Month: October 2017

How IOT is making an impact
Insights

How Can IoT Change Consumer and Business World?

The world around us is changing at a fast pace and consciously or unconsciously we are changing too.

Let’s think of the conscious choices we have made to make our lives better. Conscious choices might involve giving up on traditional cooking methods and adopting conventional cooktops and appliances, purifying water before drinking, etc.

Unconscious choices might involve decisions you to keep up with the world like traveling by car as opposed to ancient mediums. These are some choices we make. In either case, the way we live and the world we live in is changing.

That thought brings us to the fact that why are we or the world changing.

The answer — to make our lives easier and our work simpler.

No matter what change you consider, you will see that it has become popular because it has made a good difference in our lives which includes how we interact, live, etc.

In this blog post, we will provide a glimpse into the world that IoT solutions are striving to create with emphasis on how our day-to-day life might change for good. To illustrate this, we will be looking at two categories of people – the service-providers and the consumers.

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Consumer World

When we talk about IoT solutions, the majority of the world population will fall in the category of consumers. Consumers will experience a new level of comfort and this would result in new expectations.

Comfort Redefined

How we define comfort and luxury today might change how we will do that tomorrow.

When IoT laced solutions make everything smarter and more efficient, they might become the new standard of comfort and luxury.

For example, Amazon Echo taking care of your entertainment with just a voice command, Google Home for diverse needs, etc.

Shift in Demands 

Over time, as new technologies are taking the center stage, consumer patterns and demands have become complex.

A new product can create new demands which was not the case traditionally.

With IoT devices making our lives simpler, consumers might start looking for smarter devices that will take care of all the things in one go. The shift can be because the new technology creates a need for it or because customers become aware of the benefits that they avail.

Business World

The service providers who will be primarily dealing with IoT solutions will also change with time.

They will be tasked with a lot of different responsibilities and will have to face challenges in terms of data handling, security, etc. But, two major responsibilities will be to:

Create Readiness

This means that the market should be ready to accept your product. You might have created a hell of a product but the customers are not ready for it. Or there is no use for it in their current routine. That means your IoT solution will fail.

The readiness needs to be gauged from existing trends and respective measures should be taken to ensure that there is a need for your solution.

Adopt Progressive Approaches 

Businesses will have to undergo a lot of internal reshuffling in order to meet the needs of the customers and to be effective.

This would mean a revamped hiring strategy, defining efficiency and productivity in line with the new business, providing flexibility like remote opportunities, etc. to keep your business afloat.

IoT has emerged as a cutting-edge solution which is already making way in the consumer world. The more acceptance would mean more substantially visible changes in both consumer and business world,

This post has been written by Chirag, Thumar.

He works as senior web developers in India at NEX. NEX is leading Java software Development Company in India and USA. He also runs his own company which mainly focuses on Java-based web applications using JQuery, Struts, JSF, node.Js, spring, Ext Js, etc. He writes about emergency technology, Java based frameworks & tools, innovative technologies, social media news and online marketing.

Martech

Ways Of Identifying And Preventing Bad SEO

In today’s world of online marketing and the outlandish amount of visibility it provides, it can be easy to fall into the trap of just dabbling in SEO and thinking it will pay for itself in a matter of days. The truth of the matter is that all and any work that gets put into SEO can end up becoming a problem in three seconds flat. Without constant monitoring, all the work we put into optimizing our site can go down the proverbial drain and actually do more harm than good. This is why it is imperative to familiarize ourselves with common problems and learn how to deal with them.

Spotting The Problem

Before jumping the gun, it’s important that we’re aware of the areas that tend to be problematic and are able to spot them. The first and obvious way to notice bad SEO is the sudden drop in traffic, the other would be a warning from Google themselves. If your site has grown an abundance of broken links, spamming or content milling, rest assured that you will be warned. The same goes for keywords they tend to fluctuate and should be monitored at all times to adjust to the market. And, the most malicious of all – fake link removal requests. Simply put, someone is trying to trick you into removing quality links from your site, tanking it in the process.

Perform Regular Link Audits

This will be your first line of defense, checking your links on a regular basis will help prevent future headaches. It can get tedious, but safety should always be our primary concern. By performing regular audits, your business will have enough time to adjust to any problems that might occur and to deal with them effectively without impacting your SEO ranking. Otherwise, we expose ourselves to that awkward “boss conversation” when Google decides to give as a little one-on-one. Link audits only work if they’re carried out constantly, if you get an unnatural link warning – it’s already too late.

Monitor Site Speed

As one might be aware, a site’s speed directly influences its SEO ranking. Keeping an eye on said speed should be on top of the priority list to ensure smooth sailing. Any changes in site speed should be looked into thoroughly to determine the culprit. If lucky, it will be a fluke or something you can mend. If not, if nothing can be found, then the site might have fallen victim to a practice called forceful crawling. This malicious tactic essentially overloads your server which can even lead to crashes. This is a giant red flag and contact your webmaster right away to figure out what’s going on and find the culprits.

Look Into Webmaster Email Alerts

When setting up everything with our Google overlords, there is a nifty little option called Email Alerts. This little option is easy to set up and gives site owners a real-time notification every time something out of the ordinary happens. These include malware and spyware attacks, any kind of server side problem or any penalty from Google themselves. Aside from the last one, all the others provide owners with enough time to act on these threats accordingly instead of finding out about them two months later when they already see a drop in their rating.

Root Out Content Scraping

One of the biggest no-nos of Google’s ranking policy is the spreading of duplicate content. With this being such a glaring issue, it is extremely important to hunt down duplicate content and have it taken down right away. There are a number of tools like Copyscape or businesses like Websitesthatsell SEO Company that specialize in these kinds of cases. Another option is to file DMCA and be extremely thorough with the details. After all, this site is a business, there is no reason to pull any punches when faced with attacks like these that could literally capsize everything – hit them where it hurts.

Rinse and repeat

Now that these are out of the way, remember to do this often. Everything online is in a state of perpetual fluctuation, there is no telling what tomorrow might bring. This is why constant overwatch is mandatory to keep a business afloat, both for good and bad SEO. It’s a never-ending fight, or if you’re more of a Greek mythology person, it’s the equivalent of Sisyphus pushing his boulder up the hill. However high we may rise, the world will always try to pull us down, and it’s up to us to see whether we’ll buckle under the pressure or soldier through it like our main man Sisyphus.