needs of employees as much as for the needs of the business is really valuable, so score that during the interviews as well.

Proactive

Proactivity is the trait of people who anticipate change before it happens and know how to react to it. Proactive people are those who have initiative, adapt in challenging situations and have a results-oriented attitude. Instead of having a passive mindset, where they wait for things to happen and then sit back as idle observers, proactive people try to anticipate and prevent problems and when they occur, they actively try to solve them.

Integrity  

And last, but definitely not least, your right hand should act with integrity in all business matters. Associating yourself with someone who acts by unorthodox practices and is willing to cut corners for the sake of profit is very dangerous and could put your business at risk.

No matter what you are looking for in a right-hand person for your business, remember that the two of you should be compatible. Finding the Steve Wozniak to your Steve Jobs might take a while, but you should never rush your decision and you should only go with someone you can trust.

About the author

Brandon Stapper is the Chief Executive Officer of Nonstop Signs & Graphics. a Los Angeles Signage Company.  At 20 years old, with no formal education and only a few hundred dollars, Stapper turned a $400 custom decal machine in a garage into a printing powerhouse. Nonstop Signs & Graphics has made the Forbes Fastest Growing Companies Award 4 years in a row and services 10,000 clients yearly.

DevelopmentInsights

MVP Development for Mobile App: Things to Know and Principles to Follow

Building a successful app with everything fine-tuned and designed to perfection is a strenuous task requiring years of creative effort and continued focus. The fact that seeing your app alive on app marketplace will take months is enough demotivation for many of us. What about creating and launching an app in a jiffy? What about quickly building an app that perfectly holds together your idea with a straightforward execution? Well, that is precisely what MVP development is meant for. MVP apps give you the pleasure of making your app lives much earlier.

What Is Minimum Viable Product (MVP) all about?

So many tech startups are mushrooming these days with brainstorming new and innovative app ideas. They have fewer resources, less money, and less manpower to take care of a large development project. But in a highly competitive and quality-focused app market, they cannot settle for less. With an ambition to stay ahead of the competition, they cannot settle for a sloppy app. The only solution is to build a minimum viable product (MVP) with few and most important features and the basic app idea executed to perfection.

This urgency of the quick launching of apps with relevant features makes MVP a credible option now among many developers. For example, app developers in India the emerging market now considers MVP crucial for staying competitive. Because faster development cycle helps them stay ahead of the competition.MVP or minimum viable product in the context of mobile apps refers to the essential app with core features, design and user experience that expressly define the uniqueness and utility of the app. All other additional features or value-additions or design enhancements can be done upon this basic app built with MVP development principle.

An MVP is neither the beta app version nor they are actionable app mock-ups. MVP apps are not also minimum featured apps unless it carries the principal app idea throughout.

Why develop an MVP app?

We have already seen that MVP mobile app serves mainly as the starting point for an app development project. The MVP app is the basic approach to shape an idea into a well-featured executable app. The enterprises can build MVP apps quickly, can assess the potential of the app idea without taking too much strain and can keep the cost lower at the initial stage of development.

Let us now have a look at the key reasons to go for an MVP app.

  • An MVP by boasting of the important app idea and quintessential UX element can help to launch a fully functional app in minimum time.
  • Taking less development time and costing too little MVP apps offer minimum development risk.
  • MVP app easily allows assessing the app idea through original market presence and user interactions.
  • All the guesswork and assessment without material grounds are no longer needed thanks to the option of building an MVP app.
  • An MVP also helps a business getting feedback of customers and all associates after launching a fully working app, not without it.
  • When people can’t decide about the features that suit their needs most, you can build a few MVP variants and help them make their choice.
  • MVP apps being stripped of the unnecessary elements are more performance-driven and least vulnerable to errors and bugs.
  • As the basic version MVP app always remains open to get better with subsequent development efforts.

Features and aspects that make MVP apps stand out

To beat the cut-throat competition in app marketplaces the developers and strategists always need to come with something genuinely viable, useful, unique and relevant for the users. This is why, shaping the basic app idea into a viable product is more important than building a fully-fledged, feature-rich app. This precisely makes MVP a commendable alternative.

There are two basic sets of features, respectively as the user application and the admin panel. For the first one change can be necessary for contents and to meet the norms of respective platforms. Rest of the features in an MVP app depends as per the industry and niche.

Let us describe features of MVP apps of various niches.

Features of E-commerce MVP app

Some key features of an MVP e-commerce app include the following.

  • Payment gateway with different options like credit and debit card, net banking, Cash on Delivery, PayPal, etc.
  • Navigation menu by-products, categories, and subcategories.
  • Ecommerce Cart
  • Customer registration and profile management
  • Order history management
  • Product page along with relevant filters
  • Product rate, reviews, and recommendations

Features for MVP food delivery app

The typical key features that any MVP food delivery app cannot do without include two basic sets of features, respectively for customers and the restaurant or food chain admin. Let’s have a look at these features.

Customer-side features

  • Geolocation and integrated map
  • Order list
  • Payment page with multiple payment options including credit and debit card, net banking and Cash on Delivery
  • Search option for food and restaurants with various filters
  • Restaurant profile and menu
  • Cart management
  • Notifications about order and delivery status

Restaurant-side features

  • Restaurant profile page
  • Menu page
  • Manage orders
  • View balance
  • Order history and analytics

Features for social network MVP app

If you are going to launch a social network app with a minimum viable product (MVP) features, the key elements that you need to ensure include the following.

  • Newsfeed
  • Registration, profile and timeline management
  • Friends and follower management
  • Creating posts
  • Tagging and hashtagging
  • Like or reactions to posts
  • Sharing posts
  • Reporting posts and profiles
  • Event-oriented notifications
  • Social bookmarking

Conclusion

So, the minimum viable product (MVP) is to boast of faster development of a useful app with all the most relevant features. Instead of opting for so-called cool or stunning features the MVP app of any niche concentrates principally on relevance and accordingly chooses the irreplaceable features that make it meaningful for the users.

Development

Content Hub CSS Grid and More in New Web Design

It will be fair enough to say that there is hardly anything called a ‘new’ trend in web designing. It is merely the development and modifications of the existing patterns merely with the intent to make it more readable, appealing and conversational. In fact, it is the keystone that the designers focus on to make a long-running conversation more meaningful in web publishing. With all available tools for web designing, this facet has become more prominent in 2018 and will surely stay for many years to come.

The story and messages conveyed through websites these days literally takes you as close as it can. Any abstract or unreal issue or any complex topic is turned into smart content by designing a series of easily understandable paragraphs and implementing useful elements. The volume of the content or the number of components incorporated is not overwhelming anymore in websites these days.

Use of CMS

To make a website easy to understand and to absorb, the use of CMS in web design is crucial. All that is required for it is summarized as under:

  • You will need a little ingenuity
  • Deliver all the important aspects of the story in visuals
  • Use background images and videos more
  • Pay careful attention to the consistency of the stories while designing and developing and of course
  • Make the design and content model different from any standard design or blog posts.

If you want to engage long form in web design, you will have more diverse approaches irrespective of the fact that it is a broken grid or a standard column.

Content Hubs or Webooks

You can make cool web designs just like Tayloright choosing between webooks and content hub. Today demands to create beautiful and appealing content-focused websites, a trend that started in early 2017 and increased in 2018. You can expect to see more of these shorts in the future.

You will notice that several leading brands have ditched the traditional gated PDF approach and have taken on to webook distribution. This enables the users to embrace the potential of a website by publishing long-form contents that are also called “webooks.”

The CSS Grid

There has been a lot of change in the layout system and the first real layout is the CSS grid for any website. The purpose of this design is to organize contents in columns and rows and eventually give the developers absolute control of the screen.

Even the web flow will support CSS grid and help in managing the most common challenge in web design that involves diversity and inclusion of ideas as well as identities. It can be said as an appendage to this point that even the political climate plays a significant role in the inclusion and diversity in web design.

Gender Dropdowns Concerns

The web designers are also concerned about the gender dropdowns and its design choices and inclusion and options and even consider whether to include it at all in web design. Data validations and mechanics play a crucial role in the dynamics of computer interactions with a website. Since the wording of error message is very powerful, a filter in the advertising tools may have racist effects downright. It is important to uphold the existing relations and this is the primary thing that is considered by the web designers when it is upended. Therefore, the designers need to be diverse and inclusive in their design solutions like Tayloright.

Benefits of Virtuous Conversations

Gender bias has marginalizing and contradictory ways but it is required to make conversations mostly virtuous. This has specific benefits such as:

  • It provides proper feedback
  • It eliminates double standards
  • It offers an ideal and usable experience.

In other words, inclusion must be to the fullest to make sure it provides an optimal experience to the users.

Video as Publishing Medium

The video seems to be the swivel of modern web design that has brought in a polar difference in its effects, appeal and effectiveness. Publishers are clamouring for videos included in the design du jour and this switchover has provided better results. Now you can see it anywhere whether it is a news site or any other. Watching a video rather than reading the short form stories is more effective.

However, this popular trend is barely a neutral development as the outlook may not be suitable for the sites with this switch. Regardless, there is a positive note in such a switch. Video Cost Per Impressions is much better than display CPMs.

Blending Text and Video

The designers however never deviate from the inclusion of text in a website even if it has videos to explain things. The blend of the two rightly made enhances the strength of text. It makes the site a more creative and informational medium. Other features and benefits include:

  • It is comparatively easy and quick to produce
  • It is a cheap alternative inclusion
  • It is the primary format of almost all communications still.

Therefore, however ‘visuals first’ platform it may be, the text still plays and always will play a significant supporting role. Thus, texts are hard to go to the dinosaur way even though an image may be “worth a thousand words.” Pictures can never answer who, when, what, why, where, and how meaningfully with reference to the context.

Web Design Systematized

It can be said that web design is more systemized and has undoubtedly earned its place at the table. Conversations now are not restricted to simple assertions of values but it involves a more mature analysis. This has forced in more systematic web design to ensure that it is cohesive and scalable. It must provide the desired output of a brand across different and varied applications and environments.

The principle of design focuses on brand aesthetics translation, the functionality of modular components and to meet the unique need of the UI. The systemized language must simplify decision making. Therefore, the debate between content-first or design-first has resulted in more system oriented designs in modern times that is here to stay.

Author bio:

Maria Jones is a digital art fellow and multidisciplinary artist who is into design and development for the last ten years. She now specializes in the responsive design and used to write blogs and Tayloright about evolving graphics and web design concepts.

DevelopmentInsightsProducts

Tech Trends To Help You Save Money This Fall

Why not start the fall off with some of the latest gadgets that will help you save energy in your home? Many of these appliances come with remote controls or an app for your phone that will help you keep track of exactly what amount of electricity is being used in your home and when. Follow this guide to stay up to date on the latest technology trends.

Smart Thermostats

Smart thermostats are the next big thing for your home because they offer you complete control over your home’s central air which is good for the homeowner who wants to use the least amount of energy possible. They have tracking features that follow your heating and cooling patterns and they respond to your lifestyle in order to maximize efficiency and save you money. Smart thermostats can be programmed to run only when you’re actually at home and can often be connected to Wi-Fi and controlled remotely from your phone.

Tankless Water Heaters

Water heating accounts for a significant amount of your total heating costs so why not upgrade your heating tank to the most efficient technology possible? The newest environmentally friendly trend is a tankless water heater that takes up only a small amount of space because there is no storage tank. Some units only turn on when your use your faucets which could save you hundreds of dollars a year.

The benefits of new water heaters outweigh the initial cost because installing one could help you qualify for rebates for energy efficient homes and using one will drastically reduce your energy bill because you’ll be using less energy to heat water. There are lots of options, so be sure to do your research into the best tankless water heater reviews to see which unit will be the best fit for your home.

Energy Saving Power Strip

Did you know that your phone charger still uses power even when your phone isn’t plugged into it? Smart power strips are beneficial to any home because they eliminate wasted energy by ensuring that your appliances aren’t running while you’re not at home and they help reduce cord clutter around outlets. Many of the newer models can be controlled by a remote or by an application on your phone so there is no need to waste any more energy when you leave appliances plugged in.

Smart Lighting Solutions Make Life Easier

Turning the lights off when you leave a room can save you a lot of money on your energy bill but it’s easy to forget to do. Many people are switching to responsive lightbulbs that are activated by motion sensors so their lights will only turn on once you’re in the room. Others are using smart LED bulbs that are designed to respond to an app on your phone that allows you to control the lights all over your house by timing them and dimming them to suit your mood. You can even get lights that change colours.

Fall is a great time to update the gear in your home. Not only will these gadgets help you reduce the amount of energy used in your home in order to save you money, they’ll help you show your friends that you’re on top of your game.

DevelopmentInsights

Do You Want to Improve Your Website Ranking? Seven Useful Tactics to Implement

Are you planning your content marketing strategy?  If yes, SEO is the primary objective. Expert marketers work in a way that’s something like this –they have an SEO plan, a list of premium keywords, they start to blog actively and have the website optimized. There’s also a plan for on and off page SEO. The majority of marketers don’t find this to be a problem.

Time, however, is a concern. Also, the weekly tracking often makes you guess, cross your fingers, pray and also consult informative blogs to learn about the advanced SEO trends and tricks. Maximizing leads and high-end website visits are essential. Hence, your content marketing plan requires some help. Also, if you get to see that your competitors and other market players are ranking above you, then there’s work that you need to do.

So, do you want to improve your website ranking and outshine your competitors? If yes, you can refer to the seven useful SEO tips discussed below.

1. Carry out a competitor analysis

The strongest SEO tactics to increase your website ranks is conducting extensive competitor analysis and research. The first step is to recognize the principal competitors, either through geography, industry, keywords or any other essential aspects. An in-depth analysis will enable you to discern areas where your competitor is doing better than you. It will help you know your weakness. Any competitor analysis that you conduct should include the following activities:

  • Keyword analysis
  • Content analysis
  • Link building analysis

Additionally, tools such as Ahrefs, SpyFu, and SEMrush are useful in website optimization.

2. Evaluate your back-links

Back-links are an essential aspect of a sound SEO strategy. But not every back-link is equally created. Few links will naturally perform better than the rest. Hence, managing performance is essential. It is useful in narrowing down on many other kinds of back-links that are important. Alternatively, you can also understand the websites that are essential for generating high-end traffic.

Are there a few links that are not adding value to the search ranks? If yes, then it is essential to do away with these links. You can use tools such as Aherfs and Majestic that are useful in conducting an in-depth back-link analysis for the website. Want to get professional assistance on this? You can reach out to names like LA SEO Kotton Grammer if you are in Los Angeles and others, to have access to expert guidance.

3. Mobile optimization

The mobile search market is expanding rapidly. Also, marketers have been anticipating for long that mobile might become more impactful than desktops. Back in 2017, mobile took the lead. Today, it records for over a half of global web traffic.

There have been several criterions for mobile development. It is not just essential for websites to look decent. Sites also need to load quickly; else the online visitors will bounce off to other websites. Opting for a stripped-down version of HTML, Google asserts that the AMP optimized web pages generally load 85% faster. Hence, if your site is not optimized for mobile, it’s crucial that you do it today.

4. Make use of a safe HTTP

When you shift to Hypertext Transfer Protocol Secure (HTTPS) for encryption, you automatically witness many advantages. Some of them are listed below:

  • Privacy and security: By securing communications between servers and users, the scopes for third party damage or interference reduce significantly. The outcome is high trust from both web browsers and users. And you get to see the warning signs when you browse through the non-HTTPS sites.
  • Enhanced rankings: With the growing trustworthiness, the majority of websites that have shifted to HTTPS will witness an increase in their search ranks. You can also expect to see a vast number of traffic and referrals gradually. Google recommends secure sites more than the others.

According to statistic, after mid-2017 about 31% of web domain has shifted to HTTPS. And this number has been increasing ever since. It is because secure communication protocols are becoming significant around the globe. Right after you shift to HTTPS, there might be a dip in the search result performance and site rank. It is because of the modifications you make to the URL base. It is for a short span of time, and you’ll witness increased website ranks soon.

5. Optimize the web page speed

The internet speed has increased. Hence, there are high expectations concerning the website performance from all the mainstream users. Based on a study by Adobe, about 40% of the users are going to move away from a website if it takes excess time to load.

Want to boost the website loading time? There’s a lot you can do for the same. And the majority of this is easy to implement. For instance, resort to high-compression for your pictures to minimize the load time. You might also want to make use of a Content Delivery Network (CDN), which enables your global users to have access to your web content.

6. Voice search optimization

As you attempt to optimize mobile devices, incorporating a better voice search functionality is a smart call. The primary objective of the same is to concentrate on the voice search that is the source for “Featured Snippet” as Siri, Google Assistant, and Alexa that will read out data from the sources.

7. Making use of structured data

The website crawlers have gotten more advanced and gained expertise over the years. However, what is apparent to a human user is entirely vague to a machine. The outcome is, occasionally, the site crawlers might make mistakes or overlook a data when your website is indexed. The solution, therefore, is to make use of structured data.

Making use of structured data is formatting your site code to an identical layout. When the search engine crawlers index your website, they will be able to gather precious information. It is because it got designed in the expected format.

The online market space is getting flooded with new companies and brands every day. Every company wants their brand to outshine the other market players. Everyone wants to experience increased website ranks. And to be able to witness this consistently needs serious work. You can opt-in for the above-discussed SEO tactics that are tried and tested and are meant to enhance the website rankings.

DevelopmentInsightsMartech

Video Marketing – Tips To Succeed With Your Online Videos

Video marketing is a sales strategy in which audiovisual pieces are used to promote a product or service, mainly online. In short, it is about adding videos to your online marketing strategy, through different platforms.

Here, you will see the different reasons why you should use video marketing in your online strategy to improve your communication to your target audience, as well as a series of tips and the different channels that you can use to broadcast your audiovisual messages.

This type of marketing is booming in our society; you have to take a look at the data of recent months, which reveal that nine out of ten people see the videos of the brands they like. And more than 65% of these people visit the website of the brand in question after viewing the video.

A bit of data

The online audiovisual content has a significant consideration today. It has become a key player among the population. An average user watches 66 minutes of online video per day. The audiovisual content already exceeds 70% of the entire volume of the network, estimating that it will reach 84% by the end of 2018 according to a study carried out by Accenture.

The so-called Generation Y or “Millennial” (young people between 18 and 34 years old) is having a significant weight. They are modifying the way to receive advertising. This generation has changed television hours by watching online video. These viewers watch 20 hours per week of video on the internet, compared to 8 hours of television (Adweek data). This means that television campaigns are less seen by this young public. It is therefore imperative that companies adapt and seek new ways to reach this part of the population.

Why you should use video marketing

The reasons for using video marketing are innumerable. These are some of them:

  • Message: A message transmitted audiovisually is much more effective, precise and comprehensible to the general public. One minute transmits the same information as 1.8 million words. A video allows you to express a message with many more resources, getting a more creative and emotional message. Also, when reaching the user through several senses, 80% of consumers remember the brand better if they have seen an audiovisual content about it.
  • Leisure: Watching videos does not require any effort on the part of the viewer, and they are associated with leisure. Therefore, it is easier to capture and maintain the user’s attention than with a written text.
  • Virality: Audiovisual material is the most susceptible format to be shared and therefore to be a viral content. 90% of shared videos appeal to emotional and humorous content. The important thing is to know what the audience is looking for so that more people share the content.
  • Purchase: The audiovisual content of a page helps the decision of online buyers. 85% of users say that they are willing to buy pages with videos about the product, as it makes it more attractive and provides extra information about its content or operation.
  • SEO: The videos help the positioning of your web page. Specifically, there are 50 times more chances to appear on the first page of Google. Thanks to audiovisual content, users spend more time on the website for its reproduction. Also, the more you share the video, the more visits your web portal will have.

Types of Video Marketing

To know what is best suited to your company, we will differentiate between different types of video marketing:

Advertisers: They are classic television spots, which can also be distributed by online media.

Corporate: Those that show the functions and values of the company. It is the presentation of the entity in an audiovisual way.

Portfolio: They show the different professional jobs of the company so that the client sees their best work.

Demonstrative: They are the ones that show the operation, characteristics and advantages of a product or service. Highlighting its value and importance, and thus encouraging its sales.

Tutorials: Explanatory pieces that offer training on one of the company’s products, positioning themselves as experts in the sector.

Testimonials: They reflect the experiences and opinions of real customers about products and services of the company.

Events: They show the presence of the company in important events of the sector, increasing its value and leadership in the guild.

Broadcast channels for Video Marketing

For a video marketing campaign to be a success, the distribution platform must be chosen correctly. The most successful channels are the following:

Email marketing: Thanks to the video marketing implanted in the mail, you ensure the attention of the viewer from the first moment you open the mail since the video will be played immediately, thanks to tools such as Autoplay. The success of this method is explained in that it is the user who has asked to receive information about the company and will pay much more attention and interest to a video than to a written text. Also, we will avoid distractions from the traditional advertising of e-mail providers.

Youtube: It is the largest and most important platform for videos on the internet. In a month, more than 5,000 million hours of audiovisual content are displayed, uploaded by the users of the platform.

There are different ways to use YouTube. The first is to use free video marketing. It consists of uploading videos of the brand to its official channel, which can be viewed through a link on the company’s website, or on the Youtube platform. The second is to use tools like Trueview. With the payment of a fee, the video of your brand will appear at the beginning of the video that the user wants to see, as an advertisement. Videos of less than three minutes are the most successful.

Other broadcast channels for video marketing are Vimeo and social networks such as Facebook, Twitter, and Instagram.

Tips to succeed in video marketing

Finally, here are some tips to help you succeed with your video marketing campaign:

Starts strong: The first seconds of your video marketing is the most important. You must capture the viewer’s attention from the start.

Pass a message: Your video should convey valuable information about the product or service that is promoted, convincing the viewer that yours is the best in the competition.

Be consistent: If you make videos promoting your brand frequently, the viewer will know it better and will tend to consider it as the main one in case you need a product.

Feelings: Videos that use humour or emotions are the most persuasive when it comes to selling a brand. Try to provoke an emotional response. This way, the viewer will remember the brand much better.

Brevity: A video marketing should last less than two minutes. The less, the better, to avoid taking the time of the users and having a bad image of the brand.

Action: Your video should end with a call to action. A web page or purchase link is enough. This serves so that the spectator becomes a client.

Author Bio:

Melissa Crooks is a Content Writer who writes for Hyperlink Infosystem, one of the leading app development companies in New York, USA & India that holds the best team of skilled and expert app developers. She is a versatile tech writer and loves exploring the latest technology trends, entrepreneur and startup column.

Development

Developing artificial intelligence apps using python

The IT world offers numerous highly utilizable options of programming languages for your next project. Every development environment comes with a specific set of advantages and disadvantages which are best realized reading reviews across the Internet. The whole world will tell you how and why programming language is good or bad, but you will not find some real words to act over for your next AI project. Among all the programming languages offered for a project like Lisbon, Java, C hash and many more, brightness turned out to be a real potential player to host your next big AI project. It is true that the choice if you do it will be influenced by many factors like the availability of human resources similar to that language, libraries and the overall, is of coding in that language.

This highly informative, genuine blog post brings you all the compelling reasons to choose Python software development.

Being a company in the IT ecosystem is a common sight where developers spend the day in and day out working out custom algorithms and the overall functioning blocks of code to give birth to an overall AI solution. Python is easy to code language and reduces the lines of code by over 80%. It becomes a cakewalk to make new AI systems.

Python as the AI enabler

Another compelling reason to choose python to be your next language for the right solutions is the proactive contributing community which gives an enormous number of open source libraries which are mostly built-in or easily accessible. Write an offer some super useful libraries like my brain, sci-fi, and Mumbai for different kinds of uses and approaches to words your next AI solution.

Support is smartly blended with all the pies in this product which are available through the help of the great buyers in the community. In general, it is not something complicated to rule out complex products with huge functionalities that provide assistance and support for all of them is an enormous task. Python encourages you to make it your next solution development language with the colossal community willing to help the programmers at every stage of development.

YouTube link: – https://www.youtube.com/watch?v=GsAVf3fn3yM

Cross-platform ability generally brings jabber to our mind. Python is another language which allows you to make applications which are easy to run on any platform just with a simple tweaking of the code. This not only helps your AI solution to reach a large number of users but also reduces the workload of your developer’s manifolds.

Why Python against the Sea of Others?

If you build your solution in any other language like LISP or C sharp, the human resources will take a massive chunk of your budget. Moreover, talent acquisition will create a deep hole in your pocket in the initial phase.

R is considered to be the go-to language for all kinds of data analysis and management purposes. But Python has dedicated libraries which will help you build projects with utmost ease. Most of the AI projects involve data cleaning, and then the same data is used for manipulations and fed into the algorithms for the mathematical which procedure is like the nodes of a neural network. All this can be done with fantastic ease and lesser time material cost.

These are some of the most compelling reasons to choose python as your next AI solution development language. Unlock the real potential of AI with the key of python in coming years.