Adsense Website Not Error Free
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As most of you can tell, I have greatly reduced the advertising noise from Daily Cup of Tech. (Thanks, Kiltak!) I have also tweaked some other ads so that I can monitor them better.
So, I was just checking something today and image my surprise when I saw this:

For those of you who are not familiar with the Google Adsense website, the top row beside Adsense for Content is supposed to be the sum of all the rows below it plus some rows that are not shown. In any case, the number for page impressions and clicks should be equal to or greater than the sum of all the numbers below it.
Unfortunately, the Clicks column shows a sum of 2 clicks while some quick math tells us that the sum of this column should be at least 3 (1+2)!
Now, I know this seems like a really small and insignificant thing but if they are making these type of mistakes with simple equations, could they be making other mistakes as well? Is it possible that they are making mistakes in the check amounts that they are sending out?
What has your experience been with Google Adsense? Have you seen anything like this? Do you think this could be an indicator that there are some bigger issues with the calculations that are being made and how Adsense is dealing with their numbers? Let us know in the comments.
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2 Responses to “Adsense Website Not Error Free”
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Egonitron Says:
August 17th, 2007 at 12:29 pmI’ve never had this particular problem, but it doesn’t surprise me at all. Try to contact AdSense about it and they’ll give you some lame “our technology is proprietary” excuse - a.k.a. “we have no idea” - unfortunately, there’s nothing we can do about it, and if it’s not this problem, it’s something else. I’ve learned to deal with it and just work on finding direct sponsors to take AdSense’s place.
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Conundrum Says:
August 17th, 2007 at 5:28 pmPerhaps the reason it is only counting 2 clicks instead of 3 is that the same individual clicked on that particular ad twice and it only counts unique click-throughs?
