I have received a lot of attention on the Internet and in print about my Lost USB Drive project.  One of the issues that I have discovered is that the USB drive itself is no longer a novelty.  When I started blogging a number of years ago, a USB drive attracted attention.  It was used as a type of geek bling that would attract attention.

But now, USB drives are everyone and are no longer a conversation piece among the geek set.  In fact, one of the few ways you can get attention regarding a USB drive is if you do not have one!  And if you are concerned about your USB drive getting returned if it is lost, then you want it to attract attention.

One of the things that I have been toying with is a company that makes personalized jump drives.  This seems to work on a psychological level in several different ways:

  1. If you spend a bit of extra money and buy a nice USB drive, you will probably take better care of the drive and reduce the chance that it will get lost.
  2. If it is something that stands out, there is a greater chance that it will be noticed in the event that it is lost.

I’ve picked up a couple of custom USB drives over the past few months and spent the extra money for something unique and I am happy to report that I have not lost them yet, primarily because I never let them out of my site.  I still keep a few of the cheaper flash drives floating around because I want to have a quick and simple way of giving files to friends, etc. without having to worry about them getting the drive back to me.

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