It is important that your marketing videos are able to engage viewers and keep them watching while encouraging them to respond to it in some way or other.
While videos are naturally more engaging than most other types of content, there are still a few areas that can make a huge difference in their engagement.
Assuming you’d like to create more engaging marketing videos, there are 4 key areas that you should focus on:
People tend to have short attention spans nowadays, and the longer a video is the more likely viewers are to stop watching. As such if you want to retain and engage viewers, it is important that you optimize the video duration.
The ‘best’ duration for engagement will vary depending on your platform and target market. Generally it is best to keep it under a minute, and sometimes even under 30 seconds for some social media platforms.
First few seconds
During the first few seconds of a video, viewers will decide whether to keep watching – which makes them extremely important. Typically that decision takes place in the first 8 to 10 seconds, though it can sometimes be a bit more than that.
At the end of the day, however, that means you have a very short timeframe during which you should do your utmost to interest viewers by outlining what your video is about and highlighting its benefits.
Have you noticed that funny, inspirational, or even controversial videos tend to have high levels of engagement? That is because people are more likely to watch and respond to videos that trigger emotions, and you should attempt to do the same.
Provoking an emotional response to a video can be tricky, but it is one of the reasons why storytelling can help to frame the video, make viewers feel connected with the subject, and emotionally invested.
Call to action
The call to action in marketing videos is particularly important in terms of engagement because it is what you’ll use to encourage viewers to perform certain actions. Try to make sure your call to action is strong, and gives viewers a good reason why they should perform the action by letting them know how it will benefit them.
Be sure to take into account these 4 areas during the planning stage, and also make sure that you record high-quality footage that looks good. If you want a way to create impressive marketing videos, you should try using Movavi Screen Capture Studio. It will let you capture video from your screen as well as other sources, and you can edit it using it too.
With the built-in editor in Movavi Screen Capture Studio, you can compile marketing videos, enhance their quality, apply special effects, add captions, include background music, and much more. In short by the time you’re done you should end up with an impressive-looking marketing video that is more likely to attract attention and engage viewers – especially if you focused on the areas listed above.