Month: May 2018

Martech

How to use live videos to grow your business

An important element of crafting a winning content marketing strategy is live video. The tribe of content marketers leveraging Facebook live video and YouTube live streaming is multiplying. This can be attributed to the fact that YouTube has an estimated 1.5 billion active monthly users and stands second to Facebook. Facebook has an estimated 2 billion active monthly users. The numbers are colossal!

Can live videos be used to grow and build a business? Yes!

According to Facebook, users are 3 times as likely to watch a live video as compared to a non-live video. Facebook live video and live YouTube streaming can help you generate business leads, acquire new customers and retain the existing core base.

According to Statista, Facebook live and YouTube are the go-to platforms for streaming live videos. Let’s look at the state of live video streaming platforms.

Platform

Preference Percentage

Facebook Live

17%

YouTube

16%

Snapchat Live Stories

12%

Periscope

9%

Twitter

9%

YouNow

8%

Others

5%

Here is an informative account on how to use live videos to grow your business and make money live streaming.

#1: Host a live session

Thinking of hosting an on-location event?  Have you finalized the venue? Have you taken overhead costs such as food, transportation, stationery (books, pens, etc.), etc., into consideration?

Here is a simple and cost-effective solution – Broadcast live so that you can do away with over-head costs. Only a small number of your audiences will be able to join you for an on-location event. By hosting a live session, you can target a big chunk of audiences.

#2: Answer questions

Content marketers and influencers are known to write informative and insightful blogs. Audiences may post their queries and concerns in the comments section. It may take a day or two for the influencers to answer all the questions. Sometimes, it may take a week. In all likelihood, questions may be repetitive and extremely complicated. Providing lengthy answers is not a viable solution. Lengthy blog posts and answers can eat up your valuable time.

Shouldn’t customer service be top-notch? If yes, how should you ration time between doubts clarification and promotion? YouTube live streaming and Facebook live video are here to help.

You can use Facebook live video to host a Q&A session. This encourages audiences to tune into live video sessions. They can get their doubts, concerns and issues addressed sans any delay.

#3: Give audiences behind-the-scenes videos

Audiences are keen on learning about how you work. They want to know more about your core competencies. They want to know how you treat your employees. Introduce your staff to your viewers. If you give your audiences an inside look at your business, they are likely to be delighted.

Let’s say you make ice creams and dairy products. Dairy industry in the US is messed up completely. Cows are exploited a big time. For all intents and purposes, your business can be a first class exception. You can show your customers how you treat and how much you care for animals. You can broadcast the entire quality inspection process. 

Such videos can improve customer confidence in your brand and boost your sales

#4: Conduct live tutorial sessions

I use Facebook Live to explain complex processes and methodologies. I have expertise in using Adobe Photoshop. I organize live tutorial sessions to explain how to efficiently use Photoshop software. ‘

I also maintain a Facebook group and more often than not, I give free mini-courses to the members.

Audiences may not be receptive to lengthy blog posts. However, they connect well with live videos.

#5: Host Product / Service Launch sessions

Thinking of launching a brand new product/service?

People go crazy during product launch sessions. This is one of the reasons why Apple announces new product launches, upgrades, and redesigns by hosting live sessions. Check out Apple’s archive of product launches and services. You will gain a mountain of knowledge!

#6: Promote your scheduled events

Still using Twitter to promote your upcoming events? There is little harm in resorting to traditional techniques. But did you ever think of using live videos? Create a post to keep your audiences informed on your special announcements. When you go live, unfold the specifics and details of your upcoming event

Don’t forget to share your easy-to-remember URL. It is likely that viewers may not have enough time to write it down. It’s best to post the link in the comments section. It’s easy to create easy-to-remember URLs. Use tools like Bitly.

#7: Generate huge product pre-launch buzz

For all intents and purposes, you can bet your chances on YouTube live streaming to generate huge product pre-launch buzz. Let’s say you have a shipment of an innovative product which is yet to hit the markets. Tease your audiences by using a live video. By teasing your audiences, you are building excitement.

Provide a link to take pre-orders. If your prospective customers have any doubts, clarify then and there. Capitalize on the excitement!

#8: Share breaking news

Be the first one to share industry relevant breaking news. Share your opinion(s) on how exciting or terrible the news can be. Tell your audiences to keep viewing your timeline for updates and events.

#9: Go live with an industry influencer

Invite an industry influencer or an opinion leader. Do a live interview with him / her. Your leads are likely to multiply.

Final Thoughts

It’s important to focus on the quality of live videos. Purchase a tripod and a stabilizer to stabilize your videos. Shaky content is loathed by audiences. If you are keen on doing live streaming with a smartphone, invest in a tripod mount. And yes, optimal lighting is also mandatory. Purchase a portable LED lighting solution. Nobody likes dark and poor quality videos.

Found this post useful and insightful? Keep watching this space for more informative content on Facebook live video and YouTube live streaming. Cheers!

Development

How Live Streaming Platforms Are Spawning New Industries

A lot is written about the effect that the streaming era might have on television. The widespread assumption is that a growing variety of streaming options are giving birth to a generation of “cord cutters” who will ultimately dismiss television (and perhaps movie theaters as well) entirely. The data backs up the idea. A 2017 analysis revealed that while the transition is somewhat slow (a predicted decline of 1.5% a year in cable subscriptions over the next decade), it is happening. The notion of conventional viewing entertainment may look very different in a matter of years.

What we don’t spend as much time writing or talking about however is that the emergence of “streaming” as its own portion of the Internet is also spawning new entertainment industries altogether. It allows those who enjoy television, film, gaming, etc. to have more control over what content they access, and in some cases, it even enables closer interaction with that content.

The clearest examples of this can be found in some of the newer streaming options that have become available to consumers. YouTube TV may be the first that comes to mind – a platform that essentially operates as a more comprehensive version of Sling, providing a variety of cable channels, as well as a very robust DVR system to its users. However, while YouTube TV is certainly one of the more competitive alternatives to cable, it’s also a fairly basic concept already. It’s an adaptation more than a new concept.

We can look to more niche streaming options as indications of new industries, per se. For instance, one of the most recent to come about is ESPN+. Faced with a rapid change base of consumers with a variety of different preferences, ESPN introduced this platform not as an app version of its TV network, but rather as a sort of catch-all for interesting, streamed sports content. Users signing up for the service can enjoy everything from live games to, for instance, a new exclusive program in which ex-NBA star Kobe Bryant breaks down the tactics of a recent basketball game. Again, it’s less a version of the ESPN you can get with a basic cable package (or YouTube TV or Sling for that matter), and more an alternative form of streaming sports content.

In other areas, streaming platforms are also enabling fans to take part in the action rather than simply choose what action they’re seeing. Most notably, live streaming has become a very significant part of the online betting industry. Through platforms like YouTube and Stitch, as well as those dedicated to specific sports, games, or activities (like, say, horse racing or poker), live streaming is able to create a gaming experience that’s almost as good as being in the thick of it. In this instance, not only can fans choose their content and access it live – they can use that real-time access to make informed betting decisions on the content, should they so choose.

Taking all of these developments together, we begin to see the emergence of new industries spinning would-be television content (or in some cases events that are simulated or would never have been on TV before) into specialized and/or interactive entertainment. Streaming platforms, ultimately, have the power to give each individual almost exactly what he or she wants out of viewing entertainment. And we’re starting to see things moving slowly but surely in that direction.

Development

ECommerce Website Development Steps to Help You out Developing a Successful eCommerce Site

Time and Tide wait for none and so is the case with the increasing trend of purchases from an eCommerce website.  According to an estimation, there have been 1.66 billion people from across the globe who made the online purchases from a different eCommerce website. Based on this trend, there has been a projected growth of 4.48 trillion USD by the year of 2021. Obviously, these figures are capable enough to enchant the big names to go live to expand the reach of the customers but it is equally important to ponder over some criterion that makes your eCommerce website development a successful and fruitful venture be it the user experience or the overall performance of your website when it goes live.

Here are some intuitive tips that will definitely help you create a unique and flawless website of your dream.

  • Enchanting Design responding exactly to the visitors:

The simple message that I wish to convey here is that while you are planning to create an eCommerce website, it is inevitably crucial to take care of the Responsiveness of your website be it to a mobile device, desktop, or a tablet. It has to be so mainly because, according to a survey, 62% of mobile devices users have preferred to make their purchases through Smartphone in the past few months and the same trend are still expected to grow in numbers.

Hence it is more advisable to equip your website responsive using effective CMS platforms to make your website Smartphone user-friendly in order to grab a maximum number of customers for the products or services you are offering online.

  • Checkouts:

The most successful online businesses are expected to have the complete details of the visitors visiting their websites and for it, they need to create an ideal checkout funnel with which one can access to the information of the visitors for future follow-up and/or for the communication of new products launches.

However, every customer may not prefer to register at your website or may avoid the filling up process. And hence, it would be ideal to design the Purchase Process in such a way that the customer is required to fill the necessary details and creating an account on your website (guest purchase).

  • Ideal Site Search Options to glide through the website:

It is interesting to note here that when a visitor lands on your website, he would first prefer to go to the Search Option to select the product of his/her choice. Hence, it is desirable to equip your e-commerce website with Product Search Option with automated details filling facility which will ease the comfort of the visitors. This functionality will definitely reduce the pain of their search in terms of the size of the product, color, category, price range, availability etc.

  • Strong Security Checks:

Before you initiate your e-commerce website development, this aspect is very crucial to be taken care of. Because every individual making an online purchase expects that his/her personal information relating to his debit/credit card, bank account number, and password are secured with proper encryption of the data he is submitting online. For this, your website is required to be equipped with SSL (Secure Sockets Layer) which ensures the encryption of the data. This feature on your online website will help you earn the trust and loyalty of your customers.

  • Well Optimized Performance:

What if your e-commerce website does not act as it is expected to perform. It is the most common experience of major website handlers that when it takes too long to load a website, then the possibility of the switching over to another is always greater. And you need to take care of this element mainly because of the multi-tasking trend prevailing among today’s mobile devices users.

This load time issues can be eliminated by:

  • Combining the CSS files to boost the speed of the website in respect of the load time your website is taking.
  • In the same, graphics or images should be compressed to a comparatively small size as it would also help in reducing the load time.
  • Proper management of the data transportation between the website server and database server.

There is a law in economics, that as the demand increases, the price for the same goes down and I would love to add to it considering the current mindset and time that as the Demand increases the multiplicity of choices increases and every business needs to cope with this with an ideal e-commerce website that matches rightly with the expectations of an end-user.